JK Renholdsservice AS

What JK Renholdsservice AS does

JK Renholdsservice AS is a Norwegian private limited company (Aksjeselskap) headquartered in Horten, Vestfold, that operates a digital matchmaking and lead-generation platform connecting end customers with vetted local cleaning service providers. The company does not perform cleaning itself; it mediates customer inquiries received through a web-based form, applies automated lead scoring, and routes qualified requests to a network of 50+ cleaning partner companies, including 12 specialist moving-cleaning firms, across 46+ Norwegian cities. A dedicated Stavanger regional office supports the southwestern market.

The product surface covers 11 cleaning service categories — home cleaning (Vaskehjelp, from NOK 450/hour), move-in/move-out cleaning (Flyttevask), office cleaning (Kontorrenhold), window cleaning (Vindusvask), stairwell cleaning (Trappevask), facade cleaning (Fasadevask), post-construction cleaning (Byggvask), and general/residential cleaning. Pricing is unit-based and set by the underlying providers; the platform itself is free for customers. The underlying technology is built on Firebase (Google Cloud) for authentication, database, and EU/EØS hosting, Stripe for payment processing, and Google reCAPTCHA and Firebase App Check for security, with the core matching logic executed manually rather than via automated algorithms.

Revenue is generated from affiliate/referral fees paid by partner providers for matched leads — there is no subscription, marketplace take-rate on transactions, or advertising line disclosed, and no revenue figures are publicly available. The customer base is fragmented across private households (primary), commercial offices (primary), housing cooperatives/condominium associations, and construction/renovation projects. The company also operates a cross-promotional network of related home-services trade portals (Renholdsplassen.no, RørleggerPlassen.no, ElektrikerPlassen.no, SnekkerPlassen.no, MalerPlassen.no, VaktmesterPlassen.no), suggesting a broader play in Norwegian home-services lead generation. The firm is independently owned with no disclosed venture or institutional backing, employs 8 staff, and is currently hiring across four open roles.

Name

JK Renholdsservice AS

Legal name

JK Renhold AS

Website

https://jkrenhold.no

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

JK Renholdsservice AS is a Norwegian digital matchmaking platform that connects private and commercial customers with a nationwide network of 50+ vetted cleaning service providers across 46+ cities, earning revenue from partner referral fees on matched leads.

Ownership category

akta.pro rank

Headquarters

HQ city

Stavanger

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Lead Generation / Referral Fees: JK Renhold operates as a leads generation platform, earning revenue by connecting customers with cleaning service providers. The company matches customer inquiries with relevant cleaning suppliers and shares customer contact information with those providers. The service is free for customers while suppliers pay for leads or provide referral fees. The company explicitly states it is not a cleaning business itself but purely a matchmaking service.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

JK Renhold is a digital customer-to-service matchmaking platform that connects private individuals and businesses seeking cleaning services with a nationwide network of qualified, verified and insured cleaning providers across Norway. The platform collects cleaning requests through a simple online form, applies automatic lead scoring and manual partner matching, and mediates qualified leads to cleaning suppliers who then quote the customer directly. The service is free for customers; revenue is generated from referral fees and lead-generation partnerships with cleaning providers.

Product overview

JK Renhold operates as a customer-to-service matching platform that connects private individuals and businesses with qualified cleaning service providers across Norway. The platform does not directly perform cleaning services — it mediates contact and matches customer requests with vetted cleaning suppliers through its nationwide partner network. The core offering is the digital matching platform (Lead Generation & Matching Platform) which is supported by 11 distinct cleaning service offerings: Vaskehjelp (home cleaning), Flyttevask (move-in/move-out cleaning), Kontorrenhold (office cleaning), Vindusvask (window cleaning), Trappevask (stairwell cleaning), Fasadevask (facade cleaning), Byggvask (post-construction cleaning), Rengjøring (general cleaning), and Hjemmerengjøring (residential cleaning). Services are delivered by local certified cleaning professionals through a partner network of 50+ qualified partners, with free customer matching and guaranteed quality on all services.

Differentiator

Problem solved

Functional benefit

Brands

• JK Renhold: Main brand for professional cleaning services matching platform operating across Norway

