The Blender - Innovation & Entrepreneurship Center

What The Blender - Innovation & Entrepreneurship Center does

The Blender is the innovation and entrepreneurship center within the Jerusalem Multidisciplinary Academic Center (JMC), a private higher education institution headquartered at 37 Hanevi'im Street, Jerusalem, Israel. JMC was founded in 1968 as Hadassah College and rebranded to its current name by 2018; The Blender itself was established in 2019 as a dedicated unit to foster student entrepreneurship. The Blender is led by Director Dr. Vered Oziel and operates as a wholly-owned subsidiary unit of JMC, providing startup incubation through its Greenhouse (חממה) accelerator program, entrepreneurship seminars, mentorship from industry entrepreneurs, and connections to the broader Jerusalem startup ecosystem.服务对象是JMC的在校学生，覆盖健康科学、生物技术、计算机科学、验光、工业设计、社会工作、管理与传播等多个学科。

The Blender's core offering is programmatic rather than software-based: structured incubation, workshops, mentorship, and ecosystem bridging. The parent JMC has begun layering AI capabilities on top of its academic services — most notably a ChatGPT-based student support chatbot launched in December 2025 by the Management School to provide 24/7 automated responses on courses, schedules, and administrative processes, plus an internal "AI Champions" community for faculty. JMC's academic research portfolio includes machine learning models for retinopathy of prematurity screening and computer vision research for pediatric vision problems, providing an indirect AI/ML talent and IP reservoir that The Blender could eventually channel into student ventures. Distribution is entirely on-campus via direct delivery to enrolled students, open days, orientation, and the institution's social channels (Instagram @ravthumi.jerusalem, TikTok, YouTube, Facebook).

The Blender's business model is non-commercial. The center is funded through JMC's institutional budget and bundled with academic enrollment; no separate pricing is disclosed and there is no external revenue stream from the unit itself. The primary customer segment is current JMC students, with no separate enterprise or external customer base. The GTM motion is direct-to-student via campus events, open days, and the parent institution's content channels. Strategic partnerships include the Maccabee Task Force (international exchange, announced January 2026) and the broader Jerusalem startup and innovation ecosystem. JMC is recognized by Israel's Council for Higher Education, charges tuition at university rates, and complies with Israel's Freedom of Information Law with annual reports published 2018–2025.

Name

The Blender - Innovation & Entrepreneurship Center

Legal name

The Jerusalem Multidisciplinary Academic Center (המרכז האקדמי הרב תחומי ירושלים)

Website

https://jmc.ac.il

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1–10 employees

Short description

The Blender is the innovation and entrepreneurship center within the Jerusalem Multidisciplinary Academic Center (JMC), providing startup incubation, mentorship, and entrepreneurship programs to enrolled JMC students across health, technology, design, and social science disciplines.

Ownership category

akta.pro rank

Product category

Education and Startup Incubation Services

NAICS

Educational Support Services (61171), Colleges, Universities, and Professional Schools (611310)

akta.pro primary industry

Youth Business Incubators & Accelerators (EDAMAHAC)

akta.pro secondary industries

Business Planning, Pitching & Competitions (Pitch Decks, Demo Days) (EDAMAHAB), Entrepreneurship, Innovation & Venture Creation Centers (EDAHAHAH), Leadership, Management & Teamwork for Business (EDAMAHAI)

Keywords

• Startup incubation
• Entrepreneurship education
• Innovation programs
• Mentorship services
• Academic entrepreneurship

Headquarters

HQ city

Jerusalem

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Educational Services: The Blender operates as part of the public academic center. Its programs are funded through the parent institution's budget allocation and operate in conjunction with academic degree programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Blender is an innovation and entrepreneurship center within the Jerusalem Multidisciplinary Academic Center that supports student and community entrepreneurs through a startup incubator program (the Greenhouse/חממה), entrepreneurship seminars, mentorship, networking, and workshops on topics like product-market fit and business strategy. It operates as an academic unit to foster entrepreneurial skills among enrolled students and connect them with industry mentors and the broader Jerusalem innovation ecosystem.

