Jackson Hole Health and Fitness

What Jackson Hole Health and Fitness does

Jackson Hole Health and Fitness is a privately held, single-location health club founded in 2010 and operating from 838 W. Broadway in Grand Teton Plaza, Jackson, Wyoming. The facility serves individual fitness enthusiasts, couples, families, seniors, local businesses, and tourists across the Jackson Hole valley and surrounding communities (Alpine, Teton Village, Wilson, Moran). Itself-described as the largest and most complete athletic club in the area by square footage and equipment, the gym offers cardio, free weight, selectorized, and functional training zones alongside group fitness classes, personal training, and a remodeled steam room.

The facility is built around commercial-grade fitness equipment from premium brands including LifeFitness, Hammer Strength, Iron Grip, Precor, and TRX. Its technology stack is physical infrastructure rather than software: three distinct strength zones (Free Weight Area, Functional Training Zone with suspension systems and battle ropes, and Selectorized Strength Training Area), a cardio deck, a dedicated fitness studio, and a recovery steam room. The MYZONE fitness tracker is offered as a $40 one-time add-on for members. No proprietary software, app, or AI capabilities are disclosed.

Revenue is generated primarily through recurring monthly membership subscriptions on a month-to-month basis with no annual contracts required. Published tiers range from $80/month (Senior Single) to $160/month (Family), with couple and temporary/seasonal options in between. Supplemental revenue comes from daily ($20) and weekly ($110) guest passes aimed at tourists and visitors, corporate membership programs for local businesses, personal training services, and class programming. Go-to-market is direct-to-consumer via walk-in, phone, and the company website, supported by organic social media on Facebook and Instagram and community word-of-mouth.

Name

Jackson Hole Health and Fitness

Legal name

Jackson Hole Health and Fitness

Website

https://jhhealthandfitness.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Jackson Hole Health and Fitness is a privately held, single-location health club founded in 2010 in Jackson, Wyoming, serving local residents, families, seniors, and tourists in the Jackson Hole valley with premium fitness equipment, group classes, personal training, and a remodeled steam room on a month-to-month membership model.

Ownership category

akta.pro rank

Product category

Fitness Center Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Fitness center memberships
• Group fitness classes
• Personal training services
• Strength training facilities
• Athletic club amenities

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Monthly Membership Fees: Recurring monthly subscription fees for gym access. All monthly fees include group classes and club amenities. Month-to-month with no annual contracts required. 1 month's notice required to cancel.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Jackson Hole Health and Fitness operates a single-location fitness center that sells month-to-month memberships providing access to multiple equipment zones (cardio deck, free weight room, functional training zone, selectorized strength area) along with group fitness classes, personal training services, and a steam room. The facility serves individual consumers, couples, families, tourists via daily/weekly guest passes, and local businesses through corporate membership programs. All memberships are billed monthly with no annual contracts required.

Product overview

Jackson Hole Health and Fitness is a single, comprehensive health club facility offering a full range of fitness services. The core offering is the gym and fitness center at 838 W. Broadway, which provides access to multiple equipment zones (Cardio Deck with Life Fitness and Precor, expanded Free Weight Room with Iron Grip equipment, Functional Strength Training Zone with TRX and battle ropes, Fitness Studio for classes, and Selectorized Weights with Life Fitness and Hammer Strength machines) alongside group fitness programming (Full Body Fusion, TRX, yoga/Pilates, and HIIT classes), personal training services, and a remodeled steam room for recovery. Members can add the MYZONE fitness tracker for tracking capabilities. The facility operates on a month-to-month membership model with tiers from $80-$160/month plus daily and weekly guest pass options.

Differentiator

Problem solved

Functional benefit

Products and services

• Gym and Fitness Center Access Full-service health club and athletic facility providing access to fitness equipment, group classes, personal training, and recovery amenities at 838 W. Broadway, Jackson, WY for individual members, couples, families, and corporate accounts.
• Group Fitness Classes Scheduled group fitness classes including Full Body Fusion (50-minute strength training), TRX functional training, Mind & Body (yoga and Pilates), and Thursday morning HIIT classes, included with all monthly memberships.
• Personal Training One-on-one, group, and team personal training sessions led by experienced trainers including Mike McCormick, available to members seeking individualized fitness programming.
• Membership Plans Month-to-month recurring membership subscriptions priced at Single $85/month, Senior Single $80/month, Couple $140/month, Senior Couple $120/month, Family $160/month, and Temporary/Seasonal from $90/month. All tiers include group classes and club amenities with month-to-month flexibility and no annual contract requirement.
• Guest Passes Single-day guest passes at $20 per visit and seven-day weekly passes at $110 for visitors and tourists needing short-term facility access without a membership commitment.
• MYZONE Fitness Tracker Optional fitness tracker add-on available to members for a one-time $40 charge to record workouts and monitor fitness progress.

Quantifiable outcome

• Steam room provides circulation boost, calms the mind, nurtures skin, and primes tired muscles to bounce back faster for training recovery

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Anytime Fitness: Largest 24/7 fitness franchise globally with thousands of single-location owner-operator gyms — comparable unit economics to JHHF at a smaller-format level, and a realistic expansion template if JHHF ever franchised.
• Gold's Gym: Iconic strength-training gym chain with global franchise footprint and a legacy reputation in serious strength training — overlaps JHHF's selectorized and free-weight strength positioning at a national scale.
• 24 Hour Fitness: Large multi-tier fitness chain offering group classes, personal training, and recovery amenities — comparable amenity breadth to JHHF and a potential entrant into resort markets.
• Planet Fitness: Mass-market low-cost gym chain that competes for entry-level price-sensitive members; represents the opposite end of the pricing spectrum but a key competitive alternative for budget-conscious Jackson Hole residents.
• Crunch Fitness: Mid-tier national gym chain offering group classes, personal training, and standard equipment — comparable service mix to JHHF at a lower price tier, and a potential entrant into the Jackson Hole market.

Direct peers

• Life Time Fitness: Large US premium full-service health club chain offering premium equipment, group classes, personal training, spa/recovery amenities, and family programming — directly mirrors JHHF's premium multi-service model at national scale.
• Equinox: Luxury health club operator with premium equipment, signature group classes, personal training, and recovery amenities (spa, steam, sauna) — comparable to JHHF's premium positioning and amenity mix in an affluent demographic.

Emerging players

• Orangetheory Fitness: Boutique group fitness franchise built around coach-led HIIT/strength classes with heart-rate tracking — competes with JHHF for the same affluent, results-oriented resident segment through differentiated group programming.
• F45 Training: Boutique functional training franchise with 45-minute group strength/HIIT classes — directly overlaps JHHF's Full Body Fusion and TRX class offerings and represents a meaningful threat in the strength-training segment.

Regional players

• Teton Athletic Club: Likely local Jackson Hole-area fitness/athletic club competitor serving an overlapping resident and tourist base — if it operates in the market, it represents the most direct head-to-head peer for JHHF.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/people/Jackson-Hole-Health-Fitness/100063770730167
• Instagraminstagram.com/jhhealthandfitness
• LinkedInlinkedin.com/company/jackson-hole-health-and-fitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jackson Hole Health and Fitness