What räber does

Räber is a traditional family-owned Swiss bakery and integrated food business headquartered in Jona, Canton St. Gallen, operating under the brands 'Räber' and 'Räbergemacht'. The company runs two physical retail locations — the main headquarters at St. Gallerstrasse 29 (Jona) and a branch at Oberseestrasse 80 (Filiale Obersee) — and offers an unusually broad vertical scope under one roof: a Slow Baking Bäckerei, an in-house Restaurant, a Konditorei (pastry shop), a Confiserie (chocolate specialties), and a Partyservice for catering. Its customer base is local residents of the Jona and Obersee area plus event and party hosts requiring catering.

The company's core technology is a Slow Baking process built on 18–24 hour dough fermentation and a mild sourdough (Sauerteig) culture that has been continuously maintained for over ten years, producing breads, UrDinkel (ancient spelt) products, French baguettes, and brioches. All doughs use a pre-fermented Vorteig (levain) for additional flavor. Konditorei products rely on UrDinkelmehl and original Italian gelato recipes; Confiserie products use Felchlin Grand Cru Couverture chocolate from Maracaibo. Raw materials are sourced regionally through partnerships with Metzgerei Jud (meat), Früchte Bamert (fruit), Geflügelhof Inauen (poultry), local vegetable farmers, and Wagner Weizenbauern (wheat), with the owners Susanna & Roland Räber themselves participating in wheat farming.

The business model is direct-to-consumer retail and on-premise consumption across all divisions, supplemented by a small e-commerce channel via SumUp, a customer loyalty program (Kundenkarte), and an offline-leaning marketing approach centered on storefront presence and word-of-mouth. Pricing is not publicly disclosed and menu ordering for lunch is handled via contact form. Catering is booked through consultation. There are no disclosed funding rounds, external investors, or M&A activity, and the company operates with a staff of approximately 9 employees.

Name

räber

Website

https://jonerhof.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Räber is a family-owned Swiss bakery, restaurant, konditorei, confiserie, and catering business operating two retail locations in Jona and Obersee, Canton St. Gallen, serving local residents and event hosts with artisanal Slow Baking products and regionally sourced meals.

Ownership category

akta.pro rank

Product category

Artisanal Bakery and Patisserie

NAICS

Retail Bakeries (311811), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050), Sugar & Confectionery Products (2060)

akta.pro primary industry

Bread & Pastry Specialty Stores (CRAHAGAC)

akta.pro secondary industry

Pastry, Cakes & Tortes Manufacturing (AFAKAAAB)

Keywords

• Artisan bakery
• Slow baking
• Sourdough bread
• Confectionery shop
• Regional cuisine

Headquarters

HQ city

Jona

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Bakery Retail: On-site retail sales of bread, pastries, and baked goods at two physical locations. Customers purchase directly at the storefront.
2. Restaurant and Take-away: Freshly prepared meals served in restaurant or as take-away. Daily fresh deliveries from local butcher and vegetable farmer processed in-house.
3. Confiserie/Chocolate Products: Artisan chocolate specialties including Grand Cru chocolates and seasonal confections.
4. Party/Catering Service: Event catering including brunch-at-home, apéros, and full-service warm meals for celebrations. Booked via consultation.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Räber is a traditional Swiss bakery-restaurant in Jona, Canton St. Gallen, producing handcrafted breads and pastries using Slow Baking (18-24 hours dough fermentation) and a sourdough culture maintained for over ten years. The company operates two retail locations (Hauptsitz Jona and Filiale Obersee) and offers an integrated culinary experience spanning Bäckerei, Restaurant, Konditorei (pastry), Confiserie (chocolates), and a party/catering service, all made from scratch using regional ingredients.

