What Battram Realty Group does

Battram Realty Group operates a small private residential real estate brokerage under the DBA "JL Homes STL," serving home buyers and sellers across the St. Louis and St. Charles metropolitan area of Missouri. The firm is anchored by a team of licensed agents — including Broker/Sales Associate Joy Lapicki and realtors Jeff and Conna Battram — and delivers full-service transaction support (consultation, valuation, staging, photography/virtual tours, marketing, negotiation, closing) on a traditional commission-based revenue model. Differentiators include multiple specialized agent certifications (CLHMS for luxury, SRES for seniors, SFR for short sales/foreclosures, DRED for divorce, PSA for pricing strategy) that allow the firm to address niche transaction scenarios beyond a generic residential client.

The technology stack is thin by design: the public-facing site is a Wix-hosted marketing presence, and buyer-facing property search is delegated to a third-party IDX solution (WorthClark, accessed via joylapicki.worthclark.com). The firm also operates an in-house home staging affiliate, Everlasting Impressions, which provides listing preparation services directly to seller clients and represents an early vertical integration of the listing workflow. Marketing channels combine a published blog, active social profiles on Facebook, LinkedIn, and YouTube, and on-page client testimonials positioned as mid-funnel trust signals.

Commercial economics follow standard residential brokerage practice: fees are earned on completed buyer- and seller-side transactions, with commission rates typically in the industry-standard 5-6% range split between buyer- and seller-side brokerages and further split between brokerage and agent. There are no funding rounds, no disclosed revenue, no M&A activity, and no tracked leadership changes; corporate ownership is described as founder/agent-owned. The legal entity is JL Homes STL, the headquarters is at 100 Chesterfield Business Pkwy (2nd Floor), Chesterfield, MO, and headcount is reported at 7.

Name

Battram Realty Group

Legal name

JL Homes STL

Website

https://jlhomesstl.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Battram Realty Group (DBA JL Homes STL) is a privately held residential real estate brokerage serving home buyers and sellers in the St. Louis and St. Charles, Missouri metropolitan area, with a specialty-certified agent team and in-house staging affiliate.

Ownership category

akta.pro rank

Headquarters

HQ city

Chesterfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Real Estate Commission: Traditional real estate commission-based model where agents earn fees on completed buyer and seller transactions. Services include home valuation, staging recommendations, marketing, negotiations, and closing coordination.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Battram Realty Group operates a full-service residential real estate brokerage providing personalized home buying and selling representation in the St. Louis and St. Charles areas. Services span home valuation, staging via its in-house subsidiary Everlasting Impressions, professional marketing with photography and virtual tours, negotiation, and closing coordination. The firm also offers a third-party-integrated property search portal and serves clients in specialized situations such as luxury, senior, divorce, and short-sale transactions.

Product overview

JL Homes STL operates as a full-service real estate brokerage offering a unified suite of services centered on residential property buying and selling in the St. Louis and St. Charles areas. The core offering is personalized real estate agent services, supplemented by an in-house staging service called Everlasting Impressions and an integrated property search tool powered by WorthClark. The company does not operate a software platform but provides traditional real estate services through a team of specialized realtors.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Buying and Selling Services Full-service residential real estate brokerage providing personalized home buying and selling representation in the St. Louis and St. Charles areas. Services include home valuation, pricing strategy, marketing with professional photography and virtual tours, negotiation, transaction management, and closing coordination for individual home buyers and sellers.
• Home Staging Services (Everlasting Impressions) Professional home staging service operated as the firm's in-house staging subsidiary, providing sellers with coordinated property preparation to maximize listing appeal and sale speed.
• Property Search Portal Online property search portal linked from the brokerage's website that enables prospective buyers in the St. Louis market to browse and search available property listings directly.

Quantifiable outcome

• Testimonials report homes selling before listing and multiple full-price offers within days
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Everlasting Impressions StagingcoreStrategic or Co-development PartnerIn-house staging company providing professional home staging services for all selling clients. Ensures seamless coordination between listing agents and staging services to maximize property appeal and sale speed.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• RE/MAX: Globally franchised residential brokerage with deep penetration in suburban St. Louis markets. Comparable as a competitor for the same buyer/seller pool, particularly in suburban and entry-level segments.
• Douglas Elliman Real Estate: Residential brokerage with strength in luxury and urban markets. Comparable given JL Homes' CLHMS-certified luxury capability; differs in geographic focus but overlaps in high-end buyer/seller representation.
• Sotheby's International Realty: Luxury-focused residential brokerage network. Comparable because JL Homes holds the CLHMS designation and competes for high-end sellers in the St. Louis luxury market; Sotheby's represents the upper end of that niche.
• Coldwell Banker Realty: Large franchised residential brokerage with strong presence in Missouri. Comparable as a direct competitor for traditional residential buyer/seller representation and luxury listings (Coldwell Banker Global Luxury maps to JL Homes' CLHMS positioning).
• eXp Realty: Cloud-based residential brokerage with a large distributed agent network across the U.S. Comparable as a direct competitor for residential buyer/seller representation; differs in that eXp operates with a low-overhead, agent-recruitment model rather than a single-office local team.
• Keller Williams Realty: Largest U.S. residential brokerage by agent count with strong St. Louis metro presence. Comparable as a direct competitor for traditional residential transactions and as a benchmark for team-based agent productivity models.
• Compass: National technology-driven residential brokerage with a luxury-leaning agent network. Comparable to JL Homes STL because both compete for buyer/seller representation in luxury and mid-market segments, though Compass operates at vastly larger scale and with proprietary tech.
• Redfin: Tech-enabled residential brokerage with its own consumer-facing search portal and salaried plus commission-based agents. Comparable in that it competes for the same residential buyer/seller transactions in St. Louis and represents the modern IDX/search-driven model JL Homes STL leverages via WorthClark.
• Berkshire Hathaway HomeServices: National residential brokerage franchise with active St. Louis-area affiliates. Comparable as a competitor for buyer and seller representation in the same metro; differs in scale and brand reach.

Regional players

• Howard Hanna Real Estate Services: Large U.S. residential brokerage headquartered in the Midwest with growing Missouri presence. Comparable as a regional competitor pursuing team-based, full-service residential representation similar to JL Homes' model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC9CAPFEdpOhUqQHSJozUgdQ
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/bella-homes-llc

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Battram Realty Group