Jeugdtheaterhuis

What Jeugdtheaterhuis does

Jeugdtheaterhuis (legal entity: Stichting Jeugdtheaterhuis Zuid-Holland) is a Dutch cultural non-profit foundation founded in 1991 and headquartered at Cultuurhuis Garenspinnerij in Gouda, South Holland. The organization delivers theater and musical arts education to children and young people aged 2 to 20, employing 23 staff across six locations in Alphen aan den Rijn, Bodegraven, Capelle aan den IJssel, Gouda, Leiden, and Maassluis. It holds ANBI (Algemeen Nut Beogende Instelling) public-benefit status and operates under Director Sara Vesseur with a Raad van Toezicht (Supervisory Board) governance structure.

The core product portfolio consists of age-tiered annual subscription courses (Musical-Theaterlessen S/M/L, Theaterlessen M/L) progressing from toddlers to teens, supplemented by advanced laboratories (ActeerLAB, MusicalLAB) and intensive production groups (Productiegroep Theater, Productiegroep Musical, Productiegroep NEXT) that culminate in full performances. Adjacent offerings include free trial lessons (Proefles), Kunst-ontdekdag art discovery days, Wijktoneelclub neighborhood clubs, Werkplaatsen short-form workshops, the Your Stories youth storytelling platform, an Underwijs division serving primary/secondary/vocational schools, and toddler performances. Distribution is omnichannel: a self-serve enrollment portal (mijn.jeugdtheaterhuis.nl), direct contact with location managers (locatieleiders), and Instagram plus a bi-monthly newsletter drive awareness.

The business model is predominantly course-fee based, with annual subscription pricing ranging from €70 for six-lesson toddler courses to €575 for the intensive Productiegroep NEXT. A €10 non-refundable registration fee applies per enrollment. Secondary revenue streams include merchandise (hoodies €30, t-shirts €22) and toddler performance tickets (€4). The organization also depends on municipal subsidy programs (Jeugdfonds Sport & Cultuur, Sleutelpas, Kindpakket/Rotterdampas, Groene Hart Pas, Jeugd Deelname Fonds) to subsidize enrollment for low-income families, reflecting a public-benefit funding structure rather than purely commercial economics. Go-to-market is direct-to-consumer through community events, school partnerships, and free trial-lesson funnels.

Name

Jeugdtheaterhuis

Legal name

Stichting Jeugdtheaterhuis Zuid-Holland

Website

https://jeugdtheaterhuis.nl

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Jeugdtheaterhuis is a Dutch non-profit foundation (Stichting) founded in 1991 that delivers theater and musical arts education to children and youth aged 2-20 across six locations in South Holland, Netherlands, primarily through annual subscription courses plus workshops, production groups, and school partnerships.

Ownership category

akta.pro rank

Product category

Performing Arts Education for Children and Youth

NAICS

Fine Arts Schools (611610), Fine Arts Schools (61161), Theater Companies and Dinner Theaters (711110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Theatre Education, Training & Conservatories (MPAGABAN)

akta.pro secondary industries

Children’s & Youth Theatre (MPAGABAE), Early Childhood Music Education (Ages 0–7) (EDAMANAD), Performing Arts (Acting, Improv, Theater) (EDAAAGAE)

Keywords

• Youth theater education
• Musical arts training
• Children performing arts
• Drama education classes
• Community arts programs

Headquarters

HQ city

Gouda

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Course Fees: Annual and seasonal courses in theater and musical arts for children and youth aged 2-20. Fees vary by course type and duration, ranging from €70 for 6-lesson toddler courses to €575 for intensive production groups. An additional €10 registration fee applies per enrollment (except for certain course types).
2. Merchandise Sales: Sale of branded merchandise including hoodies (€30) and t-shirts (€22) through the webshop. Orders are delivered to locations or shipped for a €7 fee.
3. Performance Tickets: Sale of tickets for toddler performances (€4 each) and potentially other productions open to the public.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Jeugdtheaterhuis provides theater and musical arts education for children and youth aged 2-20 years across six South Holland locations in the Netherlands. Its core offerings consist of age-tiered weekly lesson series (Musical-Theaterlessen and Theaterlessen for ages 4-12), advanced acting and musical laboratories for ages 12+, and intensive production groups that work toward full public performances. Supporting programs include free trial lessons, holiday art discovery days, neighborhood theater clubs, topical workshops, toddler theater classes, and a youth storytelling platform.

Product overview

Jeugdtheaterhuis is a performing arts education organization offering a comprehensive portfolio of musical and theater lessons, production groups, workshops, and youth development programs for children and young people aged 2-20 years across six locations in South Holland, Netherlands. The core offering consists of age-differentiated lesson series (Musical-Theaterlessen S/M/L, Theaterlessen M/L) progressing from toddlers to teens, complemented by advanced laboratories (ActeerLAB, MusicalLAB) and intensive production groups (Productiegroep Theater, Productiegroep Musical, Productiegroep NEXT) that culminate in full performances. Special programs include free trial lessons, Kunst-ontdekdag art discovery days, Wijktoneelclub neighborhood clubs, Werkplaats workshops, and the Your Stories youth storytelling platform. The organization also operates an Underwijs (Education) division serving primary, secondary, and vocational schools, a merchandise webshop, and various performance events including Festival De Verwondering and Theater Na de Dam. With 35 years of operation, Jeugdtheaterhuis emphasizes personal development through creative expression, collaboration, and self-confidence.

