Jnana Prabodhini's institute of Psychology

What Jnana Prabodhini's institute of Psychology does

Jnana Prabodhini's Institute of Psychology (JPIP), founded in 1961 in Pune, Maharashtra, is the psychology arm of the Jnana Prabodhini Samshodhan Sanstha (JPSS) educational trust and operates as a nonprofit PhD research centre affiliated with Savitribai Phule Pune University. The institute employs 49 staff and serves five customer segments: children and adolescents (primary), adults, corporates, researchers, and educational institutions, through four Pune locations and on-site corporate delivery. Its core technology is a proprietary library of 120+ indigenously developed psychometric tests, including iA, SWAYAM, BEAM, iTaP, Pradnyaman Kasotimala (a 120-factor Structure of Intellect test), JPIP Mind Search (MHAST), EEA, and the How Do I Feel? children's EQ battery, all built on classical psychological models and adapted for Indian populations.

JPIP's revenue model is diversified across five streams: academic programs (SPPU-affiliated P.G. Diplomas in School Psychology and Psychology & Nurture of Giftedness, plus autonomous certificate courses, with fees set per university rules); psychological testing services for individuals and institutions on unit pricing (Rs. 1,000-2,500 per employee test); books and publications sold via an e-commerce platform; corporate training and HR services through the Human Resource Development Unit (Rs. 15,000-18,000 per day); and CSR-funded community projects (e.g., Saksham with Rohan Builders, Good Touch Bad Touch 360° with Bajaj Finance). Operational divisions include Potential Enhancement Services (PES), Aptitude Testing and Career Guidance (ATCG), HRDU, Psychometrics, and the PhD Centre. Notable institutional credentials include NAAC accreditation pursuit, 33 PhD holders on faculty, 18 ongoing PhD studies, and community outreach reaching over 1.5 lakh children through partner-led programs.

Name

Jnana Prabodhini's institute of Psychology

Legal name

Jnana Prabodhini Samshodhan Sanstha

Website

https://jpip.org

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

JPIP is a Pune-based nonprofit psychology institute operating 120+ proprietary psychometric tests, SPPU-affiliated postgraduate programs, and corporate HR services, serving children, adults, schools, and enterprises across India since 1961.

Ownership category

akta.pro rank

Product category

Psychological Assessment and Counseling Services

NAICS

Educational Support Services (611710), Colleges, Universities, and Professional Schools (61131), Educational Support Services (61171), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDANAHAL

Gifted, Advanced & Acceleration Centers (Honors/AP/IB Enrichment)

Education/Tutoring & Test Preparation/Small-Group Tutoring & Learning Centers

SECONDARYEDANAKAI

Advanced Project-Based Learning & Portfolio Mentoring (STEM/arts portfolios, maker projects)

Education/Tutoring & Test Preparation/Enrichment & Advanced/Accelerated Tutoring (Gifted/AP/IB)

SECONDARYEDAGADAC

Higher Education Admissions & Placement Exam Prep (GRE/GMAT/LSAT/MCAT)

Education/Educational Publishing & Learning Content/Assessment, Testing & Exam Prep Publishing

SECONDARYEDAAAEAD

Professional & Applied Skills Noncredit Certificates (Non-licensure)

Education/Adult & Continuing Education/Continuing Education (Noncredit) & Lifelong Learning Programs

SECONDARYEDAIAFAO

Credentialing, Academic Credit, Assessment & Transcript Services

Education/International Education & Study Abroad/International Internships, Co-ops & Work Placement Programs

SECONDARYEDANABAE

AP/IB & Subject-Specific Standardized Exams Prep (AP, IB, SAT Subject legacy, subject exams)

Education/Tutoring & Test Preparation/Test Preparation (Standardized & Entrance Exams)

Keywords

• Psychological assessment services
• Psychometric testing
• Career guidance services
• Corporate soft skills training
• Academic psychology programs

