深圳市金斧子资本管理有限公司

What 深圳市金斧子资本管理有限公司 does

JinFuzi (深圳市金斧子资本管理有限公司), headquartered in Shenzhen, is a CSRC-licensed independent fund sales institution founded in 2010 that operates a research and technology-driven asset allocation platform serving qualified high-net-worth individual and institutional investors in China's private placement (私募) market. The platform curates over 100 private placement fund products spanning quantitative equity enhancement, CTA, FOF, value investment and state-owned enterprise dividend strategies, alongside its proprietary Mercury (水星) FOF product family that includes 水星旗舰FOF, 水星价值中国, 水星CTA精选FOF, 水星固收+FOF, 水星清溪, and the SOE dividend fund series. Distribution reaches investors through jfz.com, the 小金掌上私募 mobile app, customer service hotline, online 私募社区, virtual roadcast events, and the bespoke 水星50 customized mandate service.

The platform's technology stack integrates data analytics, quantitative investment research, and portfolio optimization, supporting proprietary features such as 组合大师 (Portfolio Master) for multi-asset portfolio construction, 风险测评 (Risk Assessment) for investor profiling, and 理财师真伪验证 (Financial Advisor Verification) for advisor authentication. An in-house 投研中心 produces daily market analysis, sector-specific insights, and thematic reports that drive content-led investor engagement.

JinFuzi earns revenue through three streams: transaction-based commissions on private placement fund subscriptions distributed via the platform (基金销售服务费), recurring management and performance fees from its proprietary Mercury-branded FOF AUM (资产管理费分成), and investment research and content services (投研服务). Strategic backing from Sequoia Capital, China Merchants Venture Capital, and A-share-listed Huaxi Stock anchors the platform, and the company has been named to the KPMG FinTech 50 for four consecutive years (2022-2025).

Name

深圳市金斧子资本管理有限公司

Legal name

深圳市金斧子基金销售有限公司

Website

https://jinfuzi.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

JinFuzi is a Shenzhen-based, CSRC-licensed independent fund sales platform founded in 2010 that distributes over 100 private placement funds and proprietary Mercury (水星) FOF products to qualified high-net-worth individuals and institutional investors in China.

Ownership category

akta.pro rank

Product category

Private Fund Distribution and Asset Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Other Financial Vehicles (525990)

SIC

Investment Advice (6282), Finance Services (6199)

akta.pro primary industry

Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs) (FSAAABAM)

akta.pro secondary industries

Multi-Manager / Multi-PM Platforms (FSAHAKAD), Private Client/High-Net-Worth Advisory (FSAEAAAN)

Keywords

• Private fund distribution
• Fund of funds
• Asset allocation platform
• Wealth management services
• Investment research

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. 基金销售服务费: JinFuzi operates as an independent fund sales institution licensed by regulators, earning commissions and fees from selling private placement fund products to investors on its platform. Revenue is generated through transaction-based fees on fund subscriptions and redemptions facilitated through the platform.
2. 资产管理费分成: Through its proprietary product lines (水星资管 series including FOF, value investment, and CTA products), JinFuzi earns management fees and performance fees from the assets under management on its platform.
3. 投研服务: The company provides investment research reports, market analysis (金斧子投研中心), and strategy insights to clients and the broader investor community, potentially monetized through premium subscription or embedded in platform engagement to drive fund sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

JinFuzi is a research and technology-driven asset allocation service platform licensed as an independent fund sales institution (独立基金销售机构) by the China Securities Regulatory Commission. The company distributes a curated marketplace of 100+ private placement fund products from top-tier third-party managers (e.g., 九坤投资, 知行通达, 平方和, 半鞅) and offers its own proprietary Mercury (水星) brand FOF product suite including flagship, value investment, CTA, fixed income plus, and index enhancement strategies, alongside customized mandates (水星50专户定制) for high-net-worth and institutional clients.

