Lindt & Sprüngli USA

What Lindt & Sprüngli USA does

Lindt & Sprüngli USA, legally Lindt & Sprüngli (USA) Inc., is the US operating subsidiary of Swiss parent Chocoladefabriken Lindt & Sprüngli AG. Headquartered in Stratham, New Hampshire since 1989, the company manufactures and sells premium chocolate products under flagship brands including LINDOR Truffles, EXCELLENCE bars, the GOLD BUNNY, and the CLASSIC RECIPE line. The Stratham campus houses one of the only bean-to-bar chocolate production facilities in the country, encompassing modern office space, R&D and quality assurance labs, two warehouses, and an expansive production facility currently being expanded to double capacity and become the largest Lindt production site in North America. Production volume has grown from 1,400 tons in 1989 to more than 50,000 tons annually.

Lindt USA serves three principal customer segments: individual consumers (through 65+ wholly-owned Lindt Chocolate Shops and the company's e-commerce site), wholesale/retail partners (major national retailers stocking Lindt products), and corporate/B2B customers (premium gifting solutions). Revenue is generated across retail store sales, direct-to-consumer e-commerce, wholesale distribution, and a dedicated corporate gifting operation, with leadership oversight split across VPs of Sales, Marketing, Retail/eCommerce/B2B, R&D/QA, HR, and North American Sustainability, and overall direction set by President & CEO Marco Peter, who joined in 2024. The company employs approximately 755 people and has been recognized as a National Great Place to Work, a consistent Best Place to Work in New Hampshire, and one of Newsweek's Best Customer Service companies in America in 2020.

Lindt USA's core go-to-market is sales-led and multi-channel: a field sales force based at Stratham supports wholesale into national retailers, while wholly-owned retail Chocolate Shops deliver a controlled premium brand experience. The company's competitive positioning rests on 175+ years of heritage, No. 1 share of the US premium chocolate segment, vertically integrated bean-to-bar manufacturing, and a track record of category-defining innovations (LINDOR creating the premium segment, EXCELLENCE establishing vertical bar packaging, GOLD BUNNY opening the hollow figure segment). Operating as a wholly-owned subsidiary of a publicly-traded Swiss parent provides global brand governance while allowing focused execution in the US market.

Name

Lindt & Sprüngli USA

Legal name

Lindt & Sprüngli (USA) Inc.

Website

https://jobs.lindtusa.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Lindt & Sprüngli USA is the US subsidiary of Swiss premium chocolatier Lindt & Sprüngli AG, manufacturing and selling premium chocolate (LINDOR, EXCELLENCE, GOLD BUNNY, CLASSIC RECIPE) from its Stratham, New Hampshire bean-to-bar facility to consumers via 65+ retail shops, e-commerce, national wholesale, and B2B gifting.

Ownership category

akta.pro rank

Product category

Premium Chocolate Confectionery

NAICS

Chocolate and Confectionery Manufacturing (31135), Confectionery and Nut Retailers (445292)

SIC

Sugar & Confectionery Products (2060)

akta.pro primary industry

Chocolate & Candy Snacks Manufacturing (AFAKAIAM)

akta.pro secondary industry

Chocolate & Confectionery Shops (THAFAGAD)

Keywords

• Premium chocolate
• Bean-to-bar chocolate
• Chocolate confections
• Corporate gifting
• Chocolate retail

Headquarters

HQ city

Stratham

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Chocolate Shops: Revenue from 65+ wholly-owned Lindt Chocolate Shops across the US selling premium chocolate products directly to consumers.
2. E-commerce: Online sales through the Lindt USA website for direct-to-consumer delivery.
3. Wholesale Distribution: Distribution through major national retailers and a robust wholesale business.
4. B2B Corporate Gifting: Corporate gifting services for business customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Lindt & Sprüngli USA manufactures and sells premium chocolate products (LINDOR truffles, LINDT EXCELLENCE bars, GOLD BUNNY hollow figures, and the CLASSIC RECIPE line including oat milk variants) at its Stratham, New Hampshire bean-to-bar production facility. Products reach consumers through 65+ wholly-owned Lindt Chocolate Shops, the company's e-commerce site, wholesale to major national retailers, and B2B corporate gifting services.

