Jock Woerner Sistemas de Lubrificação

What Jock Woerner Sistemas de Lubrificação does

Jock Woerner Sistemas de Lubrificação is a privately held Brazilian manufacturer of centralized industrial lubrication systems, headquartered in Garuva, Santa Catarina. It was formed in 2015 from the merger of Jock Lubrication Systems (established in Brazil in 1998, with roots in machine-tools and CNC precision dosing) and Woerner Lubrication Systems (operating in Brazil since 1976 and originating from Germany, focused on heavy-process lubrication for mining, steelmaking, cement, pulp and paper, and chemicals). Director Julio Granado Filho has led the combined entity since 1998. The company holds ISO 9001 certification and markets itself as one of the largest centralized lubrication system manufacturers in Latin America, with named end customers including Vale, Petrobras, Gerdau, Anglo American, ArcelorMittal, Klabin, Metso, FLSmidth, WEG, and Tupy.

The company's product portfolio is organized into four categories: complete lubrication systems (single-line, progressive, dual-line, oil-circulation, and MQL spray systems), pumps (manual, electric radial piston, pneumatic, and gear pumps operating at pressures up to 350 bar), distributors and manifolds (progressive, single-line, and dual-line units such as DMJ, VPK, VPM, VPW, DLO320/350, VEB, VZA, VZB, and VZM), and centralized-lubrication accessories including valves, sensors, controllers, filters, tubing, fittings, and oil skimmers. The Grease Lubrication Station integrates a PLC control panel and is described as Industry 4.0-ready, while central lubrication units support tank capacities from 1 to 12,000 liters. Servicing capability (consulting, system assessment, installation of circulating oil systems, and maintenance) is delivered by an in-house technical team.

Jock Woerner operates a direct enterprise field-sales model: products are sold via website forms, WhatsApp, phone, and email to industrial end-users, with quote-based pricing tailored to system specifications. Lead-generation is supported by a bilingual Portuguese/English website and a technical blog covering lubrication topics such as inspection checklists, KPIs, and doser selection. Distribution is entirely direct; no intermediary channel partners are disclosed. The operating geography is Brazil and the broader Latin American market, with active expansion messaging across sectors including automotive, cement, forestry, pulp and paper, chemical and petrochemical, mining, steelmaking, ports, sugar/ethanol/biodiesel, and general machinery and equipment.

Name

Jock Woerner Sistemas de Lubrificação

Legal name

Jock Woerner Sistemas de Lubrificação

Website

https://jock.com.br

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Jock Woerner Sistemas de Lubrificação manufactures centralized industrial lubrication systems—progressive, dual-line, single-line, oil-circulation, and spray systems, pumps, and manifolds—for Brazilian and Latin American heavy-industry customers in mining, steel, cement, oil and gas, and pulp and paper.

Ownership category

akta.pro rank

Product category

Industrial Lubrication Equipment

NAICS

Pump and Compressor Manufacturing (33391), Fluid Power Valve and Hose Fitting Manufacturing (332912), Fluid Power Pump and Motor Manufacturing (333996)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Pumps & Pumping Equipment (3561)

akta.pro industry

PRIMARYIMAHAGAL

Filtration, Condition Monitoring & Fluid Management (Filters, Breathers, Oil Analysis, Cooling)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Fluid Power & Motion Control Equipment

SECONDARYIMAHANAG

Pump & Compressor Packages (Skids, Booster Sets)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Pumps & Compressors (Fluid & Gas Handling)

SECONDARYIMAHAGAC

Pneumatic Components (FRLs, Cylinders, Valves)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Fluid Power & Motion Control Equipment

Keywords

• Centralized lubrication systems
• Industrial lubrication equipment
• Lubrication pumps
• Lubrication manifolds
• Oil circulation systems

Headquarters

HQ city

Garuva

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Lubrication Equipment Sales: Sale of lubrication equipment including pumps, manifolds, distributors, valves, and centralized lubrication systems to industrial clients. Products are sold directly to end-user industrial companies across multiple sectors.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Jock Woerner designs, manufactures, and sells centralized industrial lubrication systems and fluid circulation equipment for heavy industry. The portfolio covers complete lubrication systems (single-line, progressive, dual-line, oil circulatory, and spray/MQL), pumps (manual, electric, pneumatic), distributors/manifolds, valves, sensors, controllers, tubing, fittings, and accessories. Sales are made directly to industrial enterprises with bundled consulting, installation, and maintenance services.

