Johannes-Selenka-Schule BBS Braunschweig

What Johannes-Selenka-Schule BBS Braunschweig does

Johannes-Selenka-Schule (JSS) is a public vocational school (Berufsbildende Schule) located in Braunschweig, Lower Saxony, Germany, operated under the jurisdiction of the State of Lower Saxony (Land Niedersachsen) with the City of Braunschweig serving as Schulträger. The school delivers dual vocational education across construction, wood, painting, printing and media technology, media design, hospitality, and technical fields, alongside Fachoberschule (FOS), Berufsgymnasium, Berufsfachschule, and Fachschule (Techniker) pathways. Its main campus is at Inselwall 1a, 38114 Braunschweig, with a temporary relocation to Reichsstraße 31-34 planned from August 2026 during a comprehensive renovation of the main building. The institution holds multiple state-recognized certifications, including Europaschule, Umweltschule in Europa / Internationale Nachhaltigkeitsschule, and Schule der Vielfalt, and coordinates international exchange through Erasmus partnerships with schools in Lyon (France) and Granada (Spain).

The school's core technology stack is administrative and educational rather than commercial: a TYPO3-based website, IServ for internal communication and authentication, a Virtuelles Lernbüro for learning management, and the BOB Anmeldeplattform for business-side apprentice registration. It maintains workshops, technical labs, and specialized classrooms for vocational training, and uses the third-party fobizz platform for AI professional development of teaching staff. The business model is non-commercial: tuition is free for students, and the school is funded through state and municipal budgets. Its primary customers are apprentices and vocational students enrolled in dual programs, plus a secondary cohort of adult learners and professionals pursuing advanced certifications. Distribution is channeled through direct enrollment via the school website, vocational orientation services (Agentur für Arbeit), and chamber partnerships (IHK Braunschweig, Handwerkskammer Braunschweig) that co-issue recognized trade credentials.

The strategic agenda for 2026 centers on the launch of the new Berufsfachschule dual (BFS dual) program consolidating former FOS and Berufsfachschule tracks, a restructured FOS Klasse 11 with 800 hours of practical training per year, and the building renovation that will displace operations to a temporary site. Leadership is anchored by Principal Christina Čulina (OStD), supported by a Personalrat, Gleichstellungsbeauftragte, Beauftragte für Inklusion, and Datenschutzbeauftragte. Recent workforce activity reflects replacement of long-tenured retirees (Brigitte Baecker, Klaus Hein, Gaby, Uwe Brennecke) with permanent hires such as Philipp Lenz, indicating steady organizational continuity rather than expansion.

Name

Johannes-Selenka-Schule BBS Braunschweig

Legal name

Johannes-Selenka-Schule Berufsbildende Schulen der Stadt Braunschweig

Website

https://johannes-selenka-schule.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Johannes-Selenka-Schule BBS Braunschweig is a public vocational school in Lower Saxony, Germany, offering dual vocational education and advanced certifications across construction, media, design, hospitality, and technical trades to apprentices, students, and adult learners.

Ownership category

akta.pro rank

Product category

Vocational Education

NAICS

Technical and Trade Schools (6115), Apprenticeship Training (611513), Other Technical and Trade Schools (611519), Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Comprehensive Community Colleges (Transfer + Workforce) (EDAHADAE)

akta.pro secondary industries

Work-Based Learning Programs (Internships, Apprenticeships, Community-Based Instruction) (EDAKANAF), Transfer/University-Parallel Community Colleges (EDAHADAF)

Keywords

• Vocational education
• Apprenticeship training
• Dual education system
• Technical school programs
• Career qualification training

Headquarters

HQ city

Braunschweig

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Others

Distribution channels3 records

Marketing channels4 records

Core offering

Public vocational school (Berufsbildende Schule) offering dual education programs that combine classroom instruction with workplace apprenticeships across construction trades (wood, paint, building), media technology, design, hospitality, and technical fields. The school serves the Braunschweig region under the Lower Saxony education system and prepares students for recognized professional qualifications, certifications, and career advancement through Fachoberschule, Berufsschule, and Fachschule pathways.

