What JM Entertainment Group does

JM Entertainment Group, LLC is a privately held bespoke live entertainment production company founded in 2016 by Justin Mabry and headquartered in Mars Hill, North Carolina (serving the Asheville region). The company designs and delivers custom shows, sound design, scenic fabrication, casting, costume design, and end-to-end show management for attraction and leisure brands, including cruise lines, theme parks, and resorts. Its core products are organized as a portfolio of services rather than a software platform: Shows & Experiences (turnkey and consultation), Sound Design (compositions, soundscapes, recording, mixing, mastering), Scenic Design & Fabrication (CAD, foam carving, set dressing, install/strike), Casting & Talent Management (outreach, vetting, on-site performer management), Creative Consulting, Costume Design & Fabrication, Production Install, and Recording Studio services. A sub-brand called The Peak Studios provides dedicated production facilities.

JM Entertainment operates on a project-based, quote-driven professional-services model, monetizing through bespoke contracts and ongoing managed talent services rather than productized pricing or recurring SaaS revenue. Its go-to-market is enterprise field sales and creative consultation, targeting decision-makers at cruise lines and resort brands; the company positions itself as a creative partner rather than a vendor. Customer concentration is anchored on Norwegian Cruise Line Holdings, for which JM Entertainment produces the 'Famous Riffz' immersive music-trivia game show across 30 vessels spanning Norwegian Cruise Line, Oceania Cruises, and Regent Seven Seas Cruises (announced May 15, 2025, initial install on Norwegian Joy on March 21, 2025). Additional named partners include United Parks and Resorts, Six Flags Entertainment Corp, and Gaylord Hotels. The firm employs approximately 10–15 core staff supplemented by project-based show directors and crew, is founder-financed with no institutional funding rounds, and operates without a parent company.

Name

JM Entertainment Group

Legal name

JM Entertainment Group, LLC

Website

https://jmentertainmentgrp.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

JM Entertainment Group is a bespoke live entertainment production company that designs and delivers custom shows, sound design, scenic fabrication, casting, and show management for cruise lines, theme parks, and resort brands.

Ownership category

akta.pro rank

Product category

Live Entertainment Production Services

NAICS

Other Performing Arts Companies (711190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Technical Production Management & Crew (MPAGAKAH)

akta.pro secondary industries

Theatre Services & Design (Scenic/Costume/Props/Stage Management) (MPAGABAO), Staging & Rigging Services (MPAGAKAA)

Keywords

• Live entertainment production
• Show design services
• Scenic fabrication
• Sound design
• Casting talent management

Headquarters

HQ city

Mars Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Show Design & Production Services: Project-based custom show and experience design, fabrication, and production services for attraction and leisure venues. Services include creative consulting, turnkey shows, scenic fabrication, casting, and sound design delivered as bespoke contracts.
2. Talent Management Services: Ongoing talent management for performers provided to clients, handling employment responsibilities and on-site operations.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

JM Entertainment Group designs, produces, and delivers bespoke live entertainment shows and guest experiences for attraction and leisure brands. Services span end-to-end production including creative concept, sound design, scenic fabrication, casting and talent management, costume design, installation, and show operation. Clients include cruise lines, theme parks, and resorts, with flagship work including the "Famous Riffz" immersive music trivia game show across 30 cruise vessels.

