GN Pearl

What GN Pearl does

GN Pearl (京润珍珠) is a vertically integrated pearl industry enterprise founded in 1994 in Hainan, China, operating across the full value chain from raw pearl processing through R&D, manufacturing, retail, and cultural exhibition. The company serves three end markets through a four-brand portfolio: pearl jewelry (GN PEARL luxury at ~20,000 RMB ASP, gN pearl national brand at ~10,000 RMB, CRANE PEARL youth at ~1,000 RMB, and 晶润 B2B wholesale), pearl-based skincare products under a "Pearl Hanfang" positioning combining pearl ingredients with rare botanicals (ginseng, black ganoderma, cordyceps, dendrobium, snow lotus), and pearl health products including oral pearl powder, 7 Blue Hat-certified health supplements, and pearl whitening toothpaste. Distribution spans nearly 200 specialty stores nationwide (industry #1), department stores, OTC pharmacies, airport duty-free outlets, and full e-commerce coverage including Tmall, JD.com, live-streaming, and cross-border channels.

The company's competitive moat is anchored by 36 national invention patents, proprietary nano-grinding technology producing 100nm pearl powder (1/500th of pore size), industry-first water-soluble pearl powder achieved through glutamic acid modification, 136 NMPA special cosmetics registrations, and Intangible Cultural Heritage designation for Pearl Beauty Hanfang. Manufacturing operates from a national-level high-tech industrial park in Haikou with GMP pharmaceutical certification covering cosmetics, health products, and pharmaceuticals. The company was the first pearl industry enterprise to qualify for Hainan Free Trade Port duty exemption policy, providing structural cost advantages on premium seawater pearl imports.

The business model combines B2C retail (jewelry, skincare, health products) through owned specialty stores and e-commerce with a consignment joint-venture franchise model that reduces partner inventory risk while enabling rapid footprint expansion. Founded and led by Dr. Zhou Shuli (周树立博士), former ICBC head office business director and China Huarong Asset Management deputy GM, GN Pearl operates through 10+ subsidiaries and reports founder-controlled ownership with no disclosed external PE/VC funding, expansion appearing to be self-funded through operational cash flows and Hainan FTP policy advantages.

Name

GN Pearl

Legal name

京润珍珠 (gN pearl)

Website

https://jingrun.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

GN Pearl (京润珍珠) is a vertically integrated Chinese pearl industry enterprise founded in 1994, spanning pearl jewelry (multi-brand luxury to mass-market), Hanfang pearl-based skincare, and pearl health products, served through ~200 specialty stores, e-commerce, and duty-free channels with proprietary nano-pearl powder technology and full regulatory certifications.

Ownership category

akta.pro rank

Product category

Jewelry and Beauty Products

NAICS

Jewelry Retailers (458310), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Pearl Jewelry (CRAKAAAC)

akta.pro secondary industries

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD), Charm & Personalized Fashion Jewelry (Nameplates/Initials/Photo) (CRAKABAE), Fine Jewelry Wholesale & Trading (CRAKAAAL), Jewelry & Watches-Focused Catalog Department Store Retailers (CRAGAIAE)

Keywords

• Pearl jewelry
• Pearl skincare
• Pearl cosmetics
• Health supplements
• Pearl powder

