Junior League Of St Louis

Name

Junior League Of St Louis

Legal name

Junior League of St Louis

Website

https://jlsl.org

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Nonprofit Volunteer Organization

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Business, Professional, Labor, Political, and Similar Organizations (8139), Educational Services (611)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Volunteerism, Service-Learning & Community Service (EDALAHAG)

akta.pro secondary industry

Community Engagement & Service-Learning Partnerships (EDALAOAI)

Keywords

• Women's volunteer organization
• Community leadership development
• Nonprofit membership programs
• Fundraising events
• Community impact programs

Headquarters

HQ city

Kirkwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership Dues: Annual membership dues from trained volunteer women members
2. Gift Boutique Sales: Retail sales of hand-curated gifts featuring items from locally owned and women-owned businesses at JLSL Headquarters in Kirkwood
3. Cinnamon Rolls Sales: Sales of JLSL's famous cinnamon rolls, available at headquarters and local St. Louis retailers. Holiday reservations recommended.
4. Cookbook Sales: Sale of JLSL cookbooks
5. Annual Cinnamon Roll 5K Event: Registration fees and corporate sponsorships from the annual 5K run/walk event supporting childhood education in St. Louis
6. Trivia Night Fundraiser: Community fundraising event
7. Facility Rentals: Rental of JLSL headquarters facility for events
8. Corporate Sponsorships: Sponsorship tiers from Title Sponsor ($3,500) down to Bronze Level ($250) for the Annual Cinnamon Roll 5K event

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The Junior League of St. Louis is a nonprofit women's volunteer membership organization that develops members' leadership potential through training and community impact initiatives. Beyond membership, it operates a retail Gift Boutique at its Kirkwood, Missouri headquarters selling curated gifts from local and women-owned businesses, sells its signature cinnamon rolls (a St. Louis tradition since the 1940s), publishes community cookbooks, and hosts fundraising events including the Annual Cinnamon Roll 5K and Trivia Night.

Product overview

The Junior League of St Louis operates as a traditional nonprofit women's volunteer organization, not a technology company. Its primary offerings include the JLSL Gift Boutique (retail store with locally-sourced gifts), JLSL Cinnamon Rolls (a St. Louis tradition since the 1940s), the Annual Cinnamon Roll 5K fundraiser, membership programs for women's leadership development, volunteer training programs, community impact initiatives (Done-in-a-Day), and facility rentals. The organization uses standard web platforms (WordPress) and integrates with MailChimp for communications, Stripe for payments, Google Analytics for web analytics, and RaceRoster for event registration.

Differentiator

Problem solved

Functional benefit

Brands

• JLSL Gift Boutique: Store-front gift boutique at JLSL Headquarters in Kirkwood, Missouri offering hand-curated gifts from locally owned and women-owned businesses
• JLSL Cinnamon Rolls

Products and services

• Membership Program Annual membership in the Junior League of St. Louis open to women in the St. Louis region, providing structured leadership development training, volunteer opportunities, and access to a community network of trained volunteers. New member registration is currently open via the 'How to Join' page.
• JLSL Gift Boutique Retail gift boutique located at the JLSL Headquarters at 106 N. Kirkwood Road, Kirkwood, Missouri, open Fridays and Saturdays from 10 a.m. to 4 p.m. Offers hand-curated gifts featuring items from locally owned and women-owned businesses.
• JLSL Cinnamon Rolls Classic cinnamon rolls available for purchase at JLSL Headquarters in Kirkwood and at regional St. Louis retailers including Straub's (Clayton, Town & Country, Webster Groves, Central West End), Baumann's Fine Meats, Briefly Beautiful Boutique, Freddie's Market, The Woman's Exchange, and The Smokehouse Market. Holiday reservations are recommended by calling (314) 822-2344.
• Cookbooks JLSL-branded cookbooks sold through the organization's support channels as part of its fundraising efforts.
• Annual Cinnamon Roll 5K Annual 5K run/walk event held at Tower Grove Park in St. Louis. Race registration is processed through the RaceRoster platform. Supports childhood education partnerships with Girls Inc., Operation Food Search, LifewiseSTL, and KidSmart, with a $15,000 annual fundraising goal.
• Trivia Night Annual community fundraising event supporting the Junior League of St. Louis mission and programs.
• Facility Rental Rental of the JLSL Headquarters facility at 106 N. Kirkwood Road, St. Louis, MO 63122 for private events and gatherings.
• Training Programs Structured training and leadership development programs designed to develop women's potential and advance women's leadership for meaningful community impact through volunteer action.
• Done-in-a-Day Community Programs Community volunteer programs including the Strong Women & Families Resource Fair and short-term volunteer opportunities enabling JLSL members to make immediate, measurable community impact.

