RED January

What RED January does

RED January is a non-profit organization founded in 2016, operating under the legal and trade name "RED January" (also doing business as "Red January"). Public-facing web properties are limited to a homepage at redjanuary.com and a join site at join.redjanuary.com, both of which return minimal content in the source data. The organization is small in scale, with approximately 5 employees reported in firmographic data.

The input corpus does not disclose RED January's mission, programmatic activities, beneficiary population, or service offerings. There is no information on whether the organization operates in a single geography or internationally, no named donor or partner relationships, no disclosed funding sources (no grants, donations, or earned-revenue streams are documented), and no management team identified. The data also does not specify what problem space the non-profit addresses, whether it is health, education, community welfare, advocacy, or another domain.

From a business model perspective, the available data indicates a non-revenue-generating non-profit structure with no disclosed pricing, donation tiers, program fees, or other monetization mechanics. No technology platform, app, API, or proprietary infrastructure is documented. As such, the company description is necessarily limited to what the firmographic and legal-identity data confirm: a small, operating non-profit entity founded in 2016 under the name RED January, with otherwise unspecified activities and beneficiaries.

Name

RED January

Legal name

RED January

Website

https://join.redjanuary.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

RED January is a small non-profit organization founded in 2016 with approximately 5 employees. It operates under the legal name RED January (DBA: Red January) via its websites redjanuary.com and join.redjanuary.com, with no further mission or program details disclosed in the source data.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

RED January is identified as a non-profit organization founded in 2016. The specific core offering, mission, or program is not described in the available source material beyond the organization name and basic firmographic details. The 'RED' acronym and 'January' framing suggest a January-based activity or awareness campaign, but no concrete product or service description is provided in the input.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Broad incumbents

• Sport Relief: Major UK charity combining sport and fundraising. Directly comparable to RED January in its use of physical activity as a fundraising and awareness vehicle, though at much greater scale and with a broader calendar of events.
• Cancer Research UK: Largest UK cancer charity, running mass participation events such as Race for Life. A benchmark peer for the type of large-scale, cause-led physical activity fundraising RED January operates in.
• Mental Health Foundation: UK-based mental health charity focused on prevention and research. Shares RED January's positioning at the intersection of lifestyle and mental wellbeing, though it operates at significantly greater scale.
• Samaritans: Major UK mental health charity. Comparable mission space (mental wellbeing support), and shares fundraising and community engagement characteristics relevant to benchmarking nonprofit operating models.
• Mind: Leading UK mental health charity. Comparable mission overlap (mental health advocacy), and Mind also benefits from community fundraising activations — making it a relevant cause-area incumbent peer.
• Macmillan Cancer Support: Large UK health charity with extensive community fundraising campaigns (e.g., coffee mornings, marathon teams). Relevant peer as an established nonprofit that mobilizes mass participation around a health cause.
• This Girl Can: Sport England campaign encouraging women to be active. Comparable as a high-profile behavioral campaign targeting physical activity, with potential overlap in cause-marketing and partnership channels.

Emerging players

• Heads Together: UK mental health campaign coalition led by the Royal Foundation. Comparable in merging mental health messaging with public-facing activity campaigns, and a potential partnership target for RED January.
• GoodGym: UK-based organization combining running with community volunteering. Comparable in concept of linking physical activity to social/mental benefit, and similar in operating as a small, mission-driven nonprofit.

Direct peers

• Parkrun: Organizer of free weekly 5K running events. Closely comparable as a community-based physical activity movement that doubles as a participation and wellbeing platform, though operating year-round rather than seasonally.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/red-together

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RED January