Johann.Strauß-Festjahr2025 GmbH

What Johann.Strauß-Festjahr2025 GmbH does

Johann.Strauß-Festjahr2025 GmbH is a Vienna-based special-purpose company incorporated in 2024 as a wholly-owned subsidiary of Wien Holding, the municipal holding company of the City of Vienna, to organize the official 200th birthday celebration of composer Johann Strauss in 2025. The company operates a year-long festival running from January 1 to December 31, 2025, featuring one premiere per week (52 total) across ten artistic genres — concerts, operettas, theater, dance, installations, exhibitions, performances, film, raves, and circus — staged across all 23 districts of Vienna at venues including the Musikverein, Wiener Konzerthaus, Volksoper, Burgtheater, MuseumsQuartier, Circus-Theater Roncalli, the Zentralfriedhof, and the 'Am Himmel' outdoor site.

The underlying technology is a festival programming and event-distribution platform: a WordPress website (johannstrauss2025.at) with German and English versions, a Spotify podcast, Matomo-based cookie-less analytics, a SendinBlue email newsletter, and ticketing intermediated through Wien Ticket and OETicket. The company itself employs only 7 people and outsources most production to institutional co-production partners (Wiener Symphoniker, Vienna Philharmonic, Wiener Konzerthaus, Theatermuseum, Superar, God's Entertainment, Urbane Künste Ruhr, Wirtschaftskammer Wien).

The business model mixes ticketed and free public programming. Paid events span €9–€200 (with flagship concerts at Musikverein up to €200, circus-theater at €24–€78, theater €34–€42, youth concerts €9–€58, and raves at €15). Free public events (LichtStrauss guided tours, the headline birthday ceremony at Vienna City Hall, Klangpfad hike) use free registration/counting tickets for capacity management. Distribution is regional-only (Vienna/Austria) via domestic ticketing channels. The entity is led by Intendant Prof. DI Roland Geyer and Managing Director Simon Posch.

Name

Johann.Strauß-Festjahr2025 GmbH

Legal name

Johann.Strauss-Festjahr2025 GmbH

Website

https://johannstrauss2025.at

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Johann.Strauß-Festjahr2025 GmbH is a Vienna-based, Wien Holding–owned special-purpose company that organizes the official 200th-anniversary celebration of Johann Strauss in 2025, running 52 weekly premieres across 10 genres citywide for cultural tourists, Viennese residents, and youth audiences.

Ownership category

akta.pro rank

Product category

Cultural Festival and Event Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Other Performing Arts Companies (711190), Musical Groups and Artists (71113)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Arts & Culture Community Festivals (Multidisciplinary Arts Weeks) (MPAGAEAG)

akta.pro secondary industries

Concerts & Music Festivals (THAJAFAA), Cultural Festivals & Events Organizations (BPAGAHAG)

Keywords

• Cultural festival management
• Classical music events
• Operetta performances
• Arts programming services
• Cultural heritage celebrations

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ticket sales and event admissions: Primary revenue is generated through ticket sales for paid events (operettas, concerts, raves, circus performances) and admissions to premium experiences such as the Cagliostro circus production and LichtStrauss guided tours. Ticket distribution is handled via Wien Ticket and OETicket.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Johann.Strauß-Festjahr2025 GmbH organizes and produces a year-long cultural festival in Vienna celebrating the 200th anniversary of composer Johann Strauss, running weekly premieres from January 1 to December 31, 2025 across 10 genres and all 23 Vienna districts. The company sells tickets for concerts, operettas, theater, dance, installations, escape rooms, circus spectacles, and raves, and coordinates co-productions with leading Viennese cultural institutions such as Musikverein, Wiener Konzerthaus, Volksoper, and MuseumsQuartier.

