Jordbærpikene

What Jordbærpikene does

Jordbærpikene is a Norwegian café chain founded in 2003 and operated by Bitastad AS (org.nr. 919 357 436), headquartered in Trondheim. The chain operates physical café locations in shopping centers across Norway, spanning from Tromsø in the north to Kristiansand in the south, serving a broad consumer base that includes students, general café-goers, corporate catering clients, and private event hosts. The menu covers salads, burgers, pasta, sandwiches, açaí bowls, coffee, and other beverages, with a seasonal Grab N Go concept offering bagels and flavored lemonades. Supporting infrastructure includes a mobile app on iOS and Android for ordering and loyalty, the Jordbærvenn customer club with stamp cards and a Bestevenn tier, and a 15% student discount program.

The business model is primarily transaction-based across four revenue streams: in-café dining, takeaway orders via website/app, Grab N Go, and catering services (breakfast 179 NOK/person, lunch 279 NOK/person, sharing menus 195–295 NOK/person, and whole cakes at 695 NOK). Distribution is omnichannel within Norway, combining physical retail storefronts, e-commerce takeaway ordering, and direct sales for catering. Technology integrations are vendor-supplied rather than proprietary: Voyado and Oculos for CRM/loyalty, Munu for POS, Vipps/Verifone/Elavon for payments, and ALV/Epinova for web/app development. The holding entity Bitastad AS also owns four other restaurant brands (Sabrura Sticks & Sushi, SOT Bar & Burger, Kompis, Sanoi), positioning Jordbærpikene within a multi-brand restaurant group.

Financially, Jordbærpikene is a privately held company with no disclosed funding rounds, valuation, or revenue figures. The company employs 143 staff and operates approximately 11 café locations offering açaí bowls. No AI/ML capabilities are mentioned in the available data, and the technology footprint consists of standard third-party integrations. The company is GDPR-compliant and operates exclusively in the Norwegian market.

Name

Jordbærpikene

Legal name

Bitastad AS

Website

https://jordbarpikene.no

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Jordbærpikene is a Norwegian café chain founded in 2003 and operated by Bitastad AS, serving salads, burgers, coffee, and seasonal Grab N Go items across shopping-center locations nationwide from Tromsø to Kristiansand, with catering, a mobile app, and the Jordbærvenn loyalty program.

Ownership category

akta.pro rank

Product category

Café Chain / Casual Dining Restaurants

NAICS

Limited-Service Restaurants (722513), Snack and Nonalcoholic Beverage Bars (722515), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

Keywords

• Norwegian café chain
• Café dining services
• Catering services
• Grab and go food
• Customer loyalty program

Headquarters

HQ city

Trondheim

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. In-café dining: Traditional café dining with full menu including salads, burgers, pasta, sandwiches, açaí bowls, coffee, and other beverages. Locations operate in shopping centers across Norway.
2. Takeaway: Takeaway orders placed via website, app, or in-café for customers on the go. Menu includes salads, warm dishes, burgers, and pasta for lunch and dinner.
3. Catering services: Catering for private gatherings, corporate meetings, and events. Offers customizable set menus including breakfast packages (179 NOK/person), lunch packages (279 NOK/person), small sharing menus (195 NOK/person), large sharing menus (295 NOK/person), and whole cakes (695 NOK for 12-14 pieces).
4. Grab N Go: Quick grab-and-go service featuring fresh bagels and fresh lemonade (cherry blossom, strawberry, passion fruit flavors), targeted at beach-goers and travelers during summer.
5. Loyalty program engagement: Jordbærvenn customer club drives repeat purchases through stamp cards (every 7th salad free, every 5th coffee free), birthday perks (free cake piece), and Bestevenn tier for frequent visitors spending 1000 NOK within 90 days.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Jordbærpikene operates a Norwegian café chain in shopping centers nationwide, serving salads, burgers, pasta, sandwiches, açaí bowls, coffee, and other beverages across dine-in, takeaway, and Grab N Go (bagels and lemonade) channels. The brand also provides catering for private gatherings and corporate events, with customizable menus including breakfast packages (179 NOK/person), lunch packages (279 NOK/person), sharing menus (195–295 NOK/person), and whole cakes. The business is supported by a mobile app and the Jordbærvenn loyalty program with stamp cards and a Bestevenn tier.

Product overview

Jordbærpikene is a Norwegian café chain operated by Bitastad AS, offering dine-in café experiences across shopping centers nationwide from Tromsø to Kristiansand. The core offering consists of the Jordbærpikene Café format providing salads, burgers, pasta, and coffee. The product portfolio is structured around three main service lines: the standard café with dine-in and take away, the Grab N Go bagel-and-lemonade concept for quick service, and Catering services for private gatherings and corporate meetings. Supporting these is the Jordbærvenn customer loyalty club with punch cards for salads and coffee, plus seasonal offerings like Açaí bowls at select locations. All services can be accessed via their mobile app available on iOS and Android.

