José Roberto

What José Roberto does

José Roberto is a bespoke haute couture atelier founded in 2013 in Guadalajara, Mexico, by co-founders José Ramírez and Roberto Salcido. The company designs and produces custom-made ceremonial garments — primarily wedding dresses, bridesmaid dresses, quinceañera (XV Años) dresses, graduation dresses, and other ceremony attire — serving individual consumers preparing for milestone life events across Mexico. All garments are constructed by hand at a single atelier in Zapopan, Jalisco, using traditional artisanal methods and premium materials (silks, wools, cashmeres, velvets, and quality linens), with each client participating in two to three in-person fitting sessions at the studio.

The business operates a direct-to-consumer, appointment-only sales model at the atelier, requiring a 50% deposit upfront and the balance due upon final fitting, with payment methods including cash, bank deposit, and credit/debit card installments up to 12 months. Complementing direct sales, José Roberto runs an ambassador referral program targeting event organizers, influencers, and fashion professionals, who earn 5–15% commissions on referred sales. The brand has extended into adjacent product and service lines including a men's Bowties accessory line inspired by Geek and Synthwave aesthetics, wedding and event planning services, and honeymoon and travel arrangements. Marketing relies on a content-rich blog, organic social media presence on Facebook, Instagram, and YouTube, and WhatsApp as the primary direct-customer communication and appointment-booking channel.

Operationally, the company is registered as a sole proprietorship (persona física) under the legal name Roberto Francisco Salcido Villanueva, with a 7-person team split between design/construction and communications. The company does not operate any proprietary digital platform, AI/ML systems, or transactional e-commerce infrastructure — the website functions as a marketing and appointment-booking tool only. Geographic reach is concentrated in Guadalajara and Zapopan, with national shipping available for completed garments but no in-person fitting infrastructure outside the home atelier.

Name

José Roberto

Legal name

Roberto Francisco Salcido Villanueva

Website

https://joseroberto.com.mx

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

José Roberto is a Guadalajara-based bespoke haute couture atelier founded in 2013, designing custom wedding, quinceañera, graduation, and ceremony dresses through an appointment-only model at a single Zapopan atelier, complemented by national shipping and a commission-based ambassador referral network.

Ownership category

akta.pro rank

Product category

Bespoke Bridal & Haute Couture

NAICS

Cut and Sew Apparel Manufacturing (except Contractors) (31525), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Luxury Haute Couture (CRAAAFAB)

akta.pro secondary industries

Luxury Bridal & Occasionwear (CRAAAFAI), Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination) (HSACABAF)

Keywords

• Bespoke haute couture
• Custom bridal gowns
• Made-to-measure tailoring
• Quinceañera dress design
• Handcrafted formal wear

Headquarters

HQ city

Zapopan

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Custom Haute Couture Garments: The primary revenue stream consists of bespoke, made-to-measure high fashion garments. Clients pay a 50% deposit upfront to initiate design and production, with the balance settled after the final fitting. Payment methods include cash, bank deposit, and credit/debit cards with installment options up to 12 months.
2. Bespoke Bridal and Ceremony Dresses: Specialized high-fashion dresses for weddings, quinceañeras, graduations, and formal ceremonies, produced entirely to client specifications with multiple fitting sessions included.
3. Bowtie and Accessories Line: A separate product line of bowties is produced and sold, inspired by Geek, Synthwave, and science fiction culture aesthetics.
4. Ambassador Referral Commissions: Commission revenue generated through the ambassador program where third-party promoters earn 5% to 15% commissions on referred sales of haute couture services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

José Roberto is a bespoke haute couture atelier producing fully custom-made-to-measure garments — wedding dresses, bridesmaid dresses, quinceañera (XV Años) dresses, graduation dresses, and ceremony attire — constructed in-house in Zapopan, Jalisco, through a multi-appointment fitting process using premium textiles and traditional artisanal methods. The brand also sells a separate Bowties men's accessory line and operates an ambassador referral program.

