Jewel Fire Group Ltd

What Jewel Fire Group Ltd does

Jewel Fire Group Ltd is a UK-based manufacturer and B2B supplier of fire extinguishers and ancillary fire safety products, founded in 2007 in Rotherham, South Yorkshire and operating from a 34,000-square-foot purpose-built production and distribution centre at Aldwarke. The company produces a comprehensive range of extinguishers - water, foam (AFFF and fluorine-free), powder, CO2 (including refurbished), wet chemical, and the flagship E-Series Water Mist - together with ancillaries such as stands, brackets, cabinets, alarms, signs, fire blankets, and a full line of servicing tools and refill chemicals. Its proprietary E-Series Water Mist range uses de-ionized water with no chemical additives delivered through a patented supersonic nozzle producing 25-50 micron droplets, enabling multi-risk coverage across Class A, B, F and electrical fires from a single unit.

The company manufactures in its own UK facility and in the Far East, and claims UK market leadership in CO2 refurbishing through a 20-step proprietary recycling process supported by a Cash for Cans disposal scheme. It holds a deep stack of certifications including BSI Kitemark, LPCB, MED Marine Equipment Directive, CNPP 35KV electrical conductivity, Euro Environmental Legionella-free testing, PED/CE Marking and ISO 9001:2008, and markets products under trade-only B2B channels to fire safety installers, service companies and distributors. Pricing is quote-based via personal account managers and a physical trade counter at Rotherham, with revenue also derived from branded/personalised extinguishers, extinguisher collection and disposal, and trade counter replenishment. The company is privately held with no disclosed external funding and reports 12 employees.

Name

Jewel Fire Group Ltd

Legal name

Jewel Fire Group Ltd

Website

https://jewelfiregroup.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Jewel Fire Group Ltd is a UK-based manufacturer and trade-only B2B supplier of fire extinguishers, ancillaries, servicing tools and disposal services, serving fire safety installers and distributors with its proprietary E-Series Water Mist range and a full multi-type extinguisher portfolio.

Ownership category

akta.pro rank

Product category

Fire Safety Equipment Manufacturing

akta.pro primary industry

Fire Pump Inspection, Testing & Service (IMAIAJAF)

Keywords

• Fire extinguisher manufacturing
• Fire safety equipment
• Water mist extinguishers
• CO2 extinguisher refurbishment
• Fire trade supplies

Headquarters

HQ city

Rotherham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Fire Extinguisher Sales: Manufacture and sale of complete fire extinguisher range including water, foam, powder, CO2, wet chemical, specialist powder, stainless steel variants, and E-Series Water Mist products. Products sold to trade customers through account managers.
2. Extinguisher Refurbishment: Industry-leading CO2 extinguisher refurbishing programme including premium CO2 refurbs using a 20-step recycling process. Restores original cylinders to as-good-as-new condition.
3. Extinguisher Collection and Disposal: Safe and responsible collection and disposal of old scrap extinguishers with appropriate waste certification. Covers water, foam, wet chemical, powder, CO2 extinguishers. Includes Cash for Cans scheme providing credit for qualifying CO2 cylinders via prepaid card.
4. Trade Counter: Trade counter service at Rotherham facility providing instant access to complete product range. Allows engineers to collect items without investing in stock. Located 10 minutes from M1 Junction 33.
5. Personalised/Branded Extinguishers: Custom branding service enabling customers to promote their company on extinguishers with logos and personalized information. Minimum quantities apply based on palletization.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Jewel Fire Group is a UK-based manufacturer and supplier of fire extinguishers and ancillary fire safety products, selling exclusively to the fire trade. The company produces its own E-Series Water Mist extinguishers using proprietary supersonic nozzle technology, alongside a full range of CO2, water, foam, powder, wet chemical, and specialist powder extinguishers, plus refurbishment, disposal, and trade counter services.

Product overview

Jewel Fire Group Ltd is a UK-based manufacturer and supplier exclusively serving the fire trade, offering a comprehensive portfolio of fire safety products and services. The core product line centers on fire extinguishers across multiple types: E-Series Water Mist (the flagship innovative product using de-ionized water with supersonic nozzle technology), Carbon Dioxide (CO2) extinguishers (including new and refurbished options in premium and standard variants), Water extinguishers (standard and stainless steel), Foam extinguishers (AFFF and Fluorine Free variants), Powder extinguishers, Wet Chemical extinguishers, and Specialist Powder for metal fires. Supporting the extinguisher range are ancillary products (alarms, stands, brackets, cabinets, trolleys, blankets, signs, and accessories) and servicing tools (refill adapters, gauges, hoses, and replacement parts). The company operates trade counter services, extinguisher collection/disposal services, a Cash for Cans recycling scheme for CO2 cylinders, and personalised extinguisher branding. Most extinguishers are manufactured in the company's own facilities in the UK and Far East, providing design flexibility and supply chain control.

Differentiator

Problem solved

Functional benefit

Brands

• E-Series Water Mist: Groundbreaking water mist fire extinguisher range using de-ionized water with no additives. Multipurpose extinguisher suitable for Class A, B, F and electrical fires.

