moomoo Canada
moomoo Financial Canada Inc. is a Toronto-based online brokerage offering commission-free US stock, options, ETF, fractional-share, crypto, and event-contract trading to Canadian retail and active traders via mobile, web, and desktop apps. It is an indirect subsidiary of Futu Holdings (Nasdaq: FUTU).
- Company typePrivate
- Founded2018
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
What moomoo Canada does
Moomoo Financial Canada Inc. operates the Canadian arm of the moomoo digital brokerage brand, delivering commission-free trading of US stocks, equity options, ETFs, fractional shares, cryptocurrencies (50+ coins), and event contracts to retail investors and active traders. The platform is delivered through iOS/Android mobile apps, a web client, and a desktop application (Moomoo Desktop), and integrates with TradingView for charting. Core technology is cloud-based with real-time market data processing, Level 2 order book data (gated at a 30-day average account value of $100+), and a proprietary toolset spanning 100+ technical indicators, 38+ drawing tools, 13 pre-set options strategies, 0DTE activity tracking, a paper-trading simulator, an institutional tracker, a stock screener, heat map, and earnings calendar. Moomoo Engine, launched in 2026, unifies these tools into a single subscription-grade workspace.
The business model is a freemium PLG-driven brokerage. Equity and equity-options trading are commission-free; monetization comes from margin interest (6.8% rate), the Cash Sweep program that sweeps uninvested cash to FDIC-insured partner banks offering up to 8.1% APY (moomoo retains the spread), payment for order flow, and subscription revenue from Moomoo Engine. Revenue is therefore primarily transaction- and spread-driven rather than fee-driven. Customer acquisition runs through app store optimization, referral bonuses, transfer promotions, an influencer program, and educational content marketing (200+ courses). The Canadian entity is an indirect wholly owned subsidiary of Futu Holdings Limited (Nasdaq: FUTU), with Futu providing clearing (Futu Clearing Inc.), regulatory infrastructure, and shared platform technology. Customer support is 24/7 via chat/email with phone support during US trading hours.
Moomoo Canada is regulated under Canadian securities frameworks via Moomoo Financial Canada Inc. and positions itself as a low-cost, multi-asset, retail-focused alternative to incumbent Canadian brokerages, leveraging Futu's global liquidity, technology stack, and the worldwide 30M+ user community for product credibility and distribution leverage. Geographic concentration is limited to the US and Canada under the current operating footprint, with cryptocurrency availability subject to jurisdictional restrictions.
moomoo Canada firmographics
Firmographics- Name
- moomoo Canada
- Legal name
- Moomoo Financial Canada Inc.
- Website
- https://j.moomoo.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- moomoo Financial Canada Inc. is a Toronto-based online brokerage offering commission-free US stock, options, ETF, fractional-share, crypto, and event-contract trading to Canadian retail and active traders via mobile, web, and desktop apps. It is an indirect subsidiary of Futu Holdings (Nasdaq: FUTU).
- Ownership category
- akta.pro rank
moomoo Canada industry classification
Industry- Product category
- Retail Online Brokerage
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Commodity Contracts Intermediation (523160), Investment Banking and Securities Intermediation (523150)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Digital Asset/Crypto Trade Execution Platforms (FSAFANAO)
- akta.pro secondary industries
- Crypto Custody & Exchange Wallet Services (Integrated) (FSADAAAG), Copy Trading, Social Trading & Automated Trading Platforms (FSADAAAK), Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL)
Keywords
moomoo Canada business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Margin Interest: Interest charged on borrowed funds used for margin trading. The platform offers a margin rate of 6.8%, generating revenue when customers trade on margin.
- Cash Sweep Program Interest Share: Uninvested cash is swept to partner banks (Program Banks) that pay interest. Moomoo Financial Inc. earns fees from these banks minus fees paid to customer, generating revenue from the spread.
- Premium Membership (Moomoo Engine): Subscription-based premium features including enhanced trading tools, data, and platform capabilities. The membership unlocks advanced functionality within the platform.