Product overview

José Roberto is a fashion design brand founded in 2013 by José Ramírez and Roberto Salcido, based in Guadalajara, Mexico. The company operates primarily as a haute couture atelier offering custom-made garments, with the core Alta Costura (Novias y Damas) line providing bespoke wedding dresses, bridesmaid dresses, quinceañera dresses, graduation dresses, and ceremony attire. Supporting services include wedding and event planning, honeymoon and travel arrangements, and a Bowties accessory line. The company also runs an Ambassador Program for commission-based promotions. All garments are crafted in their Zapopan atelier with traditional methods, multiple fittings, and premium materials including silks, wools, cashmeres, velvets, and quality linens.

Differentiator

Problem solved

Functional benefit

Brands

• Bowties: A product line of bowties for men, inspired by Geek, Synthwave, and science fiction culture.

Products and services

• Alta Costura (Novias y Damas) Bespoke haute couture service producing custom-made wedding dresses, bridesmaid dresses, quinceañera (XV Años) dresses, graduation dresses, and ceremony attire for individual women. Garments are designed and constructed entirely in-house at the Zapopan atelier using premium textiles and traditional artisanal methods, including multi-appointment fittings (typically 2–3 sessions) for a personalized fit. Payment requires a 50% deposit upfront with the balance settled upon the final fitting; credit/debit installments up to 12 months are available.
• Bowties Line Separate men's accessory product line of bowties inspired by Geek, Synthwave, and science-fiction culture aesthetics, produced and sold by the brand.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jesús Peiró: Spanish bridal atelier producing made-to-measure couture wedding dresses. Comparable to José Roberto in haute couture construction, custom fittings, and target market of brides seeking personalized designs.
• Carla Ruiz: Spanish bridal designer known for cocktail, ceremony, and quinceañera-style dresses. Comparable to José Roberto in occasionwear specialization, particularly the quinceañera and ceremony segments, with similar price positioning.
• Berta Bridal: Israel-based haute couture bridal house specializing in made-to-measure luxury wedding gowns. Directly comparable to José Roberto's bespoke bridal couture positioning, premium price point, and multi-fitting service model.

Broad incumbents

• BHLDN: Anthropologie's bridal and occasionwear brand offering wedding dresses, bridesmaid dresses, and accessories. Comparable to José Roberto in bridesmaid and ceremony dress offerings, though at lower price tiers and without bespoke fittings.
• David's Bridal: Largest bridal retailer in North America with growing Mexican market presence. Adjacent comparator to José Roberto's bridal segment, although positioned at mass-market price points rather than haute couture.
• Pronovias: Global bridal and occasionwear brand with strong presence in Mexico. Serves brides seeking wedding and ceremony dresses similar to José Roberto's core clientele, but at scale through ready-to-wear and made-to-measure collections.
• Rosa Clará: Spanish bridal and couture house with showrooms across Mexico. Comparable to José Roberto in bridal couture target customer and occasionwear focus, but operates at significantly larger scale, broader price tiers, and wider geographic footprint.
• Monique Lhuillier: Internationally recognized bridal and ready-to-wear designer offering couture bridal collections. Comparable to José Roberto in luxury bridal couture and bespoke design service, though operating at a larger global brand scale.
• Vera Wang Bridal: Iconic luxury bridal designer with couture and made-to-measure wedding collections. Comparable to José Roberto in luxury bespoke bridal positioning and made-to-measure service, but at significantly higher global brand awareness and price points.
• Oscar de la Renta Bridal: Luxury fashion house with bridal and eveningwear lines. Comparable to José Roberto in luxury occasionwear positioning and made-to-measure bridal, but with a much broader global brand portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCKel-R-pbZ7FQBXMCJBD3lQ
• Facebookfacebook.com/joserobertowear
• Instagraminstagram.com/joserobertowear
• LinkedInlinkedin.com/company/jos%C3%A9-roberto

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about José Roberto