Den norske jordmorforening

What Den norske jordmorforening does

Den norske jordmorforening (DNJ) is Norway's oldest women's professional union and the country's largest professional membership association for authorized midwives and midwifery students, operating continuously since 1908 as a private nonprofit. The organization is structured as a trade union and advocacy body: it delivers collective-bargaining representation through Akademikerne (municipal sector, KS) and SAN (hospital sector, Spekter), provides legal and professional advice to members, and engages in political advocacy on maternal health, staffing, and midwifery education policy. Members work primarily in municipal health services, hospital maternity wards, and community clinics across Norway, and the organization has no commercial employer-customer relationship in the conventional sense.

DNJ's member-facing product set is anchored by the Min side self-service portal, a Lønnskalkulator (salary calculator), a Tariffordbok collective-agreement handbook, a Medlemsfordeler member-benefit program (insurance via Gjensidige, banking via Nordea, discounts via Visma LogBuy, Smarthotel, Brilleland, and Birkenstock), and Forsikringsordninger insurance schemes. Professional programming centers on the Tidsskrift for jordmødre journal (published since 1895, with over 1,000 digitized issues), the annual Jordmordagene conference, tariff courses for elected officials, and research stipends. The association also pursues a 5-year integrated Master's degree in midwifery as a policy priority and supports international midwifery education through Afghanistankomiteen/FOKUS.

Its revenue model is a recurring subscription (kontingent), with members paying dues that fund bargaining, legal support, professional development, and advocacy. There are no disclosed prices, no commercial product lines, and revenue is not publicly reported. Distribution and member engagement run through the website (jordmorforeningen.no on eZ Publish, developed by Aplia), a self-service portal, email newsletters, Facebook, the annual Jordmordagene conference, and political engagement at events such as Arendalsuka. International coordination is handled through the Nordic Federation of Midwives (NJF) and the International Confederation of Midwives (ICM).

Name

Den norske jordmorforening

Legal name

Den norske jordmorforening

Website

https://jordmorforeningen.no

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

1–10 employees

Short description

Den norske jordmorforening is Norway's oldest and largest professional membership association and trade union for authorized midwives and midwifery students, founded in 1908. It delivers collective bargaining, legal advice, professional development, advocacy, and member benefits (insurance, banking, discounts) across the country.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership dues/contributions: The organization generates revenue through member contributions (kontingent) from midwives and student midwives. Members pay fees for union membership which funds the association's activities including collective bargaining, legal advice, professional development, and political advocacy.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Den norske jordmorforening is the national professional association and trade union for licensed midwives and midwifery students in Norway. It delivers collective bargaining representation (via Akademikerne and SAN), legal and employment advice, professional development and continuing education, research stipends, the Tidsskrift for jordmødre journal, the annual Jordmordagene conference, the Tariffordbok handbook, and a portfolio of partner-based member benefits (insurance, banking, discounts). Membership is the unit of access; members pay recurring dues (kontingent) to use these services.

Product overview

Den norske jordmorforening operates primarily as a professional membership association and trade union for licensed midwives and midwifery students in Norway, rather than as a product company. Its member-facing offerings include the Min side (Member Portal) login system, a Lønnskalkulator (Salary Calculator) providing salary statistics, the Tidsskrift for jordmødre journal published since 1895 (with 1,000+ digitized issues available), and the annual Jordmordagene national conference. The association also provides the Tariffordbok tariff handbook, a Medlemsfordeler member benefits program (partnering with Gjensidige, Nordea, Visma LogBuy, Smarthotel, Brilleland, and Birkenstock), and Forsikringsordninger insurance schemes. The association advocates for a 5-year integrated Master in Midwifery as a policy priority. The website runs on the eZ Publish CMS platform and is developed by Aplia.

