JF Insurance Agency Group

What JF Insurance Agency Group does

JF Insurance Agency Group is a Canadian licensed insurance brokerage operating under New Diamond Financial Group Inc., headquartered in Richmond, British Columbia. Founded in 2009, the firm specializes in travel and health insurance products designed for newcomers to Canada, including international students, visitors, and parents/grandparents of students (the Super Visa pathway). The company's product suite comprises five core offerings: JF Parent Insurance, International Students Plan (JES), Visitors to Canada Plan (JFVTC), TuGo Travel Insurance (a partner-distributed product), and the Canadian Travel Plan (TOP), with coverage levels ranging from $10,000 to $5 million CAD and policy durations up to 365 days.

The firm operates as a direct-to-consumer brokerage with no proprietary technology platform beyond a bilingual (English/Chinese) website, online quote and purchase flows, phone support, and WeChat-based engagement targeting the Chinese-speaking community. Underwriting and policy issuance are handled by partner carriers (notably TuGo), while emergency assistance and claims processing are delegated to Ontime Care Worldwide Inc. JF Insurance sells through three channels — website self-service, inside sales, and TuGo's partner marketplace — and is restricted to British Columbia, Alberta, and Ontario, with Quebec residents explicitly excluded from product availability.

The business model is based on one-time premium commissions on short-duration insurance policies. JF Insurance does not hold disclosed funding, has no subsidiaries, and remains entirely founder/family-controlled with a 5-person headcount. Growth signals are limited to incremental product extensions and channel partnerships rather than scale-driven expansion, indicating a mature niche brokerage rather than a high-growth venture.

Name

JF Insurance Agency Group

Legal name

New Diamond Financial Group Inc.

Website

https://jfuinsurance.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

JF Insurance Agency Group is a Richmond, BC–based licensed Canadian insurance brokerage (New Diamond Financial Group Inc.) that sells travel and health insurance to international students, visitors to Canada, and parents/grandparents on Super Visa, distributing policies through its bilingual website, phone, and WeChat.

Ownership category

akta.pro rank

Product category

Travel and Health Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Travel health insurance
• Visitor insurance Canada
• International student insurance
• Super visa insurance
• Newcomer insurance services

Headquarters

HQ city

Richmond

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Insurance Premiums: The company earns revenue through selling insurance policies (one-time premium payments) for travel, health, and visitor insurance coverage. Policies are sold with various coverage periods up to 365 days.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

JF Insurance Agency Group is a Canadian insurance brokerage that sells travel and health insurance policies directly to consumers — specifically to newcomers, visitors to Canada, international students, and parents/grandparents of students (Super Visa applicants). The company's product suite includes JF Parent Insurance, the International Students Plan (JES), the Visitors to Canada Plan (JFVTC), TuGo Travel Insurance, and the Canadian Travel Plan (TOP), sold through its website, phone, WeChat, and partner channels.

Product overview

JF Insurance Agency Group is a licensed Canadian insurance brokerage (New Diamond Financial Group Inc.) offering a portfolio of specialized travel and health insurance products targeting immigrants, international students, visitors, and their family members. The product suite is organized into five core offerings: JF Parent Insurance (for parents of international students), International Students Plan (JES, for students at Canadian institutions), Visitors to Canada Plan (JFVTC, for visitors and work visa holders), TuGo Travel Insurance (a white-labeled partner product with $5M coverage), and the Canadian Travel Plan (TOP, for Canadian residents). These products are distributed directly through the company's website and are backed by Ontime Care Worldwide Inc. for emergency assistance and claims processing. The company operates exclusively in British Columbia, Alberta, and Ontario, and products are not available to Quebec residents.

Differentiator

Problem solved

Functional benefit

Brands

• JF Parent: Insurance plan for parents of international students studying in Canada
• JF Insurance - International Students
• JF Insurance - Visitors to Canada
• TuGo Travel Insurance
• JES (JF Student Plan)

