JN SPORTS LIMITED

What JN SPORTS LIMITED does

JN Sports Limited is a privately held UK children's football coaching company headquartered in Skelmersdale, Lancashire, delivering age-grouped football training and competitive programmes to children aged 3–18 across six towns in Lancashire and Merseyside (Burscough, Chorley, Ormskirk, Skelmersdale, Southport, Wigan). The company operates a vertically tiered ecosystem: weekly training classes segmented by age and gender (Little Leroy's for nursery-age, Leroy's Lions for Reception, JN Strikers for Years 1–2, JN Sports Development for ages 7–12, and JN Sports Wild Cats for girls 5–10); the JN Sports Junior Football Club (JFC) with 45+ grassroots teams competing in Burscough JFL, Skelmersdale JFL, and Hightown JFL; and the JN Sports Academy for elite-tier players progressing into Junior Premier League competition and talent ID sessions with professional club academies including Everton, Liverpool, Manchester City, Manchester United, Burnley, Wigan Athletic, Blackburn Rovers, Blackpool, Accrington Stanley, Morecambe, and Crewe Alexandra. The underlying 'technology' is a structured FA-aligned coaching methodology delivered by FA Level 2 and UEFA-qualified coaches, supplemented by branded class tiers and a mascot ('Leroy the Lion') that anchor the consumer brand. The business holds FA Charter Standard accreditation through Liverpool County FA. Revenue is generated primarily through recurring monthly subscriptions (JFC at £30/month plus £10 joining fee; weekly session registration at £25 one-time), augmented by transactional streams from holiday camps, 1-to-1 coaching, tournament entry fees, birthday parties, and events. Go-to-market is community-led: free taster sessions, local school partnerships, organic social media (Facebook, Instagram, Twitter/X), and word-of-mouth referrals drive acquisition, with parents self-registering through the Wix-hosted website. The company serves over 500 children, employs 13 staff, and operates as a privately owned independent business with no external funding or parent company disclosed.

Name

JN SPORTS LIMITED

Legal name

JN Sports Limited

Website

https://jnsports.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Youth Football Coaching Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKACAF

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYHSADAEAF

Team & Club Coaching (seasonal team coaching)

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

SECONDARYMPAKAJAE

Sport-Specific Private Coaching & Instruction (1:1, Small Group)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

Keywords

• Children's football coaching
• Youth football training
• Grassroots football club
• Football academy development
• Junior football league

Headquarters

HQ city

Skelmersdale

HQ country

United Kingdom

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Weekly Training Sessions Subscription: Monthly subscription for weekly football training sessions for children aged 3-12, available at multiple venues across 6 locations. Includes training kit, sticker chart for younger children, and access to age-appropriate coaching programs.
2. JN Sports JFC Membership: Monthly subscription of £30 per month covering FA affiliation, league registrations, weekly match fees, training equipment, team kits (every 2 seasons), club presentation, Christmas gift, and 3 tournaments per year. £10 registration fee required on joining.
3. Holiday Football Camps: School holiday camp programs offering full-day football activities for children aged 3-12 during summer, Easter, and other school breaks.
4. 1-to-1 Football Coaching: Personalized individual coaching sessions for young athletes targeting specific skill development. Available as 1-1 or 2-1 sessions with cost sharing option.
5. Tournament Entry Fees: Registration fees for participation in organized football tournaments including the annual JN Sports Summer Tournament and other competitive events.
6. Birthday Parties and Events: Football-themed birthday party packages and special events including Soccer Clinics and Goalie Wars competitions.
7. Weekly Session Registration: One-time £25 registration fee for weekly training sessions, including JN Sports training kit (top and shorts) and sticker chart.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

JN Sports Limited provides children's grassroots football coaching and competitive youth football programming for boys and girls aged 3-18 across six locations in Lancashire and Merseyside. Core offerings comprise weekly age-grouped training sessions, the JN Sports Junior Football Club (JFC) operating 45+ grassroots teams in local junior leagues, and the JN Sports Academy / JN Sports Select delivering elite-level coaching to aspiring professional players. Services are delivered by FA-qualified coaches at community venues including schools and sports centres.

