Jeevan Rekha Parishad (JRP)

What Jeevan Rekha Parishad (JRP) does

Jeevan Rekha Parishad (JRP), also doing business as Lifeline Council, is an Indian non-profit society founded in 1993 in Bhubaneswar, Odisha, by 11 women social activists inspired by Mahatma Gandhi. Its mission is to advance sustainable development, human rights, and environmental justice for rural and tribal communities in five Odisha districts (Khordha, Puri, Bhadrak, Cuttack, and Nayagarh), with registered headcount of approximately 10 staff supplemented by volunteers and partners. Services are delivered through six thematic programs: Smart Farms (agriculture and solar cold storage), Sustainable Livelihood (SFURTI honey/bee-wax cluster, MSDP, bamboo craft, financial literacy), Inclusive Education (KIREA Happy Kids School and vocational training), Community Health (NEEMOLA women's-led neem oil and malaria prevention across 30 villages), WASH & Nutrition, and Climate/Conservation (including a Chilika sea ecology community centre). Notable flagship initiatives include the NEEMOLA project with The Advocacy Project, a Smart Farm program with Brunel University and Jeevika Trust incorporating solar cold storage, and a Daspalla Bee-wax and Honey Cluster under the SFURTI scheme of the Ministry of MSME.

JRP holds ECOSOC Consultative Status with the United Nations and is FCRA-registered (FCRA Number 40094637757), enabling it to receive both domestic donations via Razorpay and foreign contributions through State Bank of India, as well as corporate giving through Benevity and GlobalGiving. Revenue is generated entirely from voluntary donations, charitable contributions, and grant funding from national/international agencies and corporate partners (e.g., Accenture, Brunel University, Seacology, the Embassy of Lithuania, and multiple EU/US networks). The organization coordinates international networks including Master Peace International, Earth Guardians, CESIE, OMCT Network, and IPEN South Asia, and reports recognition including Rotary International's Best Peace Building Organisation Award and ECOSOC consultative status. Audited financials are published, although revenue figures are not publicly disclosed.

Name

Jeevan Rekha Parishad (JRP)

Legal name

Jeevan Rekha Parishad

Website

https://jrpindia.org

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Jeevan Rekha Parishad is an Indian non-profit founded in 1993 that runs sustainable development, health, education, livelihood, WASH, and conservation programs for rural and tribal communities across five districts of Odisha, funded by grants and donations.

Ownership category

akta.pro rank

Product category

Community Development Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Social Advocacy Organizations (8133), Civic and Social Organizations (813410), Human Rights Organizations (813311), Voluntary Health Organizations (813212)

akta.pro primary industry

Infrastructure, Housing & Community Development (BPAGABAL)

akta.pro secondary industries

Sustainable Agriculture & Food Systems (BPAGAGAI), Sustainable Agriculture, Food Systems & Land Management (BPADALAG), Environmental Education, Capacity Building & Community Engagement (BPADALAO), Nutrition & Food Security (Global Health) NGOs (HLAJAKAH), Agriculture, Food Security & Nutrition Technical Assistance (BPADAEAG), Rural, Tribal & Special-Population Housing Programs (FSALAKAL)

Keywords

• Community development programs
• Rural livelihood support
• Tribal welfare services
• Water sanitation hygiene
• Environmental conservation

Headquarters

HQ city

Bhubaneswar

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Charitable Contributions: JRP accepts donations from Indian nationals through Razorpay payment gateway and from foreign nationals through wire transfer to State Bank of India. Donations are voluntary and non-refundable.
2. Corporate Giving Programs: JRP is listed on Benevity corporate giving platform, allowing employees of participating companies to direct corporate donations to JRP's malaria prevention and tribal women empowerment projects.
3. Grant Funding: JRP receives funding from various national and international agencies and organizations for specific development projects in health, education, environment, livelihood, and women's empowerment.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Jeevan Rekha Parishad is a non-profit society that delivers community development programs for rural and tribal communities in Odisha, India. Its portfolio spans six thematic areas — Smart Farms (sustainable agriculture with solar cold storage), Sustainable Livelihood (skill training, micro-enterprise, financial literacy), Inclusive Education (tribal children's schooling), Community Health (NEEMOLA malaria prevention), WASH & Nutrition (water, sanitation, hygiene, nutri-gardens), and Climate/Conservation (ecotourism, biodiversity, plantation drives). The organization is funded by individual donations, corporate giving platforms, and project-based grants from national and international agencies.

