jordan vetonit
Saveto Group, operating through Jordan Vetonit in Amman, is MENA's largest homegrown construction materials manufacturer, producing 400+ products across 16 categories under the Vetonit and Insuwrap brands and distributing directly to contractors and project developers across 11 MENA countries.
- Company typePrivate
- Founded-
- HeadquartersNot specified, Jordan
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What jordan vetonit does
Saveto Group, operating through its Jordan Vetonit entity based in Amman, is the largest homegrown construction materials manufacturer in the Middle East and North Africa (MENA) region. The company manufactures and distributes 400+ products across 16 construction material categories, organized under two sub-brands: Vetonit, which covers waterproofing, wall and facade systems, tile adhesives and grouts, plasters and masonry, flooring, and concrete repair systems; and Insuwrap, which provides lining, tanking, roofing, and accessory solutions. Saveto runs 51 production lines with annual capacity exceeding 3 million tons, supported by state-of-the-art research and development centers focused on formulation chemistry, sustainable manufacturing, and product conformity to international standards.
The company's revenue model is fundamentally B2B manufacturing and direct distribution of physical construction materials to contractors, builders, and large-scale project developers. Saveto operates a sales-led go-to-market with regional offices in Jordan, Saudi Arabia, UAE, Egypt, and Bahrain, serving 7,000+ active customers across 11 MENA countries on 6,500+ ongoing projects. Pricing is quote-based and not publicly disclosed; the company emphasizes quality consistency, supply reliability, and sustainability credentials (circularity programs, ESG reporting, hybrid/electric logistics) as primary commercial levers. Recent commercial activity includes the expansion of subsidiary Universal Building Materials (UBM) into lighting solutions through a Philips/Signify distribution partnership in Saudi Arabia. Saveto is privately held with no disclosed parent company or external investor backing.
jordan vetonit firmographics
Firmographics- Name
- jordan vetonit
- Legal name
- Saveto Group
- Website
- https://jo.saveto.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Saveto Group, operating through Jordan Vetonit in Amman, is MENA's largest homegrown construction materials manufacturer, producing 400+ products across 16 categories under the Vetonit and Insuwrap brands and distributing directly to contractors and project developers across 11 MENA countries.
- Ownership category
- akta.pro rank
jordan vetonit industry classification
Industry- Product category
- Construction Materials Manufacturing
- NAICS
- Paint and Coating Manufacturing (325510)
- SIC
- Concrete, Gypsum & Plaster Products (3270)
- akta.pro primary industry
- Backer Rods, Tapes & Joint Accessories (IMADAOAL)
- akta.pro secondary industry
- Joint Compounds, Skim Coats & Wall Prep Materials (IMADAKAI)
Keywords
Where jordan vetonit is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- Jordan
- HQ region
- Middle East
Offices1 record
Markets served
jordan vetonit business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Construction Materials Sales: Manufacture and sale of construction materials including tiling products, waterproofing solutions, flooring systems, concrete repair products, and related building materials to construction professionals and contractors across MENA region
- Sustainable Manufacturing Solutions: Eco-innovative construction products with focus on sustainability, serving projects requiring environmental compliance and green building certifications
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
jordan vetonit product offering
Product offeringCore offering
Jordan Vetonit manufactures and sells a comprehensive range of construction materials under the Vetonit and Insuwrap brands, covering waterproofing, wall and facade systems, tile adhesives and grouts, plasters and masonry, flooring, concrete repair, thermal insulation, protective coatings, sealants, and roofing/tanking solutions. The portfolio includes more than 400 products across 16 product groups, sold to construction contractors, builders, and project developers across the MENA region. Manufacturing is supported by 51 production lines with 3M+ tons of annual capacity and dedicated R&D centers focused on sustainable, eco-innovative building materials.
Product overview
Saveto Group operates Jordan Vetonit as part of its construction materials portfolio, offering over 400 products through two primary sub-brands: Vetonit and Insuwrap. Vetonit is the main brand providing comprehensive construction solutions organized into system categories including waterproofing, wall & facade, tile adhesives & grouts, plasters & masonry, flooring, and concrete repair systems. Insuwrap provides specialized lining, tanking, and roofing solutions. Both brands are supported by 16 product groups covering the full spectrum of construction materials needs from tiling and thermal insulation to protective coatings and sports facilities.