Product overview

Jock Woerner Sistemas de Lubrificação offers a comprehensive portfolio of industrial lubrication solutions as a unified company formed from the merger of Jock Lubrication Systems (established 1998) and Woerner Lubrication Systems (established 1976) in 2015. The product portfolio encompasses four main categories: (1) Systems - including single line, progressive, dual line, oil circulatory, and spray systems; (2) Pumps - manual, electric, and pneumatic pumps for oil and grease; (3) Distributors - single line, progressive, and dual line distributors/dosers; and (4) Centralized Lubrication Equipment - accessories and oil separators/skimmers. Key products include the JMR and GMF Radial Electric Pumps for high-pressure applications, the GFC Piston Electric Pump operating up to 350 bar, progressive manifolds (VPM, VPK, VPW, DMJ), dual line manifolds (VZA, VZB, VZM), single line manifolds (DLO320, DLO350, VEB), the MQL Minimum Quantity Lubrication spraying system, the Grease Lubrication Station with Industry 4.0 preparation and PLC control, and Central Lubrication systems with capacities from 1 to 12,000 liters. The company also offers comprehensive tubing (steel, copper, nylon), fittings, valves (including UZB-40 mechanical inverter and UBP pneumatic inverter), sensors, controllers (JRK), timers (MTC), and monitoring equipment. With 65 years of combined experience, the company serves diverse industries including automotive, cement, forestry, pulp and paper, chemical/petrochemical, mining, steel, ports, and alcohol/sugar/biodiesel.

Differentiator

Problem solved

Functional benefit

Products and services

• Centralized Lubrication Systems (Sistemas) Complete range of centralized lubrication system types including single-line, progressive, dual-line, oil circulatory, and spray/MQL systems for industrial applications. Designed for industrial end-users in mining, steel, cement, pulp and paper, automotive, chemical, and machinery sectors.
• Lubrication Pumps (Bombas) Manual, electric, and pneumatic pumps for oil and grease, including high-pressure radial and piston electric pumps operating up to 350 bar (JMR, GMF, GMT, GFC), drum pumps (GMG, GMZ), and manual lever pumps (BMO, PZM, JBM, PFM, CKE). Used in centralized lubrication systems for industrial machines.
• Lubrication Distributors and Manifolds (Distribuidores) Single-line (DLO320, DLO350, VEB), progressive (DMJ, VPK, VPM, VPW), and dual-line (VZA, VZB, VZM) distributors and dosers for precise lubricant distribution to multiple lubrication points. Includes air/oil manifolds (VOE), doser orifices (DPM, DPJ), and modular manifolds with cycle indicators for monitoring.
• Centralized Lubrication Equipment and Accessories Accessories and supporting equipment for centralized lubrication systems including oil separators/skimmers (Max Oil Skimmer Separator, Standard Oil Skimmer Separator), pressure filters (Single FLA, Double FDA High Pressure), valves (UZB-40 mechanical inverter, UBP pneumatic inverter, VRT retention valves, HFD pressure control valves), sensors (level switches, cycle sensors), controllers (JRK), timers (MTC), tubing (steel, copper, nylon), fittings, and grease fittings.
• Grease Lubrication Station (Centralized Lubrication Station) Complete lubrication unit with two pumps operating in an integrated manner to prevent lubricant shortages in the main lubrication system line. Features PLC control panel, data generation for supervisory systems, and is prepared for Industry 4.0. Available with stainless steel cabinet and 30, 50, or 100 liter pump capacities. Designed for industrial end-users requiring automated central lubrication.
• MQL Spraying System (Minimum Quantity Lubrication) Minimum Quantity of Lubrication system for machine tools, general machine centers, screw tapping machines, and presses. Features pneumatically activated micro-pump with precise flow adjustment, storage tank, sensor level switch, and filtered filling hole. Eliminates the need for a cutting fluid storage tank, improving factory cleanliness.
• Central Lubrication (Oil Circulatory System) Lubrication center for oil circulatory system with capacity from 1 to 12,000 liters, designed for industrial machines requiring bearing housing cooling and lubricating. Used in large-scale industrial applications.
• Technical Consulting, Installation, and Maintenance Services Specialized technical services including maintenance of pumps and dosers, installation of circulating oil systems, and consulting and assessment of existing lubrication systems. Provided by an in-house technical team to industrial end-users as part of the company's B2B offering.

