Jordan Trail Association
Jordan Trail Association is a Jordanian non-profit NGO that manages the 675+ km Jordan Trail from Um Qais to Aqaba. It sells a 20 JOD Trail Pass and tiered guided hiking experiences (40-4,085 JOD) to adventure tourists and operates a licensed tour operator network.
- Company typePrivate
- Founded-
- HeadquartersAmman, Jordan
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Jordan Trail Association does
Jordan Trail Association (JTA) is a not-for-profit, non-governmental organization headquartered in Amman, Jordan, that manages and develops the Jordan Trail — a 675+ kilometer long-distance hiking route running the length of Jordan from Um Qais in the north to Aqaba in the south. The trail is structured into 35 sections across 8 geographic regions and passes through 75 villages and towns, with an estimated 35 days required to complete the full thru-hike. JTA operates a small team of 12 employees and provides GPS-enabled trail mapping with downloadable GPX tracks, a mobile application for navigation, and waymarked trail infrastructure to support both independent and guided hikers.
JTA's commercial product portfolio is centered on tiered hiking experiences: a 20 JOD lifetime Trail Pass (an official passport, hiking log, and achievement recorder), Full Thru-Hike events at 4,085 JOD, Region Hikes at 420-720 JOD, Weekend Hikes at 180-240 JOD, and Daily Hikes at 40 JOD. Distribution is executed through three channels: direct e-commerce via jordantrail.org, a licensed tour operator network (GAT, Experience Jordan, Treks.jo, Discover Jordan, BAdventure.net), and partner booking platforms such as Booking.com. Additional revenue is generated through donations, corporate Trail Adopter sponsorships (e.g., Hik, Al-Etihad, Landmark Amman, Joramco as gold sponsor), and development grants.
JTA operates within a formal partner ecosystem that includes the Jordanian Ministry of Tourism and Antiquities (MoTA), the Aqaba Special Economic Zone Authority (ASEZA), and the Med Trails Network — a Euro-Mediterranean consortium of long-distance hiking trails supported by Agence Française de Développement (AFD). The organization has been recognized by the Jordanian Royal Court with a Royal Decoration, received the IIPT Award for peace through tourism, and has been featured in National Geographic, The Guardian, Condé Nast Traveler, Lonely Planet, and other major international publications. Customer segments are individual persona-based: adventure tourists (primary), cultural heritage tourists, and weekend/part-time hikers, with no enterprise or large-contract revenue concentration.
Jordan Trail Association firmographics
Firmographics- Name
- Jordan Trail Association
- Legal name
- Jordan Trail Association
- Website
- https://jordantrail.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jordan Trail Association is a Jordanian non-profit NGO that manages the 675+ km Jordan Trail from Um Qais to Aqaba. It sells a 20 JOD Trail Pass and tiered guided hiking experiences (40-4,085 JOD) to adventure tourists and operates a licensed tour operator network.
- Ownership category
- akta.pro rank
Jordan Trail Association industry classification
Industry- Product category
- Adventure Tourism Services
- NAICS
- Tour Operators (561520), Tour Operators (56152)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Hiking, Trekking & Mountain Guiding (THAJABAA)
- akta.pro secondary industries
- Technical Outdoor Guiding Services (Hiking, Trekking, Mountaineering) (THAAALAA), Adventure & Expedition Travel Agencies (THAKAFAB)
Keywords
Where Jordan Trail Association is headquartered
LocationHeadquarters
- HQ city
- Amman
- HQ country
- Jordan
- HQ region
- Middle East
Offices1 record
Markets served
Jordan Trail Association business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Trail Pass Sales: One-time lifetime passport sales providing trail documentation and official facilitation document for hikers. Sold at 20 JOD per pass.
- Organized Hiking Events: Annual Thru-Hike events and region/weekend/daily hikes sold at varying price points (40-4,085 JOD) including guided tours, meals, accommodation, and local community escorts.
- Donations and Contributions: As a not-for-profit NGO, the association accepts contributions that fund trail development and local communities. Participation in events is described as a contribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Trail Pass - Lifetime passport |
| Unit Pricing | Pay-as-you-go | Full Thru-Hike 2026 - Complete Jordan Trail |
| Unit Pricing | Pay-as-you-go | Region Hike - 4-6 nights |
| Unit Pricing | Pay-as-you-go | Weekend Hike - 2 days/2 nights |
| Unit Pricing | Pay-as-you-go | Daily Hike |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Jordan Trail Association product offering
Product offeringCore offering
Jordan Trail Association manages and operates the Jordan Trail, a 675+ kilometer long-distance hiking route spanning from Um Qais in the north to Aqaba in the south, passing through 75 villages and towns across 8 regions. The association sells an official Trail Pass (lifetime hiking passport and achievement recorder) and organizes guided hiking experiences including full Thru-Hikes, Region Hikes, Weekend Hikes, and Daily Hikes, supported by a network of licensed tour operators and community escorts.