Differentiator
Problem solved
Functional benefit
Brands
- Vetonit: Construction materials brand offering solutions for waterproofing, wall & facade, tile adhesives & grouts, plasters & masonry, flooring, and concrete repair systems.
- Insuwrap
Products and services
- Vetonit Brand (sub-brand) Primary sub-brand of Saveto Group offering construction solution systems including waterproofing, wall and facade, tile adhesives and grouts, plasters and masonry, flooring, and concrete repair, for contractors, builders, and project developers in the MENA region.
- Insuwrap Brand (sub-brand) Secondary sub-brand of Saveto Group providing lining solutions, tanking systems, roofing solutions, and accessories and ancillaries for construction applications in the MENA region.
- Tiling Products Ceramic tile fix products and porcelain solutions for tiling installations in residential, commercial, and industrial construction.
- Waterproofing Products Waterproofing materials and systems for protecting structures against water ingress in construction applications.
- Flooring Products Flooring materials and systems for residential and commercial construction applications.
- Concrete Repair Products Materials and systems for repairing and restoring concrete structures in construction and infrastructure applications.
- Wall and Facade Products Systems and materials for wall construction and facade applications.
- Bonding Agents and Primers Adhesion-promoting products used as bonding agents and primers in construction applications.
- Plasters and Masonry Products Plastering and masonry solutions for wall finishes in construction applications.
- Thermal Insulation Products Insulation materials for building thermal efficiency in construction applications.
- High Precision Grout Precision grouting solutions for specialized construction applications.
- Surface Treatments and Finishes Surface treatment and finishing products for construction applications.
- Protective Coatings Coatings for protecting building surfaces in construction applications.
- Sealants and Joints Sealant products for joint filling and sealing in construction applications.
- Sports Products Construction material solutions designed for sports facility applications.
- Specialty Adhesives Specialized adhesive products for specific construction applications.
- Construction Aids Products that aid construction processes on job sites.
- Accessories and Ancillaries Supporting products and accessories for construction applications.
- Insuwrap Lining Solutions Lining solutions for construction applications, part of the Insuwrap brand portfolio.
- Insuwrap Tanking Solutions Tanking systems for below-ground waterproofing applications, part of the Insuwrap brand portfolio.
- Insuwrap Roofing Solutions Roofing systems for building protection, part of the Insuwrap brand portfolio.
Quantifiable outcome
- 7000+ customers served across MENA region
- +2 more outcomes
Companies that use jordan vetonit
Customer profileSegments2 records
Ideal customer profiles2 records
jordan vetonit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
jordan vetonit partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered strategic and core.
- Signify Saudi ArabiastrategicSaveto Group subsidiary Universal Building Materials (UBM) signed a distribution agreement with Signify Saudi Arabia to expand its portfolio with Philips Lighting Solutions. This marks a new strategic partnership in the Kingdom of Saudi Arabia, allowing Saveto to offer lighting solutions alongside its construction materials portfolio.
- Universal Building Materials (UBM)coreUBM, a Saveto Group subsidiary, entered into a strategic distribution partnership with Signify Saudi Arabia for Philips Lighting Solutions. UBM serves as the group's building materials distribution arm expanding the product portfolio in Saudi Arabia.
Scale indicators9 records
Recent moves4 records
Expansion highlights5 records
jordan vetonit competitors and assessment
Company assessmentRegional players
- Al Gurg Building Services (Al Gurg Fosroc): UAE-based regional construction chemicals distributor and partner for Fosroc products. Al Gurg Fosroc competes with Saveto in UAE and adjacent Gulf markets across tile adhesives, waterproofing, and concrete repair product lines.
- CICO Group: Saudi-headquartered construction chemicals and concrete products manufacturer serving the Middle East and Africa. CICO is the closest regional direct peer to Saveto, with overlapping waterproofing, concrete repair, and specialty mortar offerings across GCC markets.