- Payment for Order Flow (PFOF): Brokerages may receive payment for routing customer orders to market makers, which is a common revenue model for commission-free brokerages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Trading - Commission-free US stock trading |
| Usage-based | Pay-as-you-go | Margin Trading - 6.8% margin rate |
| Usage-based | Monthly | Cash Sweep - Up to 8.1% APY on uninvested cash |
| Subscription | Monthly | Moomoo Engine Premium Membership |
| Transaction based/ take rate | Pay-as-you-go | Crypto Trading |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
moomoo Canada product offering
Product offeringCore offering
Moomoo Canada (Moomoo Financial Canada Inc.) operates a cloud-based digital brokerage platform offering commission-free trading in US stocks, equity options, ETFs, fractional shares, and cryptocurrencies, plus access to prediction markets via Kalshi, through mobile, web, and desktop applications. The platform unifies multi-asset trading with advanced tools (Level 2 data, advanced charting, paper trading) and a Cash Sweep program earning up to 8.1% APY on uninvested cash, supported by FINRA/SIPC-registered clearing.
Product overview
Moomoo is a unified multi-asset online trading platform offering commission-free stock trading, options, ETFs, fractional shares, cryptocurrency trading, and prediction markets. The core platform is available as a mobile app and desktop application (Moomoo Desktop), with premium features like Moomoo Engine providing integrated trading toolkits. The platform includes extensive market analysis tools (charts with 100+ technical indicators, stock screener, heat map, earnings calendar, institutional tracker), educational resources (200+ courses), and a social community of 30M+ users. Cash management features include Cash Sweep with up to 8.1% APY and dividend reinvestment. Integration with TradingView enables access through external charting platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Moomoo Engine: A unified trading toolkit that connects the platform's full suite of trading tools into one integrated system.
- Moomoo Desktop
Products and services
- Moomoo Trading Platform A unified multi-asset online trading platform offering commission-free US stock trading, options, ETFs, fractional shares, crypto trading, and prediction markets through a single account, accessible via mobile, web, and desktop for individual retail investors.
- Moomoo Desktop A standalone desktop trading application for Windows and Mac offering advanced charting, real-time data, and integrated trading tools aimed at active retail traders.
- Moomoo Engine (Premium Membership) A subscription-based premium membership that unlocks enhanced trading tools, data, and integrated platform capabilities, unifying the full trading toolkit for retail investors.
- Paper Trade A virtual trading simulator allowing users to practice trading strategies with real-time quotes and virtual money across web, desktop, and mobile, available to retail investors learning to trade.
- Options Trading Options trading service with 13 pre-set strategies, $0 equity options contract fees, unusual options activity detection, and active 0DTE options tracking for individual traders.
- Crypto Trading Cryptocurrency trading service providing access to 50+ coins with one of the lowest fees available, provided by Moomoo Crypto Inc. (NMLS ID 2287314), for retail investors.
- Cash Sweep Program A cash management service that automatically sweeps uninvested cash to FDIC-insured program banks, offering up to 8.1% APY for eligible retail brokerage accounts.
- Prediction Markets (Event Contracts) Prediction market trading service, enabled via the Kalshi partnership, that allows users to trade event contracts on real-world outcomes including economic indicators and sports.
- IPO Access A service enabling retail investors to participate in Initial Public Offerings of companies going public through the moomoo platform.
Quantifiable outcome
- 8.1% APY on uninvested cash through Cash Sweep Program (compared to near-zero rates at traditional brokerages)
- +2 more outcomes
Companies that use moomoo Canada
Customer profileSegments3 records
Ideal customer profiles3 records
moomoo Canada technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature8 records
moomoo Canada partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- KalshicoreMoomoo partnered with Kalshi to expand prediction markets, allowing users to trade event contracts on various outcomes including economic indicators, sports, and other prediction market products.
- TradingViewcoreAward-winning broker partnership that provides access to TradingView's charting and analytical tools. Moomoo is available as a broker option within the TradingView platform, enabling users to execute trades directly through TradingView's interface.
