ALDI SUISSE AG
ALDI SUISSE AG is the Swiss subsidiary of the ALDI SOUTH Group, operating approximately 242 discount retail stores across Switzerland and serving general consumers with food and non-food products at permanently low prices, supported by three regional logistics centers and over 3,900 employees.
- Company typePrivate
- Founded2005
- HeadquartersSchwarzenbach, St. Gallen, Switzerland
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What ALDI SUISSE AG does
ALDI SUISSE AG is the Swiss operating subsidiary of the ALDI SOUTH Group (known as Hofer in Austria), a private, family-owned discount retailer. The company entered the Swiss market in 2005 with four stores and today operates approximately 242 retail locations nationwide, supported by three regional logistics centers in Schwarzenbach (SG), Perlen (LU), and Domdidier (FR) that deliver daily to stores, including fresh produce by 6–7 AM. It employs over 3,900 people from more than 85 nationalities, making it one of the largest employers in Swiss retail. The core go-to-market is direct-to-consumer discount retail of food and non-food products under a "permanently low prices" positioning; revenue is generated exclusively through in-store retail transactions with no third-party distribution or franchise model.
The technology stack is conventional retail infrastructure with modest differentiation: voice-directed picking systems in logistics centers, temperature monitoring for cold-chain compliance, and a shared international IT backbone with ALDI Germany and Austria covering purchasing, finance, and administration. The workforce is supported by a CHF 4,760/month minimum salary (the highest disclosed minimum in Swiss retail for a 42-hour week), a four-track apprenticeship program (retail, logistics, KV, IT) with 206 active apprentices, and an internal employee app for communications. Customer engagement spans a multilingual social presence (YouTube, Facebook, LinkedIn, Instagram, TikTok), an ALDI SUISSE app, and a Customer Care service center, with a Customer Experience team running SEO, online merchandising, and data-driven personalization.
Beyond core grocery retail, ALDI SUISSE has built an adjacent ecosystem of sub-brands — ALDI SUISSE MOBILE (telecom), ALDI SUISSE FOTO (photo services), ALDI SUISSE TOURS (travel), and ALDI-now (online grocery delivery and pickup) — extending customer wallet share within the discount proposition. The "Heute für Morgen" sustainability program anchors ESG positioning around environmentally and animal-friendly sourcing. The company is privately held, does not disclose revenue, and is not listed on any exchange.
ALDI SUISSE AG firmographics
Firmographics- Name
- ALDI SUISSE AG
- Legal name
- ALDI SUISSE AG
- Website
- https://jobs.aldi.ch
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- ALDI SUISSE AG is the Swiss subsidiary of the ALDI SOUTH Group, operating approximately 242 discount retail stores across Switzerland and serving general consumers with food and non-food products at permanently low prices, supported by three regional logistics centers and over 3,900 employees.
- Ownership category
- akta.pro rank
ALDI SUISSE AG industry classification
Industry- Product category
- Discount Grocery Retail
- NAICS
- Food and Beverage Retailers (445), General Merchandise Retailers (455)
- SIC
- Retail-Variety Stores (5331)
- akta.pro primary industry
- Hard Discount Grocery with Strong Non-Food / General Merchandise Mix (CRAEAIAH)
Keywords
Where ALDI SUISSE AG is headquartered
LocationHeadquarters
- HQ city
- Schwarzenbach, St. Gallen
- HQ country
- Switzerland
- HQ region
- Europe
Offices4 records
Markets served
ALDI SUISSE AG business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail product sales: ALDI SUISSE generates revenue through the sale of consumer goods across its network of approximately 242 retail stores in Switzerland, offering food and non-food products at permanently low prices.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
ALDI SUISSE AG product offering
Product offeringCore offering
ALDI SUISSE AG operates a discount retail chain of approximately 242 stores across Switzerland, selling food and non-food consumer goods at permanently low prices. Operations are supported by three logistics centers in Schwarzenbach (SG), Perlen (LU), and Domdidier (FR), which manage all national transport and distribute goods to stores on a daily basis, with fresh produce delivered between 6-7 AM.
Product overview
ALDI SUISSE AG is a discount retail chain operating approximately 242 stores across Switzerland. The company offers a unified retail experience focused on permanently low prices for quality products. Associated consumer-facing brands include ALDI SUISSE MOBILE (telecommunications), ALDI SUISSE FOTO (photo services), ALDI SUISSE TOURS (travel services), and ALDI-now (online delivery). The company's logistics network spans three distribution centers serving all retail locations nationwide. The careers website serves as the recruitment portal.
Differentiator
Problem solved
Functional benefit
Brands
- ALDI SUISSE MOBILE: Mobile telecommunications services provider
- ALDI SUISSE FOTO
- ALDI SUISSE TOURS
- ALDI-now
- Heute für Morgen
Products and services
- ALDI SUISSE Retail Operations Discount retail chain operating approximately 242 stores across Switzerland, offering food and non-food consumer products at permanently low prices to general Swiss shoppers.