Quantifiable outcome

• Reduction of unplanned equipment downtime through automated and properly calibrated lubrication systems
• +2 more outcomes

Named customers19 records

Segments10 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Woerner (Germany)coreStrategic or Co-development PartnerWoerner Lubrication Systems originated from Germany and has been a prominent presence in the Brazilian market since 1976. The company merged with Jock Lubrication Systems in 2015 to form Jock/Woerner Lubrication Systems. Woerner brings expertise in mining, steelmaking, cement, pulp and paper, and chemical industries with progressive lubrication systems, dual-line systems, and large-scale circulating systems. Jock brings expertise in machine tools, CNC centers, food industry, monorails, chain spraying, and precise lubricant dosing for assembly lines. The merged company now offers a comprehensive product line capable of meeting any client need for lubrication systems.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DropsA: Italian-headquartered manufacturer of centralized lubrication systems (single-line, progressive, dual-line) with global distribution. Directly competes with Jock Woerner in industrial segments such as steel, cement, and machinery, particularly in Latin American accounts with European engineering specifications.
• Vogel (SKF Group): German specialist brand within SKF focused exclusively on centralized lubrication systems for industrial applications. Direct competitor in the same product categories (single-line, progressive, dual-line, oil-air) and the same heavy-industrial customer base.
• Woerner: German-headquartered manufacturer of centralized lubrication systems with the same product categories (progressive, dual-line, oil-circulation). Woerner is Jock Woerner's German partner and the source of its original 1976 Brazilian operation, making it the closest direct peer in both technology and heritage.
• Graco: US-based global leader in fluid handling equipment, including lubrication pumps, automated lubrication systems, and industrial fluid management. Directly comparable as it sells lubrication pumps and centralized systems to industrial customers including mining and heavy equipment manufacturers.
• Bielomatik Leuze: German manufacturer of centralized lubrication systems with a long heritage in progressive and dual-line lubrication. Comparable in product scope (pumps, distributors, controllers) and target verticals (automotive, machine tools, heavy industry).

Regional players

• Tecnologia em Lubrificação (TecLub): Brazilian regional player offering industrial lubrication systems and services to mining, steel, and general industry customers in Brazil. Comparable as a regional Latin American competitor in the same centralized lubrication equipment category.
• Cenlub Sistemas de Lubrificação: Brazilian manufacturer of centralized lubrication systems and components serving industrial customers. Comparable as a domestic LatAm peer offering overlapping product categories (pumps, distributors, valves) to the same vertical segments.
• Suresul Lubrificação: Brazilian regional competitor in industrial centralized lubrication systems serving similar southern-Brazil heavy-industrial customers. Comparable in product scope and end-market focus, though typically smaller-scale and more regionally concentrated than Jock Woerner.

Emerging players

• Perma-tec: German specialist in single-point automatic lubricators and small-scale lubrication solutions. Comparable in that it sells industrial lubrication equipment, though focused on single-point rather than full centralized systems; serves overlapping customer types in machinery and equipment.

Broad incumbents

• SKF (Lincoln Lubrication): Global bearings and lubrication conglomerate that owns Lincoln and Vogel lubrication brands, offering competing centralized lubrication systems, automatic lubricators, and lubrication pumps. Comparable because it targets the same industrial customers (mining, steel, cement) with overlapping centralized lubrication solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jockwoerner

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jock Woerner Sistemas de Lubrificação