北京金鼎轩酒楼有限责任公司

What 北京金鼎轩酒楼有限责任公司 does

北京金鼎轩酒楼有限责任公司 (Beijing Jindingxuan Restaurant Co., Ltd.) is a privately-held Chinese multi-brand restaurant group founded in 1993 in Beijing, originally operating as the first 24-hour restaurant on Dongzhimen Guijie (Gui Street). The company operates 14+ restaurant locations across 10+ Beijing districts (Dongcheng, Xicheng, Chaoyang, Haidian, Fengtai, Shijingshan, Tongzhou, Daxing, Fangshan, Changping) and has expanded into Hainan province, organized under eight distinct brand concepts: Jindingxuan Nanbei Jiaxiangcai (main North-South home cuisine brand with both 24-hour and standard-hour locations), Jindingxuan Nanbei Dim Sum Specialty, Ziyuxuan Nanbei Food Street (mixed casual dining), Jindingxuan Self-Service Buffet, Jindingxuan Nourishing Small Restaurant (health-focused), Shanzai Nanbei Vegetarian, Xiaojiangfang Pickles and Sauces (retail product line), and Liubi Ju × Jindingxuan (collaborative chef's dishes with century-old brand). The company also operates two wholly-owned subsidiaries: Qinglang Huashu (Beijing) Trading Co., Ltd. and Beijing Ziyuxuan Great Canteen Catering Co., Ltd., plus the affiliated Beijing Jindingxuan Charitable Foundation established in 2014.

The business operates a traditional restaurant model with direct-to-consumer in-store dining as the sole revenue channel, supplemented by phone reservations via a centralized 400-6766-111 line; no online ordering infrastructure is visible. Customer acquisition relies on WeChat Official Account, Weibo, and the company's 30-year brand reputation in Beijing's dining scene, with no third-party delivery platform integration. Pricing is not publicly disclosed. The underlying technology is traditional Chinese food preparation supported by a centralized procurement, processing, and distribution infrastructure that achieves unified quality control across all locations, certified under ISO22000 food safety management. The company employs origin-source chefs from six Chinese provinces covering the four major cuisine systems (Chuan, Lu, Yue, Huai). Marketing channels emphasize the green, additive-free, no-MSG cooking philosophy, which has earned the company multiple ESG and brand-recognition awards including the 2016 Asian Brands Festival Green Environmental Protection Enterprise designation and the National Five-Diamond Restaurant certification.

The customer base is entirely B2C mass-market individual consumers — families, business diners, late-night patrons, health-conscious diners, and travelers — with no disclosed enterprise or institutional customers. Distribution is exclusively through physical restaurant storefronts; the company does not appear to sell through third-party delivery platforms despite the Tianfu Hao partnership (since 2015) which has produced the retail CPG Jin Fu Series of packaged chef's dishes. Headquartered in Dongcheng District (Hepingli West Street 77), the company also operates a charitable foundation that has cumulatively donated over RMB 8 million yuan since 2010, supported 1,350+ agricultural/medical university students through scholarships, and established charitable projects in rural Ningxia, Gansu, and Beijing Normal University education programs. Ownership is private with no disclosed institutional investors, parent company, or external funding rounds.

Name

北京金鼎轩酒楼有限责任公司

Legal name

北京金鼎轩酒楼有限责任公司

Website

https://jindingxuan.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

北京金鼎轩酒楼有限责任公司 is a privately-held Beijing-based multi-brand Chinese restaurant group founded in 1993, operating 14+ locations across 8 brand concepts (home cuisine, dim sum, buffet, nourishing, vegetarian, food street) spanning 10+ Beijing districts plus Hainan, serving B2C individual consumers via direct in-store dining and phone reservations.

Ownership category

akta.pro rank

Product category

Restaurant / Hospitality Services

NAICS

Restaurants and Other Eating Places (7225)

SIC

Retail-Eating Places (5812)

akta.pro industry

PRIMARYTHAFABAE

Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Fast Casual Restaurants

Keywords

• Chinese restaurant chain
• Multi-brand dining
• Northern Southern cuisine
• Dim sum specialty
• Beijing restaurant group

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. In-store dining revenue: Revenue generated from food and beverage sales across all restaurant locations and brand concepts in Beijing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

北京金鼎轩酒楼有限责任公司 operates a multi-brand chain of dine-in restaurants in Beijing (and select Hainan locations), built around Northern and Southern Chinese regional cuisine, dim sum, buffet, nourishing meals, vegetarian dishes, and a chef's-dish collaboration line. The group sells branded pickled condiments and sauces (小酱房南北酱菜), and runs an affiliated charitable foundation (北京市金鼎轩公益基金会). Revenue comes primarily from in-store food and beverage sales across all locations and sub-brand concepts; no online ordering, app, or delivery platform is operated.