Product overview

JN SPORTS LIMITED operates a multi-tiered youth football coaching ecosystem consisting of three core programs: (1) Weekly Football Training Sessions offering age-differentiated classes for children aged 3-12 across five tracks (Little Leroy's, Leroy's Lions, JN Strikers, JN Sports Development, JN Sports Wild Cats); (2) JN Sports Junior Football Club (JFC) providing grassroots competitive football with over 30 teams for U5-U14 age groups; and (3) JN Sports Kids Football Academy delivering elite training for aspiring professional players managed by UEFA-qualified coaches. Additional services include 1-to-1 coaching, holiday camps, tournaments, birthday parties, and special events (Soccer Clinic, Goalie Wars), all delivered across six locations in Lancashire and Merseyside.

Differentiator

Problem solved

Functional benefit

Brands

• Little Leroy's: Toddler football classes for nursery-aged children (3 year olds), introducing young children to football through fun activities.
• Leroy's Lions
• JN Strikers
• JN Sports Development
• JN Sports Wild Cats

Products and services

• JN Sports Junior Football Club (JFC) Grassroots junior football club providing weekly training sessions and competitive matches in Burscough JFL and Skelmersdale JFL for children aged U5 to U14, with 45+ teams and 500+ children across 6 locations. £30/month subscription plus £10 one-time registration fee.
• JN Sports Kids Football Academy (also branded JN Sports Select) Elite football academy for talented players aged U6-U13 seeking advanced coaching and competitive play against professional academy teams, managed by FA Level 2 and UEFA-qualified coaches. Competes in Hightown JFL Saturday League and Junior Premier League.
• Weekly Football Training Sessions Structured weekly football coaching classes for children aged 3-12 delivered by FA-qualified coaches, organised by age and skill level across five tracks: Little Leroy's (nursery, age 3), Leroy's Lions (Reception, ages 4-5), JN Strikers (Years 1-2), JN Sports Development (ages 7-12), and JN Sports Wild Cats (girls ages 5-10).
• Holiday Football Camps School holiday football camps for children aged 3-12 combining skill development, teamwork activities and football-themed fun across Lancashire and Merseyside during summer, Easter and other school breaks.
• 1-to-1 Football Coaching Personalised individual coaching sessions tailored to specific player needs, goals and skill development with flexible scheduling. Available as 1-1 or 2-1 sessions with cost-sharing option.
• Kids Football Tournaments Grassroots football tournaments providing competitive opportunities for children aged 3-12 to play against other local teams, including the annual JN Sports Summer Tournament and other competitive events.
• Kids Football Birthday Parties Football-themed birthday party packages with organised games, activities and enthusiastic coaches for action-packed celebrations for children.
• JN Sports Events (Soccer Clinic and Goalie Wars) Special event offerings including Soccer Clinic intensive technical development and Goalie Wars goalkeeper competition, designed for skill development and entertainment.
• Taster Sessions Free introductory sessions for both JN Sports JFC and weekly training sessions, allowing prospective families to experience the programme before committing to a subscription.

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered core, major and minor.

