JOÃO ROCK

What JOÃO ROCK does

João Rock is an annual single-day Brazilian music festival held at the Parque Permanente de Exposições in Ribeirão Preto, São Paulo. Organized by event producer Bananas Eventos, the festival is dedicated exclusively to Brazilian music and operates across five stages (Palco João Rock, Palco Brasil, Palco Aquarela, Palco Fortalecendo a Cena, and Palco Eisen). It draws 65,000+ attendees per edition (2025) and features a tiered product structure ranging from general admission (Pista) through front-stage VIP (Pista Premium) and elevated exclusive viewing (Camarote João Rock) to an all-inclusive premium tier (Camarote Eisen) with open bar and buffet. The 2026 edition is already sold out.

The festival's technology stack is centered on the Quentro mobile application, which delivers all tickets digitally, generates dynamic QR codes that refresh multiple times per minute to prevent fraud, and mandates facial biometric authentication for VIP sector entry. A pre-load cashless consumption system, exclusive to Banco do Brasil Visa cardholders, allows attendees to load funds in advance (with R$20-40 bonus credits) for on-site food and beverage purchases, with automatic refunds for unused balances. Supporting on-site services include Locker storage, accessibility infrastructure covering 12+ disability categories, and excursion packages from 100+ travel operators across São Paulo and Minas Gerais states plus a Buser shuttle partnership.

João Rock's revenue model combines four streams: (1) tiered ticket sales via Ticketmaster online and Shopping Iguatemi point-of-sale; (2) on-site food, beverage, and merchandise transactions; (3) physical merchandise sales at the official Shopping Iguatemi store; and (4) brand sponsorships anchored by presenting sponsor Eisenbahn, official payment partner Banco do Brasil Visa, and a wider sponsor roster including Lagunitas, O Boticário, Jack Daniel's, Guaraná Antarctica, Petronas, and UNAERP. Media partnerships with Rede Globo, Multishow, Globoplay, Bis, Nova Brasil, UOL, 89 FM, and EPTV provide broadcast and earned-media amplification. The company is privately held by Bananas Eventos with a lean 14-employee team and operates exclusively in Brazil.

Name

JOÃO ROCK

Legal name

João Rock

Website

https://joaorock.com.br

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

João Rock is an annual single-day Brazilian music festival in Ribeirão Preto, São Paulo, organized by Bananas Eventos. It draws 65,000+ attendees to five stages, with tiered ticketing, biometric VIP access, and sponsorship from Eisenbahn and Banco do Brasil Visa.

Ownership category

akta.pro rank

Product category

Live Music Festival

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

Festival & Event Producers/Organizers (MPAIAFAC), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK)

Keywords

• Live music festival
• Music event production
• Festival ticketing
• Concert hospitality
• Event ticketing services

Headquarters

HQ city

Ribeirão Preto

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Technology or R&D

Revenue model

1. Ticket Sales: Primary revenue stream from single-day festival tickets sold across multiple tiers: Pista (general), Pista Premium (VIP), Camarote João Rock, and Camarote Eisen (premium all-inclusive).
2. On-site Food & Beverage: Revenue from food trucks, bars, and beverage sales throughout the festival grounds via cashless pre-load system and card payment.
3. Official Store Merchandise: Physical retail store at Shopping Iguatemi selling official João Rock merchandise.
4. Sponsorship & Partnerships: Revenue from brand sponsorships including presenting sponsor (Eisenbahn), official payment method (Banco do Brasil Visa), and various other sponsors and media partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

JOÃO ROCK organizes and operates a large-scale annual rock and pop music festival held in Ribeirão Preto, São Paulo, Brazil, drawing tens of thousands of attendees per day across multiple stages. The festival sells tiered access products (general admission Pista, Pista Premium, and Camarotes) bundled with ancillary services such as cashless pre-load spending, lockers, accessibility programming, and partner-organized excursions and ground transport.