- Futu Holdings Ltd. (Parent Company)coreMoomoo is an indirect wholly owned subsidiary of Futu Holdings Limited (Nasdaq: FUTU). The parent company provides regulatory infrastructure, clearing services through Futu Clearing Inc., and technology platform support.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
moomoo Canada competitors and assessment
Company assessmentDirect peers
- eToro: Multi-asset platform offering stocks, ETFs, crypto, and social/community trading features to retail investors globally. Closely comparable social-trading, multi-asset, commission-free positioning to Moomoo.
- Interactive Brokers: Global multi-asset brokerage serving active and professional traders with advanced order types, options strategies, and broad market access. Comparable to Moomoo's options and active-trader toolset, though with a more institutional tilt.
- Robinhood: Commission-free multi-asset retail brokerage offering stocks, options, crypto, and fractional shares via a mobile-first app to retail investors in the US and Canada. Closest direct competitor to Moomoo's core zero-commission self-serve model and customer segments.
- Webull: Commission-free retail brokerage with advanced charting, Level 2 data, and crypto trading, serving active self-directed investors in the US and Canada. Directly overlaps Moomoo's product set, customer profile, and freemium tooling.
- TradeStation: Active-trader focused brokerage offering equities, options, futures, and crypto with advanced charting and analytics. Overlaps Moomoo's active-trader segment, Level 2 data, and desktop-platform differentiation.
Broad incumbents
- Fidelity Investments: Full-service incumbent brokerage offering commission-free trading, fractional shares, options, and crypto. Comparable in product breadth and customer segments but with vastly larger institutional infrastructure.
- Charles Schwab: Large incumbent broker-dealer with commission-free US trading, broad asset coverage, and deep regulatory infrastructure. Competes with Moomoo across multiple retail segments but at much broader scale.
Emerging players
- Public.com: Mobile-first commission-free brokerage with social investing, fractional shares, and crypto. Targets a similar younger retail audience with community features akin to Moomoo's 30M+ community.
Regional players
- Questrade: Canada's largest independent online brokerage offering stocks, ETFs, options, and FX to Canadian self-directed investors. A direct regional competitor to Moomoo's Canadian operations.
- Wealthsimple: Canadian digital wealth platform offering commission-free trading, crypto, and savings products to retail investors in Canada. Directly comparable self-serve, multi-asset positioning for the Canadian market.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
moomoo Canada social profiles
Digital presencemoomoo Canada compliance and trust
Trust signalCompliance3 records
moomoo Canada financial estimates
Financial estimateRevenue estimate
Valuation estimate
moomoo Canada leadership team
Management profileNumber of profiles
moomoo Canada funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
moomoo Canada M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about moomoo Canada
What does moomoo Canada do?
Moomoo Canada (Moomoo Financial Canada Inc.) operates a cloud-based digital brokerage platform offering commission-free trading in US stocks, equity options, ETFs, fractional shares, and cryptocurrencies, plus access to prediction markets via Kalshi, through mobile, web, and desktop applications. The platform unifies multi-asset trading with advanced tools (Level 2 data, advanced charting, paper trading) and a Cash Sweep program earning up to 8.1% APY on uninvested cash, supported by FINRA/SIPC-registered clearing.
Is moomoo Canada a public or private company?
moomoo Canada is a private company. It is classified as corporate owned and is currently operating.
When was moomoo Canada founded?
moomoo Canada was founded in 2018. It employs 11 to 50 people.
How does moomoo Canada make money?
Four revenue lines are on record. Margin Interest is the primary driver. The others are cash Sweep Program Interest Share, premium Membership (Moomoo Engine) and payment for Order Flow (PFOF).
Who are moomoo Canada's main competitors?
Direct peers on record are eToro, Interactive Brokers, Robinhood, Webull and TradeStation. Broad incumbents are Fidelity Investments and Charles Schwab. Public.com is listed as an emerging player. Regional players are Questrade and Wealthsimple.
Does moomoo Canada have an API?
No public API is recorded for moomoo Canada.
What industry is moomoo Canada in?
moomoo Canada's product category is Retail Online Brokerage. Its primary akta.pro industry code is FSAFANAO, Digital Asset/Crypto Trade Execution Platforms, with a secondary code of FSADAAAG, Crypto Custody & Exchange Wallet Services (Integrated). Its NAICS code is 5231 and its SIC code is 6200.