Jasudben M.L. School

What Jasudben M.L. School does

Jasudben M.L. School is a private ICSE/ISC-affiliated K-12 educational institution founded in 1979 and operated under the governance of Gujarat Research Society, a non-profit foundation. The school delivers the full educational continuum from pre-primary (Bloomingdales Pre-Primary subsidiary) through higher secondary (Std XII), with NIOS as an alternative pathway. Its core academic offering follows the ICSE curriculum for Standards I-X and ISC curriculum for Standards XI-XII, with streams in Science, Commerce, and Humanities. The school is distinguished by a first-of-its-kind in-curriculum storytelling-based value enrichment programme developed in partnership with Amar Chitra Katha for Grades 1-4, and operates from a single campus at Dr Madhuri Shah Campus in Khar West, Mumbai.

The school's business model is a direct-to-consumer subscription recurring revenue structure based on annual tuition fees, which are not publicly disclosed. Distribution is conducted exclusively through the school's dedicated admissions office via phone, email, and on-campus informal interactions, serving parent families in the Mumbai metropolitan area. Marketing is predominantly organic, relying on the school website, Instagram presence for community initiatives, parent word-of-mouth referrals, and earned media coverage. Beyond academics, the school offers a portfolio of extracurricular and community programs including JML SPARK (parent engagement), Junoon (student-led TEDx-style platform), EKTARA (community service), Step Towards Kindness (student council initiative), International Award for Young People, and comprehensive sports development.

The school is led by Principal Shilpa Gandhi (who also oversees Bloomingdales Pre-Primary) under the presidency of Kallolini Hazarat at Gujarat Research Society. Academic outcomes include 74% of students scoring above 90% in 2025 CISCE examinations, ICSE toppers at 99% (Arnav Randery), 98.8% (Aryaveer Gulati), and 98.4% (Jiya Munshi), and a #2 ranking in Zone C National Curriculum ICSE in the Mid-day Education School Survey 2024. No AI/ML, proprietary technology platforms, or funded scaling operations are evident; the school's differentiation rests on values-based pedagogy, legacy reputation, and parent community engagement rather than technology-driven moats.

Name

Jasudben M.L. School

Legal name

Jasudben M.L. School

Website

https://jmlschool.org

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Jasudben M.L. School is a private ICSE/ISC-affiliated K-12 institution in Mumbai's Khar West, serving students from playschool through Std XII under the Gujarat Research Society. It generates revenue through annual tuition fees, differentiated by a storytelling-based value enrichment partnership with Amar Chitra Katha and a 45-year legacy.

Ownership category

akta.pro rank

Product category

K-12 Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAJABAG

International/Global Curriculum Schools (IB, Cambridge, etc.)

Education/K–12 / Primary & Secondary Education/Private & Independent K–12 Schools

Keywords

• ICSE school education
• K-12 academic programs
• Pre-primary education
• Values-based schooling
• Higher secondary schooling

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition and Academic Fees: The school generates revenue through tuition fees from students enrolled from playschool through Std XII. Fee structure is not publicly disclosed on the website and appears to be handled through the school's administrative office.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Jasudben M.L. School is a private ICSE/ISC-affiliated school delivering full-spectrum education from playschool (Bloomingdales Pre-Primary) through Standard XII, including primary, secondary, higher secondary (ISC), and NIOS alternative schooling. The school offers structured academics, a storytelling-based value enrichment programme in partnership with Amar Chitra Katha, sports development, and community outreach initiatives. Tuition and academic fees from enrolled students constitute the primary revenue.

Product overview

Jasudben M.L. School is an ICSE/ISC-affiliated educational institution established in 1979, offering a comprehensive educational program from pre-primary (Bloomingdales Pre-Primary) through higher secondary (Standard XII). The school follows the ICSE curriculum for Standards I-X and ISC curriculum for Standards XI-XII, with additional NIOS options. Beyond academics, the school offers a holistic portfolio including JML SPARK (parent engagement), JUNOON (student-led TEDx platform), EKTARA (community service), IAYP (adventure awards), sports development, and a unique storytelling program in partnership with Amar Chitra Katha for value-based education in primary grades. The school emphasizes character development, global citizenship, and holistic child growth aligned with National Education Policy 2020 principles.