Product overview

JM Entertainment Group is a bespoke live entertainment and show production company offering comprehensive services as a unified portfolio rather than a software platform. The core offerings include Shows & Experiences (turnkey production services), Sound Design (music production, compositions, soundscapes), Scenic Design & Fabrication (custom scenic elements and set dressing), Casting & Talent Management, Creative Consulting, Costume Design & Fabrication, Production Install, and Recording Studio services. The company also operates a sub-brand called The Peak Studios. Notably, the company launched 'Famous Riffz', an immersive game show experience combining music trivia with live concert elements. Services are delivered end-to-end from concept through operation for attraction and leisure brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Shows & Experiences Turnkey and consultation services for creative development, design, casting, installation, and management of custom shows and guest experiences delivered to attraction and leisure brand clients.
• Sound Design Collaborative music production services including custom compositions, arrangements, backing tracks, soundscapes, queue areas, recording, editing, mixing, and mastering for themed entertainment venues and shows.
• Scenic Design & Fabrication Custom scenic designs and hand-crafted fabrication including consulting, sketches, renderings, CAD drawings, foam carving, set dressing, build and construction, and installation and strike services for shows, experiences, and themed environments.
• Casting & Talent Management Bespoke casting and talent management services covering outreach, submissions, callbacks, vetting, coordination, contracting, rehearsals, and full performer management for shows and experiences.
• Creative Consulting Concept, story, scope, guest journey, and execution strategy development services for entertainment offerings delivered to attraction and leisure clients.
• Costume Design & Fabrication Custom costume design and fabrication services for JM Entertainment Group shows and entertainment experiences.
• Production Install Full production installation services for entertainment shows and experiences, delivering finished productions ready for operation.
• Recording Studio Professional recording studio services for music production and audio recording as part of JM Entertainment Group's sound and production capabilities.
• Famous Riffz An immersive game show experience combining music trivia with a live concert, featuring world-class musicians and a live house band called The Riffz, delivered in partnership with Norwegian Cruise Line Holdings across 30 vessels of Norwegian Cruise Line, Oceania Cruises, and Regent Seven Seas Cruises.

Quantifiable outcome

• Deliveries across 30 cruise vessels

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Norwegian Cruise Line Holdings (NCLH)coreStrategic or Co-development Partner · 15 May 2025Creative partnership producing 'Famous Riffz'—an immersive music trivia game show experience—across 30 vessels spanning Norwegian Cruise Line, Oceania Cruises, and Regent Seven Seas Cruises brands. JM Entertainment is collaborating with NCLH Shows & Experiences team for production and installation. Initial installation completed on Norwegian Joy (March 21, 2025).
• United Parks and ResortsminorStrategic or Co-development PartnerListed as a partner in the Our Partners section on the JM Entertainment website, indicating a working relationship for entertainment production services.
• Six Flags Entertainment CorpminorStrategic or Co-development PartnerListed as a partner in the Our Partners section on the JM Entertainment website, indicating a working relationship for entertainment production services.
• Gaylord HotelsminorStrategic or Co-development PartnerListed as a partner in the Our Partners section on the JM Entertainment website, indicating a working relationship for entertainment production services.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Artists Company: Cruise-line entertainment production house that designs, casts, and operates live shows for major cruise operators. Directly comparable to JM Entertainment in scope of work and target buyer (cruise brand entertainment teams).
• RWS Entertainment Group: One of the largest providers of bespoke entertainment production, casting, and show management services for cruise lines, theme parks, resorts, and live events. Closest direct comparable to JM Entertainment given overlapping service mix (sound, scenic, casting, install) and shared cruise + theme park customer base.
• Thinkwell Group: Experience design and production firm focused on theme parks, museums, resorts, and branded destinations. Comparable to JM Entertainment as a custom (non-templated) entertainment and guest-experience production partner for attraction brands, with similar end-to-end creative-to-installation scope.

Broad incumbents

• Christie Lites: Major North American provider of entertainment lighting, rigging, and production services for live events, tours, and themed entertainment. Overlaps with JM Entertainment's event-technical-production management and install functions but operates at vastly larger scale across broader markets.
• Walt Disney Imagineering: In-house creative and production organization designing live entertainment, scenic experiences, and attractions for Disney theme parks globally. Comparable to JM Entertainment on the bespoke live-entertainment-production axis but as a captive incumbent, not a third-party supplier.
• Universal Creative: In-house design and production arm for Universal Parks & Resorts, developing original themed entertainment, shows, and attractions. Comparable to JM Entertainment on the themed-entertainment-creation axis but represents a vertically-integrated theme-park owner rather than a third-party vendor.
• Cirque du Soleil Entertainment Group: Large-scale entertainment company with a dedicated cruise-ship division (e.g., Cirque Dreams at Sea) producing premium live shows for major cruise lines. Comparable to JM Entertainment on the cruise-live-entertainment axis but much larger, brand-led, and far broader in scope.

Others

• PRG (Production Resource Group): Global event production services supplier providing lighting, audio, video, and scenic infrastructure for live events, tours, and themed entertainment. Adjacent/supplying relationship to JM Entertainment (provides production infrastructure that JM Entertainment or its clients often also procure).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jmentgrp

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JM Entertainment Group