Josette Dubai

What Josette Dubai does

Josette Dubai is a single-location, Parisian-style fine-dining restaurant operated under Orange Hospitality Group, situated at ICD Brookfield Place within Dubai International Financial Centre (DIFC). The restaurant serves French-inspired cuisine across an extensive slate of dayparts and occasions: weekday and weekend breakfast (8:00 AM – 11:30 AM), lunch (12:00 PM – 3:00 PM), dinner (7:00 PM – 11:00 PM), weekend brunch (Saturday and Sunday 12:00 PM – 4:00 PM), Afternoon Tea (by 72-hour advance reservation), Sante' Happy Hour (4:00 PM – 7:00 PM daily), and a Private Dining Room for corporate events and personal celebrations. The brand positioning centers on a "Secret Garden" theme blending Parisian elegance with nature-inspired design, targeting affluent DIFC professionals, residents, and tourists seeking refined culinary experiences.

The menu architecture is broad and segmented by occasion, comprising A La Carte, Wine List, Bar & Cocktails, Breakfast, Afternoon Tea, Business Lunch, Ladies' Gathering, Le Petit Dinner, and Dessert menus. The technology stack is intentionally lean: SevenRooms handles reservations, availability, and booking management, while the official website and Instagram (@josettedubai) serve as primary digital channels. No mobile app, API, or proprietary technology platform is disclosed. The company has 11-50 employees and operates as a private limited liability company (Josette Restaurant & Club LLC) domiciled in Dubai, UAE.

Commercially, Josette runs a direct-to-consumer restaurant model with three revenue streams: walk-in and reservation-based dining, SevenRooms-mediated online bookings, and private event hosting with curated packages. Pricing is not publicly disclosed. Marketing is concentrated on Instagram and the website, leveraging the distinctive DIFC location and Parisian concept. The business is wholly owned and operated as a subsidiary within the Orange Hospitality Group portfolio, with no disclosed external investors, funding rounds, or M&A activity. Customer concentration is high given the single-venue dependency, and expansion signals are limited to in-venue menu and service diversification rather than geographic growth.

Name

Josette Dubai

Legal name

Josette Restaurant & Club LLC

Website

https://josette.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Josette Dubai is a Parisian-style fine-dining restaurant at ICD Brookfield Place in DIFC, Dubai, serving French cuisine across breakfast, lunch, dinner, brunch, afternoon tea, and private events, targeting affluent professionals and diners under Orange Hospitality Group.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurant

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industries

Fine Dining Restaurants (THAFACAA), Chef’s Table & Tasting Menu Restaurants (THAFACAG), Venue & Banquet Hall Catering (THAFAIAC), VIP, Executive Dining & Hospitality Suites Catering (THAHAKAI)

Keywords

• Fine dining restaurants
• French cuisine
• Private event hosting
• Weekend brunch service
• Afternoon tea service

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Restaurant Dining: Revenue from food and beverage service including breakfast, lunch, dinner, weekend brunch, afternoon tea, and bar/cocktail service. Multiple menu offerings include A La Carte, Business Lunch, Ladies' Night, and Le Petit Dinner options.
2. Private Event Hosting: Revenue from private dining room bookings and specially curated event packages for celebrations, corporate gatherings, and exclusive gatherings with refined menus and bespoke service.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Josette Dubai is a French-inspired fine-dining restaurant at ICD Brookfield Place in DIFC serving breakfast, lunch, dinner, weekend brunch, afternoon tea, and happy hour across distinct menus (A La Carte, Wine List, Bar & Cocktails, Breakfast, Afternoon Tea, Business Lunch, Ladies' Gathering, Le Petit Dinner, Dessert). The restaurant also operates a Private Dining Room offering curated event packages for corporate gatherings and personal celebrations, with all reservations managed through the SevenRooms platform.

Product overview

Josette Dubai is a Parisian restaurant located at ICD Brookfield Place in DIFC, offering a nature-inspired dining experience blending Parisian elegance with Dubai's modern sophistication. The restaurant provides multiple dining services including all-day A La Carte dining, curated Wine List, weekend Brunch (Saturday and Sunday 12:00 PM - 4:00 PM), Bar & Cocktails, Breakfast (weekdays 8:00 AM - 11:30 AM), Afternoon Tea (by reservation), Business Lunch, Ladies' Gathering events, Le Petit Dinner, and Dessert menus. The venue also features a Private Dining Room for exclusive events and celebrations, and Sante' Happy Hour (4:00 PM - 7:00 PM). All services are coordinated through the SevenRooms reservation platform.

