JongLeren

What JongLeren does

JongLeren (legal entity Stichting JongLeren, trading as JongLeren Den Haag) is a Dutch non-profit foundation that delivers subsidized preschool education (voorschoolse educatie) to children aged 2.5-4 years across approximately 50 locations in The Hague (Den Haag), Netherlands. Each Peuterleerplek (preschool learning spot) is co-located with a primary school and operates with a maximum of 16 children per group. The organization operates as a werkmaatschappij (operating subsidiary) within the Xtra consortium alongside JESS, MEE ZHN, and Wijkz, and holds ANBI (Algemeen Nut Beogende Instelling) public-benefit status. The pedagogical approach is built around play-based learning methodologies — including Piramide digitaal, Speelplezier, Startblokken, Puk en Ko, Peuterplein, and Kaleidoscope — emphasizing Dutch language acquisition, theme-based vocabulary reinforcement, interactive reading, and structured 'Warme Overdracht' (warm handover) transitions into primary school. Adjacent services include JongSamen (free parent-child groups for ages 0-2.5), the JAAMO Ouderportaal for parent communication, VoorleesExpress (home reading volunteers), Speelotheek (toy lending library), and Spel aan Huis (home-based play coaching). The organization employs approximately 106 people.

Revenue is generated through two streams. Since January 2024, children aged 2.5-4 with a VE-indicatie (pre-school indication) issued by the Centrum voor Jeugd en Gezin (CJG) attend free of charge for 16 hours per week (five half-days), funded by Gemeente Den Haag under the Jeugdwet (Youth Act). Families without a VE-indicatie can enroll at income-dependent rates for 2-3 half-days per week, with a fee calculator provided. Go-to-market is primarily referral-driven: CJG issues the qualifying indication, social organizations Wijkz and 2Samen perform community outreach to families in vulnerable neighborhoods, and ~50 primary school partnerships ensure continuity into kindergarten. Direct enrollment is also supported through the JAAMO online portal and walk-in tours. Customer concentration is structurally high, as the municipality of Den Haag is effectively the single dominant payer.

Name

JongLeren

Legal name

Stichting JongLeren

Website

https://jonglerendenhaag.nl

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

JongLeren Den Haag is a Dutch non-profit foundation operating ~50 subsidized preschool locations across The Hague for children aged 2.5-4 years, delivering play-based early education focused on Dutch language development and primary-school readiness under the Jeugdwet municipal funding framework.

Ownership category

akta.pro rank

Product category

Early Childhood Education

NAICS

Child Care Services (62441), Child Care Services (624410), Elementary and Secondary Schools (6111)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Preschool Programs within Private K–12 Schools (EDACABAM)

akta.pro secondary industries

General Preschools (Play-Based) (EDACABAA), Academic/School-Readiness Preschools (EDACABAB), Center-Based Toddler Care (18–36 months) (EDACAGAB)

Keywords

• Early childhood education
• Preschool learning programs
• Play-based learning
• Language development services
• Parent-child support

Headquarters

HQ city

Rijswijk

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Municipal Government Funding (Jeugdwet): Since January 2024, the Municipality of Den Haag provides free preschool education (16 hours per week) for children aged 2.5-4 years with a VE-indicatie (pre-school indication) referred through the CJG consultation bureau. This is government-funded through the Jeugdwet (Youth Act).
2. Income-Dependent Parental Contribution: Parents without a VE-indicatie can enroll children for 2 or 3 half-days per week at income-dependent rates. A fee calculator tool is provided to determine costs based on family income.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

JongLeren operates approximately 50 preschool learning locations (Peuterleerplekken) across Den Haag, providing play-based early childhood education for children aged 2.5-4 years with focus on Dutch language development, independence, and social skills preparation for primary school. Services are free for children with a CJG VE-indicatie (16 hours per week) since January 2024, with income-dependent rates otherwise.

Product overview

JongLeren operates a portfolio of early childhood education and family support services in Den Haag, Netherlands. The core offering is the Peuterleerplekken (Preschool Learning Spots) at approximately 50 locations, serving children aged 2.5-4 years with play-based learning focused on Dutch language, independence, and social skills. This is complemented by JongSamen, a parent-child group program for children 0-2.5 years, and supporting services including the Ouderportaal (parent portal), VoorleesExpress (reading program), Speelotheek (toy library), and Spel aan Huis (home play support). The organization partners with primary schools and integrates with the municipal child and youth healthcare system (CJG) for referrals and coordinated care.

Differentiator

Problem solved

Functional benefit

Brands

• JongSamen: Parent-child play and development groups for children from 0 to 2.5 years and their parents. Participation is completely free.

