JOLLY CAFFE - S.P.A.

What JOLLY CAFFE - S.P.A. does

Jolly Caffè S.p.A. is a Florence-based artisanal coffee roasting company founded in 1953 by Dante Belardinelli, currently led by CEO Gerlando Maggiordomo. The company roasts and distributes Italian espresso blends through a B2B2C model targeting bars, cafés, and restaurants, a direct-to-consumer e-commerce storefront (shop.jollycaffe.it), and an international distributor network. Its core technology centers on separate-origin roasting followed by forced cold air cooling, applied across blends including the Miscela Crema (the first Italian blend to receive the Espresso Italiano Certificato mark in 1999), Espressocasa, Tuscan Smooth Roasted, the 100% Arabica Venere (2020), and a Monorigini single-origin line. Products are sold in multiple formats — whole beans, ground coffee, Nespresso- and Lavazza A Modo Mio-compatible capsules, and ESE pods — with unit prices ranging from approximately €10 to €31.

The company generates revenue primarily through one-time product sales via its e-commerce platform and distribution channels, supplemented by professional barista training at its in-company Punto di Formazione (established 2001). Pricing is publicly disclosed, with a 5% first-order discount, free domestic shipping above €60, and bulk discounts on multi-unit purchases. The customer base is fragmented across many small bars and cafés in Italy, individual coffee enthusiasts purchasing online, and international distributors operating in Russia, the Czech Republic, the UAE, and other markets.

Jolly Caffè is a founding member of both Consorzio Grancaffè (1989) and INEI (1998), holds UNI EN ISO 9000 and CSQA certifications, and was recognized as a Marchio Storico di interesse Nazionale in 2021. The company is privately held, family-controlled, with registered capital of €1,560,000 and no disclosed external investors, subsidiaries, or M&A activity. Its competitive position rests on regulatory certifications, brand heritage, and an industry ecosystem built around training, competitions, and standards-setting.

Name

JOLLY CAFFE - S.P.A.

Legal name

Jolly Caffè S.p.A.

Website

https://jollycaffe.it

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

1–10 employees

Short description

Jolly Caffè S.p.A. is a Florence-based Italian coffee roaster founded in 1953 that produces and distributes Certified Italian Espresso blends to bars, cafés, and individual consumers domestically and internationally through its e-commerce platform and distributor network.

Ownership category

akta.pro rank

Product category

Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920), Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Blending & Flavoring (AFAFADAC)

Keywords

• Italian espresso roasting
• Certified espresso blends
• Coffee wholesale supply
• Espresso capsules and pods
• HoReCa coffee distribution

Headquarters

HQ city

Bagno a Ripoli (Florence)

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Coffee Product Sales: Jolly Caffè generates revenue primarily from the sale of roasted coffee products including whole beans, ground coffee, capsules, and pods. Products are sold through the company's own e-commerce platform (shop.jollycaffe.it) and through distributors, dealers, and importers internationally. Price points range from approximately €10 to €31 per unit depending on product and format, with bulk discounts available.
2. Professional Training Services: Jolly Caffè operates an in-company training room (Punto di Formazione permanente sul Caffè) established in 2001, offering professional barista training and espresso-related courses. The company also collaborates with organizations such as AIBES for professional tasting certification courses.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Jolly Caffè is an Italian coffee roasting company that produces, blends, and distributes certified Italian espresso coffee in multiple formats (whole beans, ground coffee, capsules, and ESE pods). Its flagship Miscela Crema blend was the first in the world to obtain the Espresso Italiano Certificato mark from INEI. The company sells both to professional HoReCa clients (bars, cafés, restaurants) and to individual consumers via its e-commerce store and international distributors.

Product overview

JOLLY CAFFE - S.P.A. is a Florence-based coffee roasting company founded in 1953, producing Certified Italian Espresso blends. The product portfolio centers on whole bean coffees (Miscela Crema, Espressocasa, Tuscan Smooth Roasted, Decaffeinato, Venere, and Monorigini single-origins), pre-ground espresso, compatible capsules (Nespresso and Lavazza A Modo Mio systems), ESE pods (cialde), and branded merchandise. The Miscela Crema is the company's flagship certified product. Products are distributed through the online shop and to professional bars and restaurants.