Products and services

• JF Parent Insurance Medical insurance for parents of international students studying in Canada (and Super Visa applicants), covering emergency healthcare, hospitalization, dental accidents, repatriation, prescription drugs, and emergency transportation for up to 365 days, with maximum liability of $5,000,000 CAD.
• International Students Plan (JES) Health insurance for international students aged 4–69 enrolled at recognized Canadian institutions and their spouses or dependent children, covering hospital care (semi-private room), physician charges, diagnostic services, prescription drugs (max $10,000, 30-day supply), dental services (accidental injury up to $4,000, relief of pain up to $600), repatriation, and Accidental Death & Dismemberment (max $100,000) for up to 365 days.
• Visitors to Canada Plan (JFVTC) Health insurance for visitors, work visa holders, and immigrants awaiting government health coverage in Canada, offering coverage from $10,000 to $300,000 CAD with optional pre-existing condition coverage (120-day stability requirement), multiple deductible options ($0, $100, $500, $1,000, $3,000), and family rates (oldest member daily rate x 2). Minimum premium is $25 CAD per policy.
• TuGo Travel Insurance Travel insurance underwritten by TuGo and sold through JF Insurance, providing $5 million basic coverage for Canadian travelers, with optional Accidental Death & Dismemberment ($25,000/$50,000/$75,000/$100,000) and Flight Accident ($100,000/$200,000/$300,000) add-ons. Purchases are completed via the TuGo partner store at shop.tugo.com/store/DIA000.
• Canadian Travel Plan (TOP) Travel insurance plan for Canadian residents covering trips within Canada, with $5,000,000 fixed basic coverage and optional AD&D and Flight Accident add-ons, distributed through JF Insurance and TuGo's online store.

Quantifiable outcome

• Coverage available up to $5,000,000 CAD for parent/student plans
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• TuGocoreChannel Partner/ Reseller/ DistributorTuGo is a travel insurance provider whose products are sold through JF Insurance. The company offers TuGo travel insurance with $5 million basic coverage and directs customers to Tugo's online store (shop.tugo.com/store/DIA000) for Canadian Travel Plan purchases. JF Insurance processes claims and provides customer support for TuGo products.
• Ontime Care Worldwide Inc.coreTechnology or IntegrationOntime Care Worldwide Inc. (OTC) is the assistance company that handles emergency claims and hospitalizations for JF Insurance policyholders. Policyholders must contact OTC within 48 hours of hospitalization. OTC provides 24/7 claims support and pre-approval services for medical treatments, transportation, and repatriation.

Recent moves4 records

Expansion highlights3 records

Direct peers

• TuGo (Travel Underwriters General Organization): TuGo is a Canadian travel insurance provider that underwrites the travel policies JF Insurance distributes (Canadian Travel Plan, $5M basic). Highly comparable as both serve Canadian inbound and outbound travelers with travel health insurance products.
• Guard.me International Insurance: Guard.me is a specialized broker/carrier focused on international student health insurance in Canada and globally. Comparable to JF Insurance's International Students Plan (JES) — both target international students at Canadian institutions and compete on similar coverage parameters.
• 21st Century Travel Insurance: 21st Century Travel is a Canadian insurance broker offering travel, visitor, and super visa insurance products online. Comparable to JF Insurance as a similarly sized Canadian broker with overlapping visitor/student/parent insurance products and direct-to-consumer distribution.
• College Student Insurance (CSI) / Ingle Health & Travel Insurance: Ingle/CSI is a Canadian broker specializing in international student and visitor insurance products. Closely comparable to JF Insurance's JES and JFVTC plans as both target international students and visitors to Canada with similar coverage tiers and direct online purchase.
• VisitorsCoverage Inc. VisitorsCoverage is a digital-first Canadian insurance brokerage that aggregates and sells visitor-to-Canada, super visa, and student health insurance online. Directly comparable as both sell niche personal insurance to non-residents, visitors, and international students in Canada via direct-to-consumer websites.

Broad incumbents

• Allianz Travel Insurance (Canada): Allianz Travel sells travel medical insurance for visitors to Canada and outbound Canadian travelers through its own and broker channels. Comparable to JF Insurance as a larger participant offering overlapping visitor-to-Canada and travel health coverage.
• Sun Life Financial: Sun Life is a major Canadian insurer offering travel medical, international student, and visitor health insurance products through its Group Benefits and Individual insurance divisions. Compares to JF Insurance as a broad incumbent with overlapping offerings in the Canadian travel/migrant health insurance market.
• Manulife Financial: Manulife is a major Canadian insurer offering travel, visitor, and student health insurance products alongside a large life and group benefits portfolio. Comparable as a broad incumbent competing in the same Canadian visitor/student health insurance category, though at far greater scale.
• Canadians & Permanent Residents Insurance Plan (CAA Travel): CAA (via Hilton-Gray Canada and other partner underwriters) sells visitor, super visa, and travel insurance to Canadian newcomers and residents alike. Comparable as a broad incumbent offering overlapping products in the same visitor/parent insurance market JF Insurance serves.

Others

• Ontime Care Worldwide Inc. Ontime Care worldwide is the assistance and claims handling partner JF Insurance uses for emergency medical cases. Included as an ecosystem participant — it is not a direct competitor but is operationally adjacent and critical to JF Insurance's claims service for visitors and students.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JFInsuranceVancouver
• Instagraminstagram.com/jfinsurance.vancouver
• LinkedInlinkedin.com/company/jf-insurance-agency-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JF Insurance Agency Group