Differentiator

Problem solved

Functional benefit

Products and services

• Min side (Member Portal) Self-service member login portal where members access individual membership services, salary data, personal membership information, and renew or update their membership.
• Lønnskalkulator (Salary Calculator) A members-only tool providing access to salary statistics, including average and median wage data for midwives across the organization.
• Tidsskrift for jordmødre (Journal of Midwives) The association's professional journal, published since 1895, covering midwifery research, clinical practice, and policy. Over 1,000 digitized issues are available digitally, with new issues published regularly.
• Jordmordagene (Midwife Days Conference) An annual two-day national conference for midwives held at Thon Hotel Storo, offering professional development, networking, and scientific sessions. The 2026 edition takes place 22–23 October.
• Tariffordbok (Tariff Handbook) A digital handbook for members containing collective agreement information and tariff regulations, covering wages and working conditions across different employer sectors (KS, Oslo, Spekter).
• Medlemsfordeler (Member Benefits Program) A program providing members with various benefits including insurance through Gjensidige Forsikring, banking services via Nordea, Visma LogBuy discounts, Smarthotel accommodation rates, Brilleland optical discounts, and Birkenstock footwear discounts.
• Forsikringsordninger (Insurance Schemes) Insurance coverage for members provided through partnership with Gjensidige Forsikring, offering occupational injury and related coverage as part of membership.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• AkademikernecoreStrategic or Co-development PartnerDNJ operates through Akademikerne for collective bargaining negotiations with KS (municipal sector) and Oslo kommune. Akademikerne is a federation of academic professional unions that handles wage negotiations for DNJ members in the public sector.
• SAN (Samorganisasjonen for helse og sosial)coreStrategic or Co-development PartnerSAN is a coalition of professional health unions that negotiates with Spekter (private health sector employers). DNJ participates through SAN for hospital sector wage negotiations.
• Nordisk Jordmorforbund (NJF)coreStrategic or Co-development PartnerNJF is the Nordic Federation of Midwives. DNJ participates in annual meetings and the ICM congress as part of this regional collaboration. NJF advocates for safe, accessible midwifery services across the Nordic countries.
• Gjensidige ForsikringminorOthersDNJ provides insurance benefits to members through Gjensidige Forsikring. Member personal data is shared with Gjensidige for accessing member benefits.
• Visma LogBuyminorOthersMember benefit partnership providing discounts and services to DNJ members.
• NordeaminorOthersBanking partner providing member benefits for DNJ members.
• Afghanistankomiteen / FOKUSminorStrategic or Co-development PartnerDNJ collaborates internationally with Afghanistankomiteen and FOKUS to support midwife training in Afghanistan. The partnership has resulted in over 200 newly trained midwives and 100 health visitors in Afghanistan, with annual fundraising campaigns during the International Day of the Midwife (May 5th).

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Akademikerne: Confederation of Norwegian academic professional unions through which DNJ negotiates KS and Oslo kommune tariffs. Functions as both an enabler (bargaining platform) and a structural peer (federated professional associations).
• Royal College of Midwives (UK): UK midwives' union and professional body — larger and more established, but same function: collective bargaining, member services, journal, conferences, and political advocacy for the midwifery profession.

Emerging players

• International Confederation of Midwives (ICM): Global federation of midwifery associations in 129+ countries; DNJ participates as a member. Indirect peer operating at international scale, sharing advocacy and professional standards missions.

Direct peers

• Norsk Legeforening (Norwegian Medical Association): Union and professional association for physicians in Norway. Operates with the same Akademikerne-based collective bargaining framework and provides a parallel product stack (journal, conference, tariff handbook, member portal).
• Norsk Fysioterapeutforbund (Norwegian Physiotherapist Association): Sister professional union for physiotherapists in Norway; uses the same Akademikerne bargaining vehicle and runs an analogous product portfolio (journal, conference, tariff tools, member portal) — useful structural peer for benchmarking.
• Den danske jordemoderforening (Danish Association of Midwives): Direct Danish counterpart union for midwives — same profession, sister NJF federation member, comparable bargaining structure and member services.
• Norsk Sykepleierforbund (Norwegian Nurses Organisation): Norway's largest healthcare professional union, representing nurses in the same collective bargaining system (Akademikerne, KS, Spekter). Closest structural peer — same confederation, same tariff counterparts, same membership-based model.
• Svenska Barnmorskeförbundet (Swedish Association of Midwives): Swedish professional association for midwives and a fellow NJF member with analogous role: collective representation, professional development, political advocacy for the midwifery profession.
• Suomen Kätilöliitto (Finnish Midwives Association): Finnish counterpart within NJF; mirrors DNJ's mission of representing midwives' professional, educational, and labor interests in a Nordic welfare-state context.

Others

• Nordisk Jordmorforbund (Nordic Federation of Midwives, NJF): Regional federation that DNJ helped constitute; functions as a coordinating layer and joint advocacy platform for Nordic national midwife associations. Comparable operating model but no direct member services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jordmorforeningen
• LinkedInlinkedin.com/company/den-norske-jordmorforening

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Den norske jordmorforening