Quantifiable outcome

• Over 110 years of continuous community service
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Association of Junior Leagues International (AJLI)coreStrategic or Co-development PartnerJLSL is an active member of AJLI, an international organization of nearly 300 Junior Leagues. This affiliation provides access to resources, training frameworks, best practices, and a global network of women's volunteer organizations dedicated to community improvement.
• Girls Inc.coreStrategic or Co-development PartnerOne of the childhood education nonprofit partners benefiting from the Annual Cinnamon Roll 5K fundraising. The race directly supports Girls Inc. programs in the St. Louis area.
• Operation Food SearchcoreStrategic or Co-development PartnerChildhood education partnership supported through Annual Cinnamon Roll 5K fundraising efforts.
• LifewiseSTLcoreStrategic or Co-development PartnerChildhood education partnership supported through Annual Cinnamon Roll 5K fundraising efforts.
• KidSmartcoreStrategic or Co-development PartnerChildhood education partnership supported through Annual Cinnamon Roll 5K fundraising efforts.
• Straub'sminorChannel Partner/ Reseller/ DistributorLocal St. Louis grocery retailer carrying JLSL cinnamon rolls at their Clayton, Town & Country, Webster Groves, and Central West End locations.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Junior League of Boston: Direct peer — AJLI-affiliated league with parallel membership training, boutique retail, and signature fundraising events.
• Junior League of Atlanta: Direct peer — AJLI-affiliated league delivering the same volunteer training, boutique retail, and community partnership programming as JLSL but in a larger metro.
• Junior League of New York: Direct peer — large AJLI member running the identical women's-volunteer model with comparable fundraising events and member training programs.
• Junior League of Chicago: Direct peer — larger-scale AJLI member operating the same women's volunteer/leadership/community-impact model, including a comparable gift shop and fundraising events.
• Junior League of Kansas City: Direct peer — another AJLI-affiliated Junior League in the same Missouri region with the same membership/volunteer/fundraising model, comparable boutique and event-based revenue streams.
• Junior League of Detroit: Direct peer — AJLI member operating the identical volunteer/leadership model with comparable boutique and event-driven fundraising.
• Junior League of Dallas: Direct peer — fellow AJLI member using the same volunteer-led, boutique-supported, fundraising-event-driven operating model.

Broad incumbents

• Association of Junior Leagues International (AJLI): Broad incumbent — the umbrella organization that sets standards, training, and advocacy for all ~300 Junior Leagues including JLSL; provides shared resources but does not operate local programming.
• YWCA Metropolitan St. Louis: Broad incumbent — St. Louis women's organization with overlapping mission around women's leadership and community programs, but with paid staff across a wider service portfolio rather than a volunteer-membership model.

Regional players

• United Way of Greater St. Louis: Regional player — same St. Louis geography and similar community-impact fundraising mission (workplace giving, nonprofit partnerships), but operates a different model (fund distribution vs. volunteer action).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/juniorleague
• Facebookfacebook.com/JuniorLeagueStLouis
• LinkedInlinkedin.com/company/junior-league-of-st-louis
• Instagraminstagram.com/jlstlmo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Junior League Of St Louis