Gap
Gap Inc. (NYSE: GAP) is a publicly traded American specialty apparel retailer operating four wholly owned brands — Old Navy, Gap, Banana Republic, and Athleta — across physical stores, e-commerce, and distribution centers serving value, core, premium, and activewear consumers.
- Company typePublic
- Founded1969
- HeadquartersSan Francisco, United States
- Headcount10,001+
- GTM typeB2C
- OfferingServices
What Gap does
Gap Inc. (NYSE: GAP) is a publicly traded American specialty apparel retailer founded in 1969 and headquartered in San Francisco, California. The company operates a four-brand portfolio — Old Navy (value-oriented family apparel), Gap (iconic casual apparel), Banana Republic (premium professional and elevated casual apparel), and Athleta (women's athletic and performance apparel) — each positioned at a distinct price point and consumer segment. The four brands are operated as wholly owned subsidiaries of Gap Inc., and the company maintains no parent entity.
Gap Inc. distributes its products through a multi-channel retail model combining physical retail stores, brand-owned e-commerce storefronts (gap.com, oldnavy.com, bananarepublic.com, and athleta.com), distribution centers for fulfillment, and contact centers for customer service. The company employs approximately 14,114 people across stores, headquarters, distribution centers, and contact centers, and supports operations with technology talent areas in Technology & Digital and Global Supply Chain alongside a Rotational Management Program for early-career hires.
The company generates revenue through one-time retail transactions across its four brands and channels, and complements core apparel sales with limited-edition celebrity collaborations (e.g., the July 2026 'Hailey Jean' capsule with Hailey Bieber) and cause-marketing collections (e.g., the June 2026 Water.org Get Blue™ collection). As of mid-2026, Gap Inc. has initiated an AI-led effort to modernize its marketing operations, and publishes an annual Impact Report covering ESG metrics; the most recent 2025 Impact Report was released in June 2026. The company is listed on the New York Stock Exchange under ticker GAP and operates as an independent publicly traded entity.
Gap firmographics
Firmographics- Name
- Gap
- Legal name
- Gap Inc.
- Website
- https://jobs.gapinc.com
- Company type
- Public
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 10,001+ employees
- Short description
- Gap Inc. (NYSE: GAP) is a publicly traded American specialty apparel retailer operating four wholly owned brands — Old Navy, Gap, Banana Republic, and Athleta — across physical stores, e-commerce, and distribution centers serving value, core, premium, and activewear consumers.
- Ownership category
- akta.pro rank
Gap industry classification
Industry- Product category
- Specialty Apparel Retail
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Denim & Casualwear Specialty Retail (CRAAABAN)
- akta.pro secondary industry
- Athletic Footwear & Sport Apparel Retail (CRAMABAC)
Keywords
Where Gap is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gap business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Apparel Retail Sales: Gap Inc. generates revenue through the sale of apparel and accessories via its four branded retail channels: Old Navy, Gap, Banana Republic, and Athleta. Revenue is derived from both physical retail stores and e-commerce storefronts. The company operates across multiple employment types including stores, distribution centers, and contact centers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Gap product offering
Product offeringCore offering
Gap Inc. operates a portfolio of four retail apparel brands (Old Navy, Gap, Banana Republic, and Athleta), selling casual, professional, premium, and athletic clothing and accessories through company-owned physical retail stores and brand-specific e-commerce storefronts targeting individual consumers across value, core, and premium price points.
Product overview
Gap Inc. operates a portfolio of four distinct apparel brands: Old Navy (budget-friendly family clothing), Gap (iconic casual wear), Banana Republic (premium professional attire), and Athleta (women's activewear). The company functions as a unified retail enterprise with both e-commerce and physical store operations across all brands.
Differentiator
Problem solved
Functional benefit
Brands
- Old Navy: A value-oriented family apparel brand offering clothing and accessories for the whole family.
- Gap
- Banana Republic
- Athleta
Products and services
- Old Navy Budget-friendly apparel brand offering family clothing, footwear, and accessories for men, women, and children, targeting value-conscious consumers seeking everyday wear.
- Gap Iconic American fashion brand offering casual, everyday clothing and accessories with broad generational appeal, sold through physical retail stores and gap.com.
- Banana Republic Premium apparel brand offering polished, professional clothing and accessories for consumers seeking refined, sophisticated style for work and elevated casual wear.