Product overview
The Jordan Trail Association operates a single unified product centered on the Jordan Trail - a 675+ kilometer long-distance hiking route across Jordan. The core offering consists of the Jordan Trail itself and the Trail Pass (an official lifetime passport and hiking log). Supporting services include organized group hiking events structured in multiple formats: full Thru-Hike events (42 days), Region Hikes (4-6 days), Weekend Hikes (2 days), and Daily Hikes (single day). The association also provides comprehensive trail planning resources and connects hikers with a network of licensed tour operators. Membership in the Med Trails Network extends the offering across Mediterranean hiking trails.
Differentiator
Problem solved
Functional benefit
Brands
- Jordan Trail Pass: Official lifetime trail passport, hiking log, and achievement recorder for hikers on the Jordan Trail
- Med Trails Network
Products and services
- Trail Pass Official lifetime trail passport, hiking log, and achievement recorder that documents hiker adventures through unique section stamps. Serves as both a memorable keepsake and an official facilitation document for presentation to authorities. Sold at 20 JOD per pass.
- Thru-Hike Events Organized group hiking events along the full Jordan Trail including the annual full thru-hike (October-November), with licensed guides, transportation from Amman, meals, accommodation (hotels/homestays/guesthouses), serviced campsites with tents, and support car for luggage. Full thru-hike priced at 4,085 JOD.
- Region Hikes Multi-day guided hiking experiences covering specific regions of the Jordan Trail, ranging from 4-6 days with accommodation in hotels, homestays, and campsites. Includes meals, accommodation, guide, transportation from Amman, and support car. Priced 420-720 JOD depending on region and duration.
- Weekend Hikes Two-day guided hiking experiences covering portions of specific regions, with meals and transportation from Amman included. Priced 180-240 JOD depending on region. Includes licensed guide, local escorts, transportation, meals, and serviced campsite.
- Daily Hikes Single-day guided hiking experiences along specific sections of the Jordan Trail with lunch included. Priced at 40 JOD per daily hike including licensed guide and lunch.
- Med Trails Network Membership Participation in the Mediterranean Trails Network, a consortium of long-distance hiking trails across 4 countries (Jordan, Lebanon, Palestine, France) supported by Agence Francaise de Developpement, promoting rural economic development through hiking tourism.
- Licensed Tour Operator Network A network of licensed tour operators (GAT, Experience Jordan, TREKS, Discover Jordan, BAdventure) providing guided hiking services on the Jordan Trail, enabling group walks and adventure tourism packages.
Quantifiable outcome
- Featured in over 15 major international publications and media outlets
- +1 more outcomes
Companies that use Jordan Trail Association
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Jordan Trail Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Jordan Trail Association partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Med Trails Network (Mediterranean Trails Network)coreJordan Trail Association is a founding member of the Med Trails Network, the first network of long-distance hiking trails in the Mediterranean. The network aims to create common tools for managing, structuring, promoting, and animating long-distance hiking trails at the Euro-Mediterranean level. Supported by Agence Française de Développement (AFD).
- Lebanon Mountain Trail AssociationcorePartner in Med Trails Network consortium representing Mediterranean hiking trail associations.
- Palestinian Heritage Trail UnioncorePartner in Med Trails Network consortium representing Palestinian hiking trails.
- AFRAT / Tétraktys (France)coreFrench partners in Med Trails Network consortium representing France's hiking trail expertise.
- Ministry of Tourism and Antiquities (MoTA)coreStrategic partner for the Thru-Hike 2026 event, providing governmental support and alignment with Jordan's tourism strategy.
- Aqaba Special Economic Zone Authority (ASEZA)coreStrategic partner for Thru-Hike 2026, supporting trail activities in the Aqaba region.
- JoramcominorGold sponsor for Thru-Hike 2026 event.
- MTNminorListed as a member/sponsor of Jordan Trail Association.
- Rmeimeen - As-Salt Trail AdopterminorTrail adopter for Rmeimeen to As-Salt section (2024-2026), providing section maintenance and support.
- Hik (formerly Hikvision)minorTrail adopter for As-Salt to Iraq Al Amir section (2023-2025).
- Al-EtihadminorTrail adopter for King Talal Dam to Rmeimein section (2022-2025).
- Landmark AmmanminorTrail adopter for Little Petra to Petra section (2022-2024).
Scale indicators5 records
Recent moves6 records
Expansion highlights10 records
Jordan Trail Association competitors and assessment
Company assessmentBroad incumbents
- Pacific Crest Trail Association: US non-profit managing the 4,265 km Pacific Crest Trail. Broad incumbent: very mature long-distance trail non-profit with a Trail Pass-equivalent permit system, volunteer-driven maintenance model, and licensed-section sponsorship structure analogous to JTA's Trail Adopter program.
