Jiranatee Associates CO.,LTD.

What Jiranatee Associates CO.,LTD. does

Jiranatee Associates CO.,LTD. (J-NAC) is a Bangkok-based distributor and engineering provider founded on May 1, 2002 by Nateethong Uapipatanakul, Jananyar Lersakpatanakul, and Nawawich Uapipatanakul. The company operates across four integrated lines: environmental and safety instrumentation, hydrological and meteorological systems, calibration instruments, and maritime traffic and communication products. It serves as the authorized Thai distributor for a deep roster of international brands including HORIBA, SAAB, Deep Trekker, Industrial Scientific, Tisch Environmental, SENSECA, Cirrus Research, Geo Calibration, Biral, Eldes, Tokyo Keiki, TIDALIS, RPS, Sabik Marine, Sensors&Software, BASELINE, AQUAREAD, METONE, Vibrock, and Novalynx, which together cover ambient air quality analyzers, stationary source emission samplers, water quality probes, occupational safety monitors, acoustic and vibration instruments, ultrasonic anemometers, weather radar, radar water level gauges, AIS/VDES transponders, ROVs, and search-and-rescue radar.

The company operates an ISO/IEC 17025:2017 accredited calibration laboratory that delivers NIST-traceable calibration for temperature, humidity, wind speed and direction, gas flow, pressure, rain gauge, and immersion-type temperature sensors, and holds ISO 9001 quality certification. Beyond product distribution, J-NAC provides engineering design and installation services for meteorological observation systems, AIS networks, VOC and PCD ambient air quality monitoring stations, US.EPA. IO-5 mercury sampling, solar systems, and custom-designed rescue and disaster relief vehicles, complemented by on-site maintenance and inspection services. Revenue is generated through hardware resale margins, accredited calibration services, and engineering project fees, all delivered via a direct, quote-based B2B sales model targeting Thai government agencies (notably the Pollution Control Department and airport/maritime authorities) and industrial clients, supported by approximately 65 employees across sales, engineering, and science functions from its headquarters in Bangkok Yai, a workshop in Bangkhae, and a regional office in Rayong.

Name

Jiranatee Associates CO.,LTD.

Legal name

บริษัท จิรนที แอสโซซิเอสท์ จำกัด (Jiranatee Associates CO.,LTD.)

Website

https://jiranatee.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Jiranatee Associates (J-NAC) is a Bangkok-based Thai distributor and engineering provider, founded 2002, supplying environmental monitoring, meteorological, maritime, and calibration instrumentation to government agencies and industrial clients through international brand partnerships and an ISO 17025-accredited laboratory.

Ownership category

akta.pro rank

Product category

Environmental Monitoring & Calibration Services

NAICS

Engineering Services (541330), Electronic and Precision Equipment Repair and Maintenance (811210), Other Scientific and Technical Consulting Services (541690)

SIC

Services-Testing Laboratories (8734), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Water & Wastewater Compliance (NPDES/Stormwater, Pretreatment, Drinking Water/SDWA) (EUAHABAB)

akta.pro secondary industry

Leak Detection, Emissions & LDAR Testing (OGI, methane, fugitive emissions) (EUAEAHAL)

Keywords

• Environmental monitoring instruments
• Calibration laboratory services
• Meteorological observation systems
• Maritime communication systems
• Occupational safety equipment

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Environmental & Safety Instrumentation Sales: Sale of environmental monitoring instruments including ambient air quality analyzers (HORIBA, BASELINE), stationary source samplers, water quality monitors (AQUAREAD, HORIBA), occupational health & safety equipment (SENSECA, Industrial Scientific), and sound & vibration instruments
2. Hydrological & Meteorological Product Sales: Sale of meteorological and hydrological products including wind sensors, temperature/humidity sensors, barometric pressure transmitters, rain gauges, radiation sensors, meteorological radar (ELDES), data loggers (DELTA OHM), and radar water level gauges (Tokyo Keiki)
3. Calibration Instruments Sales: Sale of calibration instruments including zero air generators (Environics), multi-gas calibrators (Environics), humidity generators (Geo Calibration), sound calibrators (Cirrus Research, DELTA OHM), and high/low volume calibrators (Tisch)
4. Maritime Traffic Products Sales: Sale of maritime products including SAAB AIS transponders and VDES base stations, Deep Trekker ROVs, TIDALIS Maritime Service Suite, RPS SAR/oil spill modeling software, SENSORS&SOFTWARE Rescue Radar, and SABIK MARINE LED signals
5. Calibration Services: ISO/IEC 17025:2017 accredited calibration services for wind speed and direction, air temperature and relative humidity, gas flow, pressure, rain gauge intensity, and immersion type temperature sensors
6. Design & Installation Services: Engineering design and installation services including meteorological observation systems, AIS systems, VOC monitoring stations, ambient air quality monitoring stations (PCD), mobile air quality monitoring, US.EPA. mercury sampling, solar systems, and custom purpose mobile vehicles
7. Service & Maintenance: Maintenance and inspection services for analytical and industrial tools with expert teams providing high-performance service support
8. Custom Rescue Vehicle Design: Custom design of rescue and disaster relief vehicles including fire trucks, emergency response vehicles, chemical rescue vehicles, water treatment vehicles, and mobile meteorological radar vehicles