Differentiator

Problem solved

Functional benefit

Products and services

• Musical-Theaterlessen (S, M, L)
• Theaterlessen (M, L)
• ActeerLAB
• MusicalLAB
• Productiegroep Theater (10-12)
• Productiegroep Musical (10-12) Musical production groups for ages 10-12 creating performances combining acting, singing, and dancing.
• Productiegroep NEXT (14+)

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Cultuurhuis GarenspinnerijcoreStrategic or Co-development PartnerMain teaching and performance venue in Gouda. Jeugdtheaterhuis is one of the cultural tenants in this cultural center, which also houses De Kunstmachine, Studio Gonz, and Netwerk Amateurkunst. The theater space hosts productions including the annual JTH Weekend and Productiefestival.
• ParkvillacoreStrategic or Co-development PartnerPrimary arts education, film, and theater venue in Alphen aan den Rijn. Jeugdtheaterhuis delivers a significant portion of its classes at Parkvilla, which serves as the main community cultural center.
• Theater CastellumcoreStrategic or Co-development PartnerTwo-hall theater and cinema venue in Alphen aan den Rijn center. Hosts some Jeugdtheaterhuis classes and serves the community as the town's primary theater.
• EvertshuiscoreStrategic or Co-development PartnerTheater and community center in Bodegraven. Houses Jeugdtheaterhuis music lessons and serves as a gathering place for local clubs and associations to experience arts and culture.
• Cultureel Centrum Fluiterlaan (C.C. Fluiterlaan)coreStrategic or Co-development PartnerCultural center above Isala Theater in Capelle aan den IJssel. Many Friday and all Saturday Jeugdtheaterhuis classes are held at this location.
• Muziekvereniging EMMcoreStrategic or Co-development PartnerMusic association venue on Capelseweg 120 in Capelle aan den IJssel. Houses many Friday musical lessons. Free parking available.
• CAPSLOCminorStrategic or Co-development PartnerStage and cultural breeding ground on Pelikaanweg 3 in Capelle aan den IJssel. Used as overflow venue for select theater groups.
• StadsgehoorzaalcoreStrategic or Co-development PartnerHistoric venue in Leiden city center at Breestraat 60 (entrance via Café Caat). Beautiful building hosting Jeugdtheaterhuis lessons for all ages.
• Theater KoningshofcoreStrategic or Co-development PartnerMain theater venue in Maassluis on Uiverlaan 20. Primary location for all Jeugdtheaterhuis classes in Maassluis.
• De KunstmachinecoreStrategic or Co-development PartnerPartner organization co-located in Cultuurhuis Garenspinnerij. Collaborates on the Kunst-Ontdekdag (Art Discovery Days) and jointly programs toddler performances. Also partners on the Peuteravontuur course.
• Skill School LeidenminorStrategic or Co-development PartnerEducational institution in Leiden. Collaborated with Jeugdtheaterhuis on the Your Stories project from September through December 2024.
• Goudse SchouwburgcoreStrategic or Co-development PartnerTheater in Gouda. Multi-year collaboration on Theater Na de Dam project, creating annual performances in commemoration.
• Daniël van DuijvenboodencoreOthersTheatermaker serving as director for Productiegroep NEXT. Leads intensive training in acting, movement, physical theater, and singing for youth aged 14+.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• De Toneelmakerij: Amsterdam theater company that creates professional theater productions specifically for young audiences, with associated educational programming. Comparable as a youth-focused performing arts organization combining production with education.
• Jeugdtheater Hofplein: Rotterdam youth theater offering courses, productions, and talent development for children and teenagers. Directly comparable peer in the South Holland broader region with similar age targeting and program structure.
• Jeugdtheater De Krakeling: Amsterdam-based youth theater organization offering theater courses, productions, and educational programs for children and young people. Most directly comparable to Jeugdtheaterhuis in mission, age range, and program mix, though operating in a different region.

Broad incumbents

• Codarts Rotterdam: Rotterdam university of professional arts education offering performing arts programs including music, dance, and theater. Comparable as a Dutch performing arts educator but at higher-education rather than youth-extracurricular level.
• Het Nationale Theater: The Hague-based major theater company running both professional productions and youth/educational programming. Overlaps with Jeugdtheaterhuis on the educational and youth-theater dimension but as part of a much broader institutional portfolio.
• Toneelgroep Oostpool: Netherlands-based theater company with established youth programming, school performances, and educational collaborations. Comparable as a performing arts organization integrating education and youth productions, though at a larger institutional scale.

Regional players

• Maas Theater en Dans: Rotterdam-based theater and dance company with strong youth education and participation programs. Similar educational mission targeting young audiences but operating primarily in Rotterdam rather than overlapping directly with Jeugdtheaterhuis's specific locations.
• Theater Zuidplein: Theater and cultural center in Rotterdam-Zuid that combines professional programming with youth education and participation initiatives. Comparable as a venue-based cultural education operator in the broader South Holland region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/jeugdtheaterhuis
• LinkedInlinkedin.com/company/stichting-jeugdtheaterhuis

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jeugdtheaterhuis