Jones & Tomlin

What Jones & Tomlin does

Jones & Tomlin is a family-owned, third-generation UK premium bed and mattress specialist headquartered in Worthing, West Sussex. Founded in 1946 by Leslie Tomlin, the company operates four physical showrooms across the South-East — Worthing (1946), Horsham (1993), Chichester (acquired 2015) and Guildford (2023) — plus a national e-commerce catalogue of more than 1,000 SKUs. The product portfolio centres on pocket-sprung and natural-filling mattresses (wool, cotton, silk, natural latex, horsehair, alpaca) across price points from ~£219 to £70,000+, alongside divans, bedsteads, ottomans, adjustable beds, bedroom furniture, bed linen, bedding accessories, home furnishings, and a small own-brand mattress range (Pocket 1000 Bamboo, Cloud 1000, Eclipse).

The business runs a hybrid sales-led go-to-market combining in-store expert consultation with a curated ~100-model display per store, a 'no hard sell' advisory approach, and educational content ('Beds Explained') online. Revenue is generated almost entirely through one-time retail product sales, supplemented by 0% APR finance via Splitit and Novuna, free local two-man delivery and recycling, and a minor Trade/B2B enquiry channel for interior designers and developers. The company is authorised and regulated by the Financial Conduct Authority as a credit broker, Feefo Platinum Trusted Award winner, and is celebrating its 80th anniversary in 2026 under Managing Director Adam Tomlin and Chairman Richard Tomlin.

Name

Jones & Tomlin

Legal name

Jones and Tomlin (Workshops) LIMITED

Website

https://jonesandtomlin.co.uk

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

1–10 employees

Short description

Jones & Tomlin is a family-owned UK premium bed and mattress specialist operating four South-East showrooms and a national e-commerce store, serving discerning home consumers with curated pocket-sprung and natural-fill mattresses plus bedroom furniture.

Ownership category

akta.pro rank

Product category

Bed and Mattress Retail

NAICS

Furniture Retailers (449110), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industry

Bed Frames, Foundations & Headboards Retail (CRAIABAE)

Keywords

• Premium mattress retail
• Bed and bedroom furniture
• Pocket sprung mattresses
• Bedding and bed linen
• Natural fill mattresses

Headquarters

HQ city

Worthing, West Sussex

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: One-time sales of beds, mattresses, bedroom furniture, bed linen, and home accessories. Revenue generated from product margins on individual transactions. The company offers 0% finance options through Splitit and Novuna partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Jones & Tomlin is a family-owned specialist retailer of premium beds, mattresses, bedroom furniture, bed linen, bedding accessories and home furnishings. The company operates four physical showrooms across West Sussex and Surrey alongside an e-commerce website, stocking nearly 100 hand-picked models per store plus an extensive online catalogue of over 1,000 products with natural fillings and pocket-sprung construction as core specialisms.

Product overview

Jones & Tomlin is a family-owned premium bed and mattress specialist offering a curated collection of approximately 100 hand-picked mattress and bed models in each store, plus an extensive online catalogue. The product portfolio centers on mattresses (pocket springs, traditional springs, hybrid, turn-free) with natural fillings (wool, cotton, silk, natural latex, horsehair, alpaca), complemented by beds (divan, bedsteads, ottoman, adjustable), bedroom furniture, bed linen, bedding accessories, home furnishings (bath, curtains, rugs, fragrance), and nightwear. The company operates four physical showrooms across Sussex and Surrey (Horsham, Worthing, Chichester, Guildford) and offers financing options through Splitit and Novuna, along with free local delivery and recycling services.

Differentiator

Problem solved

Functional benefit

Products and services

• Mattresses
• Beds
• Bedroom Furniture
• Bed Linen
• Bedding Accessories
• Home Furnishings
• Nightwear
• Jones & Tomlin Pocket 1000 Bamboo Mattress
• Jones & Tomlin Cloud 1000 Memory Mattress
• Jones & Tomlin Eclipse Mattress Own-brand support foam mattress designed for occasional use, positioned as a great-value option.
• Local Delivery and Recycling Service

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• FeefocoreGTM or Marketing PartnerFeefo provides independent customer review platform. Jones & Tomlin displays Feefo logo and reviews throughout their website, promoting customer testimonials as social proof.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/JonesandTomlin
• Instagraminstagram.com/jonesandtomlin
• LinkedInlinkedin.com/company/jones-and-tomlin

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jones & Tomlin