Products and services

• Peuterleerplekken (Preschool Learning Spots)

Quantifiable outcome

• 72% of target group (peuters with language delay) now reached, up from 57% two years ago
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• XtracoreStrategic or Co-development PartnerStichting JongLeren is a subsidiary (werkmaatschappij) of Xtra, a collective of social organizations including JESS, MEE ZHN, and Wijkz. Xtra provides organizational support, shared services, and acts as the ultimate data controller for privacy matters. The Raad van Bestuur (Board of Directors) of Xtra holds ultimate responsibility for all data processing.
• Centrum voor Jeugd en Gezin (CJG)coreStrategic or Co-development PartnerCJG is the consultation bureau that provides VE-indicatie (pre-school indication) referrals enabling children to access free preschool services. CJG also provides vaccinations, hearing, and vision checks for children. CJG-verwijzing is essential for families to access free 16 hours/week of preschool education.
• WijkzmajorStrategic or Co-development PartnerWijkz is a social organization that often has direct contact with families in neighborhoods. They refer families who could benefit from preschool education and help lower barriers for parents who may distrust institutions. Collaboration helps reach families from diverse cultural backgrounds including Bulgaarse population.
• Primary Schools in Den HaagcoreStrategic or Co-development PartnerApproximately 50 primary schools across Den Haag collaborate with JongLeren locations, sharing educational programs and ensuring smooth transitions. Each preschool location is affiliated with a specific primary school, working with aligned themes and programs. Examples include Anne Frank school, Yunus Emre, P.C. Hooftschool, Helen Parkhurst Dalton Kindcentrum, and many others.
• 2SamenmajorStrategic or Co-development PartnerSocial support organization working with JongLeren in providing services to families. Co-located at some locations such as Diamant.
• Gemeente Den Haag (Municipality of The Hague)coreStrategic or Co-development PartnerThe municipality provides funding for free preschool education since January 2024, making services accessible for children aged 2.5-4 years with VE-indicatie. The municipality is a key stakeholder in achieving social policy goals around equal educational opportunities.
• Stichting JESSmajorStrategic or Co-development PartnerStichting JESS provides Spel aan Huis (Play at Home) service, which comes to homes to help children play together with parents. Part of the Xtra organizational collective.
• VoorleesExpressminorOthersVoorleesExpress helps families with young children improve reading skills through volunteer readers who visit homes or meet at libraries. JongLeren collaborates with this organization to support language development.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Blosse: Regional organization in the Gooi- en Vechtstreek providing childcare and primary education on an integrated (kindcentrum) basis. Comparable integrated preschool-plus-primary-school model, but regional scope and different catchment.
• KION Kinderopvang: Large non-profit childcare provider in the Nijmegen/Arnhem region offering 0–13 care, including VE/Voorschool programs integrated with primary schools. Comparable non-profit model and preschool-to-school integration, but operates in a different Dutch region.
• SKON (Stichting Kinderopvang Oost-Nederland): Regional non-profit childcare provider in East Netherlands offering daycare, preschool (VE) and BSO. Comparable non-profit structure and play-based VE preschool offering, but serves a different Dutch region.

Broad incumbents

• Partou: One of the largest for-profit daycare and BSO chains in the Netherlands with nationwide coverage. Comparable core offering (childcare, preschool education) but as a broad commercial operator rather than a non-profit specializing in socially vulnerable neighborhoods.
• Smallsteps: National Dutch daycare chain providing nursery, preschool and BSO services. Comparable core product offering for 0–12 year-olds, but operates as a broad commercial chain rather than a municipally-aligned non-profit.
• KidsFoundation: Large Dutch daycare platform (acquired by Spring Educational Group) operating nationwide nurseries and BSO locations. Comparable preschool services, but as a broad for-profit incumbent rather than a non-profit focused on vulnerable families.

Direct peers

• PIT Kinderopvang: Dutch non-profit childcare/preschool organization offering daycare, BSO and preschool education integrated with primary schools. Closely comparable operating model to JongLeren: ANBI-style non-profit, play-based pedagogy, embedded in K–12 ecosystem.

Others

• Xtra (parent organization): Consortium of social organizations (JESS, MEE ZHN, Wijkz) that includes JongLeren as a subsidiary. Not a peer in the competitive sense, but the governance and back-office parent whose strategic mandate directly bounds JongLeren's growth options.
• Stichting MEE ZHN: Sibling organization under Xtra providing support for people with disabilities and families in the Haaglanden region. Not a peer business, but a co-tenant in the Xtra consortium, sharing the same DEN HAAG / vulnerable-family social policy focus.
• Stichting Brede School Den Haag: The Hague-based umbrella coordinating 'broad school' partnerships between primary schools, childcare and community organizations. Adjacent ecosystem actor — not a competitor — but closely intertwined with JongLeren's referral and primary-school network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JongLerenDenHaag
• LinkedInlinkedin.com/company/jongleren
• Instagraminstagram.com/jonglerendenhaag

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JongLeren