Products and services

• Vaskehjelp (Home Cleaning) Regular home cleaning service for Norwegian households, offered weekly, bi-weekly or monthly and matched through the JK Renhold platform to qualified cleaners, with fixed pricing from 450 kr/hour, same cleaner each visit, certified and insured cleaners, and a quality guarantee.
• Flyttevask (Moving Cleaning) Move-in/move-out cleaning service meeting landlord handover requirements, including floors, walls, windows, kitchen, bathrooms and all surfaces from floor to ceiling, with a deposit-return guarantee. Typical price 3,500-8,000 kr for an average apartment (80m² taking 8-12 hours).
• Kontorrenhold (Office Cleaning) Professional office cleaning for Norwegian businesses, creating a clean and healthy work environment, with experienced corporate suppliers, tailored solutions and a free on-site inspection included in the matching process.
• Vindusvask (Window Cleaning) Professional window cleaning for residential and commercial properties, covering all window types both interior and exterior, with streak-free results and quick drying, brokered through local insured providers. Typical price range 1,500-8,000 kr depending on window count and building type.
• Trappevask (Stairwell Cleaning) Regular cleaning of stairwells and common areas for residential complexes, housing cooperatives and condominiums (borettslag and sameier), delivered on a maintenance-plan basis with fixed pricing per stairwell, typically 500-2,500 kr per week.
• Fasadevask (Facade Cleaning) Professional exterior washing of building facades that removes dirt, algae and salt deposits, protects the facade and is fully insured. Typical price range 8,000-50,000+ kr depending on building size and facade type.
• Byggvask (Construction Cleaning) Post-construction and post-renovation cleaning for new builds and renovation projects, including craftsmen's warranty, an implementation plan and environmentally friendly methods, available at both fixed-price and hourly billing. Typical price 8,000-40,000+ kr depending on project size.
• Rengjøring (General Cleaning) Comprehensive cleaning service for both home and business covering simple tasks to complete solutions, including deep cleaning and tailored plans with high-quality outcomes.
• Lead Generation & Cleaning Services Matching Platform The core digital matchmaking platform operated by JK Renhold: a web-based intake (3-field form) backed by automatic lead scoring and manual matching of customer cleaning requests to vetted Norwegian cleaning suppliers, with contact information mediated to qualified partners who then quote the customer directly. Free for end customers; monetized via referral fees from partner cleaners.

Quantifiable outcome

• 24-hour response guarantee on all inquiries
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Flyttevask Specialist Companies (Network of 12)coreChannel Partner/ Reseller/ DistributorNetwork of 12 specialist moving cleaning companies covering entire Norway including Bergen, Oslo, Trondheim, Stavanger, Kristiansand, Drammen, Fredrikstad, Tønsberg, Tromsø, Porsgrunn, Bærum. These partners specialize in moving-out cleaning services and know local rental market requirements to ensure approved property handover.
• General Cleaning Service Providers (Network of 50+)coreChannel Partner/ Reseller/ DistributorNetwork of 50+ qualified cleaning companies providing services including home cleaning, office cleaning, window cleaning, stair cleaning, facade cleaning, and construction cleaning across Norway. All partners are verified, insured, and quality-checked.
• Renholdsplassen.no and Related Industry PortalsminorGTM or Marketing PartnerSame network of home services portals including Renholdsplassen.no, RørleggerPlassen.no, ElektrikerPlassen.no, SnekkerPlassen.no, MalerPlassen.no, VaktmesterPlassen.no. Cross-promotional relationship for industry portal ecosystem.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Thumbtack: Thumbtack operates a marketplace connecting customers with local professionals for home services. Comparable to JK Renhold's lead-gen-plus-matching model, with broader service categories across the US.
• Porch: Porch is a US home services marketplace that helps homeowners find and book local pros for maintenance, cleaning, and improvement tasks. Comparable in marketplace/lead-gen approach to JK Renhold.
• TaskRabbit: TaskRabbit is a US-based online and mobile marketplace that matches freelance labor with local demand, including cleaning. Comparable to JK Renhold's two-sided marketplace model for home services.
• Handy (Angie's): Handy is a US online marketplace connecting customers with cleaning and home installation professionals. Comparable to JK Renhold in cleaning-specific lead generation and booking model.
• HomeAdvisor (Angi Inc): Angi Leads (formerly HomeAdvisor) is a large US home services lead-generation platform connecting homeowners with prescreened professionals. Comparable to JK Renhold in the matching/marketplace model, though it operates at national scale across many trades.

Direct peers

• Helpling: Helpling is a European online marketplace for home cleaning services, operating across multiple countries. Directly comparable to JK Renhold as a cleaning-specific lead-matching platform with a network of vetted providers.

Emerging players

• Oclean: Smaller home services marketplace in Scandinavia connecting customers with cleaning providers. Comparable to JK Renhold in business model and regional focus on Nordic cleaning services.
• Trendi: Smaller Norwegian home services directory and lead-matching platform. Comparable to JK Renhold as a Norwegian local-services matchmaking site, though narrower in scope.

Regional players

• Hjemme.no: Nordic household services platform with cleaning offerings. Comparable to JK Renhold in operating geography and customer segment (Norwegian/Nordic residential cleaning).
• Mitt Anbud: Mitt Anbud is a Norwegian marketplace connecting customers with local tradespeople across multiple service categories. Comparable to JK Renhold's matchmaking model but operating across broader trades.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jk-renholdsservice-as

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JK Renholdsservice AS