Differentiator

Problem solved

Functional benefit

Products and services

• Berufliches Gymnasium (BG)
• Berufseinstiegsschule (BES)
• Berufsfachschule Agrarwirtschaft
• Berufsfachschule Bautechnik
• Berufsfachschule Druck- und Medientechnik
• Berufsfachschule Farbtechnik und Raumgestaltung
• Berufsfachschule Holztechnik
• Berufsfachschule Technik (Klasse 2)
• Berufsschule
• Fachoberschule Gestaltung (FOS-G)
• Fachoberschule Technik (FOS-T)
• Fachschule Bautechnik (Bautechniker/in)
• Gestaltungstechnische Assistenten
• Berufsfachschule dual (BFS dual)

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Volkswagen BraunschweigcoreStrategic or Co-development PartnerVolkswagen Braunschweig sponsors and awards the Sally-Perel-Preis annually to students demonstrating projects on diversity, tolerance, and anti-discrimination. Students were honored at Volkswagen's Betriebsversammlung (company assembly) with approximately 3000 attendees.
• Handwerkskammer BraunschweigcoreStrategic or Co-development PartnerPartnership for apprenticeship programs in trade professions. The Gildesaal (guild hall) of Handwerkskammer hosts Gesellenbriefübergabe (journeyman certificate ceremonies) for graduates in painting and decorating trades.
• IHK Braunschweig (Industrie- und Handelskammer)coreStrategic or Co-development PartnerIndustry and Commerce Chamber partnership for media and technical professions. IHK representatives attend and present certificates at graduation ceremonies for Mediengestaltung, Medientechnologie Druck, and Buchbinder programs.
• Agentur für Arbeit BraunschweigcoreStrategic or Co-development PartnerCareer counseling partnership providing Berufsberatung (vocational guidance) services to students, including dedicated counseling sessions and Sprechtag (consultation day) events.
• Stadt Braunschweig (Schulträger)coreStrategic or Co-development PartnerThe City of Braunschweig serves as the Schulträger (school provider/owner), responsible for school buildings and facilities. Currently managing the major renovation project of the main campus.
• Niedersächsisches KultusministeriumcoreStrategic or Co-development PartnerState education ministry overseeing the Lower Saxony school system, including approval for new programs like Berufsfachschule dual and certification as Europaschule/Umweltschule.
• Oswald-Berkhan-SchuleminorStrategic or Co-development PartnerPartnership school that provided catering for colleague retirement celebration, demonstrating inter-school collaboration.
• Lycée Jehanne de France, LyonminorStrategic or Co-development PartnerErasmus exchange partner school in Lyon, France. Hospitality and gastronomy students complete practical training placements at partner companies in Lyon as part of the exchange program.
• Colegio Ave María San Cristóbal, GranadaminorStrategic or Co-development PartnerErasmus+ exchange partner school in Granada, Spain. Students participated in screen printing projects and surveying exercises as part of the international exchange program.
• IKKclassicminorStrategic or Co-development PartnerHealth insurance provider partnership supporting prevention days with workshops on health, safety, and community building for students.
• DEHOGA NiedersachsenminorStrategic or Co-development PartnerGerman Hotel and Restaurant Association branch in Lower Saxony, organizing youth championships for hospitality professions where JSS students competed successfully.
• Europaschulen Netzwerk NiedersachsenminorStrategic or Co-development PartnerNetwork of European schools in Lower Saxony, organizing congresses and providing framework for international exchange programs and European projects.
• Netzwerk Schule der Vielfalt NiedersachsenminorStrategic or Co-development PartnerDiversity in schools network providing certification and networking for schools committed to diversity, inclusion, and anti-discrimination education.

Recent moves8 records

Expansion highlights6 records

Regional players

• Berufsbildende Schulen Wolfsburg: Public BBS in Wolfsburg serving Volkswagen's headquarters region. Comparable dual-system vocational program portfolio with strong automotive/industry employer ties, making it the closest regional competitor outside Braunschweig city limits.
• Berufsbildende Schulen Hannover: Larger BBS network in Hannover offering a comparable breadth of vocational tracks under the same Niedersächsisches Schulgesetz framework. Competes for students in overlapping regional catchment and serves as the benchmark for state-approved program launches like BFS dual.
• Berufsbildende Schulen Lüneburg: Public BBS in Lüneburg serving a comparable rural-urban Lower Saxon catchment. Offers overlapping Fachoberschule and Berufsschule programs under the same state framework and competes for the same applicant pool traveling from outside major cities.
• Berufsbildende Schulen Gifhorn: Regional BBS in the Gifhorn district (Lower Saxony), with a comparable mix of construction, technical, and commercial vocational tracks. Operates under identical state ministry oversight and competes for students in adjacent rural catchment.

Direct peers

• Otto-Bennemann-Schule Braunschweig: Another Berufsbildende Schule located in Braunschweig, operated by the same city. Offers overlapping vocational tracks in technical and commercial subjects, directly competing for the same regional student pool and local apprenticeship partnerships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/JSSBRAUNSCHWEIG
• LinkedInlinkedin.com/school/johannes-selenka-schule-bbs-braunschweig

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Johannes-Selenka-Schule BBS Braunschweig