What Joe Goode Performance Group does

Joe Goode Performance Group (JGPG) is a 501c3 nonprofit dance theater organization founded in 1986 in San Francisco by choreographer Joe Goode. It produces original professional dance theater works that integrate movement with spoken word, song, and visual imagery, and tours nationally and internationally across North America, Europe, South America, Africa, and the Middle East. Its programmatic portfolio centers on four pillars: (1) repertory productions under Artistic Director Joe Goode; (2) the Joe Goode Annex, a multi-purpose community venue at 401 Alabama Street that serves as the company's rehearsal space, administrative offices, and a rentable performance venue; (3) educational programming including Movement for Humans classes, Dance for Parkinson's (an affiliate of the Mark Morris Dance Group's Dance for PD methodology), the Inspired Bodies Youth Education Program in partnership with the San Francisco Arts Education Project, and specialty workshops; and (4) an Annex Co-Production Program that shares producing resources with independent artists, prioritizing LGBTQIA+, BIPOC, and differently abled makers.

JGPG's revenue model blends earned and contributed income. Earned streams include sliding-scale ticket sales ($0-48 general admission up to $125 VIP), workshop and class fees ($10-20 Movement for Humans, $15 Dance for Parkinson's, $200-550 multi-day intensives), and venue rentals at the Annex. Contributed streams include the Creators' Circle annual giving level, the Annex Friends $5/month recurring donor program, the JGPG Legacy Society planned giving program, and institutional grants from 15+ funders including the National Endowment for the Arts, William & Flora Hewlett Foundation, Zellerbach Family Foundation, Walter & Elise Haas Fund, Grants for the Arts, the SBA Shuttered Venues Operating Grant, and the California Arts Council. Ticket and donation processing runs through Salesforce. Customer segments are diverse and intentionally distributed: general dance audiences, people with Parkinson's and their caregivers, youth and young artists, independent performing artists, and LGBTQ+ communities. Operating geographies span the San Francisco Bay Area as a home base with international touring reach; the organization has ~20 employees and is governed by a Board of Directors led by President McCrae Parker, with administrative leadership from Executive Director Liam Day.

Name

Joe Goode Performance Group

Legal name

Joe Goode Performance Group

Website

https://joegoode.org

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Joe Goode Performance Group is a San Francisco nonprofit dance theater organization founded in 1986 that produces original dance theater works, operates the Joe Goode Annex venue, and runs educational programs including Movement for Humans, Dance for Parkinson's, and youth workshops serving Bay Area audiences and independent artists.

Ownership category

akta.pro rank

Product category

Performing Arts

NAICS

Dance Companies (711120)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Dance Performances (THAJAFAD)

Keywords

• Contemporary dance theater
• Performing arts nonprofit
• Dance education programs
• Therapeutic movement classes
• Community arts venue

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from ticketed performances and events at the Joe Goode Annex, sold through Salesforce platform with sliding scale pricing.
2. Venue Rentals: The Annex serves as a multipurpose community venue available to rent for classes, workshops, performances, and special events. Provides 10-15 complimentary rehearsal studio hours as part of co-production partnerships.
3. Donations and Membership Programs: Creators' Circle special giving level with benefits including private salons, previews, complimentary tickets. Legacy Giving planned gifts. Annex Friends monthly donation program ($5/month minimum).
4. Foundation and Government Grants: Funding from Shuttered Venues Operating Grant (SBA), Grants for the Arts, Fleishhacker Foundation, National Endowment for the Arts, SF Arts Reopening Fund, Legacy Business Administration, Bill Graham Foundation, Bernard Osher Foundation, Kimball Foundation, California Arts Council, Phyllis C. Wattis Foundation, Zellerbach Family Foundation, CA Venues Grant, Walter & Elise Haas Fund, William & Flora Hewlett Foundation.
5. Workshop and Class Fees: Revenue from educational workshops and classes including Movement for Humans ($10-20 suggested), Dance for Parkinson's ($15 suggested), multi-day intensives ($200-550), and specialty workshops ($45-100 sliding scale).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Joe Goode Performance Group produces and presents professional dance theater works combining movement with spoken word, song, and visual imagery, and operates the Joe Goode Annex in San Francisco as a multipurpose performance, rehearsal, and community venue. It sells ticketed performances and sliding-scale educational classes (Movement for Humans, Dance for Parkinson's), rents the Annex to independent artists, and supports external makers through a co-production program and the annual GUSH Festival.

Product overview

Joe Goode Performance Group is a performing arts organization offering a portfolio of interconnected programs. Core offerings include professional dance theater productions created by Artistic Director Joe Goode, the Joe Goode Annex as a multi-purpose performance and rehearsal venue, and educational programming including Movement for Humans classes, Dance for Parkinson's classes, and the Inspired Bodies Youth Education Program. The organization also runs an Annex Co-Production Program supporting external artists, an annual GUSH Festival, and various dance workshops. Supporting membership programs include Creators' Circle and Annex Friends.