Product overview

北京金鼎轩酒楼有限责任公司 operates a multi-brand restaurant chain established in 1993, starting from Beijing's Dongzhimen Guijie as the first 24-hour restaurant. The company manages diverse dining formats including 金鼎轩·南北家乡菜 (main home cuisine brand), 金鼎轩·南北点心专门店 (dim sum specialty), 紫昱轩南北食街 (food street), 金鼎轩·自助餐 (buffet), 金鼎轩·滋养小餐馆 (nourishing cuisine), 善在南北家常素 (vegetarian), 小酱房南北酱菜 (pickles), and 六必居·金鼎轩 (collaborative chef dishes). The company also operates 北京市金鼎轩公益基金会 for charitable activities and 晴朗花树（北京）商贸有限公司 as a subsidiary trading company. The group pioneered green and eco-friendly dining concepts in the Chinese restaurant industry, emphasizing no additives, no colorants, and no MSG.

Differentiator

Problem solved

Functional benefit

Brands

• 金鼎轩·南北家乡菜: Main restaurant concept serving Northern and Southern Chinese regional cuisine
• 金鼎轩·南北点心专门店
• 紫昱轩南北食街
• 善在南北家常素
• 小酱房南北酱菜
• 金鼎轩·自助餐
• 金鼎轩·滋养小餐馆
• 金鼎轩公益基金会

Products and services

• 金鼎轩·南北家乡菜 (Jindingxuan North-South Home Cuisine) Main restaurant brand offering North-South Chinese home-style cuisine, operating 24-hour and standard-hours locations across Beijing's major commercial districts. For individual consumers and families seeking casual Chinese dining.
• 金鼎轩·南北点心专门店 (Jindingxuan Dim Sum Specialty) Specialty dim sum restaurant brand featuring traditional Chinese pastries, dumplings, and snacks from various regions. Targeted at consumers seeking dim sum and snack-style Chinese food.
• 紫昱轩南北食街 (Zi Yu Xuan North-South Food Street) Food street concept offering diverse North-South cuisine options in a casual dining setting, operated under the Zi Yu Xuan brand. Includes 建国路国贸店 (opened May 2007) and 阜成门金融街店 (opened December 21, 2016).
• 金鼎轩·自助餐 (Jindingxuan Buffet) Buffet dining brand featuring all-you-can-eat meals at selected locations, targeting consumers seeking value-format Chinese dining.
• 金鼎轩·滋养小餐馆 (Jindingxuan Nourishing Small Restaurant) Nourishing small restaurant concept focusing on healthy, restorative dishes. Targeted at health-conscious travelers and diners; includes the 大兴机场C指廊店.
• 善在南北家常素 (Shanzai North-South Home Vegetarian) Vegetarian home-style cuisine brand offering plant-based dishes from various Chinese regional traditions. Targeted at vegetarian and health-conscious consumers.
• 小酱房南北酱菜 (Xiao Jiang Fang North-South Pickles & Condiments) Pickled vegetables and condiments specialty brand featuring North-South style preserved foods, distributed through the group's restaurant network and retail channels. Includes named products 胶东风情, 圆笼米粉肉, 拉丝姜蓉煲仔饭.
• 六必居·金鼎轩 (Liu Bi Ju x Jindingxuan Collaborative Chef Dishes) Collaborative brand with century-old Liu Bi Ju (六必居), offering premium chef's dishes launched under the 金福系列 line. Targeted at consumers seeking premium, heritage-branded Chinese culinary products.
• 桫椤湾店 (Suo Luo Wan Branch) Additional dining location operated under the Jindingxuan group, listed separately on the company's store map.
• 北京市金鼎轩公益基金会 (Beijing Jindingxuan Charitable Foundation) Charitable foundation engaged in education support, poverty alleviation, elderly care, and environmental protection activities. Established in October 2014; has cumulatively donated 8 million yuan+ through its 金鼎轩公益专项基金 since 2010.

Quantifiable outcome

• ISO22000 food safety management system certification across all locations

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered moderate and minor.