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Academic Programs: Post-graduate diploma courses in School Psychology and Psychology & Nurture of Giftedness affiliated to Savitribai Phule Pune University. Certificate courses in Child & Adolescent Psychology. Fees charged as per university rules.
2. Psychological Testing Services: Psychometric assessment services for individuals, corporates, and institutions. Includes aptitude testing, career guidance, competency assessment, and behavioral training.
3. Books & Publications: Sale of psychological assessment tools and educational publications through their e-commerce platform. Tests sold with buyer agreements.
4. Corporate Training & HR Services: Soft skills facilitation, psychological assessment, and counseling services for corporate clients. Pricing based on group size and duration.
5. CSR Projects: Corporate Social Responsibility funded projects including Saksham Project (Rohan Builders) for child and youth development programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

JPIP delivers psychological assessment, aptitude testing, career guidance, counseling, and academic programs through specialized divisions. Its portfolio includes SPPU-affiliated postgraduate diplomas in School Psychology and Nurture of Giftedness, autonomous certificate courses, proprietary psychometric tests sold via e-commerce, corporate HRDU services (competency assessment, soft skills training), and community outreach projects funded by CSR.

Product overview

JPIP (Jnana Prabodhini's Institute of Psychology) is an educational and psychological services organization offering a comprehensive portfolio of academic programs and psychological assessment services. The core offerings include S.P.P.U.-affiliated postgraduate diploma programs (School Psychology, Psychology and Nurture of Giftedness) and autonomous certificate courses (Child & Adolescent Psychology, Career Guidance). JPIP provides an extensive suite of 15+ proprietary psychological tests for sale covering intelligence, aptitude, memory, creativity, emotional intelligence, and social behavioral domains, many based on established models like Guilford's SOI. The organization operates through specialized divisions: Potential Enhancement Services (PES) including Prajna Prabodhan Varg talent development; Human Resource Development Unit (HRDU) for corporate services; Aptitude Testing and Career Guidance (ATCG); and Guidance and Counselling services. Services target children, adolescents, adults, corporates, and researchers across educational and organizational settings.

Differentiator

Problem solved

Functional benefit

Brands

• Prajna Prabodhan Varg: An outside-school talent development program for high-ability students from middle and high schools, part of the PES (Potential Enhancement Services) section. Includes Kishor (Grade 5-7) and Kumar (Grade 8-10) programs with weekly sessions and residential summer programs.
• Prajna Maitra (प्रज्ञा-मैत्र)
• Saksham Project
• SAIYAM Initiative

Products and services

• Advanced Course in School Psychology (SPPU Affiliated)
• Advanced Course in Psychology and Nurture of Giftedness (SPPU Affiliated)
• Certificate Course in Child & Adolescent Psychology: Enhancing Potentials
• Certificate Course in Career Guidance
• PhD Centre
• iA - Intelligence and Aptitude Measurement (Psychological Testing Service)
• SWAYAM - Studies and Work related Aptitude in Youth Advanced Measurement (Service)
• BEAM - Battery for Entrepreneurship Aptitude Measurement (Service)
• iTaP - Intelligence Test, Adjustment and Personality (Service)
• JPIP Mind Search (MHAST) Mental Health Assessment Service
• EEA - Exploring Emotional Abilities (Test Product for Sale)
• How Do I Feel? Emotional Intelligence Test for Children (Test Product for Sale)
• Indian Child Intelligence Test (ICIT) (Test Product for Sale)
• JPIP Tests of Mental Ability (Test Product for Sale)
• JPIP Tests of Numerical Ability (Test Product for Sale)
• JPIP Tests of Memory (Test Product for Sale)
• JPIP Tests of Reading Ability (Test Product for Sale)
• JPIP Tests of Scholastic Ability (Test Product for Sale)
• JPIP Test of Divergent Production (Test Product for Sale)
• Pradnyaman Kasotimala (Test Product for Sale)
• Shishu Prajna (Test Product for Sale)
• Social Behavioral Test Battery (Five Tests for Sale)
• Potential Enhancement Services (PES) Division
• Comprehensive Child Development Program (CCDP)
• Prajna Prabodhan Varg Talent Development Program
• Soft Skills Facilitation Services
• Human Resource Development Unit (HRDU) Services
• Guidance and Counselling Services
• Aptitude Testing and Career Guidance (ATCG) Services
• Adult Services
• Corporate Services
• Research Services
• Emotional Wellbeing Telelogue Platform
• School Climate Assessment (SCAN)

Quantifiable outcome

• 27,000+ students trained in distinguishing good and bad touch in 2022-23 academic year
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Six partnerships are on record, tiered flagship, minor and core.