Product overview

João Rock is a Brazilian music festival held annually on August 1st in Ribeirão Preto, São Paulo, at the Parque Permanente de Exposições. The core offering is the main festival featuring multiple stages (Palco João Rock, Palco Brasil, Palco Aquarela, Palco Fortalecendo a Cena, and Palco Eisen/Rock Station) with ticketed admission through sectors: Pista (general admission), Pista Premium (VIP front-stage), Camarote João Rock (elevated exclusive viewing), and Camarote Eisen (premium tier with open bar and food). Supporting products include Pré-carga (pre-loaded consumption funds via Banco do Brasil Visa), Locker (bag storage), Excursões (bus trips), Transfer (shuttle via Buser), Papo João Rock (cultural panel series), Concurso de Bandas (band competition), and comprehensive Accessibility Services. The festival serves over 65,000 attendees and enforces 18+ age restrictions with facial biometric access for VIP sectors via the Quentro mobile application.

Differentiator

Problem solved

Functional benefit

Brands

• Papo João Rock: Cultural extension project promoting panel discussions about music and its impact on culture, experiences, consumption, sustainability, fashion and behavior

Products and services

• João Rock Festival (Pista, Pista Premium, Camarote João Rock, Camarote Eisen) Flagship annual multi-stage rock and pop music festival held in Ribeirão Preto, São Paulo, Brazil, for individual consumer attendees. Sold in four access tiers: Pista (general admission), Pista Premium (VIP area with premium amenities), Camarote João Rock (elevated exclusive view with food and beverage), and Camarote Eisen (open-bar and open-food all-inclusive).
• Pré-carga (Cashless Pre-load) Cashless pre-load spending system that allows attendees to load credit before and during the event for use on food, beverages, and merchandise via QR code, reducing on-site payment friction.
• Papo João Rock Cultural and conversational programming track featuring panels and discussions with artists and cultural figures, complementing the music lineup for festival attendees.
• Concurso de Bandas Band competition supporting emerging artists; finalists perform on stage at the João Rock festival, exposing them to the broader festival audience.
• Excursões João Rock Organized round-trip bus excursions from over 100 partner cities to the festival venue, removing travel friction for out-of-region attendees.
• Transfer Buser Ground transfer partnership with Buser providing transportation to and from the venue in partnership with a third-party operator, available to ticket holders via the Buser platform.
• Locker (Guarda-volume) On-site paid storage service for personal belongings, available to attendees during the festival.
• Acessibilidade João Rock Accessibility service program for PwD and neurodivergent attendees, including audio description, LIBRAS translation, sensory rooms, and dedicated accessibility coordination.

Quantifiable outcome

• 65,000+ attendees at 2025 edition
• +3 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core, major and minor.