Product overview

Lindt & Sprüngli USA operates as a premium chocolate company offering a portfolio centered on its flagship LINDOR Truffles, complemented by LINDT EXCELLENCE chocolate bars, seasonal products like the Lindt GOLD BUNNY, and the innovative CLASSIC RECIPE line including oat milk variants. The company distributes through 65+ wholly-owned Lindt Chocolate Shops across the US, as well as wholesale and e-commerce channels. The Stratham, NH headquarters is one of the only bean-to-bar chocolate production facilities in the country.

Differentiator

Problem solved

Functional benefit

Brands

• LINDOR: Signature truffle product line that created the premium chocolate segment in the United States
• EXCELLENCE
• GOLD BUNNY
• CLASSIC RECIPE

Products and services

• LINDOR Truffles Lindt's signature melt-in-your-mouth chocolate truffles, considered the brand's flagship product that created the premium chocolate segment in the United States; sold across retail, wholesale, e-commerce, and corporate gifting channels.
• LINDT EXCELLENCE Premium chocolate bar line featuring high cocoa content and the vertical packaging format that set a new standard in the US chocolate bar market.
• Lindt GOLD BUNNY The first major hollow chocolate bunny in the US to be sold 'out of the box,' establishing the hollow figure segment in the US chocolate market.
• CLASSIC RECIPE Chocolate bar product line including CLASSIC RECIPE Hazelnut Milk Chocolate and CLASSIC RECIPE Oat Milk bars, representing ongoing product innovation in the US chocolate market.
• Corporate/Business Gifting B2B corporate gifting service for business customers, providing bulk premium chocolate for client, partner, and employee gifts, operated by a dedicated Corporate Gifting team.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Hershey Company: The largest US chocolate manufacturer, competing with Lindt across mainstream and premium segments via brands such as Hershey's, Reese's, and Kisses, and increasingly contesting premium shelf and gifting occasions that Lindt USA leads.
• Ferrero USA: Premium-positioned chocolate and confectionery player (Ferrero Rocher, Nutella, Kinder) that directly competes with Lindt in the US premium gifting, hazelnut, and seasonal segments.
• Godiva Chocolatier: Iconic premium chocolate brand with US retail shops and gifting programs that compete head-to-head with Lindt Chocolate Shops for premium gifting and self-purchase occasions.
• See's Candies: Premium US boxed chocolate retailer with owned shops and strong gifting heritage, competing with Lindt on premium boxed assortments, seasonal gifting, and in-store chocolate shop experience.
• Russell Stover Chocolates: US boxed chocolate and seasonal confectionery brand also owned by Lindt & Sprüngli, directly competing with Lindt USA on premium boxed assortments and Easter/holiday gifting shelves.
• Ghirardelli Chocolate Company: A premium US chocolate brand owned by the same parent (Lindt & Sprüngli) and operating adjacent to Lindt USA's premium positioning, competing for the same consumer gifting and self-treat occasions.
• Mars, Inc. Global confectionery major with a US portfolio (M&M's, Snickers, Dove, Galaxy) that competes with Lindt on chocolate bars, gifting, and seasonal occasions, with comparable scale and multi-channel distribution.

Emerging players

• Scharffen Berger: Artisan bean-to-bar dark chocolate producer with premium bar positioning that overlaps with Lindt's EXCELLENCE line on dark chocolate, craft provenance, and ingredient-quality storytelling.
• Endangered Species Chocolate: Premium natural and ethically-sourced chocolate bar maker competing with Lindt's EXCELLENCE and CLASSIC RECIPE lines on natural ingredients, ethical sourcing, and bar-shelf premium positioning.

Broad incumbents

• Nestlé USA: Large packaged food incumbent with confectionery and premium chocolate offerings (Nestlé Crunch, Butterfinger, premium lines) that competes with Lindt on shelf and gifting while operating a much broader food portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lindtchocolateusa
• LinkedInlinkedin.com/company/lindt-sprungli-usa
• Instagraminstagram.com/lindt_usa

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lindt & Sprüngli USA