• Central Square FoundationflagshipGTM or Marketing Partner · 16 March 2024Dr. Anagha Lavalekar participated as panellist at CSF High Potential Nurturance Conclave in New Delhi. JPIP featured in CSF books documenting organizations pioneering high-potential student development.
• Vishwakarma UniversityminorStrategic or Co-development PartnerCollaboration documented in 'JPSS Work Overview 2020-21' - indicates joint work on educational research and development activities.
• Stree Shakti Prabodhan Samvadini GroupcoreStrategic or Co-development PartnerJoint initiative on child sexual abuse awareness - 8 years of collaboration, trained 800+ trainers, reached 1.5 lakh children. Includes 'Emotional Wellbeing Telelogue Platform' for children and parents.
• Tarachand Ramanath Seva Trust (TRST)coreStrategic or Co-development PartnerSAIYAM initiative partner for 7 years - collective action against child addiction. Joint SVAPC (Status of Vulnerability of Addiction in Pune City) survey project.
• Savitribai Phule Pune UniversityflagshipStrategic or Co-development PartnerUniversity affiliation for P.G. Diploma programs (School Psychology, Psychology & Nurture of Giftedness) and PhD research centre. Follows university rules and guidelines.
• SamwadinicoreStrategic or Co-development PartnerPartner in SAIYAM initiative for anti-addiction work. Joint publication of 'उमलत्यावयाशी जुळवून घेताना' trainer handbook.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Univariety: Career guidance and counseling platform widely adopted in Indian schools for student profiling, aptitude testing, and one-on-one counseling. Comparable to JPIP's ATCG division on target customer (schools), service type (aptitude plus career guidance), and pricing model (per-student subscriptions).
• iDreamCareer: India-focused career information and psychometric assessment platform serving students across grades. Comparable to JPIP's career guidance and aptitude testing for adolescents, particularly on the online delivery side.
• Mindler: India-based career and psychometric guidance platform for school students, offering online aptitude and career assessments. Directly comparable to JPIP's SWAYAM and BEAM services for career aptitude measurement of Indian adolescents.
• Educational Initiatives (EI): Indian K-12 learning and assessment company building diagnostic and benchmark assessments for schools. Comparable to JPIP's school assessment services (SCAN School Climate Assessment, scholastic tests) on customer type (schools) and content (psychometric/educational assessments).
• Brainwonders: Indian assessment and career counseling provider running the DMIT (brain-mapping) test and related psychometric services for students. Overlaps with JPIP's aptitude testing and career guidance services for school and adolescent segments.

Others

• National Institute of Open Schooling (NIOS): Indian open schooling and accreditation body offering flexible academic pathways including aptitude-oriented vocational programs. Comparable as an ecosystem reference point for JPIP's affiliated PG diploma and certificate programs in psychology and career guidance.

Broad incumbents

• Hogrefe Publishing: International publisher of psychological tests and assessments including intelligence and personality tools. Comparable to JPIP's Pradnyaman Kasotimala, EEA, and Social Behavioral Battery in test development and standardization.
• Pearson Clinical: Global publisher of clinical and educational psychological assessments (e.g., WISC, WAIS). Comparable as a benchmark for JPIP's proprietary psychometric battery and as a potential threat/partner for school and clinical psychological testing in India.

Emerging players

• Empower Assess (now part of TAL/Virtusa): India-rooted competency and talent assessment provider serving corporate and educational clients with psychometric tools. Comparable to JPIP's HRDU corporate competency assessment and soft skills offerings.
• Vidyarthini (Central Square Foundation grantee): An Indian NGO working on identifying and nurturing high-potential students—a direct mission peer to JPIP's Prajna Prabodhan Varg gifted-education program and a fellow organization featured in CSF research on high-potential pathways.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/JpipPune
• YouTubeyoutube.com/channel/UCQW0R66uNETdkjRFE4F72cQ
• Facebookfacebook.com/JPIP-Jnana-Prabodhinis-Institute-of-Psychology-102771372305059
• LinkedInlinkedin.com/company/jnana-prabodhini-s-institute-of-psychology
• Instagraminstagram.com/jpippune

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Jnana Prabodhini's institute of Psychology