- Athleta Performance apparel brand focused on women's activewear, fitness clothing, and sports apparel sold through physical stores and athleta.com.
- The Hailey Jean Limited-edition denim capsule collection under the Gap brand, created in collaboration with Hailey Bieber.
- Water.org Get Blue™ Limited-Edition Collection Limited-edition Gap apparel collection released in support of Water.org's Get Blue™ cause-marketing campaign for global water access.
Companies that use Gap
Customer profileSegments4 records
Ideal customer profiles4 records
Gap technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gap partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Hailey BiebercoreGap collaborated with Hailey Bieber to introduce 'The Hailey Jean' collection, a limited-edition capsule line combining the celebrity's fashion influence with Gap's brand legacy. This represents a celebrity collaboration partnership to drive brand relevance and sales.
- Water.orgminorGap launched a limited-edition collection to support Water.org's Get Blue™ Movement, a charitable initiative addressing global water access. This is a cause marketing partnership with social impact focus.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Gap competitors and assessment
Company assessmentDirect peers
- Inditex (Zara): Owner of Zara and other apparel brands; operates a fast-fashion model with global retail and e-commerce footprint, competing directly with Gap Inc.'s casualwear brands on trend speed and assortment.
- Urban Outfitters (URBN): Multi-brand specialty retailer (Urban Outfitters, Anthropologie, Free People) operating physical stores and e-commerce, mirroring Gap Inc.'s portfolio approach across multiple lifestyle brands.
- J.Crew Group: Multi-channel apparel retailer (J.Crew, Madewell) targeting classic and casual American style, comparable to Gap and Banana Republic's positioning.
- Levi Strauss & Co. Iconic denim and casualwear brand with wholesale and DTC channels, directly comparable to Gap's heritage denim and casualwear positioning.
- Lululemon Athletica: Leading women's athletic and activewear brand with global retail and e-commerce, the most direct comparable to Athleta in product category and target customer.
- Abercrombie & Fitch: Multi-brand specialty apparel retailer (A&F, Hollister) operating physical stores and e-commerce in casual and premium-casual segments, directly comparable to Gap and Banana Republic.
- H&M: Global multi-brand apparel retailer offering casual and family clothing at value-to-mid price points across physical stores and e-commerce, directly comparable to Gap and Old Navy's positioning.
- American Eagle Outfitters: Specialty apparel retailer operating American Eagle and Aerie brands across physical stores and e-commerce, comparable to Gap Inc.'s multi-brand, multi-channel operating model.
Broad incumbents
- Macy's: Major US department store carrying a breadth of apparel brands including private labels, competing for the same US mall-based casualwear and family apparel shoppers as Gap Inc.
- Nike: Global athletic and casual apparel incumbent with broad product portfolio and retail footprint, serving as a broader incumbent whose activewear and casual lines compete with Athleta and Gap.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Gap social profiles
Digital presenceGap financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gap leadership team
Management profileNumber of profiles
Gap subsidiaries and ownership
Company hierarchySubsidiaries4 records
Gap funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gap
What does Gap do?
Gap Inc. operates a portfolio of four retail apparel brands (Old Navy, Gap, Banana Republic, and Athleta), selling casual, professional, premium, and athletic clothing and accessories through company-owned physical retail stores and brand-specific e-commerce storefronts targeting individual consumers across value, core, and premium price points.
Is Gap a public or private company?
Gap is a public company. It is classified as public and is currently operating.
When was Gap founded?
Gap was founded in 1969. It employs 10,001+ people.
Where is Gap based?
Gap is headquartered in San Francisco, United States, in the North America region.
How does Gap make money?
One revenue line is on record: apparel Retail Sales.
Who are Gap's main competitors?
Direct peers on record are Inditex (Zara), Urban Outfitters (URBN), J.Crew Group, Levi Strauss & Co., Lululemon Athletica, Abercrombie & Fitch, H&M and American Eagle Outfitters. Broad incumbents are Macy's and Nike.
Does Gap have an API?
No public API is recorded for Gap.
What industry is Gap in?
Gap's product category is Specialty Apparel Retail. Its primary akta.pro industry code is CRAAABAN, Denim & Casualwear Specialty Retail, with a secondary code of CRAMABAC, Athletic Footwear & Sport Apparel Retail. Its NAICS code is 458110 and its SIC code is 5600.