Headquarters

HQ city

Haikou

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pearl Jewelry: Multi-brand portfolio covering luxury, mid-range, and entry-level pearl jewelry segments. GN PEARL targets luxury with seawater pearls and gemstone settings at ~20,000 RMB ASP; gN pearl serves as the national brand at ~10,000 RMB; CRANE PEARL addresses younger consumers at ~1,000 RMB through live-streaming channels.
2. Pearl Skincare and Cosmetics: Skincare products positioned as 'Pearl Hanfang (Pearl Han Formula), Beauty National Treasure' featuring pearl-based formulations combined with rare botanicals. Includes whitening/pearl powder masks, black ganoderma series, ginseng series, and premium pearl creams. 136 special cosmetics registrations for whitening/brightening.
3. Pearl Health Products: Oral pearl powder (TCM decoction piece grade), health supplements including pearl safflower capsules for chloasma improvement, Jingrun crystal capsules for sleep improvement, and pearl powder capsules for immunity enhancement. 7 health food registration certificates with 'Blue Hat' certification.
4. Oral Care: Pearl powder whitening toothpaste combining pure pearl powder with whitening and repair benefits.
5. Franchise and Store Operations: Consignment joint-venture franchise model where store operators do not need to invest heavily in inventory procurement. Company provides full-store design, operational support, training, and supply chain management systems.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels8 records

Core offering

GN Pearl manufactures and sells pearl-based products across three categories: pearl jewelry (multi-brand portfolio including luxury GN PEARL, mainstream gN pearl, youth CRANE PEARL, and B2B 晶润珍珠), pearl skincare and cosmetics (Hanfang series combining pearl with rare botanicals), and pearl health products (oral pearl powder, capsules, oral care). The company operates the full industry chain from raw material processing to retail, supported by proprietary nanometer pearl powder technology and a nationwide retail network of nearly 200 brand specialty stores.

Product overview

GN Pearl (京润珍珠) operates as a comprehensive pearl industry platform with a three-pillar product architecture spanning pearl jewelry

Differentiator

Problem solved

Functional benefit

Brands

• GN PEARL: 高奢品牌，选材以海水珍珠、宝石镶嵌珠宝为主，主力客单均价20000元左右，主推渠道为全国重奢卖场。
• gN pearl京润珍珠
• CRANE PEARL蔻润珍珠
• 晶润珍珠

Products and services

• GN PEARL High-Luxury Pearl Jewelry Brand High-luxury pearl jewelry brand positioned for premium shopping malls, featuring seawater pearls and gem-inlaid jewelry with average transaction price around 20,000 RMB. Targets high-net-worth collectors and luxury gift market.
• gN pearl (京润珍珠) Main Brand Pearl Jewelry National mainstream pearl jewelry brand targeting mainstream consumers with seawater pearls, K-gold inlaid jewelry, freshwater pearls, and silver inlaid items. Main price point around 10,000 RMB. Sold through online channels and brand specialty stores.
• CRANE PEARL (蔻润珍珠) Youth Pearl Jewelry Brand Fashion-forward youth pearl jewelry brand targeting livestream e-commerce and social commerce channels. Uses freshwater pearls and silver/alloy inlaid accessories. Main price point around 1,000 RMB.
• Jingrun Pearl (晶润珍珠) B2B Wholesale Supply Chain Brand B2B wholesale supply chain brand offering high-cost-performance raw pearls. Provides OEM customization services with seawater pearls as primary material, leveraging upstream procurement and deep-processing cost advantages.
• Pearl Skincare Series (珍珠汉方系列护肤品) Pearl-based skincare lines combining pearl with rare botanicals (black ganoderma, ginseng, cordyceps, dendrobium, snow lotus, hundred herbs) under 'Pearl Hanfang, Beauty National Treasure' positioning. Addresses whitening, anti-aging, sensitive skin, and skin repair concerns. Includes 136 NMPA special cosmetics registrations for whitening/brightening.
• Oral Pearl Powder (口服珍珠粉) TCM decoction pieces grade pearl powder for oral consumption. Produced in the company's GMP-certified national-level high-tech industrial park. Approved for treating restlessness, insomnia, epilepsy, eye conditions, and skin discoloration.
• Pearl Health Supplement Capsules (珍珠保健品胶囊) Health supplement capsules with Blue Hat certification including Jingrun Pearl Safflower Capsule (chloasma improvement), Jingrun Crystal Moisture Capsule (sleep improvement), and Jingrun Pearl Powder Capsule (immunity enhancement). Part of 7 health food registration certificates held by the company.
• Pearl Powder Whitening Toothpaste (珍珠粉美白牙膏) Oral care product combining pure pearl powder with whitening, repair, and stain removal benefits. GN Pearl's entry into the oral care market.
• Pure Pearl Powder and Pearl Powder Masks (纯珍珠粉及珍珠粉面膜) Nano-grade pearl powder products made from top 5-6% A+ grade natural freshwater pearls using proprietary nano-grinding technology (100nm particle size, 1/500th of pore size). Includes Pure Pearl Powder, Small Ring Pearl Powder Brightening Mask Set (whitening and spot-fading), Black Ring Pearl Powder Firming Mask Set (firming and anti-wrinkle), and Freckle Removal Cream. Has special cosmetics registration for freckle removal and whitening.
• GN Pearl Brand Specialty Store Franchise Network (品牌专卖店加盟网络) Physical retail store franchise network covering major cities across China with consignment joint-venture franchise model. Nearly 200 locations nationwide ranked first in the pearl retail industry. Company provides full-store design, supply chain management, training, and marketing support. Includes standard pearl jewelry products (necklaces, pendants, earrings, rings, bracelets, brooches, sweater chains, suit chains).
• Hainan Jingrun Pearl Museum and Cultural Tourism Facilities (海南京润珍珠博物馆及文旅设施) Cultural display and tourism facilities including Hainan Jingrun Pearl Museum (one of world's three major ocean pearl museums, China's first pearl-themed museum), Haikou Jingrun Pearl Cultural Museum, and the Sanya Pearl Research Institute with Pearl Themed Hotel. Functions as cultural landmarks for pearl promotion and brand building.