• 桂馨基金会moderateStrategic or Co-development PartnerJindingxuan公益基金会 partnered with 桂馨基金会 to support rural education. Donated over 1,000 books to establish 桂馨书屋 at Ningxia Longde County Chenjin Township Central Primary School in 2016, with ongoing 4-year support commitment. Also collaborated on '馨动乡村·教师成长' project supporting rural teachers.
• 天福号moderateStrategic or Co-development PartnerStrategic partnership since 2015, launching '金福系列' chef's dishes in 2018. Jindingxuan provides culinary expertise and product development; Tianfu Hao provides production, packaging technology and distribution channels. Products meet standards for taste, safety and convenience.
• 珍古道尔（北京）环境文化交流中心 (Jane Goodall China)moderateStrategic or Co-development PartnerLong-term environmental partner; donated 100,000 yuan for environmental projects and supported the 2016 Roots & Shoots China Summit, collaborating on environmental education activities over multiple years.
• 北京师范大学教育基金会minorGTM or Marketing PartnerSupporting BNU education aid programs, including 'Belt and Road' education outreach with 120,000 yuan donation for summer education assistance and research activities.
• 北京慈善协会moderateGTM or Marketing PartnerLong-term charity partner since 2005. Initiated '每桌一元捐' (one yuan per table donation) program starting at 500,000 yuan/year, growing to 1 million yuan/year. Has cumulatively donated over 8 million yuan through dedicated charity fund.
• 甘肃省慈善总会moderateGTM or Marketing PartnerCollaborated on multiple relief projects in Gansu Province, including medical assistance and education support for families in Baiyin Pingchuan district and Jiayuguan city. Donated 760,000 yuan across three families in 2019.

Scale indicators5 records

Recent moves2 records

Expansion highlights6 records

Broad incumbents

• Haidilao International Holding: Largest Chinese casual dining chain globally with a deep multi-brand portfolio; serves as the dominant scale, service culture, and supply chain benchmark for Chinese full-service restaurant operators like Jindingxuan.
• Yum China Holdings: NYSE/HK-listed operator of KFC, Pizza Hut, and Taco Bell in China; the largest multi-brand restaurant operator in China and benchmark for scale, digital infrastructure, and supply chain capabilities against which Jindingxuan competes for Beijing consumer dining occasions.

Direct peers

• Jiumaojiu International Holdings: Hong Kong-listed multi-brand Chinese restaurant operator (Tai Er Suancai Yu, Jiu Mao Jiu, etc.) employing a similar multi-format, multi-cuisine strategy across price points — the closest public comparable for Jindingxuan's brand portfolio approach.
• Tang Palace Group: Hong Kong-listed Chinese cuisine restaurant chain with multi-brand operations focused on regional Chinese cuisines and banquet-style dining; highly comparable to Jindingxuan's 南北家乡菜 home cuisine concept and scale.
• Xiabuxiabu International Holding: Hong Kong-listed hot pot and casual dining chain operating multiple formats (Xiabu Xiabu, Coucou) with a similar multi-brand positioning targeting mass-market Chinese consumers across casual dining occasions.
• Ajisen Ramen (China): Listed Asian fast casual chain in China operating a single dominant brand in mall-based real estate; comparable scale, real estate strategy, and Chinese consumer target market to Jindingxuan's mall-located formats.
• Mei He Jia Group: Beijing-based multi-format restaurant group specializing in Sichuan cuisine and banquet dining; directly comparable to Jindingxuan on Beijing footprint, multi-concept strategy, and family/banquet dining occasion.
• Real Love (Zhenqiaofu): Major privately-held Chinese fast casual chain serving home-style Chinese cuisine; competes with Jindingxuan for value-oriented family and casual dining occasions in tier-1 cities and is a relevant benchmark for privately-held Chinese restaurant scale.
• Country Style Cooking Restaurant Chain: Listed Chinese QSR chain serving affordable home-style Chinese meals; competes directly with Jindingxuan for value-conscious consumers seeking quick, familiar Chinese food in tier-1 cities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%E5%8C%97%E4%BA%AC%E9%87%91%E9%BC%8E%E8%BD%A9%E9%85%92%E6%A5%BC%E6%9C%89%E9%99%90%E8%B4%A3%E4%BB%BB%E5%85%AC%E5%8F%B8

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 北京金鼎轩酒楼有限责任公司