Differentiator

Problem solved

Functional benefit

Products and services

• Miscela Crema (Certified Italian Espresso Blend) Flagship certified Italian espresso blend, the first in the world to bear the Espresso Italiano Certificato mark by INEI. Roasted origin-by-origin with forced cold air cooling for a uniform, stable flavor profile. Available in 500g, 1kg, and 3kg bags. Aimed at both HoReca professionals and home consumers.
• Espressocasa Blend Home espresso blend with round body and flavors of toasted bread and cocoa, made with selected natural Arabicas. Available in 500g vacuum-sealed bags; suitable for all extraction methods.
• Jolly Caffè Decaffeinato (Caffè in Grani) Decaffeinated whole bean coffee, decaffeinated through natural methods to preserve full aroma and flavor. Compact, dark crema and prolonged delicate aftertaste. Available in 500g bags.
• Jolly Caffè Tuscan Smooth Roasted Full-bodied dark roast blend with a distinct cocoa aroma, produced via separate origin roasting and forced cold air cooling. Available in 500g and 1kg bags.
• Jolly Caffè Venere Innovative 100% Arabica blend that obtained the Certificate of Blend for Espresso Italiano in 2020, characterized by an environmentally friendly profile. Targeted at premium coffee enthusiasts seeking pure single-species espresso.
• Jolly Caffè Espresso Macinato (Pre-ground Espresso) Pre-ground espresso coffee in 250g vacuum-sealed tin containers, full-bodied with decisive roasted aroma. Suitable for espresso machines, moka, and Neapolitan coffee makers.
• Jolly Caffè Decaffeinato Macinato (Ground Decaffeinated) Pre-ground decaffeinated coffee in 250g vacuum-sealed tin containers, designed for consumers seeking convenience without losing decaffeinated quality.
• Capsule Caffè Compatibili Nespresso Coffee capsules compatible with Nespresso systems in three flavors (Classico, Intenso, Decaffeinato), packaged in recyclable materials. For home Nespresso machine users.
• Capsule Caffè Compatibili Lavazza A Modo Mio Capsules compatible with Lavazza A Modo Mio and FAP systems, packaged in recyclable materials. For home Lavazza machine users.
• Jolly Caffè Cialde (ESE Pods) Single-serve ESE (Easy Serving Espresso) paper pods available in multiple intensity levels (Espresso, Intenso). Compatible with ESE pod espresso machines for home and small office use.
• Jolly Caffè Monorigini (Single-Origin Coffees) 100% pure single-origin coffees (e.g., Colombia and other selected origins) roasted origin-by-origin. Sold in 250g whole bean packages aimed at coffee enthusiasts who appreciate origin-specific profiles.
• Professional Barista Training (Punto di Formazione) Professional barista training program conducted in Jolly Caffè's in-company training room (Punto di Formazione permanente sul Caffè), including Espresso Italiano Specialist courses, AIBES certification courses, and sensory training workshops for baristas and coffee professionals.
• Technical Assistance for Espresso Equipment Technical assistance for espresso equipment provided to bar operators and HoReca clients, ensuring optimal espresso preparation and equipment performance.