Quantifiable outcome

• Pearl powder particle size reduced to 100 nanometers, approximately 1/500th of pore size, enabling direct skin absorption
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• 银泰百货 (Yintai Department Store)coreChannel Partner/ Reseller/ Distributor · 15 June 2026Strategic alliance cooperation with Yintai Department Store, leveraging Yintai's luxury commercial operation capabilities and Jingrun Pearl's national brand influence to jointly create a high-end pearl consumption ecosystem and upgrade the brand toward an Oriental high-end pearl brand.
• 山下湖珍珠大会 (Shanhaihu Pearl Conference)minorStrategic or Co-development Partner · 20 May 2026Invited to speak at the Shanhaihu Pearl Conference in Zhejiang, sharing insights on pearl deep-processing and cross-industry development at the 'Pearl Industry Cross-border Development Co-creation Exchange Meeting'.
• 北京服装学院 (Beijing Institute of Fashion Technology)minorStrategic or Co-development Partner · 12 April 2026Co-organized the 'Jingrun Pearl Cup' Global Pearl Jewelry Design Competition targeting global designers, university students, creative agencies, and pearl enthusiasts. Competition sets three themes: treasure of the sea, treasure like summer flowers, and treasure passing down culture.
• 中国珠宝玉石首饰行业协会 (China Gems and Jewellery Association)coreStrategic or Co-development Partner · 12 April 2026Cooperation partner in organizing the 'Jingrun Pearl Cup' Global Pearl Jewelry Design Competition. Partnered with NGTC, Beijing Institute of Fashion Technology, and multiple industry associations to form an authoritative evaluation committee.
• 中国国际消费品博览会 (China International Consumer Products Expo, CiCPE)coreGTM or Marketing Partner · 12 April 2026Participated as a 'full attendance' exhibitor for 6 consecutive years at the China International Consumer Products Expo. Used the expo as a platform to showcase full industry chain capabilities and launch new products globally.
• IGI (International Gemological Institute)coreTechnology or Integration · 13 March 2026Strategic cooperation with IGI, the world's highest-level jewelry appraisal institution founded in Antwerp in 1975. Cooperation covers pearl appraisal standard alignment, professional talent cultivation, and product quality improvement. IGI provides professional pearl appraisal technical support and international standard training services, helping Jingrun Pearl improve product quality control systems and ensure compliance with international high-end jewelry appraisal standards.
• NGTC (National Gemstone Testing Center, 珠宝国检集团)coreStrategic or Co-development Partner · 13 March 2026Cooperation with NGTC covering pearl industry standard formulation, brand quality certification, and industry development. NGTC will leverage its standard-setting and technical advantages to formulate industry standards with Jingrun Pearl, filling gaps in the field, and provide authoritative testing and certification to enhance brand credibility.
• APEC中小企业工商论坛 (APEC SME Forum)coreGTM or Marketing Partner · 1 January 2026Jingrun Pearl served as the sole pearl industry representative and designated reception unit for APEC SME Forum delegates. Displayed China's complete pearl industry chain capabilities and Eastern aesthetics to APEC economy representatives, exploring Asia-Pacific market business cooperation and cultural exchange opportunities.
• 中国广告论坛 (China Advertising Forum)minorGTM or Marketing Partner · 1 January 2026Invited to give keynote speech at the 2026 China Advertising Forum's Urban Cultural Tourism Brand Forum, sharing insights on national brand rejuvenation and Eastern aesthetics consumer growth.