Product overview

The Blender - Center for Innovation and Entrepreneurship is the innovation and entrepreneurship hub at the Multidisciplinary Academic Center of Jerusalem. It operates as a startup incubator and accelerator, offering The Greenhouse incubator program, entrepreneurship seminars featuring industry leaders, and international exchange programs. The center provides structured support for entrepreneurs through workshops, mentorship, and networking opportunities. Additionally, the institution offers an AI chatbot service for student administrative support, developed using ChatGPT technology. The broader academic center offers undergraduate and graduate programs across health sciences, social sciences, exact sciences, and technology, with dedicated clinics serving the general public and specialized research centers.

Differentiator

Problem solved

Functional benefit

Brands

• The Blender (הבלנדר): Innovation and Entrepreneurship Center that supports student entrepreneurship, startup incubation, and innovation programs including a 'greenhouse' (חממה) accelerator program for aspiring entrepreneurs.

Products and services

• The Blender - Center for Innovation and Entrepreneurship
• Incubator Program (The Greenhouse / חממה)
• Entrepreneurship Seminars and Workshops
• Maccabee Task Force Exchange Program

Quantifiable outcome

• Student startups developed through incubator programs

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Maccabee Task ForceminorStrategic or Co-development Partner · 13 January 2026The international office at the center, which works closely with The Blender on international entrepreneurship programs, hosts delegations through the Maccabee Task Force program, facilitating cross-cultural exchange and international startup ecosystem connections.
• Jerusalem Startups and Innovation EcosystemcoreStrategic or Co-development PartnerThe Blender serves as a bridge between the academic center and Jerusalem's broader startup and innovation ecosystem, connecting student entrepreneurs with industry mentors, investors, and existing startups for knowledge sharing and collaboration.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hebrew University of Jerusalem — Center for Innovation and Entrepreneurship: Hebrew University's innovation and entrepreneurship hub in Jerusalem, offering incubation, mentorship, and venture programs to HU students. The closest geographic and institutional peer given shared Jerusalem location and Israeli CHE-recognized university status.
• Babson College — Arthur M. Blank Center for Entrepreneurship: Babson's entrepreneurship center running student accelerators (e.g., Rocket Pitch) and venture programs. Comparable as a higher-education institution where entrepreneurship is a core curricular and extracurricular pillar.
• MIT Martin Trust Center for MIT Entrepreneurship: MIT's dedicated entrepreneurship center offering mentorship, accelerator-style programs (e.g., delta v), and venture support for MIT students. Directly comparable as a university-embedded entrepreneurship hub serving a multidisciplinary student body.
• INSEAD — Centre for Entrepreneurship and Family Enterprise: INSEAD's entrepreneurship centre running accelerators (e.g., GIN Global Network) and student-founder programs across its campuses. Comparable as a globally focused academic entrepreneurship centre operating structured venture support.
• Stanford Technology Ventures Program (STVP): Stanford's entrepreneurship center within the School of Engineering, running student-facing startup programs and the Startup Garage course. Comparable as an academic unit delivering structured entrepreneurship curricula and venture support.
• Technion — Bronica Center for Entrepreneurship (BRM): The Technion's student entrepreneurship center in Haifa, running the BizTEC accelerator and pre-seed programs for student founders. Comparable as an Israeli university-embedded entrepreneurship center serving a STEM-heavy student population.
• Tel Aviv University Entrepreneurship Center (STAR): Tel Aviv University's entrepreneurship center running the STAR program and student-facing venture support. Comparable as another Israeli university-based entrepreneurship hub with structured incubator offerings.
• Reichman University — Adelson School of Entrepreneurship: Reichman University (formerly IDC Herzliya) school dedicated to entrepreneurship, providing accelerators and venture support to Israeli students. Comparable as an Israeli private academic institution with a dedicated entrepreneurship unit and CHE recognition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/HCJerusalem/featured
• Facebookfacebook.com/Ravthumi.Jerusalem
• Instagraminstagram.com/ravthumi.jerusalem
• LinkedInlinkedin.com/company/the-blender-jmc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Blender - Innovation & Entrepreneurship Center