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Jiranatee Associates CO.,LTD. (J-NAC) is a Thailand-based sales, engineering, and calibration services provider specializing in environmental monitoring instrumentation, meteorological and hydrological observation systems, maritime communication (AIS/VDES) equipment, occupational health and safety instruments, and custom engineering solutions including rescue and disaster relief vehicles. The company operates an ISO/IEC 17025:2017 accredited calibration laboratory and serves as the authorized Thai distributor for major international brands such as HORIBA, SAAB, Deep Trekker, SENSECA, and Tisch Environmental.

Product overview

Jiranatee Associates CO.,LTD. (J-NAC) operates as a specialized distributor and engineering provider offering environmental monitoring, calibration, and maritime communication solutions. The company represents a comprehensive portfolio of internationally-sourced products through four main categories: (1) Environmental & Safety Products covering ambient air quality (TISCH high-volume samplers, HORIBA gas analyzers for SO2, NO2, CO, O3, THC), stationary source emissions (ESC stack samplers, IMR combustion gas analyzers), water quality (AQUAREAD multi-parameter probes, HORIBA U-50), occupational safety (Industrial Scientific multi-gas monitors, SENSECA thermal microclimate/light/IAQ instruments), and sound/vibration (Cirrus Optimus sound level meters, VIBROCK seismographs); (2) Hydrological & Meteorological Products including DELTA OHM ultrasonic anemometers, NOVALYNX wind sensors, weather radars (ELDES WR-10X/WR-J), data loggers, radar water level gauges (Tokyo Keiki MW-Series), and BIRAL visibility/lightning/ceilometer sensors; (3) Calibration Instruments from Environics (zero air generators, multi-gas calibrators), Geo Calibration (humidity generators), Tisch (high/low volume calibrators), and Cirrus Research/Delta Ohm (acoustic calibrators) supporting their ISO/IEC 17025 accredited calibration laboratory; (4) Maritime Traffic Products including SAAB AIS/VDES transponders, Deep Trekker ROVs (DTG3, PIVOT, REVOLUTION, PHOTON), Sensors&Software Rescue Radar, SABIK marine signals, RPS SARMAP/OILMAP software, and TIDALIS Maritime Service Suite. The company complements its product distribution with engineering services including system design and installation, custom rescue vehicle design, and calibration/maintenance services.

Differentiator

Problem solved

Functional benefit

Products and services

• ISO/IEC 17025:2017 Accredited Calibration Services
• Environmental & Safety Systems Design and Installation
• Custom Design Rescue and Disaster Relief Vehicles
• Instrument Service & Maintenance
• Ambient Air Quality Monitoring Instruments
• Stationary Source Emission Monitoring Instruments
• Water Quality Monitoring Instruments
• Occupational Health & Safety Instruments
• Sound and Vibration Instruments
• Wind Speed & Direction Sensors
• Temperature & Humidity Sensors
• Barometric Pressure Transmitters
• Rain Gauges
• Radiation Measurement Instruments
• Meteorological Radar Systems
• Meteorological Data Loggers
• Radar Water Level Gauges & Flood Monitoring Stations
• BIRAL Lightning Detection & Visibility/Cloud Sensors
• Calibration Instruments (Zero Air, Multi-Gas, Humidity & Sound Calibrators)
• Maritime AIS & VDES Communication Systems
• Deep Trekker ROVs and Crawlers
• Rescue Radar (Ground-Penetrating Radar)
• SABIK Marine LED Signals and Lanterns
• RPS SARMAP Search & Rescue and OILMAP Oil Spill Modeling Software
• TIDALIS Maritime Service Suite (MSS)

Quantifiable outcome

• ISO/IEC 17025:2017 accreditation provides internationally recognized calibration certification
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

28 partnerships are on record, tiered core.

