Nationale Jeugdraad

What Nationale Jeugdraad does

Nationale Jeugdraad (NJR), founded in 2001 and headquartered in Utrecht, is the largest youth network in the Netherlands ('het grootste jongerennetwerk van Nederland'). It operates as a non-profit youth participation organization, not a commercial or technology company. Through thematic programs covering Politics & Security, Housing & Living Environment, Work & Prosperity, Education, the Online World, Arts & Culture, Mental & Physical Health, Transport, and Climate & Environment, NJR amplifies Dutch youth voices in national and European policy discussions. Its core offerings include the 'Sterke Punten Test' self-assessment tool, 'Money Voice' financial participation program, 'Laat je horen' opinion-sharing platform, an anonymous feedback channel for youth mental health services (jeugd-ggz), 'IBG' information and advice points, and a Provinciale Jongerenvertegenwoordiging program spanning all Dutch provinces.

Its business model is non-commercial: participation is free, and the organization instead disburses micro-grants of up to €1,000 to youth-led initiatives as part of its engagement loop. Revenue is not disclosed and is presumed to come from Dutch and possibly EU public-sector subsidies or framework funding, consistent with its status as an independent non-profit. Distribution is dual-channel: a digital self-serve platform at njr.nl handles program enrollment, the Strengths Test, grant applications, and anonymous feedback, while a provincial chapter network enables localized participation and direct engagement with provincial governance. The organization is small, with 9 employees as recorded in the input, but compensates through scale of network reach and direct access to EU policy work (e.g., Dutch youth representation on an EU social media advisory committee in 2026). NJR marked its 25th anniversary in 2026, underscoring 25 years of continuous youth-participation advocacy.

Name

Nationale Jeugdraad

Legal name

Nationale Jeugdraad

Website

https://jongenduurzaam.nl

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Nationale Jeugdraad (NJR) is the largest youth participation network in the Netherlands, founded in 2001 and headquartered in Utrecht. It runs free programs across nine policy themes, giving Dutch youth a voice in national, provincial, and EU policy through advocacy, self-assessment tools, and micro-grants.

Ownership category

akta.pro rank

Product category

Youth Advocacy and Participation Services

NAICS

Child and Youth Services (62411), Civic and Social Organizations (813410)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)

akta.pro secondary industries

Community Health, Prevention & Health Education (BPAGACAC), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Youth advocacy network
• Youth participation programs
• Non-profit advocacy
• Youth policy engagement
• Community youth development

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership and Participation Programs: NJR generates engagement through membership programs that allow youth to participate in advocacy work, with programs offering grants (up to 1000 euros) for youth initiatives.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Nationale Jeugdraad (NJR) is a non-profit youth participation network that enables Dutch young people to engage in national and European policy-making across thematic areas such as politics, housing, work, education, mental health, and climate. It delivers participation programs including an online strengths self-assessment (Sterke Punten Test), a youth financial participation program (Money Voice), an opinion-sharing platform (Laat je horen), an anonymous feedback channel for youth mental health care, information and advice points (IBG), and provincial youth representation schemes. The organization also disburses grants of up to 1,000 euros to fund youth-led initiatives.

Product overview

NJR (Nationale Jeugdraad) is the largest youth network in the Netherlands, functioning as a youth participation organization rather than a traditional technology product company. The organization operates a collection of programs and initiatives including the 'Sterke Punten Test' (Strengths Test), Money Voice, Laat je horen, and provincial youth representation programs. These offerings work together under thematic areas including Politics & Security, Housing & Living Environment, Work & Prosperity, Education, Online World, Arts & Culture, Mental & Physical Health, Transport, and Climate & Environment. The programs collectively aim to amplify youth voices and enable youth participation in Dutch policy and society.

Differentiator

Problem solved

Functional benefit

Products and services

• Sterke Punten Test

Quantifiable outcome

• NJR celebrated 25 years of youth participation advocacy in 2026, indicating long-term established presence and impact
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Deutscher Bundesjugendring (DBJR): Germany's national youth council, functioning as the umbrella for youth organizations and a partner/advisor to federal government. The closest German analogue to NJR's national advocacy role.
• Conseil National de la Jeunesse (CNJ): France's national youth council providing structured input from young people to public authorities, structurally comparable to NJR's provincial-to-national advocacy model.
• European Youth Forum: EU-level umbrella of youth councils and organizations, directly comparable to NJR's role as a national youth advocate and its growing EU engagement. Represents the supranational layer of the same youth-participation model.
• National Youth Council of Ireland (NYCI): Ireland's national representative body for youth organizations, working with government on youth policy. Mirrors NJR's role as a unified national voice for Dutch youth.
• British Youth Council: UK equivalent of NJR — a national umbrella for youth participation and representation in policy, with thematic programs and local chapters. Closely parallels NJR's mandate and structure.

Emerging players

• JINC: Dutch non-profit focused on youth employment and career orientation, overlapping with NJR's 'Werk & Welvaart' theme. A potential partner or partial competitor for youth engagement on the work/education theme.
• Defence for Children: Dutch NGO focused on children's rights and well-being, partially overlapping with NJR's youth advocacy and mental health feedback concerns. Comparable as a Dutch child/youth advocacy voice.
• Stichting Kinderpostzegels: Dutch foundation funding and executing projects for vulnerable children, including mental health and education. Operates in the same Dutch youth-welfare domain with a more grantmaking-oriented model.

Broad incumbents

• NJi (Nederlands Jeugdinstituut): Dutch national institute that gathers, enhances, and disseminates knowledge on youth matters. Wider mission than NJR but operates in the same Dutch youth-policy domain and frequently interacts with the same stakeholder ecosystem.
• UNICEF Netherlands: Multilateral with a strong Dutch national committee, working on child and youth rights — broader than NJR but overlapping on children's advocacy and policy influence in the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nationale-jeugdraad

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Nationale Jeugdraad