JFF - Institut für Medienpädagogik

What JFF - Institut für Medienpädagogik does

JFF - Institut für Medienpädagogik is a German non-profit research and practice institute for media education, founded in 1949 and headquartered in Munich with regional offices in Berlin (since 2017) and Augsburg. Operating as the registered association JFF – Jugend Film Fernsehen e.V., it combines two divisions — Abteilung Forschung (Research) and Abteilung Praxis (Practice) — to deliver evidence-based media-pedagogy work for children, youth, parents, educators, youth workers, and academic researchers across Germany. Its core products include the merz journal (the only independent media-education specialist journal in Germany), physical media centers (Medienzentrum München, Medienstelle Augsburg, Medienkompetenzzentrum Neukölln), a continuing-education program (Medien_Weiter_Bildung), and themed web platforms (demokratie.jff.de, kinder.jff.de, games.jff.de), alongside more than 350 documented active projects spanning digital change and AI, gaming, social media, democracy, cultural education, and child/youth media protection.

The underlying technology is institutional and pedagogical rather than proprietary software: project websites, content management, online seminar infrastructure, and the merz publishing pipeline. There are no disclosed APIs, SDKs, mobile apps with significant distribution, or proprietary AI/ML systems; the institute's AI-related activity consists of educational programs that teach about AI rather than AI products built by JFF. Distribution is event- and content-driven — workshops, e-coachings, blended-learning seminars, conferences, and the merz journal — supplemented by organic social (Facebook, Instagram, YouTube, LinkedIn), newsletters, and partner channels.

JFF's business model is institutional public funding rather than commercial revenue. The primary core funder is the Bayerisches Staatsministerium für Familie, Arbeit und Soziales; additional project-specific grants come from the Bundesministerium für Familie, Senioren, Frauen und Jugend, the Bayerische Landeszentrale für neue Medien, the Beauftragte der Bundesregierung für Kultur und Medien, and various foundations. All services are delivered free of charge to participants. Revenue is not publicly disclosed, and the organization has no parent company, equity investors, or stock listing.

Name

JFF - Institut für Medienpädagogik

Legal name

JFF – Jugend Film Fernsehen e. V.

Website

https://jff.de

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

JFF - Institut für Medienpädagogik is a Munich-based German non-profit founded in 1949 that combines media-education research and practice to deliver free programs, publications, and platforms for children, youth, parents, and educators nationwide.

Ownership category

akta.pro rank

Product category

Media Literacy Education

NAICS

Educational Support Services (611710), Educational Services (611), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Miscellaneous Publishing (2741)

akta.pro primary industry

Professional Development & Teacher Training Media (EDAGALAI)

akta.pro secondary industries

Workshops, Webinars & Live Masterclasses (MPACALAD), Reference Works & Academic Databases (Encyclopedias, Indexes, Abstracts) (MPAJABAI), Online Learning Content & Course Publishing Platforms (BPAMAJAL)

Keywords

• Media literacy education
• Media pedagogy research
• Continuing education programs
• Youth media projects
• Non-profit education services

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Institutional Funding: JFF receives institutional funding from government bodies including the Bayerisches Staatsministerium für Familie, Arbeit und Soziales (Bavarian State Ministry for Family, Labor, and Social Affairs) and the Beauftragte der Bundesregierung für Kultur und Medien (Federal Government Commissioner for Culture and Media). Additional project-based funding comes from organizations such as BLM (Bayerische Landeszentrale für neue Medien), BMBFSFJ (Federal Ministry for Family Affairs), and various foundations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

JFF – Institut für Medienpädagogik is a non-profit research and practice institute that delivers media literacy education to children, youth, parents, educators, and the general public across Germany. Its core offering combines empirical research with hands-on media education through workshops, online seminars, e-coachings, continuing education programs, publications (including the merz journal), and three physical media centers. The institute produces studies, expertises, and pedagogical materials covering digital transformation, gaming, democratic participation, child and youth media protection, and cultural education.

Product overview

JFF – Institut für Medienpädagogik is a German research institute for media education combining theory, research, and practice. Founded in 1949, it operates as a non-profit organization (JFF – Jugend Film Fernsehen e.V.) with departments for Research and Practice. The organization offers a diverse portfolio including the academic journal merz | medien + erziehung, physical media centers (Medienzentrum München, Medienstelle Augsburg, Medienkompetenzzentrum Neukölln), and the continuing education program Medien_Weiter_Bildung. Its digital offerings include dedicated web portals: demokratie.jff.de for political media education, kinder.jff.de for children and parents, and games.jff.de for gaming topics. The organization conducts numerous pedagogical projects covering digital transformation, gaming, photography/film/audio, democracy, inclusion, and early childhood media education, available through its project-based platform structure.

Differentiator

Problem solved

Functional benefit

Brands

• kinder.jff.de: Dedicated sub-platform providing information on media education and guidance for parents and professionals working with children, including how-to guides for media projects.
• games.jff.de
• demokratie.jff.de (previously rise-jugendkultur.de)
• merz | medien + erziehung
• Interaktiv – Münchner Netzwerk Medienkompetenz
• Medien_Weiter_Bildung
• FLIMMO