Differentiator

Problem solved

Functional benefit

Products and services

• Cagliostro – Johann Strauss in the Circus Tent Musical circus spectacle at Circus-Theater Roncalli based on motifs from the operetta Cagliostro in Wien, combining acrobatic acts with newly arranged Johann Strauss melodies. Targeted at general audiences and families seeking a premium crossover cultural experience.
• OCT.opus 25 Major outdoor art installation and performance project featuring a giant floating octopus sculpture at Karlsplatz pond, accompanied by a five-weekend programme of performances, concerts, dinners, and sound installations reimagining Strauss waltzes. Targeted at contemporary art audiences and cultural tourists.
• LichtStrauss Immersive light art installation in Vienna's Stadtpark by artist Victoria Coeln, featuring light habitats inhabited by virtual personas inspired by Strauss operetta heroines, with guided tours and an augmented-reality experience. Targeted at contemporary art audiences and cultural tourists visiting Vienna.
• Fledermaus Day Full-day multi-event celebration at MuseumsQuartier marking the 151st anniversary of Die Fledermaus, combining family programming, dance, theatre, audio-visual mapping, and a closing techno bat rave. Targeted at families, classical music fans, and contemporary electronic music audiences.
• Strauss Geburtstag (200th Anniversary Celebration) Flagship birthday celebration on October 25, 2025 comprising two superlative concerts: a free-entry civic ceremony at Vienna City Hall with Vienna Philharmonic and Vienna Symphony Orchestra, and a premium ticketed concert at Musikverein (€10-€200) featuring Anne-Sophie Mutter and Manfred Honeck. Targeted at premium concertgoers, cultural tourists, and the Viennese public.
• Strauss mit Aussicht Outdoor festival weekend at the 'Am Himmel' scenic location in Vienna's Döbling district featuring musical walks, cross-genre concerts, and the €1 KulturPicknick, plus the Klangpfad musical tribute hike. Targeted at Viennese residents and cultural tourists seeking outdoor programming.
• Schatten des Zweifels – Im Kopf des Genies (Escape Room) Escape room experience at MuseumsQuartier inviting visitors to step inside Johann Strauss's mind and personality, designed in collaboration with artist Deborah Sengl. Targeted at groups of friends, families, and team-building audiences, with group-size-based pricing.
• JO! Strauss Educational Concerts Educational concert programme engaging over 900 Viennese school children in Strauss music exploration through the Superar initiative, featuring flashmobs, premiere and main concerts at Wiener Konzerthaus. Targeted at families, school-aged children, and music-education audiences.
• Bat Rave Techno/electronic music club night at Halle E, MuseumsQuartier, conceived as a biodiversity-themed Strauss crossover event. Targeted at contemporary electronic-music audiences aged 20-40 and priced at €15 per person.
• FLEDER.STRAUSS (Theatre Production) Theatre production at Odeon theater based on Die Fledermaus, priced at €42 standard and €34 concessions. Targeted at theatre audiences and Strauss operetta fans.
• Summa Cum Strauss Large-scale concert event on July 5, 2025, gathering 400 young musicians performing Strauss in 15 orchestras. Targeted at classical music audiences, families, and talent-spotting patrons interested in young orchestral performers.
• Johann Strauss – The Exhibition Joint exhibition at Theatermuseum Wien and Vienna City Library running December 2024 through August 2025, guiding visitors through Johann Strauss's life and work. Targeted at cultural tourists, school groups, and Viennese residents.

Quantifiable outcome

• 900+ school children engaged in music education through JO! Strauss
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