Differentiator

Problem solved

Functional benefit

Brands

• JML SPARK: School Parent Alliance for Raising Kids - an initiative for fostering dialogue and engagement between the school and parent community.
• Junoon JML
• EKTARA
• Step Towards Kindness

Products and services

• ICSE Curriculum (Primary & Secondary School) ICSE-affiliated educational program covering Standards I through X, providing comprehensive academic learning with emphasis on analytical and application-based education for school-age children.
• ISC Curriculum (Higher Secondary School) ISC-affiliated higher secondary program (Standards XI-XII) offering Science, Commerce, and Humanities streams, preparing students for university education.
• NIOS (National Institute of Open Schooling) Open schooling option providing flexibility for students who may need an alternative to the traditional ICSE/ISC board examination pathway.
• Bloomingdales Pre-Primary Pre-primary educational program for young learners, establishing foundational skills before formal schooling through the school's early years programme.
• Sports Development Program Comprehensive sports program covering multiple disciplines including table tennis, athletics, tennis, yoga, and swimming, with competitive participation at CISCE zonal and national levels.
• Storytelling-Based Value Enrichment Programme with Amar Chitra Katha In-curriculum storytelling program for Grades 1-4 using Amar Chitra Katha stories to build values like kindness, respect, and honesty through theme-based modules including quizzes, discussions, art activities, and dramatization.
• International Award for Young People (IAYP) Award program for students to develop skills, physical fitness, volunteering, and adventure activities across Bronze, Silver, and Gold levels.

Quantifiable outcome

• 74% of students scored above 90% in 2025 CISCE examinations
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Amar Chitra Katha (ACK)coreStrategic or Co-development PartnerFirst-of-its-kind in-curriculum storytelling-based value enrichment programme for Grades 1-4. Amar Chitra Katha provides content including stories, quizzes, and training modules. Sessions are theme-based with art, craft, theatre activities and dramatization. The year-long programme builds values like kindness, respect, and honesty using Indian stories. School plans to expand story-based sessions to higher grades.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bombay Scottish School: One of Mumbai's most established ICSE schools with a comparable premium positioning and reputation. Directly competes for high-achieving student admissions in the western Mumbai sub-market.
• Campion School Mumbai: Long-standing ICSE school in Mumbai with similar academic track record and holistic-development curriculum, often ranked alongside JML in ICSE school surveys.
• St. Mary's School (ICSE), Mumbai: ICSE-affiliated K-12 school in Mumbai sharing similar academic standards and extracurricular breadth, frequently co-listed in local school rankings.
• Dhirubhai Ambani International School: Premium K-12 school in Mumbai offering IB curriculum. Targets the same aspirational parent segment in Mumbai, though with a different board, making it a key alternative rather than direct ICSE substitute.
• Cathedral and John Connon School: Premier ICSE school in Mumbai with a legacy comparable to JML (founded 1860). Competes for the same premium parent segment in Mumbai with similar ICSE board results and co-curricular portfolios.
• Don Bosco High School: Established ICSE school in Mumbai with comparable academic and co-curricular orientation, competing for similar parent profiles in the western Mumbai corridor.

Emerging players

• EuroKids International: Early childhood and K-12 operator in India. Relevant overlap via JML's Bloomingdales Pre-Primary subsidiary and EuroKids' focus on early-years education.

Broad incumbents

• Delhi Public School (DPS) Society: Nationwide K-12 school network affiliated to CBSE. Anchors market expectations around scale, branding, and operational templates for K-12 in India.
• Lighthouse Learning Group (formerly VIBGYOR Group of Schools): Multi-brand K-12 operator in India combining VIBGYOR Schools with EuroKids and others. Provides the chain-based, scaled counterpart against which JML's standalone model is compared.
• Ryan International Group of Institutions: Large Indian K-12 chain with hundreds of campuses nationwide. Represents the scaled, multi-board player against which single-site ICSE schools like JML benchmark on cost, marketing, and reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ektara_jml
• LinkedInlinkedin.com/company/jmlschool

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jasudben M.L. School