JOURNEY COUNSELING MINISTRIES

What JOURNEY COUNSELING MINISTRIES does

Journey Counseling Ministries is a 501(c)(3) nonprofit counseling organization founded in 2008 by John F. Kuebler and headquartered at 250 E Elizabeth Street, Suite 111, Harrisonburg, Virginia. The organization provides Christ-centered individual, couples, family, children and youth, pre-marital, and group counseling, integrating biblical foundations with evidence-based clinical modalities including EMDR (Eye Movement Desensitization and Reprocessing). Services are delivered by a clinical team of approximately 8 staff including licensed professional counselors (LPCs), a licensed clinical social worker (LCSW), residents in counseling, and practicum students, supervised by Clinical Director Ally Padilla (appointed 2023). Counselors hold credentials from accredited institutions including Regent University, Liberty University, James Madison University, Eastern Mennonite University, and Virginia Commonwealth University; the organization maintains membership in the American Association of Christian Counseling (AACC).

The underlying technology stack is minimal and largely commodity: HIPAA-compliant real-time video for telehealth, the TherapyPortal client portal for scheduling and records, and standard Squarespace-hosted web infrastructure. Telehealth is restricted to clients physically located in Virginia. Bilingual services in English and Spanish are offered, and specialized programs include a 10-week Men's Group and the Client Assistance Fund, which deployed over $12,000 to subsidize more than 160 sessions for financially hardship-affected clients in 2025.

The business model combines fee-for-service counseling with tax-deductible donations. Standard session prices are $125 (licensed individual), $135 (licensed marital/family), $110-$120 (resident), and $35 (intern); the Men's Group is $350 for the full 10-week cohort. Journey does not file insurance directly, accepts no Medicaid or Medicare, and provides superbills for client reimbursement. Client acquisition flows primarily through a referral network of 12+ formal partner churches, supplemented by direct-to-consumer scheduling, community workshops, blog content, an email newsletter, the annual Great Community Give fundraiser, and Employee Assistance Program (EAP) partnerships. In 2025 the organization delivered 2,650 counseling sessions across individuals, couples, and families.

Name

JOURNEY COUNSELING MINISTRIES

Legal name

Journey Counseling Ministries

Website

https://journeycounselingministries.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Journey Counseling Ministries is a 501(c)(3) nonprofit in Harrisonburg, Virginia, providing Christ-centered individual, couples, family, and youth counseling integrated with evidence-based clinical practice, serving clients through a network of partner churches, telehealth, and direct appointments.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (624190), Religious Organizations (8131)

SIC

Services-Social Services (8300), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

Keywords

• Christian counseling services
• Mental health counseling
• Marriage and family therapy
• Trauma counseling services
• Telehealth therapy services

Headquarters

HQ city

Harrisonburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Client Counseling Fees: Fee-for-service counseling sessions charged per appointment. Session rates vary by counselor type (licensed, resident, or intern). This is the primary revenue stream for the 501(c)(3) nonprofit organization.
2. Donations and Client Assistance Fund: Tax-deductible donations from ministry partners support the Client Assistance Fund, which subsidizes counseling for clients facing financial hardship. The organization is a 501(c)(3) not-for-profit.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Journey Counseling Ministries is a 501(c)(3) non-profit that provides Christ-centered individual, couples, family, children and youth, and group counseling in Harrisonburg, Virginia, both in-person and via HIPAA-compliant telehealth. Services are delivered by licensed counselors, residents in counseling, and supervised interns at tiered rates, with financial assistance available through a Client Assistance Fund. The organization also offers community workshops, mental health panels, and specialized programs such as EMDR trauma therapy and a 10-week Men's Group.

Product overview

Journey Counseling Ministries is a biblically-based, clinically-trained counseling organization offering mental health services to individuals, couples, families, and youth. The organization operates as a not-for-profit (501(c)3) and provides services through multiple modalities: in-person counseling at their Harrisonburg office and telehealth video sessions. Core services include individual counseling, group counseling, children and youth counseling, pre-marital and marriage counseling, and family counseling. The organization also offers community workshops on mental health topics and specialized programs like EMDR trauma therapy. Services are provided by licensed counselors, residents in counseling, and supervised interns at varying price points. Financial assistance is available through the Client Assistance Fund for those who cannot afford counseling.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counseling One-on-one counseling sessions addressing mental health concerns including anxiety, depression, trauma, grief, anger management, and spiritual concerns, delivered by licensed counselors, residents, and supervised interns.
• Group Counseling Therapeutic group sessions including anger management groups and the 10-week Men's Group addressing sexual sin struggles; offered at the Harrisonburg office and via the Men's Group program.
• Children and Youth Counseling Services Specialized counseling services for children and adolescents addressing emotional, behavioral, and mental health needs including anxiety, depression, eating disorders, boundaries, grief, and interpersonal communication.
• Pre-Engagement and Pre-Marital Counseling Counseling to help couples build a Christ-centered foundation before marriage, covering conflict resolution, finances, intimacy, and family dynamics; counselors are certified in the Prepare/Enrich program.
• Marriage Counseling Couples therapy focusing on attachment, communication skills, conflict resolution, trust, intimacy, and marriage enrichment for distressed or growth-oriented couples.
• Family Counseling Family therapy addressing dynamics, relationships, parenting challenges, and helping families navigate conflict and mental health issues together.
• Telehealth Counseling Secure, HIPAA-compliant real-time video and audio counseling sessions accessed via the TherapyPortal client portal, available to clients physically located in Virginia at the time of the session.
• Community Workshops and Seminars Educational workshops for churches, schools, and organizations covering topics including anxiety, parenting teens, trauma-informed care, marriage enrichment, conflict resolution, biblical self-care, and mental health education.
• EMDR Therapy Eye Movement Desensitization and Reprocessing (EMDR), an evidence-based trauma therapy that helps clients process distressing experiences and move toward emotional healing.
• Men's Group Program A 10-week group program for men addressing sexual sin struggles, meeting weekly at the Harrisonburg office Tuesday 5pm-7pm to discuss Scripture and work toward personal growth goals.
• Client Assistance Fund Financial assistance program providing subsidized counseling sessions to children, families, and individuals who cannot afford standard rates, funded through tax-deductible donations; over 160 sessions supported in 2025 with over $12,000 deployed.