- Fédération Française de la Randonnée (FFRandonnée): The French national federation overseeing the GR (Grande Randonnée) long-distance trail network. Broad incumbent: operates a much larger national trail system, and is the institutional counterpart of JTA within the Med Trails Network via partner AFRAT/Tétraktys.
- Appalachian Trail Conservancy: The US non-profit managing the 3,500 km Appalachian Trail. Broad incumbent: well-established non-profit long-distance trail operator with vastly greater scale, mature Trail Pass / thru-hike ecosystem, and global brand recognition that JTA can learn from and benchmark against.
Direct peers
- Lebanon Mountain Trail Association: A non-profit managing the Lebanon Mountain Trail (LMT), a 470 km long-distance trail across Lebanon. Direct peer: same non-profit operating model, similar long-distance hiking trail in a neighboring Middle Eastern country, and founding co-member of the Med Trails Network with JTA.
- Palestinian Heritage Trail Union: Non-profit stewarding the Palestinian Heritage Trail, a long-distance cultural/hiking trail. Direct peer: comparable NGO structure, comparable length-distance hiking product, and a partner in the Med Trails Network consortium with Jordan Trail Association.
- Te Araroa Trust: New Zealand non-profit stewarding Te Araroa, a 3,000 km end-to-end long-distance trail. Direct peer: comparable NGO model, similar end-to-end national thru-hike concept, comparable product tiers (section, regional, full hike), and similar media-led marketing approach.
Others
- Intrepid Travel: Global adventure tour operator offering guided hiking experiences across the Middle East including Jordan. Others: not a peer NGO but a key competitor for the international adventure-tourist wallet that JTA also targets through its licensed tour operator network.
- G Adventures: Global small-group adventure tour operator with active Jordan itineraries (Petra, Wadi Rum, Jordan Trail). Others: comparable in channel function — packages guided hiking tours of Jordan for international customers — even though it is a commercial operator rather than an NGO.
- Hayduke Trail / Utah-based long-distance trail orgs: American Hiking Society and affiliated long-distance trail stewardship organizations. Others: adjacent US long-distance trail ecosystem that shares the volunteer-maintenance, sponsor-supported, Trail-Pass-style model JTA operates.
Regional players
- Great Walks New Zealand (Department of Conservation): Government-managed network of New Zealand's Great Walks. Regional peer: comparable multi-day waymarked hiking infrastructure with internationally famous itineraries, though operated by a national agency rather than an NGO and serving a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Jordan Trail Association social profiles
Digital presenceJordan Trail Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jordan Trail Association leadership team
Management profileNumber of profiles
Profiles1 record
Jordan Trail Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jordan Trail Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jordan Trail Association
What does Jordan Trail Association do?
Jordan Trail Association manages and operates the Jordan Trail, a 675+ kilometer long-distance hiking route spanning from Um Qais in the north to Aqaba in the south, passing through 75 villages and towns across 8 regions. The association sells an official Trail Pass (lifetime hiking passport and achievement recorder) and organizes guided hiking experiences including full Thru-Hikes, Region Hikes, Weekend Hikes, and Daily Hikes, supported by a network of licensed tour operators and community escorts.
Is Jordan Trail Association a public or private company?
Jordan Trail Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Jordan Trail Association founded?
Jordan Trail Association was founded in -1. It employs 11 to 50 people.
Where is Jordan Trail Association based?
Jordan Trail Association is headquartered in Amman, Jordan, in the Middle East region.
How does Jordan Trail Association make money?
Three revenue lines are on record. Trail Pass Sales are the primary driver. The others are organized Hiking Events and donations and Contributions.
Who are Jordan Trail Association's main competitors?
Broad incumbents on record are Pacific Crest Trail Association, Fédération Française de la Randonnée (FFRandonnée) and Appalachian Trail Conservancy. Direct peers are Lebanon Mountain Trail Association, Palestinian Heritage Trail Union and Te Araroa Trust. Others are Intrepid Travel, G Adventures and Hayduke Trail / Utah-based long-distance trail orgs. Great Walks New Zealand (Department of Conservation) is listed as a regional player.
Does Jordan Trail Association have an API?
No public API is recorded for Jordan Trail Association.
What industry is Jordan Trail Association in?
Jordan Trail Association's product category is Adventure Tourism Services. Its primary akta.pro industry code is THAJABAA, Hiking, Trekking & Mountain Guiding, with a secondary code of THAAALAA, Technical Outdoor Guiding Services (Hiking, Trekking, Mountaineering). Its NAICS code is 561520 and its SIC code is 7900.