Differentiator

Problem solved

Functional benefit

Brands

• Jordbærvenn: The company's customer loyalty club / frequent buyer program offering perks such as salad cards, coffee cards, birthday surprises, and Bestevenn (Best Friend) tier benefits for frequent visitors.
• Grab N Go
• Sabrura Sticks & Sushi
• SOT Bar & Burger
• Kompis
• Sanoi

Products and services

• Jordbærpikene Café (Dine-in Service) Norwegian café chain offering dine-in service in shopping centers nationwide from Tromsø to Kristiansand, serving salads, burgers, pasta, sandwiches, açaí bowls, coffee, and other beverages to general consumers, students, and families.
• Takeaway Service Takeaway service allowing customers to order food directly from the website or Jordbærpikene app for collection, with a menu including fresh salads, warm dishes, burgers, and pasta for lunch and dinner.
• Grab N Go Seasonal grab-and-go offering featuring fresh bagels with various toppings and refreshing lemonades (cherry blossom, strawberry, passion fruit), designed for quick meals on the go at beaches, on the road, or while traveling.
• Catering Service Catering service for private gatherings and corporate events, offering customizable menus including breakfast packages (179 NOK/person), lunch packages (279 NOK/person), small sharing menus (195 NOK/person), large sharing menus (295 NOK/person), and whole cakes (695 NOK for 12-14 pieces), with dietary accommodations such as gluten-free options.
• Jordbærvenn Customer Club Customer loyalty program with benefits including a salad stamp card (every 7th salad free), coffee stamp card (every 5th coffee free), birthday surprise, and a Bestevenn (Best Friend) tier with personalized coupons and offers for frequent visitors.
• Açaí Bowls and Smoothies Açaí berry bowls and smoothies with chia, available at 11 selected café locations. The açaí berry is sourced from the Amazon region, particularly Brazil, and is known for antioxidants, healthy fatty acids, fiber, and naturally low sugar content.
• Homemade Cakes Whole cakes available for catering purchase for birthdays, baptisms, friend gatherings, or workplace celebrations. Options include classic chocolate cake, moist carrot cake, and gluten-free passion fruit cake (available at select locations).

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kaffebrenneriet: Norwegian specialty coffee chain with cafés in Oslo and other major cities. A like-for-like domestic café competitor targeting coffee and light food customers, with overlapping positioning in shopping districts and urban centers.
• Squeeze: Norwegian smoothie and juice bar chain. Directly comparable on the smoothie/açaí-bowl extension of Jordbærpikene's menu and on the café-as-quick-service format, with similar Norwegian consumer targeting.
• Wayne's Coffee: Swedish-origin café franchise chain with presence across the Nordics, including Norway. Operates a comparable café-plus-bakery menu in shopping centers and offers loyalty-driven repeatable visits, mirroring Jordbærpikene's format.
• Joe & The Juice: Danish juice-and-coffee chain with strong Scandinavian and global presence. Overlaps with Jordbærpikene on coffee, açaí-inspired healthy bowls, smoothies, and grab-and-go service, targeting a similar urban, health-conscious demographic.
• Godt Brød: Norwegian bakery-café chain serving organic bread, pastries, coffee, and light meals. Closely comparable to Jordbærpikene on the bakery/café crossover and the casual dine-in daytime format, with overlapping customer segments.
• Kaffemisjonen: Norwegian specialty coffee chain with a small but growing footprint of espresso bars. Compares to Jordbærpikene on the coffee-led casual café experience and on targeted loyalty mechanics, and competes in similar urban retail locations.
• Espresso House: Largest café chain in the Nordics with hundreds of locations across Sweden, Norway, Denmark, and Finland. Directly competes with Jordbærpikene in the Norwegian café segment, offering coffee, food, and a similar dine-in/takeaway model in shopping centers and high-traffic locations.

Emerging players

• Baldhead: Norwegian health-focused café concept featuring açaí bowls, smoothies, and clean-eating menus. Niche overlap with Jordbærpikene's açaí bowl extension at 11 locations, representing a more focused health/wellness positioning.

Broad incumbents

• Deli de Luca: Norwegian grab-and-go and convenience-food chain. Adjacent to Jordbærpikene's takeaway and Grab N Go offerings, especially for time-pressed customers seeking quick, portable food and beverages.
• Starbucks: Global coffee incumbent with a sizeable Norwegian footprint. Overlaps with Jordbærpikene in coffee, light food, and shopping-center locations, but operates on a much larger scale and a broader portfolio of formats (Reserve, drive-thru, mobile order).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jordb%C3%A6rpikene

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jordbærpikene