• BiralcoreChannel Partner/ Reseller/ DistributorBiral products distributed in Thailand including BTD-200/300/350 Thunderstorm/Lightning Detectors, Visibility Sensors, and Cloud Ceilometers for meteorological applications
• Cirrus ResearchcoreChannel Partner/ Reseller/ DistributorUK-based acoustic instrument manufacturer; products include Optimus Sound Level Meters, DoseBadge/DoseBadge5 Personal Noise Monitors, and CR:51X Acoustic Calibrators for occupational health and industrial noise measurement
• Delta Ohm (now SENSECA)coreChannel Partner/ Reseller/ DistributorItalian manufacturer of meteorological instruments, data loggers, sound calibrators, thermohygrometers, and environmental monitoring equipment including HD32/HD33 data loggers, HD53LS anemometers, and HD2010UC sound level meters
• Eldes RadarcoreChannel Partner/ Reseller/ DistributorMeteorological radar manufacturer supplying WR-10X and WR-J weather radar systems for meteorological observation and rainfall monitoring
• EnvironicscoreChannel Partner/ Reseller/ DistributorFinnish manufacturer of Zero Air Generators (model 7000), Multi-Gas Calibrators (6100/6103), and ROBD Reduced Oxygen Breathing Devices for calibration and safety applications
• Environmental Supply Company (ESC)coreChannel Partner/ Reseller/ DistributorSupplier of stack source sampler systems meeting EPA methods for stationary source emission monitoring in industrial applications
• Geo CalibrationcoreChannel Partner/ Reseller/ DistributorUK-based manufacturer of humidity generators and calibrators including Hygro Mini, 1000SP, 2000SP, 2015-TS, 2500CM, 4000, Multi-Gen2, Multi-Gen3, Hygro Max, and 4000EXP for laboratory and field calibration
• HORIBAcoreChannel Partner/ Reseller/ DistributorJapanese manufacturer of environmental monitoring instruments including APNA-370 NO2 Analyzer, APSA-370 SO2 Analyzer, APMA-370 CO Analyzer, APOA-370 O3 Analyzer, APHA-370 THC Analyzer, PG-300 Gas Analyzer, U-50 Water Quality Meter, OPSA-150 Organic Pollutant Monitor, and APDA-371 particle analyzers
• IMR Environmental EquipmentcoreChannel Partner/ Reseller/ DistributorManufacturer of combustion gas analyzers (IMR 1400/2800) for flue-gas measurement in boilers, burners, engines, turbines, and industrial plants
• Industrial ScientificcoreChannel Partner/ Reseller/ DistributorUS-based gas detection manufacturer supplying Radius BZ1 multi-gas area monitors, MX6 iBrid 6-gas detectors, and Ventis MX4 4-gas detectors for occupational safety applications
• JCT Analysentechnik GmbHcoreChannel Partner/ Reseller/ DistributorGerman manufacturer of gas sampling equipment including probes, sample gas lines, sample gas conditioning systems, and gas analyzers for industrial emission monitoring
• Mega System (FLOS)coreChannel Partner/ Reseller/ DistributorManufacturer of personal air samplers (FLOS) for personal exposure monitoring compliant with UNI EN ISO 13137 standards
• NovalynxcoreChannel Partner/ Reseller/ DistributorUS manufacturer of meteorological sensors including temperature/humidity sensors with solar radiation shields, wind speed/direction sensors (200-WS series), and wind socks/cones for weather monitoring stations
• QinetiqcoreChannel Partner/ Reseller/ DistributorInternational defense and security technology company with products distributed for specialized monitoring applications
• RPS GroupcoreChannel Partner/ Reseller/ DistributorProvider of SARMAP search and rescue modeling software and OILMAP oil spill model software for maritime safety and environmental response applications
• SAAB TechnologycoreChannel Partner/ Reseller/ DistributorSwedish manufacturer of maritime communication systems including R6 AIS Transponders and R60 VDES Base Stations for vessel traffic services and coastal surveillance networks; pioneer in AIS technology with national coverage systems for India, China, and the Netherlands
• Tisch EnvironmentalcoreChannel Partner/ Reseller/ DistributorUS manufacturer of high-volume air samplers (TE-5XXX for TSP, TE-6XXX for PM10), low-volume samplers (TE-Wilber for PM2.5/PM1), and calibrators (TE-5025, TE-5028, TE-HVC X-Calibrator) for EPA-compliant particulate monitoring
• VibrockcoreChannel Partner/ Reseller/ DistributorUK manufacturer of VIBROCK V9000 Seismographs for vibration monitoring in blasting, piling, rail, and road traffic applications
• TOKYO KEIKIcoreChannel Partner/ Reseller/ DistributorJapanese manufacturer of MW-Series non-contacting radar level gauges for water level measurement and flood monitoring stations with 77-81 GHz operation and ±2mm accuracy
• TIDALIScoreChannel Partner/ Reseller/ DistributorProvider of Maritime Service Suite (MSS) - a service-oriented architecture platform for Vessel Traffic Services, Coastal Surveillance, and Port/Terminal Management available as on-premise or cloud subscription
• SENSECAcoreChannel Partner/ Reseller/ DistributorManufacturer of occupational health and safety instruments including HD32.2/HD32.3TC thermal microclimate WBGT meters, HD2102 luxmeters, HD37 IAQ monitors, PMSense/HD50PM particle monitors, and XPT800/801 SLM sound level meters
• TRANSPONDER TECHcoreChannel Partner/ Reseller/ DistributorMaritime technology provider for transponder and tracking systems complementing SAAB AIS products for vessel traffic management
• Deep TrekkercoreChannel Partner/ Reseller/ DistributorCanadian manufacturer of remotely operated vehicles (ROVs) including DTG3 (200m depth), PIVOT (305m), REVOLUTION, PHOTON micro-ROV (120m), and Pipe Trekker Crawlers for underwater inspection and rescue operations
• SABIK MARINEcoreChannel Partner/ Reseller/ DistributorProvider of LED marine signals and solar-powered self-contained lanterns with remote monitoring for maritime navigation including standalone lanterns, sector lights, lighthouse beacons, integrated buoy lanterns, and structure lights
• SENSORS&SOFTWAREcoreChannel Partner/ Reseller/ DistributorCanadian manufacturer of Rescue Radar - a ground-penetrating radar system for locating buried survivors in urban search and rescue, natural disasters, structural collapse, and mining incidents
• BASELINE (仪测电子)coreChannel Partner/ Reseller/ DistributorManufacturer of 9000 Series Total Hydrocarbon Analyzers (THC, TCA, MNME) and 9100 Series Online Gas Chromatographs for continuous emission monitoring in stationary source applications
• AQUAREADcoreChannel Partner/ Reseller/ DistributorUK manufacturer of PRO Series multi-parameter water quality monitors measuring pH, ORP, dissolved oxygen, conductivity, temperature, depth, salinity, TDS, turbidity, chlorophyll, and other parameters up to 1000ft depth using titanium and carbon fibre construction
• METONE InstrumentcoreChannel Partner/ Reseller/ DistributorHandheld particle and dust monitors measuring PM1, PM2.5, PM4, PM7, PM10, and TSP for indoor air quality and environmental monitoring

