What Jokers Wild Casino does

Jokers Wild Casino, operating legally as Cadence Crossing Casino, is a neighborhood gaming property owned by Boyd Gaming (NYSE: BYD) located at 920 North Boulder Highway in Henderson, Nevada, within the Las Vegas metropolitan area. The property features over 450 slot machines, video poker terminals, progressive jackpot slots, self-service sports and horse racing betting kiosks, and on-site dining at the Tin Lizard Bar & Grill, alongside live entertainment programming. It serves two principal customer segments: Henderson residents seeking convenient neighborhood gaming without traveling to the Las Vegas Strip, and Las Vegas metro visitors looking for diversified gaming experiences beyond Strip properties.

The property operates on a wager-based revenue model, generating income through house-edge economics across slots, video poker, table games, and sports betting, supplemented by food and beverage, entertainment event revenue, and casino credit extended to qualified players. Customer acquisition and retention are driven by Boyd Gaming's corporate marketing infrastructure, including the five-tier Boyd Rewards loyalty program (which offers cruises, Las Vegas stays, experiential rewards, and annual gifts), the Boyd Rewards mobile app, the Boyd Sports app, and the Stardust Social Casino digital platform offering over 200 online games. The property's marketing extends across Facebook, Instagram, X, and YouTube channels.

Strategically, the casino functions as an integrated node within Boyd Gaming's Las Vegas regional network rather than as an independent operator. Physical operations, gaming licenses, loyalty technology, and promotional infrastructure are centralized within Boyd Gaming corporate systems. Firmographics list 24 employees at the property level, though the actual on-site workforce supporting 450 slots, dining operations, and entertainment programming is likely larger when including shared corporate and shift staff. No property-level revenue is publicly disclosed.

Name

Jokers Wild Casino

Legal name

Cadence Crossing Casino

Website

https://jokerswildcasino.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Jokers Wild Casino operates Cadence Crossing Casino, a Boyd Gaming neighborhood property in Henderson, Nevada featuring 450+ slot machines, sports betting, dining, and live entertainment for local residents and Las Vegas metro visitors.

Ownership category

akta.pro rank

Product category

Casino Gaming

NAICS

Casinos (except Casino Hotels) (71321)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Standalone Casino Properties (Urban/Suburban) (MPAEAAAB)

Keywords

• Casino gaming operations
• Slot machine gaming
• Sports betting kiosks
• Player loyalty program
• Casino entertainment venue

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Gaming Operations: Revenue from slot machine play, table games, and video poker. Core casino gaming revenue generated from house edge on player wagers.
2. Food & Beverage: On-site dining at Tin Lizard Bar & Grill and other food service outlets within the casino property.
3. Entertainment: Revenue from live entertainment events and performances at the venue.
4. Sports Betting: Wagering on sports events and horse racing through on-site kiosks.
5. Credit Applications: Casino credit extended to qualified players for gaming purposes.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Jokers Wild Casino (DBA Cadence Crossing Casino) operates a neighborhood casino property in Henderson, Nevada, providing approximately 450 slot machines, video poker terminals, sports and horse racing betting kiosks, and progressive jackpot games. The property also features the Tin Lizard Bar & Grill dining venue, live entertainment, casino credit services, and is integrated into Boyd Gaming's corporate Boyd Rewards five-tier loyalty program and the Stardust Social Casino online gaming platform.

Product overview

Cadence Crossing Casino operates as a Boyd Gaming casino property offering a unified gaming and entertainment experience. The core offering centers on 450 slot machines and video poker, supported by sports and race betting kiosks. The property is tied to Boyd Rewards, a five-tier loyalty program. A digital extension is provided via Stardust Social Casino, a social gaming platform with 200+ games. Additional amenities include dining at Tin Lizard Bar & Grill, gaming forms services, and credit applications.