Product overview

Räbergemacht is a traditional Swiss bakery-restaurant group offering an integrated culinary experience across multiple departments: a Slow Baking bakery with long-fermented sourdough breads and pastries, an in-house restaurant cooking fresh daily meals from locally sourced ingredients, a Konditorei producing seasonal desserts and Swiss pastries, and a Confiserie specializing in premium chocolates and macarons. The company also operates a Partyservice catering division and offers downloadable lunch and fitness menus. Products are available for order online via SumUp store links and through their contact form.

Differentiator

Problem solved

Functional benefit

Products and services

• Bäckerei (Bakery)

Quantifiable outcome

• Sourdough maintained for over 10 years

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Metzgerei Jud (Marcel Jud)coreOthersLocal butcher supplier based in Uznach. Delivers fresh meat products every morning to Räber's kitchen for preparation of restaurant dishes and other menu items.
• Gemüsebauer (Vegetable Farmer)coreOthersUnnamed vegetable farmer delivering fresh produce daily to Räber's kitchen for use in restaurant dishes.
• Früchte Bamert (Roman Bamert)coreOthersRegional fruit supplier based in Tuggen. Part of Räber's network of regional partners for raw material sourcing.
• Geflügelhof Inauen (Ruedi Inauen)coreOthersPoultry farm based in Dürnten, supplying Räber with poultry products as part of their regional ingredient sourcing strategy.
• Wagner Weizenbauern (Stefan Helbling, Markus Helbling, Susanna & Roland Räber)coreOthersRegional wheat farmers supplying grain for flour production. Partners include Stefan Helbling, Markus Helbling, and Susanna & Roland Räber themselves.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Confiserie Sprüngli: Iconic Swiss confectionery and bakery with integrated cafés serving premium chocolates, pastries, and breads. Direct peer because both combine artisanal bakery, Konditorei, Confiserie, and in-house restaurant/café operations under a premium Swiss positioning.
• Brezelkönig: Swiss retail bakery chain operating kiosks and shops across Switzerland, specializing in pretzels, breads, and baked snacks. Direct peer in the Swiss retail bakery category, though positioned at a more standardized/quick-service tier than Räber.
• Bäckerei Hug: Traditional Swiss bakery chain with multiple locations, producing artisanal breads, pastries, and confectionery. Comparable as a multi-location Swiss artisan bakery serving walk-in retail customers.
• Bäckerei Konditorei Confiserie Bachmann: Swiss bakery group operating multiple retail locations across the Zurich/Ostschweiz region with traditional bakery, Konditorei, and Confiserie divisions. Direct peer given the parallel traditional-method multi-division model and Swiss retail footprint.

Broad incumbents

• Jowa (Coop Bakery): Industrial-scale bakery subsidiary of Coop, producing bread, pastries, and baked goods for Coop supermarkets across Switzerland. Broad incumbent that competes on price and convenience in the same Swiss bread and pastry category as Räber.
• Jumbo (Migros Bakery): Migros Group's industrial bakery operations producing bread and pastries for Migros retail stores nationwide. Broad incumbent representing the supermarket-channel competitive pressure on traditional Swiss bakeries like Räber.

Regional players

• St. Galler Bäckerei Müller: Small traditional bakery operating in the St. Gallen region with bakery and Confiserie offerings. Regional peer given the geographic overlap with Räber and similar artisanal positioning at local scale.
• Confiserie Köhler: Regional Swiss confectionery producing artisanal chocolates and pastries under traditional methods. Comparable in craft approach and seasonal assortment philosophy, though primarily operating in different Swiss regions than Räber.

Others

• Felchlin (Schwyzer Schokoladenmanufaktur): Swiss chocolate manufacturer supplying Grand Cru Couverture to artisans like Räber. Included as an ecosystem participant — both supplier and adjacent chocolate producer with overlapping craft principles in Swiss Confiserie.

Emerging players

• Confiserie Tschirren: Boutique Swiss confectionery specializing in handmade chocolates and macarons using traditional methods. Comparable as a Swiss artisanal Confiserie with seasonal assortments and premium positioning, similar to Räber's chocolate division.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/r%C3%A4ber

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about räber