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Hach: Hach (a Danaher company) is a global manufacturer of water quality and environmental monitoring instruments, with direct Thailand presence. Directly comparable to Jiranatee's AQUAREAD, HORIBA, and water quality product lines, and competes for the same environmental compliance buyers in the Thai market.
• Xylem Analytics: Xylem Analytics (including brands such as WTW, SI Analytics, YSI) supplies water quality monitoring instruments globally and serves Thai industrial and municipal customers. Comparable to Jiranatee's water quality and multi-parameter probe business, particularly for wastewater and industrial effluent monitoring.
• DKSH (Thailand): DKSH is a large regional market expansion services company that distributes scientific instruments, environmental equipment, and laboratory products across Southeast Asia. Comparable to Jiranatee as a multi-brand scientific/environmental instrument distributor in Thailand, though with a much broader product range and larger scale.
• METTLER TOLEDO (Thailand): METTLER TOLEDO sells precision laboratory and industrial instruments in Thailand including pH, conductivity, and dissolved oxygen measurement. Comparable to Jiranatee's water quality and laboratory product portfolio, though it does not directly overlap on ambient air or meteorological lines.
• SGS (Thailand): SGS provides testing, inspection, certification, and verification services in Thailand, including environmental and air quality monitoring services. Comparable to Jiranatee's environmental testing and calibration activities, with significant overlap in the government and industrial compliance customer base.
• Bureau Veritas (Thailand): Bureau Veritas operates testing, inspection, and certification (TIC) services in Thailand including ISO 17025 calibration capabilities. Overlaps with Jiranatee's calibration services and environmental compliance testing business, though Bureau Veritas is far larger and broader in scope.
• TÜV SÜD (Thailand): TÜV SÜD provides testing, inspection, and certification including ISO 17025 calibration and environmental compliance services in Thailand. Competes with Jiranatee for calibration and environmental monitoring contracts from the same Thai industrial and government buyer base.
• Endress+Hauser: Endress+Hauser is a global leader in process and environmental instrumentation with a Thailand sales and service arm. Overlaps with Jiranatee in level/flow/pressure measurement, water quality analyzers, and calibration services for industrial customers across Thailand's EEC and Map Ta Phut.
• Intertek (Thailand): Intertek is a global TIC provider with a Thailand presence offering environmental monitoring, calibration, and compliance services. Comparable to Jiranatee's ISO 17025 calibration lab and ambient air quality monitoring capabilities for industrial and government clients.

Regional players

• HORIBA Scientific (Thailand): HORIBA is both a key principal partner of Jiranatee and a manufacturer with its own Thailand sales and service operations. While Jiranatee distributes HORIBA analyzers, HORIBA also sells direct for larger accounts, making it both a partner and partial competitor in ambient air and water quality analyzers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jiranatee-associates-co-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jiranatee Associates CO.,LTD.