• West Lancashire HAFcoreStrategic or Co-development PartnerJN Sports partners with West Lancashire HAF (Holiday Activities and Food program) providing free holiday care, activities, nutritious meals, in a safe and fun environment for eligible children during school holidays.
• Weetabix WildcatscoreChannel Partner/ Reseller/ DistributorJN Sports offers FA Wildcats sessions - non-competitive football for girls aged 5-11 who want to try football or play with other girls their age. Sessions offered across Burscough, Ormskirk, Skelmersdale, Southport & Wigan venues.
• West Lancashire Community EndeavourmajorStrategic or Co-development PartnerClose collaboration with West Lancashire Endeavour enables delivery of services throughout the West Lancashire region, providing football classes for individuals of all ages and abilities.
• West Lancashire Borough CouncilmajorStrategic or Co-development PartnerJN Sports partners with West Lancashire Council to focus on building stronger communities together, providing leisure services on behalf of Community Leisure Trusts, local authorities and Sport England.
• Liverpool County Football AssociationcoreStrategic or Co-development PartnerJN Sports is a FA Charter Standard Club affiliated to the Liverpool County Football Association, providing FA recognition and league registration for grassroots teams.
• Burscough Junior Football LeaguecoreChannel Partner/ Reseller/ DistributorJN Sports JFC teams (U6-U12) compete in the Burscough JFL, playing matches on Sunday mornings. League provides structured competitive football for grassroots teams.
• Hightown Junior Football LeaguecoreChannel Partner/ Reseller/ DistributorJN Sports Academy teams compete in the Hightown JFL Saturday League, with progression into the Junior Premier League for elite-level competition.
• Everton FC AcademyminorStrategic or Co-development PartnerJN Sports Academy teams participate in talent ID sessions and friendly matches against Everton FC Academy teams. Players are regularly invited to attend Everton FC academy training sessions.
• Liverpool FC AcademyminorStrategic or Co-development PartnerJN Sports Academy teams participate in talent ID sessions and friendly matches against Liverpool FC Academy teams. Enjoyed academy 'Talent ID' sessions with Liverpool Football Club.
• Manchester City AcademyminorStrategic or Co-development PartnerJN Sports Academy teams play against Manchester City Academy teams and have enjoyed 'Talent ID' sessions with the club.
• Manchester United AcademyminorStrategic or Co-development PartnerJN Sports Academy teams play against Manchester United Academy teams. Players are regularly invited to attend Manchester United academy training sessions.
• Burnley FC AcademyminorStrategic or Co-development PartnerJN Sports players are regularly invited to attend Burnley FC academy training sessions as part of talent development pathway.
• Wigan Athletic FC AcademyminorStrategic or Co-development PartnerJN Sports players are regularly invited to attend Wigan Athletic FC academy training sessions as part of talent development pathway.
• Blackburn Rovers AcademyminorStrategic or Co-development PartnerJN Sports Academy teams have played against Blackburn Rovers Academy teams during 21/22 season fixtures.
• Blackpool FC AcademyminorStrategic or Co-development PartnerJN Sports Academy teams have played against Blackpool FC Academy teams during 21/22 season fixtures.
• Accrington Stanley AcademyminorStrategic or Co-development PartnerJN Sports Academy teams have played against Accrington Stanley Academy teams during 21/22 season fixtures.
• Morecambe FC AcademyminorStrategic or Co-development PartnerJN Sports Academy teams have played against Morecambe FC Academy teams during 21/22 season fixtures.
• Crewe Alexandra AcademyminorStrategic or Co-development PartnerJN Sports Academy teams have played against Crewe Alexandra Academy teams during 21/22 season fixtures.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Others

• Liverpool County Football Association: Governing body that provides FA Charter Standard accreditation and league affiliation to JN Sports. Functions as a regulatory/standards partner rather than direct competitor, but sets competitive benchmarks for grassroots coaching quality.
• Everton FC Academy (Community): Professional club academy with which JN Sports has talent ID and friendly match partnerships. Comparable as an elite youth football destination but functions more as a partner/referral destination than direct competitor.

Regional players

• Junior Premier League: UK-wide competitive youth football league platform that JN Sports Academy teams participate in. Indirect peer as a competitive ecosystem player serving similar elite-youth customer segments across multiple UK regions.

Broad incumbents

• Goals Soccer Centres: UK operator of small-sided football venues offering coaching, leagues, and youth programs. Comparable grassroots football customer base but broader commercial focus and venue-based rather than coaching-led delivery.
• Pro:Direct Football Academy: Established UK football retailer/academy operator with broader resources, broader geographic reach, and digital infrastructure. Overlaps with JN Sports on elite youth coaching but serves a wider portfolio of customers and locations.

Direct peers

• Soccer Stars UK: UK children's football coaching provider offering age-banded weekly classes and holiday camps. Directly comparable service mix (classes + camps + parties) and target demographic (3-12 age range) to JN Sports.
• Little Kickers: National UK children's football coaching franchise operating age-tiered classes (18 months to 8 years) at community venues. Most direct comparable to JN Sports' weekly training sessions model with similar subscription-based, multi-tier curriculum approach.
• We Make Footballers: UK-wide children's football coaching franchise with venue-based weekly sessions and academy programs. Comparable to JN Sports in targeting parents of young children, franchise-style expansion model, and structured curriculum delivery.

Emerging players

• FA Wildcats (The FA): The FA's national girls-only football participation program that JN Sports itself delivers through partnership. Comparable as a grassroots girls' football offering targeting 5-11 year olds, representing both a partnership channel and competitive format.
• Grassroots Football Academy: UK-based grassroots football coaching provider delivering community-led youth sessions similar to JN Sports. Comparable business model of community venue-based coaching but typically smaller in scale and regional in focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/JNSportsUK
• Facebookfacebook.com/JNSports
• Instagraminstagram.com/jnsportsuk
• LinkedInlinkedin.com/company/jn-sports-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JN SPORTS LIMITED