Differentiator

Problem solved

Functional benefit

Products and services

• A La Carte Menu Full restaurant dining menu featuring French cuisine with seasonal ingredients sourced from nature, available throughout operating hours.
• Wine List Curated selection of wines available by the glass or bottle designed to complement the French dining experience.
• Weekend Brunch Weekend brunch service available on Saturday and Sunday from 12:00 PM to 4:00 PM with a dedicated brunch menu.
• Bar & Cocktails Extensive bar menu featuring cocktails, spirits, and non-alcoholic beverages.
• Breakfast Service Morning dining service served Monday through Friday from 8:00 AM to 11:30 AM with a dedicated breakfast menu.
• Afternoon Tea Traditional afternoon tea service requiring 72-hour advance reservation, featuring a dedicated tea menu.
• Business Lunch Midday meal service with a dedicated menu tailored for business professionals during weekday lunch hours.
• Ladies' Gathering Special event service offering designed for women's social gatherings, featuring a dedicated Ladies' Night menu.
• Le Petit Dinner Intimate dinner offering featuring curated selections in a refined setting.
• Dessert Menu Sweet course menu featuring pastries, confections, and seasonal desserts.
• Private Dining Room Exclusive dining space for private celebrations, corporate events, and intimate gatherings with refined menus, exceptional service, and a dedicated events team.
• Sante' Happy Hour Daily happy hour promotion running from 4:00 PM to 7:00 PM featuring discounted drinks and appetizers.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered core.

• ICD Brookfield PlacecoreOthersJosette Dubai is located within the ICD Brookfield Place complex in DIFC, Dubai's premier destination for art, culture, and fine dining. The striking architecture and vibrant atmosphere of the location complement Josette's sophisticated Parisian dining concept.
• SevenRoomscoreTechnology or IntegrationSevenRooms' proprietary reservation and inventory management system handles online bookings for the restaurant. The platform enables availability searches, reservation management, and confirmation of bookings.
• Orange Hospitality GroupcoreOthersJosette Dubai is operated under Orange Hospitality Group, a hospitality company that owns and operates multiple restaurant concepts. The group provides operational support and brand backing for the restaurant.

Scale indicators1 record

Recent moves6 records

Expansion highlights2 records

Direct peers

• LPM Restaurant & Bar: French-Mediterranean fine-dining restaurant with a Dubai location in DIFC. Direct competitor operating in the same premium financial-district address with overlapping Parisian/European cuisine positioning and similar affluent diner target.
• Café Belge: Belgian/French brasserie at The Lana (Promenade level) in Dubai, just outside DIFC. Comparable European brasserie concept with a refined business-lunch and private-dining offering targeting a similar clientele.
• Couqley French Brasserie: French brasserie with multiple Dubai locations (Pullman Downtown, Mövenpick JBR). Competes in the same Parisian-cuisine segment with a more casual price point but similar brand story around French dining.
• La Serre: French fine-dining concept located in DIFC's Vida Hotel. Closest direct competitor with comparable Parisian cuisine, private events, and an almost identical DIFC-based customer base of professionals and residents.
• Mimi Kakushi: French-Japanese fine-dining restaurant at The Lana, Dubai. Premium-positioned multi-cuisine concept serving DIFC's affluent professionals with refined tasting menus and late-night entertainment, mirroring Josette's premium positioning.

Broad incumbents

• Billionaire Dubai: Premium fine-dining and nightlife venue in DIFC operated by Majestas Group. Not French, but competes for the same corporate hospitality and celebration-event wallet with private-room offerings and DIFC foot traffic.
• Nammos Dubai: Greek-Mediterranean luxury beachfront restaurant at Four Seasons Jumeirah. Competes for the same premium Dubai resident and tourist celebration spend and hosts comparable high-margin private events and brunch experiences.
• Coya Dubai: Latin American fine-dining concept at the Vida Hotel, DIFC area. Competes for the same affluent DIFC diner with a similar multi-daypart offering (lunch, dinner, brunch, bar) and private events business.

Others

• Orange Hospitality Group: Parent operator of Josette Dubai and a multi-concept hospitality platform. Not a direct competitor but the strategic controlling entity whose portfolio decisions and shared operating infrastructure directly shape Josette's positioning and expansion ceiling.

Regional players

• The Lana (Dorchester Collection): New luxury hotel in Dubai Maritime City/DIFC corridor housing multiple F&B venues (Café Belge, Mimi Kakushi, Jara). A hospitality peer that captures similar Dubai fine-dining demand and sets the competitive dining standard.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/@josettedubai
• LinkedInlinkedin.com/company/josette-restaurant-dubai

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Josette Dubai