Products and services

• merz | medien + erziehung Independent German-language academic and professional journal covering media pedagogy topics from research and practice perspectives, distributed to academic and professional audiences.
• Medienzentrum München (MZM) Physical media competence center in Munich open to all employees of children's and youth work and youth media groups, supporting creative and active media projects for children and youth.
• Medienstelle Augsburg (MSA) Regional media office supporting and accompanying media pedagogical projects with children and youth in Augsburg city, the district of Augsburg, and the district of Aichach-Friedberg.
• Medienkompetenzzentrum Neukölln (meko-neukoelln) Media competence center operated by JFF in cooperation with Jugendamt Neukölln in Berlin, supporting community-level digital and media competence work.
• Medien_Weiter_Bildung Continuing education program offering blended-learning courses, online seminars, e-coachings, and micro-learning formats on media pedagogy topics for pedagogical professionals in child and youth welfare.
• demokratie.jff.de Online platform for political media education offering methods, materials, project descriptions, knowledge articles, films, and a glossary from JFF's political media education projects.
• kinder.jff.de Web platform for children providing information on media education, how-to guides for media projects, and resources for parents, pedagogical professionals, and children themselves.
• games.jff.de Dedicated web platform for gaming-related media pedagogy projects and resources, including the A-Game family gaming program.
• FLIMMO – Programmempfehlungen für Kinder Program guide providing reviews and age-based recommendations for TV, streaming, and online content appropriate for children, targeted at parents and educators.

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Bayerische Landeszentrale für neue Medien (BLM)coreStrategic or Co-development PartnerKey strategic partner for multiple projects including Konvergenzstudien studies, Think Big program, DeinCONTENT toolkit, and various media education initiatives. Co-develops research and practice projects.
• Bayerischer Jugendring (BJR)coreStrategic or Co-development PartnerLong-standing cooperation partner for youth media education, particularly in Transform it! project (youth, digitalization, sustainability) and Zusatzausbildung Medienpädagogische Praxis. Jointly develops training programs.
• Bildungswerk der Bayerischen Wirtschaft e.V. (bbw.)minorImplementation/ SI/ Consulting PartnerImplementation partner for StartApp project, supporting the delivery of mobile technology education programs in schools.
• Medienzentrum Parabol e.V.minorImplementation/ SI/ Consulting PartnerPartner in StartApp project based in Nürnberg, contributing to the implementation of mobile communication technology workshops.
• TeZBa (Technik+ Bildung gGmbH)coreImplementation/ SI/ Consulting PartnerLead implementation partner for StartApp project with responsibility for school outreach, workshop delivery, and program coordination. Project received MINTrakete award.
• Sonntags-Club e.V.minorStrategic or Co-development PartnerCooperation partner for 'Vergessen war gestern' project on queer perspectives and memory culture related to the GDR. Jointly develops educational content.
• JuKuZ Gérard PhilipeminorStrategic or Co-development PartnerPartner in 'Vergessen war gestern' project on queer history and memory culture in the SED dictatorship.
• HAWK HochschuleminorStrategic or Co-development PartnerAcademic partner in KiLeif research project on early digital media education in kindergartens.
• Universität BremenminorStrategic or Co-development PartnerAcademic partner in KiLeif research project on early digital media education.
• Pädagogische Hochschule LudwigsburgminorStrategic or Co-development PartnerHost institution for the 17th Netzwerktagung Forschung Kulturelle Bildung 2026 conference.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Bundeszentrale für politische Bildung (bpb): bpb is the federal agency for political education, funding and operating media education-adjacent programs on democracy, civic participation, and digital literacy — a broader incumbent with overlapping political-media-education themes with JFF's demokratie.jff.de work.

Emerging players

• Stiftung Neue Verantwortung (SNV): SNV is a Berlin-based think tank producing policy research on digital topics including education, AI, and platform regulation — an emerging peer whose applied research and policy advisory function partially overlaps with JFF's research-to-practice model.

Regional players

• Landesanstalt für Medien NRW: Landesanstalt für Medien NRW is a state media authority running media literacy, youth media protection, and educational programs in North Rhine-Westphalia — a regional peer that funds and operates programs overlapping JFF's portfolio.
• Bayerische Landeszentrale für neue Medien (BLM): BLM is JFF's primary Bavarian partner and a Bavarian state media authority running media competence programs — a regional peer operating in overlapping thematic areas including digital change, gaming, and media education research.

Direct peers

• Freiwillige Selbstkontrolle Multimedia-Diensteanbieter (FSM): FSM is a German self-regulatory body for online media that conducts media literacy projects, youth protection research, and educational initiatives — directly comparable to JFF in mission, target audiences (youth, educators, parents), and funding structure.
• klicksafe: klicksafe is the German awareness node of the EU Safer Internet programme, focused on promoting media competence and online safety for children, youth, and educators — overlapping strongly with JFF's core audiences and topics.
• Internet-ABC e.V. Internet-ABC is a non-profit providing media literacy teaching materials and learning portals for children in German primary schools — directly comparable to JFF's kinder.jff.de and school-based media education offerings.
• Medienpädagogischer Forschungsverbund Südwest (mpfs): mpfs is a research consortium producing the annual JIM and KIM studies on youth and children's media use — a direct research peer to JFF's Abteilung Forschung in empirical media education research in Germany.
• Grimme Institut: Grimme Institut operates media education projects, research, and awards focused on quality in media — comparable to JFF in combining media research, education programs, and recognition events in the German media landscape.
• Deutschland sicher im Netz (DsiN): DsiN is a German association promoting digital security and media competence, delivering educational programs for citizens and professionals — directly comparable to JFF's adult and educator-focused media literacy offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCRPitzQVfOb4aI-370zjaUg
• Facebookfacebook.com/JFF.Institut
• LinkedInlinkedin.com/company/jff-institut-f%C3%BCr-medienp%C3%A4dagogik
• Instagraminstagram.com/jff_institut_medienpaedagogik

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about JFF - Institut für Medienpädagogik