iad Deutschland

What iad Deutschland does

iad Deutschland GmbH is the German subsidiary of the international iad Group, a digital real estate brokerage network founded in Germany in 2021 and headquartered in Frankfurt am Main. The company operates a network model that recruits self-employed real estate consultants, primarily career changers (~80% of new advisors) and experienced real estate professionals, providing them with a bundled digital service package in lieu of physical office infrastructure. The core offering, called the iad Leistungspaket, integrates onOffice CRM, PriceHubble property valuation, Momenzo video creation, CARD.PM digital business cards, a 50+ module online training academy, and automated listing distribution to 15+ real estate portals including ImmoScout24, Immowelt, and Kleinanzeigen.

Revenue is generated through two primary mechanisms: monthly subscription fees of €80/month for the first six months and €189/month thereafter, plus a platform take rate on each transaction (consultants retain 69–85% of commissions based on personal annual sales volume). Consultants can additionally build multi-level teams, earning passive income up to 5 levels deep, and monetize referrals through the propertips platform, which has 1 million recommendation providers and pays approximately €500 per successful referral. iad Deutschland serves as the German node of a parent network spanning 8 countries with 18,000 consultants, and operates without physical offices, enabling fully location-independent work for its advisors.

Name

iad Deutschland

Legal name

iad Deutschland GmbH

Website

https://join-iad.de

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

iad Deutschland is the German arm of the iad Group, operating a digital real estate brokerage network that recruits self-employed career changers and professionals, providing them with a subscription tool suite, multi-portal listing access, and 69–85% commission splits in lieu of physical offices.

Ownership category

akta.pro rank

Headquarters

HQ city

Frankfurt am Main

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Consultant Subscription/Membership Fees: Monthly subscription fees paid by self-employed consultants: €80/month for first 6 months, then €189/month (plus VAT). This covers access to all digital tools, training platform, and network infrastructure.
2. Transaction Commissions: iad consultants earn 69% commission on property sales at entry level, increasing to up to 85% based on personal annual sales volume. The company retains the remaining percentage as platform/network fee.
3. Network Development Royalties: Mentors/team leaders earn passive income from their downline network (up to 5 levels) based on team members' transaction volumes. Participation is directly paid by iad without deduction from active consultants' commissions.
4. Referral Fees (propertips): Referrers (not necessarily consultants) earn approximately €500 average per successful referral through the propertips platform. This creates an additional network of potential customers/referrers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

iad Deutschland GmbH provides a digital service package and network infrastructure that enables self-employed real estate consultants in Germany to operate without physical offices. The offering combines a monthly subscription membership, a bundled digital tools suite (CRM, property valuation, video creation, automated multi-portal listings, digital business cards, and a referral app), a 50+ module online academy, and a personal mentoring program. A three-pillar compensation model rewards individual sales (69–85% commission), team building (up to 5 network levels), and referral fees through the propertips app.

Product overview

iad Deutschland operates as a digital real estate broker network enabling self-employed advisors to work independently without traditional office infrastructure. The core offering is the Leistungspaket (service package), which bundles digital tools including onOffice CRM, PriceHubble property valuation, Momenzo video creation, and automated listing distribution to 15 real estate portals. Advisors access the iad Online-Akademie with 50+ training modules and receive personal mentoring support. The compensation model provides 69-85% commission on transactions, income from team building, and 12% referral fees. The network operates without physical offices, enabling location-independent work across 8 countries with over 18,000 advisors. Starter pricing is €80/month for the first 6 months, then €189/month.

Differentiator

Problem solved

Functional benefit

Brands

• propertips by iad: Referral/tip-provider app enabling users to recommend potential property buyers or sellers to iad agents in exchange for a commission, averaging approximately €500 per successful referral.

Products and services

• iad Leistungspaket (Service Package) Bundled service package for self-employed real estate consultants in Germany, providing digital tools (CRM, valuation, video creation), automated multi-portal property listings, training modules, a personal mentor, and a personalized mini-website for a monthly subscription fee.
• propertips by iad Referral/tip-provider app allowing users to recommend potential property buyers or sellers to iad real estate brokers in exchange for a per-transaction referral commission averaging approximately €500.
• iad Vergütungssystem (Three-Pillar Compensation System) Three-pillar compensation model for iad consultants combining personal transaction commissions (69–85% of property sales), passive team-building income across up to 5 downline levels, and 12% referral commissions.
• iad Online-Akademie (Online University) Online training platform with 50+ modules for the professional development and continuing education of iad Deutschland real estate advisors.

Quantifiable outcome

• Consultants can earn first sales within approximately 6 months with consistent effort and following recommended processes
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• onOfficecoreTechnology or IntegrationonOffice provides the CRM system included in iad's service package for customer relationship management. This integration enables consultants to manage leads, clients, and communications efficiently.
• PriceHubblecoreTechnology or IntegrationPriceHubble provides property valuation technology enabling accurate market pricing for iad consultants' property listings.
• MomenzocoreTechnology or IntegrationMomenzo video creation tool allows iad consultants to produce professional property listing videos in approximately 5 minutes as part of the marketing toolkit.
• ImmoScout24coreTechnology or IntegrationGermany's leading real estate portal integrated into iad's multi-portal listing system, enabling automated property listings across 15+ platforms.
• ImmoweltcoreTechnology or IntegrationMajor German real estate portal included in iad's automated multi-platform listing distribution system.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Von Poll Immobilien: German premium real estate brokerage with a franchise network model. Targets self-employed agents in Germany with a high-end positioning, making it a direct competitor for experienced real estate professionals that iad is also trying to recruit.
• eXp Realty: Global cloud-based real estate brokerage network that, like iad, uses a low-overhead, agent-centric model with high commission splits and team-building economics. Operates across North America and expanding internationally, making it the closest structural analog to iad's network model.
• Engel & Völkers: German-headquartered premium real estate franchise with a strong global brand. Competes with iad in the German market for self-employed agents, though with a higher-end positioning, higher franchise fees, and a more traditional shop model.

Emerging players

• Compass: US-based digital-first real estate brokerage that has recently expanded into European markets. While not yet a major German player, Compass represents the same digitally-native, agent-friendly thesis that iad is pursuing in Germany.
• Homeday: German PropTech offering a digital brokerage service with employed (rather than self-employed) agents. Represents an alternative model to iad's consultant network and competes for the same transaction-based revenue.
• McMakler: Berlin-based digital real estate brokerage that has scaled rapidly using a tech-enabled, agent-light model. Competes with iad in Germany for both agents and end customers, though with a more vertically integrated technology approach.

Broad incumbents

• Keller Williams: Largest real estate franchise by agent count in the US, with a profit-sharing model that resembles iad's network development royalties. KW's presence in Germany is limited but its compensation philosophy is highly comparable.
• Century 21: Global real estate franchise network with established presence in Germany. Competes with iad for traditional self-employed agents via a more conventional franchise model.
• RE/MAX: One of the world's largest real estate franchise networks with a global agent network. RE/MAX has a long-established franchise model that competes with iad for self-employed agents, though its fee structure is higher and its digital infrastructure less integrated.

Regional players

• Betterhomes: Swiss-headquartered real estate franchise network with expansion into Germany. Comparable to iad in its franchise/network structure and target agent segment, though with a smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCcFk6-7Rv3moSk7u2T-pXuQ
• Facebookfacebook.com/iaddeutschland
• LinkedInlinkedin.com/company/iad-deutschland
• Instagraminstagram.com/iad_deutschland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iad Deutschland