Differentiator

Problem solved

Functional benefit

Products and services

• Joe Goode Performance Group Productions
• Movement for Humans

Quantifiable outcome

• 100+ artists paid annually through Annex operations
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• SF HeritageflagshipStrategic or Co-development Partner · 1 September 2021Partnership to present Time of Change, a site-specific dance-theater work exploring utopian ideals and failures of the hippie era. Joint celebration of SF Heritage's 50th anniversary and JGPG's 35th anniversary.
• Jocelyn Reyes (REYES Dance)coreStrategic or Co-development Partner · 1 January 2020Co-Production Program artist presenting LASOS, a work exploring links between childhood trauma and chronic pain within Latin American culture. Part of 2020-2022 co-production cohort.
• Jhia JacksoncoreStrategic or Co-development Partner · 1 January 2020Co-Production Program artist presenting rose water sundaze, an exploration of world building for being through interdisciplinary work. Part of 2020-2022 co-production cohort.
• jose e abad, Malia Byrne, Gabriel ChristianminorStrategic or Co-development Partner · 1 April 2019Pilot Annex Co-Production Program featured to become other than dust, a collaborative exploration of urgent themes and poetics of relationships.
• Dance for PD / Mark Morris Dance GroupcoreStrategic or Co-development PartnerAffiliate program of Dance for PD, using methodology designed by Mark Morris Dance Group and Brooklyn Parkinson Group. JGPG teaches Dance for Parkinson's classes based on this innovative program, which uses professional dancers to help people with PD engage movement through sight, sound, touch, thought, and imagination.
• Dance for Parkinson's Disease SF Network (PDSF)coreStrategic or Co-development PartnerOngoing collaboration with PDSF Network to present Dance for Parkinson's classes. The class originated from this collaboration and continues as a joint program.
• Gravity Access ServicesminorStrategic or Co-development PartnerPartnership with Gravity Access Services (Jess Curtis) to provide live audio description and haptic access tours for blind and visually impaired audience members, particularly for Time of Change performances.
• San Francisco Arts Education Project (SFArtsEd)coreStrategic or Co-development PartnerLongstanding collaboration with SFArtsEd for Inspired Bodies Youth Education Program, including full-length productions like Sea Change as part of SFArtsEd's 50th Anniversary Season.
• Dancers' GroupminorStrategic or Co-development PartnerFiscally sponsors co-production partners including REYES Dance (CA$H Grant support for LASOS) and various venue renters and workshop facilitators.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• AXIS Dance Company: Oakland-based physically integrated dance company with a comparable mission-driven, equity-focused approach and a similarly sized ensemble. Shares JGPG's emphasis on access, differently abled artists, and educational outreach, and is administered by alumni who overlap with JGPG.
• Zaccho Dance Theater: Bay Area dance company with a focus on site-specific work, community access, and youth programming (Zaccho Youth Program), closely mirroring JGPG's community and education orientation in the same geography.
• Margaret Jenkins Dance Company: Long-established San Francisco contemporary dance company with a similarly intimate, cross-disciplinary choreography style and a comparable venue-and-education portfolio. Directly comparable as a Bay Area mid-size contemporary dance nonprofit sharing the same funder pool and audience.
• Robert Moses' KIN: San Francisco contemporary dance company of comparable size and artistic profile, with overlapping artistic community. Several JGPG company members have performed with KIN, signaling direct artistic adjacency.
• BANDALOOP: Bay Area-based contemporary dance company specializing in vertical/ site-specific work; JGPG's Melecio Estrella is both Artistic Director of BANDALOOP and a JGPG company member, making this a tightly linked peer in artistic community and touring practice.
• CounterPULSE: San Francisco performing arts venue and presenter supporting experimental dance and performance makers. Overlaps with JGPG's Annex as a Bay Area venue rental and co-presentation option for independent dance artists.

Broad incumbents

• Smuin Ballet: San Francisco-based dance company with a comparable repertoire-driven, mixed-programming model. Competes for the same local audiences, donors, and venue partners as JGPG but at a significantly larger scale.
• ODC: One of the largest Bay Area contemporary dance organizations, operating its own theater (ODC Theater), school, and company. Overlaps with JGPG on dance performance, venue rental, and education programming but at significantly larger scale.
• Alonzo King LINES Ballet: Larger, nationally prominent Bay Area contemporary ballet company with deep educational programming (LINES BFA Program with Dominican University). Comparable artistic positioning and Bay Area audience overlap, but at materially greater scale and visibility.

Others

• Mark Morris Dance Group (Dance for PD): Methodology licensor and partner for JGPG's Dance for Parkinson's program; not a direct competitor but the closest institutional peer on the therapeutic-dance program that JGPG operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JoeGoodePerformanceGroup
• LinkedInlinkedin.com/company/joe-goode-performance-group
• Instagraminstagram.com/joegoodeperformancegroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joe Goode Performance Group