Royal Marine Conservation Society

What Royal Marine Conservation Society does

The Royal Marine Conservation Society of Jordan (JREDS) is a non-governmental, non-profit organization founded in 1993 by HRH Princess Basma bint Ali and headquartered in Aqaba with a secondary office in Amman, Jordan. It is Jordan's first and only specialized NGO dedicated to marine environment conservation, operating across a 27km coastline along the Gulf of Aqaba that includes 13km of fringing coral reef considered the world's most northern extension. JREDS runs a portfolio of conservation programs including Sea Turtle Monitoring, Coral Watch (coral bleaching), Reef Check, Eco-Schools, Blue Flag beach certification, and Green Key accommodation certification, alongside policy advocacy for coastal zone management and public beach access. Its technology stack includes a comprehensive Marine Habitat Mapping System for environmental assessment and biodiversity modeling in the Gulf of Aqaba, an interactive Jordan Ecotourism Map digital platform, and Env Awraq—the first environmental news website in Jordan.

JREDS operates a grant-funded business model, relying on project-based funding from international donors including USAID, the European Union, UNDP, GIZ/BMZ (German Federal Ministry for Economic Cooperation and Development), the Dutch Government, Heinrich Böll Foundation, Hanns Seidel Foundation, UNOPS-GEF, and the Coca-Cola/clean water coalition. Revenue is generated through project implementation rather than commercial pricing, with programs covering water conservation education (reaching 4,500+ students and 130+ hotel staff), eco-school designations (46 schools receiving international certification), and marine ecosystem monitoring. The organization is a recognized convener in Jordan's environmental civil society, having mobilized 136 organizations and 2,600+ participants in the "Our Beaches are Not for Sale" advocacy campaign that secured Public Beach designation in the Aqaba Master Plan. Geographic operations span Jordan and, through the EU-funded CROSSDEV project, extend regionally into a four-country Mediterranean partnership with Italy, Lebanon, and Palestine for sustainable tourism development.

Name

Royal Marine Conservation Society

Legal name

The Royal Marine Conservation Society of Jordan

Website

https://jreds.org

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Jordan's first specialized marine conservation NGO, founded in 1993, operating across the Gulf of Aqaba's 27km coastline with programs in sea turtle monitoring, coral reef protection, eco-schools, water conservation, and sustainable tourism certification, funded by international grants.

Ownership category

akta.pro rank

Product category

Marine Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Marine & Freshwater Conservation (BPAGAGAE)

akta.pro secondary industries

Nature, Biodiversity & Ecosystem Conservation (BPADALAE), Snorkeling & Marine Activity Centers (THAAAKAE), Education & Community Programs (Junior Ranger, Citizen Science, School Programs) (THAAAGAK), Biodiversity Baseline Studies & Long-Term Monitoring Programs (EUAHAHAE)

Keywords

• Marine conservation services
• Environmental education programs
• Sustainable tourism certification
• Coral reef monitoring
• Coastal zone management

Headquarters

HQ city

Aqaba

HQ country

Jordan

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Grant-funded project implementation: JREDS operates primarily as a non-profit organization funded through international grants and donor funding from organizations such as USAID, GEF, European Union, Heinrich Böll Foundation, Hanns Seidel Foundation, and others for environmental conservation projects
2. Environmental training and certification services: JREDS provides eco-school programs, eco-diver training, and environmental education programs which may generate revenue through participation fees and program delivery

Distribution channels3 records

Marketing channels6 records

Core offering

JREDS is Jordan's first non-profit NGO dedicated to marine environment conservation, delivering conservation programs (sea turtle monitoring, Coral Watch, Reef Check), environmental education programs (Eco-Schools), eco-certification programs (Blue Flag for beaches/marinas, Green Key for tourism accommodations), and digital resources (the JREDS Ecotourism Map and Env Awraq environmental news platform). Its work focuses on protecting the Gulf of Aqaba's coral reefs, sea turtles, and coastal habitats while advancing environmental education, sustainable tourism, and public beach access advocacy in Jordan.

Product overview

The Royal Marine Conservation Society of Jordan (JREDS) is a non-governmental organization dedicated to marine environment conservation. Rather than a unified technology product, JREDS offers a portfolio of conservation programs and initiatives including Sea Turtle Monitoring, Coral Watch, the Eco-Schools Program, Blue Flag, and Green Key certification programs. The organization also provides digital resources such as the JREDS Ecotourism Map and the Env Awraq environmental news platform. JREDS publishes educational materials including dive guides, species identification booklets, and environmental management guidelines. All offerings are focused on marine conservation, environmental education, and sustainable tourism in Jordan's Red Sea region.

Differentiator

Problem solved

Functional benefit

Brands

• Env Awraq: The first environmental news website in Jordan, launched by JREDS, specializing in environmental issues and sustainable tourism.