Product overview

Jin Fu Zi operates as a research and technology-driven asset allocation service platform offering a comprehensive FOF (Fund of Funds) product suite under the Mercury (水星) brand. The portfolio includes flagship FOF, value investment FOF, CTA-selected FOF, fixed income plus FOF, industry-selected funds, and index enhancement FOF products. The platform also offers customized account services for high-net-worth clients through Mercury 50 (水星50), alongside the 金斧子水星价值国企红利基金 series focusing on state-owned enterprise dividend strategies. The ecosystem includes the 小金掌上私募 mobile app for iOS and Android, providing investors access to private fund products, financial advisor verification, and portfolio management. The platform connects investors with quantitative fund managers including 九坤投资, 知行通达, 平方和, 半鞅, and others through index enhancement and quantitative strategies.

Differentiator

Problem solved

Functional benefit

Brands

• 水星资管: 金斧子旗下的资产管理品牌，提供水星价值中国、水星CTA精选FOF、水星旗舰FOF、水星公募FOF、水星固收+FOF、水星行业精选基金等多元化产品线。
• 小金掌上私募

Products and services

• 水星旗舰FOF (Mercury Flagship FOF) Flagship Fund of Funds product offering diversified asset allocation across multiple strategies for qualified investors.
• 水星价值中国 (Mercury Value China) Value investment focused FOF product targeting Chinese market opportunities through fundamental value strategies.
• 水星CTA精选FOF (Mercury CTA Selected FOF) CTA strategy focused FOF product selecting commodities and derivatives trading advisor strategies for portfolio diversification.
• 水星固收+FOF (Mercury Fixed Income Plus FOF) Fixed income plus FOF combining bond strategies with enhanced returns through index augmentation, positioned as a bank wealth management replacement.
• 水星行业精选基金 (Mercury Industry Selected Fund) Industry-selected fund focusing on specific sectors with targeted investment strategies.
• 水星青峰指数增强精选FOF (Mercury Qingfeng Index Enhancement FOF) Index enhancement FOF product utilizing quantitative models for enhanced returns over benchmark indices.
• 水星清昀1号FOF (Mercury Qingyun No.1 FOF) Balanced FOF product combining stock and bond allocation with index enhancement for stable returns.
• 水星清溪2号FOF (Mercury Qingxi No.2 FOF) Bond-focused FOF using fixed income as foundation with dividend stocks for stable appreciation; minimum investment 200万 RMB.
• 水星50专户定制 (Mercury 50 Customized Mandate) Bespoke mandate service for high-net-worth and institutional clients with tailored investment solutions and dedicated account management.
• 水星公募FOF (Mercury Public Offering FOF) Public offering FOF providing retail investors access to fund of funds strategies.
• 金斧子水星价值国企红利基金 (JinFuzi Mercury Value SOE Dividend Fund) State-owned enterprise dividend fund focusing on national key assets and value revaluation opportunities with red dividend investing strategy; minimum investment 300万 RMB.
• 金斧子水星价值国企红利2期 (JinFuzi Mercury Value SOE Dividend Phase 2) Second phase of state-owned enterprise dividend fund continuing the dividend-focused value investment strategy; minimum investment 100万 RMB.
• 小金掌上私募 (Xiaojin Pocket Private Fund App) Mobile application (iOS and Android) enabling investors to access private fund products, financial advisor verification, portfolio management, and community engagement.

Quantifiable outcome

• Over 100 private placement fund products available on the platform from top-tier managers
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered supporting, core and flagship.