- ALDI SUISSE MOBILE
Quantifiable outcome
- 90% of ALDI SUISSE graduates are retained after completing their apprenticeship
- +1 more outcomes
Companies that use ALDI SUISSE AG
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
ALDI SUISSE AG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ALDI SUISSE AG partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ALDI SOUTH Group (HOFER/ALDI SÜD)coreALDI SUISSE is part of the ALDI SOUTH Group (known as Hofer in Austria). The company shares international IT systems and collaborates with ALDI Germany and Austria on cross-country IT projects, purchasing, finance, and administration topics. Area Managers receive one week of training at Hofer in Austria as part of their development program.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
ALDI SUISSE AG competitors and assessment
Company assessmentBroad incumbents
- Coop (Switzerland): Coop is the #2 Swiss grocer and a broad retail incumbent with supermarkets, department stores, and specialty formats; it competes with ALDI SUISSE for the same end-consumer wallet share across all of Switzerland.
- Migros: Migros is Switzerland's largest retailer and dominant grocery incumbent, operating supermarkets, specialty stores, and online; ALDI SUISSE competes for the same Swiss consumers but with a focused discount positioning.
- ALDI Süd (Germany): ALDI SUISSE's parent group and sister operations across Germany, Austria, and other European markets; same hard-discount model, larger international scale, and shared purchasing and IT infrastructure with ALDI SUISSE.
- Hofer (Austria): Hofer is the Austrian brand of ALDI SOUTH Group, sharing procurement, IT, and training infrastructure with ALDI SUISSE; useful benchmark for comparable hard-discount operations in a neighboring DACH market.
Direct peers
- Volg: Volg operates a network of small-format grocery stores in rural Swiss villages and is a comparable discount-adjacent grocery retailer; similar store-network distribution model to ALDI SUISSE, focused on a different format.
- Spar (Switzerland): Spar is a Swiss convenience/grocery retailer operating franchised stores across Switzerland, competing directly with ALDI SUISSE for everyday grocery basket share among price-sensitive consumers.
- Lidl Schweiz: Lidl Schweiz is the closest direct competitor to ALDI SUISSE in Switzerland: a hard-discount grocery retailer with the same limited-assortment, private-label-led value proposition targeting price-sensitive Swiss households.
- Denner: Denner is Switzerland's leading discount grocer, owned by Migros, and competes head-to-head with ALDI SUISSE on price-led grocery retail across all Swiss language regions.
Emerging players
- Netto Marken-Discount: Netto is a German hard-discount competitor operating in adjacent DACH markets; comparable business model and customer base to ALDI SUISSE, though not yet operating in Switzerland itself.
- Action (discount retailer): Action is a European non-food discount retailer rapidly expanding physical stores; comparable to ALDI SUISSE in its value-led approach and assortment strategy, though focused on general merchandise rather than food.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ALDI SUISSE AG social profiles
Digital presenceALDI SUISSE AG compliance and trust
Trust signalCompliance3 records
ALDI SUISSE AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
ALDI SUISSE AG leadership team
Management profileNumber of profiles
Profiles1 record
ALDI SUISSE AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ALDI SUISSE AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ALDI SUISSE AG
What does ALDI SUISSE AG do?
ALDI SUISSE AG operates a discount retail chain of approximately 242 stores across Switzerland, selling food and non-food consumer goods at permanently low prices. Operations are supported by three logistics centers in Schwarzenbach (SG), Perlen (LU), and Domdidier (FR), which manage all national transport and distribute goods to stores on a daily basis, with fresh produce delivered between 6-7 AM.
Is ALDI SUISSE AG a public or private company?
ALDI SUISSE AG is a private company. It is classified as corporate owned and is currently operating.
When was ALDI SUISSE AG founded?
ALDI SUISSE AG was founded in 2005. It employs 1,001 to 5,000 people.
Where is ALDI SUISSE AG based?
ALDI SUISSE AG is headquartered in Schwarzenbach, St. Gallen, Switzerland, in the Europe region.
How does ALDI SUISSE AG make money?
One revenue line is on record: retail product sales.
Who are ALDI SUISSE AG's main competitors?
Broad incumbents on record are Coop (Switzerland), Migros, ALDI Süd (Germany) and Hofer (Austria). Direct peers are Volg, Spar (Switzerland), Lidl Schweiz and Denner. Emerging players are Netto Marken-Discount and Action (discount retailer).
Does ALDI SUISSE AG have an API?
No public API is recorded for ALDI SUISSE AG.
What industry is ALDI SUISSE AG in?
ALDI SUISSE AG's product category is Discount Grocery Retail. Its primary akta.pro industry code is CRAEAIAH, Hard Discount Grocery with Strong Non-Food / General Merchandise Mix. Its NAICS code is 445 and its SIC code is 5331.