Products and services

• Sea Turtle Monitoring Program

Quantifiable outcome

• Over 2,600 participants and 136 organizations mobilized for public beach access advocacy, resulting in inclusion of Public Beach in Aqaba Master Plan
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• PERSGA (Regional Organization for the Conservation of the Environment of the Red Sea and Gulf of Aden)coreStrategic or Co-development PartnerRegional partner for marine conservation in the Red Sea and Gulf of Aden, collaborating on coastal environmental monitoring and fisheries management projects
• Ministry of Environment (Jordan)coreStrategic or Co-development PartnerGovernment ministry collaborating on marine habitat mapping and Nagoya Protocol implementation in Jordan
• Ministry of Education (Jordan)coreStrategic or Co-development PartnerPartner for eco-schools program implementation and integration of environmental education into school curricula across Jordan
• Aqaba Special Economic Zone Authority (ASEZA)coreStrategic or Co-development PartnerASEZA is the management authority for development in Aqaba. JREDS has worked closely with ASEZA to include Public Beach designation in the Aqaba Master Plan and collaborates on coastal zone management
• Aqaba Diving AssociationminorStrategic or Co-development PartnerLocal diving industry association partnering in Cleanup the World campaigns and diving-related marine conservation activities
• Mövenpick Resort & Residences AqabaminorStrategic or Co-development PartnerTourism partner in Cleanup the World campaigns and sustainable tourism initiatives
• Ayla OasisminorStrategic or Co-development PartnerTourism development partner supporting marine conservation and sustainable tourism projects in Aqaba
• Arab Potash CompanyminorStrategic or Co-development PartnerIndustrial partner in environmental cleanup campaigns and sustainable development initiatives in Aqaba
• Urbaser CompanyminorStrategic or Co-development PartnerWaste management company participating in environmental cleanup campaigns in Jordan
• CISP Comitato Internazionale per lo Sviluppo dei Popoli (Italy) - Lead PartnercoreStrategic or Co-development PartnerLead implementing partner for the CROSSDEV Mediterranean sustainable tourism project, coordinating activities across Italy, Jordan, Lebanon, and Palestine
• Jordan University of Science and TechnologycoreStrategic or Co-development PartnerAcademic partner in CROSSDEV project for sustainable tourism development around Ajloun's archaeological site of Amman (Umm Qais)
• Crossdev Associated Partners (Ministry of Tourism Palestine, Ministry of Tourism Lebanon, International Tourism Organization Brussels, Aqaba Special Economic Zone Authority)coreStrategic or Co-development PartnerAssociated partners in the CROSSDEV project providing strategic alignment with tourism ministries and regional authorities across the Mediterranean
• Marine Science Station (Jordan)minorStrategic or Co-development PartnerResearch institution partner in coral reef monitoring and marine scientific research in the Gulf of Aqaba
• Royal Jordanian Naval ForceminorStrategic or Co-development PartnerGovernment partner participating in marine conservation activities including Reef Check training programs
• Princess Alia Foundation and Rwaid for Future FoundationminorStrategic or Co-development PartnerJordanian charitable foundations partnering in sustainable education programs for schools in northern Jordan

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Conservation International: Global environmental NGO with marine and biodiversity programs and a similar donor/grant-driven operating model. JREDS operates in adjacent MENA biodiversity corridors where CI has presence.
• Wildlife Conservation Society (WCS): Major global conservation NGO with marine programs in the Red Sea region. Comparable as a large-scale conservation nonprofit with similar grant-funded operating model and global donor base.
• Reef Check Foundation: Global coral reef monitoring NGO with standardized Reef Check protocols that JREDS trains and deploys in Jordan. Comparable in citizen science reef monitoring and marine conservation advocacy.
• PERSGA (Regional Organization for the Conservation of the Environment of the Red Sea and Gulf of Aden): Intergovernmental body coordinating marine conservation across the Red Sea and Gulf of Aden. JREDS is a PERSGA partner; PERSGA operates at a regional scale that complements JREDS's national-level work in marine habitat mapping and fisheries management.

Others

• Eco-Schools International Foundation: International umbrella under which JREDS implements its eco-schools program in Jordan. Comparable as the certification and program framework provider governing JREDS's school-based environmental education work.

Direct peers

• Emirates Marine Environmental Group (EMEG): UAE-based NGO focused on marine conservation, sea turtle and dugong protection, citizen science, and environmental education. Comparable in mission scope, NGO operating model, and Gulf/MENA regional focus.
• Hurghada Environmental Protection and Conservation Association (HEPCA): Egyptian NGO founded in 1992 focused on marine and coastal conservation in the Red Sea, with similar donor-funded programs, reef monitoring, eco-certification, and community engagement models. Operates in the same Red Sea ecosystem as JREDS.

Regional players

• Royal Society for the Conservation of Nature (RSCN): Jordan's national conservation NGO, founded under royal patronage; comparable as a country-level environmental nonprofit with similar funding mix, government partnerships, and program delivery model, though focused on terrestrial rather than marine conservation.
• Nature Egypt (Egyptian Society for the Conservation of Nature): Egyptian environmental NGO with marine and terrestrial conservation programs. Comparable as a regional civil society peer addressing similar Red Sea conservation challenges adjacent to JREDS's operating geography.

Emerging players

• Arab Forum for Environment and Development (AFED): Regional Arab environmental advocacy and capacity-building organization. Comparable as a peer NGO producing environmental journalism, advocacy research, and policy engagement across the same Arab-region audience JREDS targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/JredsJ
• YouTubeyoutube.com/channel/UCH-IEVmQI66jab7zCnCrHTw
• Facebookfacebook.com/theJREDS
• Instagraminstagram.com/jreds_jo
• LinkedInlinkedin.com/company/royal-marine-conservation-society

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Royal Marine Conservation Society