Scale indicators9 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• TASAKI: Japanese premium pearl jewelry brand with vertically integrated pearl farming and design. Comparable to GN Pearl as a vertically integrated pearl company spanning sourcing to branded retail jewelry, with international luxury positioning.
• Mikimoto: Japanese pearl jewelry heritage brand founded in 1893, the global benchmark for premium cultured pearl jewelry. Directly comparable as the luxury pearl jewelry category leader that GN PEARL explicitly benchmarks itself against via international luxury positioning.
• Jewelmer: Philippines-based luxury South Sea pearl jewelry brand with own pearl farms. Comparable as a fully integrated pearl producer-retailer targeting global luxury consumers with branded pearl jewelry collections.

Broad incumbents

• Lao Feng Xiang (老凤祥): Shanghai-based heritage Chinese jewelry brand founded 1848, one of China's oldest gold/jewelry brands. Comparable as an established national jewelry brand with similar retail scale and brand heritage positioning, though focused on gold rather than pearls.
• Chow Tai Fook (Zhou Dafu / 周大福): Hong Kong-headquartered, China's largest jewelry retailer with 7,000+ stores. Comparable as the dominant Chinese jewelry retail benchmark that GN Pearl competes with for mall placement, consumer wallet share, and brand prestige — though gold/diamond-focused rather than pearl-specialist.
• Luk Fook (六福集团): Hong Kong-listed Chinese jewelry retailer with 3,000+ stores across mainland China. Comparable as a major Chinese multi-brand jewelry retailer competing in similar mall and department store channels, though with broader jewelry category focus.

Emerging players

• Proya (珀莱雅): Leading Chinese mass-market beauty company listed on Shanghai Stock Exchange. Comparable as a Chinese domestic beauty/skin care brand competing across Tmall, JD, and offline channels, representing the kind of scale competitor GN Pearl's skincare line must contend with.
• Herborist (佰草集): JALA Group's premium TCM-based skincare brand. Comparable as a Chinese skincare brand rooted in traditional Chinese medicine formulations, overlapping with GN Pearl's pearl-botanical skincare positioning in mass-premium Chinese beauty channels.
• Pechoin (百雀羚): China's leading TCM-inspired skincare brand with similar '国货' (national brand) heritage positioning. Comparable as a Chinese heritage beauty brand leveraging traditional Chinese botanical formulations to compete with international skincare brands, mirroring GN Pearl's Pearl Hanfang positioning.

Regional players

• Shanghai Tang: Hong Kong-based luxury lifestyle brand rooted in Chinese heritage with retail presence in Asia and selective global markets. Comparable as a brand leveraging Chinese cultural heritage to position in the premium/luxury segment — analogous to GN Pearl's GN PEARL international luxury ambition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gn-pearl

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GN Pearl