Direct peers
- Fosroc: International construction chemicals manufacturer with a strong MENA presence via local distributors. Fosroc competes head-to-head with Saveto in waterproofing, concrete repair, and tile adhesive categories across GCC markets.
- Mapei: Italian global leader in adhesives, sealants, and chemical products for the construction industry. Mapei directly competes with Saveto's tile adhesives, grouts, waterproofing, and concrete repair portfolio, particularly on GCC mega-project specifications.
- Sika AG: Swiss specialty chemicals company with a leading position in concrete admixtures, waterproofing, sealants, and flooring systems. Sika's MENA expansion (including acquisitions of regional players) places it in direct competition with Saveto's core waterproofing and concrete repair offerings.
- BASF Master Builders Solutions: BASF's construction chemicals division offering concrete admixtures, sealants, waterproofing, and flooring solutions. Comparable product portfolio and target customer base (construction professionals and project developers) make it a direct competitor in premium project specifications.
Broad incumbents
- Bostik (Arkema): Global adhesives and sealants manufacturer (subsidiary of Arkema). Bostik's specialty construction adhesives and sealants portfolio directly overlaps with Saveto's tile adhesives and sealant product groups, particularly in commercial construction applications.
- Knauf: German multinational building materials manufacturer with strong presence in plasters, drywall, insulation, and ceilings. Knauf overlaps with Saveto's plasters/masonry and thermal insulation product groups and competes in similar commercial construction channels.
- Saint-Gobain: French multinational with a diversified building materials portfolio including gypsum, insulation, mortars, and construction chemicals. Saint-Gobain competes with Saveto across multiple categories (plasters, coatings, sealants) but as part of a much broader global portfolio.
- AkzoNobel: Global paints and coatings major with a significant MENA presence. AkzoNobel competes with Saveto's protective coatings and surface treatment product groups, particularly in architectural and industrial coatings for the construction sector.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
jordan vetonit social profiles
Digital presencejordan vetonit financial estimates
Financial estimateRevenue estimate
Valuation estimate
jordan vetonit leadership team
Management profileNumber of profiles
jordan vetonit subsidiaries and ownership
Company hierarchySubsidiaries2 records
jordan vetonit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
jordan vetonit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about jordan vetonit
What does jordan vetonit do?
Jordan Vetonit manufactures and sells a comprehensive range of construction materials under the Vetonit and Insuwrap brands, covering waterproofing, wall and facade systems, tile adhesives and grouts, plasters and masonry, flooring, concrete repair, thermal insulation, protective coatings, sealants, and roofing/tanking solutions. The portfolio includes more than 400 products across 16 product groups, sold to construction contractors, builders, and project developers across the MENA region. Manufacturing is supported by 51 production lines with 3M+ tons of annual capacity and dedicated R&D centers focused on sustainable, eco-innovative building materials.
Is jordan vetonit a public or private company?
jordan vetonit is a private company. It is classified as unknown and is currently operating.
When was jordan vetonit founded?
jordan vetonit was founded in -1. It employs 1 to 10 people.
Where is jordan vetonit based?
jordan vetonit is headquartered in Not specified, Jordan, in the Middle East region.
How does jordan vetonit make money?
Two revenue lines are on record. Construction Materials Sales are the primary driver. The others are sustainable Manufacturing Solutions.
Who are jordan vetonit's main competitors?
Regional players on record are Al Gurg Building Services (Al Gurg Fosroc) and CICO Group. Direct peers are Fosroc, Mapei, Sika AG and BASF Master Builders Solutions. Broad incumbents are Bostik (Arkema), Knauf, Saint-Gobain and AkzoNobel.
Does jordan vetonit have an API?
No public API is recorded for jordan vetonit.
What industry is jordan vetonit in?
jordan vetonit's product category is Construction Materials Manufacturing. Its primary akta.pro industry code is IMADAOAL, Backer Rods, Tapes & Joint Accessories, with a secondary code of IMADAKAI, Joint Compounds, Skim Coats & Wall Prep Materials. Its NAICS code is 325510 and its SIC code is 3270.