• TicketmastercoreGTM or Marketing PartnerOfficial online ticket sales platform for João Rock. Manages all online ticket transactions including special BB Visa client pricing and transfer of tickets to Quentro app.
• Banco do Brasil VisacoreGTM or Marketing PartnerOfficial payment method with exclusive benefits: 20% discount on tickets, 6x installment payments, pre-load bonus system with R$20-40 bonus credits, and exclusive pre-sale access.
• Eisenbahn (Companhia de Bebidas)coreGTM or Marketing PartnerPresenting sponsor of João Rock. Brand featured in exclusive Camarote Eisen with open bar including Eisen Pilsen and other Eisenbahn products.
• Lagunitas Brewing CompanymajorGTM or Marketing PartnerBrewery brand sponsor with presence in Camarote Eisen open bar and previously as exclusive camarote naming sponsor.
• O BoticáriomajorGTM or Marketing PartnerBeauty brand sponsor of the João Rock festival.
• Jack Daniel'smajorGTM or Marketing PartnerWhiskey brand sponsor of the João Rock festival.
• Rede GlobomajorGTM or Marketing PartnerMajor Brazilian TV network as media partner providing broadcast coverage and media exposure.
• MultishowmajorGTM or Marketing PartnerBrazilian music TV channel as media partner for festival coverage.
• TRYP by Wyndham (Ribeirão Preto)minorGTM or Marketing PartnerOfficial hotel partner for João Rock, likely offering discounted rates for attendees.
• Bananas EventoscoreImplementation/ SI/ Consulting PartnerEvent production company responsible for festival organization and realization. Indicated as 'Realização' (Realization) on festival materials.
• QuentrocoreTechnology or IntegrationDigital ticketing and access control technology partner providing mobile app for ticket storage, dynamic QR codes, and facial biometric access.
• BuserminorChannel Partner/ Reseller/ DistributorOfficial transfer partner providing transportation services to the festival venue.
• Guaraná Antarctica (Ambev)minorGTM or Marketing PartnerSoft drink brand as support sponsor of the João Rock festival.
• UNAERPminorGTM or Marketing PartnerUniversidade de Ribeirão Preto as support sponsor.
• PetronasminorGTM or Marketing PartnerInternational energy company as partner sponsor.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Festival Mita: Festival Mita is a São Paulo-based music festival with multiple stages, brand sponsors and tiered ticketing, competing directly with João Rock for the same Brazilian festival audience and headline talent. Comparable in scale, programming mix, and commercial structure.
• Time For Fun (T4F): T4F is Brazil's largest live entertainment promoter, producing concerts, tours and festivals. It is the closest operating peer to João Rock's organizer Bananas Eventos and competes for artist bookings, sponsor relationships, and ticketing scale.
• Rock in Rio: Rock in Rio is the flagship Brazilian music festival and João Rock's most direct national competitor, operating multi-stage, multi-day events with extensive brand sponsorship and premium hospitality areas. Comparable on festival business model, sponsor monetization, and audience demographics.
• Primavera Sound São Paulo: Primavera Sound São Paulo is a multi-stage urban music festival with premium tiers, presenting sponsors, and a focus on both international and Brazilian headliners — overlapping with João Rock on tiered ticketing, premium hospitality, and Brazilian music programming.
• Lollapalooza Brazil: Lollapalooza Brazil is one of the country's largest multi-stage music festivals with premium VIP tiers and major brand sponsors, targeting the same Brazilian young adult audience that João Rock serves. Both monetize via tiered ticketing, VIP hospitality, and presenting sponsors, and compete for the same headliner pool.
• Bonus Track Entertainment: Bonus Track is a Brazilian festival promoter that produces multi-stage events with tiered ticketing and brand sponsors, competing with João Rock for festival dates, sponsors, and Brazilian headliners. Highly comparable on festival production model.

Broad incumbents

• Coachella Valley Music and Arts Festival: Coachella is the benchmark global multi-stage music festival with tiered General Admission and VIP ticketing, major brand sponsors, and cultural programming extensions. João Rock follows a similar architectural model (multi-stage, tiered, sponsor-rich), though at a smaller and more regionally focused scale.
• AEG Presents: AEG Presents is a global live entertainment promoter and festival operator (including Coachella), comparable to João Rock on multi-stage festival production, premium VIP hospitality, and tiered ticketing — though at materially larger scale and with international artist rosters.
• Tomorrowland: Tomorrowland is a globally scaled multi-stage music festival known for tiered ticketing, premium hospitality packages, and presenting sponsors. It is a useful analog on the premium experience and global sponsor playbook João Rock is building toward.
• Live Nation Entertainment: Live Nation is the world's largest live entertainment company, owning Ticketmaster and operating festivals globally. It is a broad incumbent in the same space, with comparable ticketing infrastructure and sponsor relationships, though its scale and global footprint dwarf João Rock.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/joaorock
• YouTubeyoutube.com/joaorockbr
• Facebookfacebook.com/festivaljoaorock
• Instagraminstagram.com/festivaljoaorock
• TikToktiktok.com/@festivaljoaorock
• LinkedInlinkedin.com/company/joaorock

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JOÃO ROCK