• 中国民生银行 (China Minsheng Bank)supportingOthers · 1 January 2024中国民生银行 serves as the designated safety supervision bank for JinFuzi's platform operations, providing fund custody and regulatory compliance banking services. This is a mandated regulatory arrangement for licensed fund sales institutions in China.
• 中国证券监督管理委员会 (China Securities Regulatory Commission, CSRC)coreOthers · 1 January 2024CSRC is the primary regulatory body overseeing JinFuzi's licensed operations as an independent fund sales institution. The company operates under CSRC supervision and is a member of the China Securities Regulatory Commission's regulatory framework.
• 中国证券投资基金业协会 (Asset Management Association of China, AMAC)coreOthers · 1 January 2024AMAC is the self-regulatory organization for China's fund industry. JinFuzi is a member of AMAC as a licensed fund sales institution, subject to AMAC's self-regulatory rules and industry standards.
• 九坤投资 (Jiukun Investment)flagshipChannel Partner/ Reseller/ Distributor · 1 January 2024九坤投资, a leading quantitative hedge fund (百亿量化私募), distributes its fund products exclusively or primarily through JinFuzi's platform. Multiple flagship products including 九坤日享中证1000指数增强1号A类份额 and 九坤元嘉中证A500指数增强1号 are listed as top hot-search products on the platform.
• 景林资产 (Greenwoods Asset Management)flagshipChannel Partner/ Reseller/ Distributor · 1 January 2024上海景林资产管理公司, one of China's leading asset managers, is featured in JinFuzi's community section and investment ecosystem, indicating a distribution partnership for private fund products on the JinFuzi platform.
• 正心谷创新资本 (Zhongxingu Innovation Capital)supportingChannel Partner/ Reseller/ Distributor · 1 January 2024正心谷创新资本, a notable Chinese private equity and venture capital firm, is featured in JinFuzi's community with its '正心谷财经早茶' investment insights column, indicating a content and distribution partnership on the platform.
• 凯丰投资 (Kaifeng Investment)supportingChannel Partner/ Reseller/ Distributor · 1 January 2024深圳市凯丰投资管理有限公司, a Shenzhen-based commodity and macro hedge fund, is featured in JinFuzi's community ecosystem, indicating a distribution partnership for fund products.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Jiyu Fund (基煤基金): Independent fund sales platform with strong institutional/B2B focus, distributing public and private placement products to corporate treasury and institutional investors. Comparable in distribution-only model with institutional reach.
• Howbuy (好买基金): Shanghai-based independent fund sales platform with private placement focus, FOF offerings, and HNW investor services. Closely comparable in target customer, product mix, and regulatory status.
• Tiantian Fund (天天基金): One of China's largest independent fund sales platforms (under Eastmoney), operating a comparable third-party fund distribution marketplace plus proprietary FOF products. Most direct comparable to JinFuzi on both sides of the business (distribution and proprietary FOF).
• Simu PaiPai Wang (私募排排网): Leading private fund (hedge fund) information and distribution platform in China, offering rankings, product listings, and investor matching for HNW clients. Direct competitor in the private placement fund marketplace.

Broad incumbents

• Ant Fortune / Ant Fund (蚂蛛财富 / 蚂蛛基金): Massive fintech wealth platform operated by Ant Group with public, private, and FOF offerings. While far larger and serving a broader customer base, it directly competes for HNW investor attention and fund distribution mandates.
• Lufax (陆金所): Hong Kong-listed fintech wealth management platform serving HNW and mass-affluent investors with diversified asset allocation products including FOFs. Broad incumbent with overlapping product suite.
• JD Finance (京东金融): JD.com's fintech arm offering wealth management and fund distribution including private placement products. Broader portfolio but overlapping in the HNW and private fund distribution space.
• China Merchants Bank Private Banking: Leading commercial bank private banking division offering HNW wealth management, customized mandates, and access to private placement funds. Represents a major institutional competitor for HNW assets in China.

Emerging players

• Xueqiu / Snowball (雪球): Investor social community and research platform with affiliated fund distribution (蛋卷基金). Comparable in community-driven investor engagement and fund access, though lighter on proprietary FOF.
• Danjuan Funds (蛋卷基金): Online fund distribution and investment research platform affiliated with Xueqiu, serving self-directed retail and HNW investors. Comparable as a digital-native fund sales platform with curated products and research content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/jinfuzi
• LinkedInlinkedin.com/company/%E6%B7%B1%E5%9C%B3%E5%B8%82%E9%87%91%E6%96%A7%E5%AD%90%E8%B5%84%E6%9C%AC%E7%AE%A1%E7%90%86%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 深圳市金斧子资本管理有限公司