• God's EntertainmentcoreStrategic or Co-development Partner · 1 January 2025Artist collective God's Entertainment is the co-production partner for OCT.opus 25, a flagship programme featuring a giant floating octopus installation at Karlsplatz pond, with five weekends of performances, concerts, dinners, and sound installations reimagining Strauss waltzes.
• Wien HoldingcoreStrategic or Co-development PartnerJohann.Strauss-Festjahr2025 GmbH is a company of Wien Holding, the municipal holding company of the City of Vienna. Wien Holding manages a portfolio of Viennese cultural, media, and infrastructure enterprises, providing institutional backing and strategic alignment.
• Vienna Symphony Orchestra (Wiener Symphoniker)coreStrategic or Co-development PartnerCo-production partner for the flagship birthday concert 'Hommage an Johann Strauss' at Musikverein on October 25, 2025, featuring Anne-Sophie Mutter, conductor Manfred Honeck, and the Vienna Boys' Choir.
• Urbane Künste RuhrflagshipStrategic or Co-development PartnerCo-production partner for OCT.opus 25 alongside Johann Strauss 2025 Vienna and God's Entertainment, bringing an international contemporary art dimension to the programme.
• Kulturforum WittenflagshipStrategic or Co-development PartnerCo-production partner for OCT.opus 25, contributing to the international scope of the programme alongside Urbane Künste Ruhr.
• Circus-Theater RoncallicoreStrategic or Co-development PartnerCo-production partner for 'Cagliostro – Johann Strauss in the Circus Tent', a musical circus spectacle running September 18–28, 2025 at the Roncalli Circus Theater, featuring newly arranged music by Johnny Bertl and book by Thomas Brezina.
• Time-BustersminorImplementation/ SI/ Consulting PartnerImplementation and creative partner for 'Schatten des Zweifels – Im Kopf des Genies', an escape room experience at MuseumsQuartier exploring Johann Strauss's mind and personality.
• SuperarcoreStrategic or Co-development PartnerEducational partner for JO! Strauss, engaging over 900 Viennese school children in Strauss music exploration through the Superar initiative, culminating in flashmobs, concerts, and a winter performance.
• Tanz die ToleranzcoreStrategic or Co-development PartnerDance partner in the JO! Strauss educational programme, providing dance choreography for flashmobs and performances involving school children.
• Austrian Composers Association (ACOM)coreStrategic or Co-development PartnerPartnership for Klangpfad musical hike (August 3, 2025), featuring nine world premieres by ACOM composers at stations along the trail, culminating in a collective improvisation at 'Am Himmel' venue.
• Theatermuseum and Vienna City LibrarycoreStrategic or Co-development PartnerJoint exhibition 'Johann Strauss – The Exhibition' running December 2024 – August 2025, guiding visitors through Strauss's life and work across both institutions.
• Wiener KonzerthauscoreImplementation/ SI/ Consulting PartnerHost venue for JO! Strauss premiere concert (March 10, 2025) and main concert venue for the educational programme. Wiener Konzerthaus is the event organiser for the JO! Strauss programme.
• Wirtschaftskammer Wien (Vienna Chamber of Commerce)minorImplementation/ SI/ Consulting PartnerCooperation with the tourist guides of Wirtschaftskammer Wien for guided tours through the LichtStrauss light art installation in Vienna Stadtpark.
• MuseumsQuartier Wien (MQ)coreImplementation/ SI/ Consulting PartnerVenue partner for Bat Rave (Halle E) and other Fledermaus Day events, providing the main stage Halle E for the techno biodiversity club night and multimedia show.
• wien.info (Wien Tourismus)minorGTM or Marketing PartnerTourism partner for Bat Rave and other festival events, promoting the festival to incoming tourists.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wiener Festwochen: Vienna's flagship annual multidisciplinary performing arts festival, also publicly backed by the City of Vienna. Comparable as a municipally supported, multi-genre, time-bounded cultural festival competing for the same Viennese audiences, venues, and tourism dollars.
• Bregenzer Festspiele: Austrian lakeside summer opera and music festival famous for large-scale outdoor productions. Comparable as an Austrian classical arts festival with premium ticket pricing, public-sector backing, and tourism-driven economics.
• Lucerne Festival: Swiss classical music festival running across Easter, summer, and piano seasons, with orchestra-in-residence partnerships (e.g., Berlin Philharmonic). Comparable in classical concert programming depth, premium pricing, and central-European cultural tourism positioning.
• Salzburger Festspiele: Austria's most prominent annual summer arts festival spanning opera, drama, and orchestral concerts. Comparable in flagship-tier classical programming, premium ticket pricing (€€€), and reliance on marquee cultural institution partnerships.
• Ruhrtriennale: Large-scale German multidisciplinary arts festival. Notably a partner of Johann Strauss 2025 via Urbane Künste Ruhr, providing an explicit precedent for international co-production and format transfer.
• BBC Proms: The UK's flagship eight-week summer classical music festival featuring daily concerts across genres and price points (including free/low-cost promming tickets). Comparable as a multi-genre classical festival combining premium and accessible pricing.

Emerging players

• Theater an der Wien / Volksoper Wien: Vienna's standing operetta and musical theater venues, which regularly program Strauss operettas (especially Die Fledermaus). Comparable as in-Vienna Straussians with year-round ticketed operetta programming competing for the same primary audience segment.

Broad incumbents

• Wiener Philharmoniker Neujahrskonzert (Vienna Philharmonic New Year's Concert): The Vienna Philharmonic's globally televised New Year's Concert, the most recognized Strauss-format event globally. Comparable as the dominant existing vehicle for monetising Johann Strauss's catalogue, and a direct benchmark for the anniversary festival's commercial ceiling.
• Edinburgh International Festival / Edinburgh Festival Fringe: The world's largest annual arts festival combining high-end International Festival programming with the open-access Fringe. Comparable as a year-defining, multi-genre cultural tourism anchor with municipal support.

Regional players

• Rheingau Musik Festival: Regional summer classical music festival across vineyards and historic venues in Germany's Rheingau region. Comparable as a classical music festival with unusual venue programming and tiered ticket pricing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/johannstrauss25
• Instagraminstagram.com/johannstrauss2025
• LinkedInlinkedin.com/company/johann-strauss-festjahr2025-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Johann.Strauß-Festjahr2025 GmbH