Quantifiable outcome

• First Italian company to obtain Espresso Italiano Certificato blend certification (1999)
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Centro di Ricerca Rifiuti Zero di CapannoriminorGTM or Marketing Partner · 1 January 2019Jolly Caffè has partnered with the Zero Waste Research Center of Capannori, reflecting the company's commitment to environmental sustainability, including its recyclable capsule packaging initiatives.
• IO BEVO ESPRESSO InitiativeminorGTM or Marketing Partner · 1 January 2016Since 2016, Jolly Caffè has participated in the annual IO BEVO ESPRESSO initiative, organizing open-door days to educate consumers about authentic Italian espresso culture. This is a collaborative industry-wide initiative involving multiple Italian coffee companies and organizations.
• BinHendi EnterprisesminorChannel Partner/ Reseller/ Distributor · 1 January 2014BinHendi Enterprises serves as Jolly Caffè's importer and distributor for the Gulf region (UAE and Middle East). Jolly Caffè exhibited at Gulfood Dubai 2015 (Hall 6, Stand 651) alongside BinHendi.
• Istituto Nazionale Espresso Italiano (INEI)coreStrategic or Co-development Partner · 1 January 1998Jolly Caffè is a founding member of INEI, a non-profit institute established to defend and promote Italian espresso in Italy and worldwide. INEI defines the standards for Certified Italian Espresso and organizes the Espresso Italiano Champion competition. INEI later became INEI S.r.l. Benefit in 2018. Jolly Caffè and INEI jointly presented the Certified Italian Cappuccino sensory profile in 2006.
• Istituto Internazionale Assaggiatori Caffè (IIAC)coreStrategic or Co-development Partner · 1 January 1993Since 1993, Jolly Caffè has collaborated with IIAC to define a scientific sensory profile for quality coffee. This collaboration precursed the industry's shared definition of what constitutes Italian Espresso, contributing to the development of IEI's regulatory framework.
• Consorzio Grancaffè (formerly Consorzio Torrefattori Caffè Bar)coreStrategic or Co-development Partner · 1 January 1989Jolly Caffè was a founding member (1989) of the Consorzio Torrefattori Caffè Bar, renamed Consorzio Grancaffè from 1992. The consortium grouped 11 of the highest-quality Italian roasting companies to promote and protect espresso excellence. Jolly Caffè has been continuously active in this consortium since its founding.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• illy: Trieste-based premium Italian espresso roaster with a comparable IEI-certified blend portfolio and strong HoReCa presence. Closest direct analogue to Jolly Caffè in positioning as a premium, quality-certified Italian espresso brand.
• Costadoro: Turin-founded Italian coffee roaster (est. 1890) with a similar mid-premium positioning, blends, and HoReCa-channel focus. Comparable to Jolly Caffè as a quality-led regional Italian espresso specialist.
• Pellini: Verona-based Italian coffee roaster with a similar mid-premium HoReCa-led profile, multiple blends, and a presence in both traditional and capsule formats. Closely comparable in size and channel focus.
• Vergnano: Chieri-based Italian coffee roaster (est. 1882) with an analogous heritage-brand positioning, IEI-aligned blends, and a B2B-plus-B2C model. Direct comparable to Jolly Caffè on heritage and quality framing.
• Lavazza: Italy's largest coffee roaster, founded 1895 in Turin. Directly comparable on roasted blends, capsules (A Modo Mio), beans, and HoReCa distribution; competes head-on with Jolly Caffè for Italian bar and consumer accounts.
• Kimbo: Naples-based Italian coffee roaster producing blends, beans, capsules, and pods. Comparable to Jolly Caffè as a regional Italian heritage roaster targeting both HoReCa and consumer markets.
• Segafredo Zanetti: Italian coffee roaster with parallel HoReca-channel focus and a similar blend/whole-bean product structure. Operates as both a B2B supplier and franchise café operator, making it directly comparable on distribution model.

Broad incumbents

• Massimo Zanetti Beverage Group: One of the largest coffee groups globally (parent of Segafredo, Boncafé). Comparable as a broader Italian-coffee incumbent whose portfolio and scale dwarf Jolly Caffè's artisan footprint.
• Nespresso (Nestlé): Global capsule system incumbent. Comparable to Jolly Caffè in the single-serve space where Jolly sells Nespresso-compatible capsules; represents both a channel partner and a structural competitive threat.

Emerging players

• Bialetti: Italian coffee equipment and branded consumer coffee company (moka, capsule systems, beans). Comparable as a heritage Italian coffee brand expanding into roasted blends and capsules, though its center of gravity is equipment rather than roasting.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/JollyCaffeUfficiale
• Facebookfacebook.com/jollycaffe.it
• Instagraminstagram.com/jolly.caffe.firenze.official
• LinkedInlinkedin.com/company/jolly-caffe---s.p.a.

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JOLLY CAFFE - S.P.A.