Quantifiable outcome

• 2,650 counseling sessions provided in 2025, serving individuals, couples, and families.
• +2 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Covenant Presbyterian ChurchcoreChannel Partner/ Reseller/ DistributorFormal partner church in Harrisonburg, VA. Provides referrals of congregants to Journey for Christ-centered counseling. Clinical Director Ally Padilla serves as Associate Director of Women's Ministry at this church.
• Crosslink Community ChurchcoreChannel Partner/ Reseller/ DistributorFormal partner church in Harrisonburg, VA. Hosts Women's Ministry Panel and Family Discipleship Conference where Journey counselors provide mental health content. Michael Miller serves as Executive Pastor.
• Christ Presbyterian ChurchcoreChannel Partner/ Reseller/ DistributorFormal partner church in Harrisonburg providing counseling referrals and pastoral support for congregants.
• Dayton Mennonite ChurchcoreChannel Partner/ Reseller/ DistributorFormal partner church in Dayton, VA providing counseling referrals for congregants and community members.
• Eastside ChurchcoreChannel Partner/ Reseller/ DistributorFormal partner church in Harrisonburg providing counseling referrals for congregants.
• Faith Community ChurchcoreChannel Partner/ Reseller/ DistributorFormal partner church in Harrisonburg providing counseling referrals for congregants.
• First Presbyterian Church on Court SquarecoreChannel Partner/ Reseller/ DistributorFormal partner church in Harrisonburg providing counseling referrals for congregants.
• Grace Covenant ChurchcoreChannel Partner/ Reseller/ DistributorFormal partner church in Harrisonburg. Sarah DeBoer serves as Associate Director of Women's Ministry. Provides counseling referrals for congregants.
• Horizon Christian FellowshipcoreChannel Partner/ Reseller/ DistributorFormal partner church in Harrisonburg providing counseling referrals for congregants.
• New BeginningscoreChannel Partner/ Reseller/ DistributorFormal partner church in Harrisonburg providing counseling referrals for congregants.
• Bethlehem ChurchcoreChannel Partner/ Reseller/ DistributorFormal partner church in Stanley, VA providing counseling referrals for congregants and community members.
• Rileyville Baptist ChurchcoreChannel Partner/ Reseller/ DistributorFormal partner church in Rileyville, VA providing counseling referrals for congregants.
• Blue Ridge Christian SchoolminorStrategic or Co-development PartnerJourney counselors provided training and equipped students and ministry leaders with tools for resilience, faith, and emotional awareness.
• Cru's Student Leadership TrainingminorStrategic or Co-development PartnerJourney counselors equipped students and ministry leaders at Cru's Student Leadership Training with tools for resilience, faith, and emotional awareness.
• American Association of Christian Counseling (AACC)coreOthersJourney maintains membership with the AACC. The organization's beliefs align with the AACC Statement of Faith, which emphasizes biblical counseling integrated with clinical mental health practice. Counselors use the APA's DSM for diagnosis alongside Scripture-based approaches.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Chester County Christian Counseling: Faith-based counseling center operating in a different regional market with similar Christ-centered clinical model. Comparable size and church-referral ecosystem.

Emerging players

• Faith Telehealth (faith-based online counseling platforms): Faith-based online counseling platform offering virtual therapy integrated with Christian beliefs. Competes for the same spiritually-curious client base but with a digital-first model.

Direct peers

• Meier Clinics: Faith-based outpatient mental health provider integrating Christian faith with clinical therapy. Comparable model with similar therapist credentials and faith-based positioning.
• Sage Hill Counseling: Faith-based counseling practice offering individual, couples, and family therapy with biblically grounded clinical care. Similar practice size and service mix.
• Christian Counseling Associates (CCA): Faith-based counseling nonprofit network with multiple offices offering biblically integrated therapy. Closest peer in mission, clinical model, and faith-based differentiation.
• Restored Hope Counseling: Faith-based nonprofit counseling practice integrating Christian beliefs with clinical therapy. Similar mission, service model, and church partnership approach.
• Roswell Counseling Center: Faith-integrated counseling ministry offering clinical therapy from a Christian perspective. Comparable nonprofit structure and faith-based service delivery.

Broad incumbents

• Focus on the Family: Large Christian nonprofit offering counseling referrals and pastoral care resources. Doesn't deliver direct clinical sessions at Journey's scale but competes for the same faith-based family counseling market.
• Christian Counseling & Educational Foundation (CCEF): Established faith-based counseling organization offering biblical counseling training and referral network. Larger and more established, with affiliated counselors operating in similar model.

Others

• American Association of Christian Counseling (AACC): Professional association Journey belongs to that certifies and connects faith-based counselors. Not a competitor but a peer ecosystem and standard-setter in the Christian counseling space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/journeycounselingministries
• Instagraminstagram.com/journeycounselingministries
• LinkedInlinkedin.com/company/journey-counseling-ministries

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JOURNEY COUNSELING MINISTRIES