Differentiator

Problem solved

Functional benefit

Brands

• Boyd Rewards: Rewards program offering cruises, Las Vegas stays, B Memorable Experiences, and tiered rewards with five membership tiers.
• Stardust Social Casino
• Tin Lizard Bar & Grill

Products and services

• Cadence Crossing Casino Gaming Floor Physical casino property offering 450 slot machines, video poker, sports betting kiosks, and progressive jackpot games for walk-in patrons in Henderson, Nevada.
• Boyd Rewards Loyalty Program Multi-tiered player loyalty program offering perks such as cruises, Las Vegas stays, B Memorable Experiences, and annual gifts across five membership tiers for casino patrons.
• Stardust Social Casino Online social casino platform featuring over 200 slot machines, video poker, and classic table games, offering an online Vegas-style gaming experience accessible digitally.
• Slots and Video Poker Gaming Gaming floor offering featuring approximately 450 slot machines including penny slots, latest new game releases, and favorite video poker machines for walk-in patrons.
• Sports and Race Betting Kiosks Self-service betting kiosks for sports wagering and horse racing betting on the casino property.
• Progressive Jackpot Games Slot machines offering accumulating progressive jackpot prizes linked across multiple machines for larger cumulative prize pools.
• Tin Lizard Bar and Grill On-site restaurant and bar offering food and beverage service to casino patrons and walk-in guests at the casino property.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Boyd GamingcoreStrategic or Co-development PartnerCadence Crossing Casino is a Boyd Gaming property, operating within the Boyd Gaming corporate portfolio. The property leverages Boyd Gaming's centralized systems including the Boyd Rewards loyalty platform, corporate gaming licenses, and cross-property promotional ecosystem.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Gold Coast Hotel & Casino (Boyd Gaming): Boyd Gaming Las Vegas locals property off-Strip with slots, bingo, bowling, and multiple dining outlets. Operates under identical corporate infrastructure and loyalty platform as Cadence Crossing.
• Station Casinos (Red Rock Resorts): Las Vegas locals casino operator with multiple neighborhood properties (Green Valley Ranch, Fiesta Henderson, Palace Station) directly competing for the same Henderson suburban gaming customer that Cadence Crossing targets. Operates its own Boarding Pass loyalty program comparable to Boyd Rewards.
• Aliante Casino + Hotel (Boyd Gaming): Boyd Gaming North Las Vegas locals property with hotel, slots, and dining. Comparable as a Boyd-owned neighborhood casino sharing the same corporate systems, loyalty program, and operational model as Cadence Crossing.
• Fiesta Henderson Casino (Station Casinos): Station Casinos property in Henderson, NV operating in the same suburban trade area with comparable locals gaming, dining, and loyalty offerings — most direct head-to-head competitor for Henderson residents.
• Sam's Town Hotel & Gambling Hall (Boyd Gaming): Sibling Boyd Gaming property in Las Vegas locals market offering slots, bingo, bowling, and dining — directly comparable gaming mix, customer segment, and corporate loyalty integration as a Boyd-owned locals property.
• Green Valley Ranch Resort (Station Casinos): Upscale Station Casinos property in Henderson offering a broader resort experience with hotel, multiple restaurants, and gaming — competes for Henderson resident gaming and F&B dollars with a more amenity-rich positioning.
• The STRAT Hotel, Casino & Tower: Las Vegas locals/tourist hybrid property operated by Golden Entertainment offering slots, table games, sportsbook, and tower attractions — comparable mid-tier locals gaming experience with similar customer overlap.
• Casino Royale (Best Western): Strip-adjacent locals-friendly casino offering slots, table games, and dining at value pricing. Comparable as a small-footprint Las Vegas gaming property targeting budget-conscious players in a similar tier.

Broad incumbents

• Red Rock Resorts (Parent): Parent of Station Casinos and the largest pure-play Las Vegas locals operator with extensive Henderson and Las Vegas footprint. Competes at the corporate level for the same Henderson gaming demographic that Cadence Crossing serves.
• Boyd Gaming (Parent): NYSE-listed parent company (BYD) operating 28+ properties across Nevada, Illinois, Indiana, Iowa, Kansas, Louisiana, Mississippi, Missouri, Ohio, and Pennsylvania. Provides corporate infrastructure, gaming licenses, and loyalty platform that Cadence Crossing operates within.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CCcasinoLV
• YouTubeyoutube.com/@CadenceCrossingCasino
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/cadencecrossingcasino
• LinkedInlinkedin.com/company/jokerswildcasino

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jokers Wild Casino