Products and services

• E-Series Water Mist Extinguisher A multipurpose low-pressure fire extinguisher using de-ionized water and proprietary supersonic nozzle technology to produce microscopic droplets (25-50 microns) for extinguishing Class A, B, F and electrical fires. Sold to fire safety trade customers.
• Carbon Dioxide (CO2) Extinguishers UK-assembled CO2 extinguishers in 2Kg with frost-free safe horn and 5Kg with hose and horn. Aluminium cylinders with 10-year warranty, MED approved versions available.
• Water Extinguishers Tried and tested water fire extinguishers in 6L (spray nozzle) and 9L (jet nozzle) versions for indoor Class A fires. 9L version MED approved; 6L version passed 35kV electrical conductivity test.
• AFFF Foam Extinguishers Foam extinguishers for flammable liquid and solid combustible fires. UK-manufactured foam with corrosion inhibitors, free from PFOS and PFOA. Available in 1L, 2L, 3L, 6L, and 9L sizes.
• Fluorine Free Foam Extinguishers PFAS-free foam extinguishers for flammable liquids and solid combustible fires. Designed for garages, industrial workshops, factories, and fuel storage facilities. All lines pass 35kV electrical conductivity test.
• Powder Extinguishers Multi-risk powder extinguishers covering solid combustibles, flammable liquids, gases, and electrical risks. Available in 1Kg through 9Kg sizes with MED approvals on most versions.
• Wet Chemical Extinguishers Specialist extinguishers for Class F fires involving burning oils and greases in kitchens. Available in 3L for smaller kitchens and 6L for larger commercial kitchens with applicator lance included.
• Premium CO2 Refurbished Extinguishers Refurbished CO2 extinguishers using a proprietary 20-step recycling process that restores original cylinders to as-good-as-new condition. Architectural standard paint, screen printing, 5-year warranty, includes bracket, horns and boxed packaging.
• Specialist Powder (M28/L2) Extinguishers Specialist extinguishers for combustible metal fires (Class D) involving metals such as lithium or magnesium. Monnex extinguishers available for Class B, C, and electrical fires. Supplied with lance for safer discharge.
• Trade Counter Service Physical trade counter at headquarters in Rotherham providing convenient access to the complete product range for local and national trade customers. Located 10 minutes from M1 Junction 33, open 08:30-17:00 Monday-Friday.
• Extinguisher Collection and Disposal Service Safe collection and disposal of scrap extinguishers covering all types (water, foam, wet chemical, powder, CO2), empty or full. Provides waste management certificates for proper hazardous waste handling.
• Cash for Cans Scheme Disposal scheme for CO2 extinguishers where customers receive credit equivalent to cash value on a prepaid Mastercard card. Applies to all aluminium 2kg and 5kg CO2 cylinders with parallel valves.
• Personalised Extinguisher Branding Custom branding service that prints company logos and personalised information on fire extinguishers for promotional purposes on customer premises.

Quantifiable outcome

• Reduced fire point equipment: one E-Series replaces two traditional extinguishers (foam + CO2)
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• CheckFire: UK fire extinguisher manufacturer and distributor offering a similar full product range including CO2, foam, powder, and water units to trade and commercial customers. Operates in the same UK B2B trade customer model.
• Britannia Fire: UK-based manufacturer and supplier of fire extinguishers and fire safety products serving the fire trade with a comparable product range including water, foam, powder, CO2, and wet chemical units. Direct competitor in the same UK B2B trade channel.
• Ceasefire UK: UK-based supplier of fire extinguishers, suppression systems, and fire safety equipment serving trade and commercial customers with comparable product breadth across extinguisher types.
• Amerex (McWane): US-based manufacturer of hand portable and wheeled fire extinguishers serving industrial, commercial, and marine markets. Comparable product portfolio in portable extinguishers across multiple chemistries, though operating in a different primary geography.
• Thomas Glover & Sons: Long-established UK fire extinguisher manufacturer producing CO2, water, foam, and powder units. A direct peer operating in the same UK trade channel with comparable extinguisher manufacturing capability.
• Firechief: UK fire safety brand offering fire extinguishers, fire blankets, and related products through trade and retail channels. Directly comparable product portfolio and similar target market of trade installers and distributors.

Broad incumbents

• Chubb Fire & Security: Major UK and global fire safety provider (now part of Carrier) offering fire extinguishers, suppression, detection, and integrated security services. Broad incumbent with overlapping extinguisher range but competes primarily through full-service contracts rather than trade supply.
• Kidde (Carrier): Global fire safety brand owned by Carrier producing residential and commercial fire extinguishers, alarms, and suppression systems. Large incumbent with overlapping product categories but distributed through different channels and at much greater scale.
• Minimax (fire extinguishers): German-based global manufacturer of fire extinguishers, fire suppression systems, and detection equipment with broad European market presence. Larger incumbent competitor operating across multiple fire safety categories.

Regional players

• Buckeye Fire Equipment: US-based fire extinguisher manufacturer producing a wide range of portable extinguishers including clean agent, water, foam, and CO2. Comparable in product category and manufacturing model but primarily serving North American markets rather than competing directly in the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jewel-fire-group

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jewel Fire Group Ltd