Product overview

Jeevan Rekha Parishad operates as a non-governmental organization offering a portfolio of community development programs rather than a unified technology product. The organization's offerings consist of six core thematic program areas (Smart Farms, Sustainable Livelihood, Inclusive Education, Community Health, WASH & Nutrition, and Climate/Conservation) plus specific initiatives like the NEEMOLA Project and KIREA Happy Kids School. These programs work across five districts in Odisha (Khordha, Puri, Bhadrak, Cuttack, and Nayagarh) to deliver sustainable development, human rights, and livelihood support to rural and tribal communities. The organization also facilitates donations through integrated payment platforms including Razorpay for Indian donors and wire transfer via State Bank of India for foreign donors.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Farms Agricultural development initiative supporting small farmers in Odisha with greenhouse management, solar cold storage solutions, and technology-based sustainable farming practices, including a Producer to Consumer (P2C) market initiative. Delivered in partnership with Jeevika Trust (UK) and Brunel University.
• Sustainable Livelihood Economic empowerment program featuring bee-wax and honey cluster development under the SFURTI scheme, Micro Skill-preneurship Development Programme (MSDP), bamboo craft vocational training, and financial literacy projects for women, implemented in partnership with EDII, Accenture, and the Embassy of Lithuania.
• Inclusive Education Educational initiative for tribal children including the KIREA Happy Kids School, financial literacy programs, and vocational education and training for youth, delivered in partnership with Kirea (Canada).
• Community Health Health program featuring the NEEMOLA project, which combines women-led neem oil production with community-wide malaria prevention across 30 tribal villages, implemented in partnership with The Advocacy Project (USA).
• WASH & Nutrition Water, sanitation, hygiene, and nutrition initiative including household toilet construction, the WELL (Water, Environment, Livelihood) project, and nutri-garden programs, supported by the CareToday Fund and Jeevika Trust.
• Climate / Conservation Environmental program including the Chilika sea ecology community center, ecotourism initiatives, massive plantation drives, and biodiversity conservation efforts, supported by Seacology (USA).

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Jeevika Trust (UK)coreStrategic or Co-development PartnerUK-based organization partnering with JRP on multiple projects including Smart Farm Project with solar cold storage, Daspalla Fresh Producer 2 Consumer Market Initiative, and Project WELL (Water, Environment, Livelihood). Strong collaboration on sustainable livelihood and community development programs.
• The Advocacy Project (USA)coreStrategic or Co-development PartnerUS-based organization collaborating on NEEMOLA project combining women-led neem oil production with community-wide malaria prevention in 30 villages. Also partnered on Covid Awareness and Prevention Project.
• Entrepreneurship Development Institute of India (EDII)coreImplementation/ SI/ Consulting PartnerIndian institute partnering on Micro Skill-preneurship Development Programme (MSDP) and vocational training programs for youth on bamboo craft production and marketing.
• Brunel University (UK)coreStrategic or Co-development PartnerUK university collaborating on Smart Farm Project with solar cold storage technology, bringing research and technical expertise to sustainable agriculture initiatives.
• Seacology (USA)coreStrategic or Co-development PartnerUS-based environmental organization partnering on Chilika Ecotourism Project. JRP sea ecology community centre in Chilika established through Seacology support.
• Earth Guardians (USA)coreStrategic or Co-development PartnerInternational environmental organization. JRP serves as India Coordinator and RCC Coordinator-South Asia position held by JRP staff member Anwesha Mishra.
• Master Peace International (Netherlands)coreStrategic or Co-development PartnerInternational peace organization based in Netherlands. JRP serves as Indian Coordinator for Master Peace International programs.
• Global Citizens of TomorrowminorStrategic or Co-development PartnerInternational organization partnering with JRP on community development initiatives.
• Haella Foundation (Netherlands)minorStrategic or Co-development PartnerDutch foundation supporting JRP's development work in Odisha.
• Ministry of MSME, Government of IndiacoreStrategic or Co-development PartnerGovernment ministry. JRP implements Daspalla Bee-wax and Honey Cluster under SFURTI Scheme of Ministry of MSME.
• Kirea (Canada)minorStrategic or Co-development PartnerCanadian organization involved in KIREA Happy Kids School project for tribal children education.
• Accenture (India)coreStrategic or Co-development PartnerGlobal consulting firm. Partner on Micro Skill-preneurship Development Programme (MSDP) for tribal youth in Odisha.
• CESIE (Italy)coreStrategic or Co-development PartnerItalian organization. JRP is Indian coordinator. Involved in Project FuSION collaboration.
• OMCT Network (Geneva)coreStrategic or Co-development PartnerInternational human rights network based in Geneva. JRP is part of OMCT Network for human rights advocacy.
• IPEN South AsiacoreStrategic or Co-development PartnerInternational POPS environmental network. JRP serves as IPEN South Asia coordinator for toxic-free environment advocacy.
• Toxics Link (India)minorStrategic or Co-development PartnerIndian environmental organization focused on toxics and waste management issues.
• Khushiyaan Foundation (India)minorStrategic or Co-development PartnerIndian foundation supporting JRP's community development initiatives.
• Masterpeace IndiacoreStrategic or Co-development PartnerIndian arm of Master Peace. JRP organizes Sky Concert for Peace and World Peace Day celebrations in collaboration.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PRADAN (Professional Assistance for Development Action): An Indian NGO promoting sustainable livelihoods for rural poor communities across multiple states through women's self-help groups and agriculture-based interventions — directly comparable multi-thematic model.
• SEWA (Self-Employed Women's Association): Large Indian membership-based organization empowering poor self-employed women through livelihood, health and education services — comparable in its women-led community empowerment focus.
• Gram Vikas: A rural development NGO headquartered in Odisha that works on water, sanitation, health and livelihoods with tribal and marginalized communities — the closest geographic and thematic peer to JRP.
• Vasudha Foundation: Indian non-profit working on environment, climate change, sustainable agriculture and biodiversity — directly comparable to JRP's Climate/Conservation and Smart Farms programs.
• Seva Mandir: A grassroots Indian NGO operating in rural and tribal Rajasthan on education, health and natural resource management — a directly comparable community-participatory rural development model.
• Bharat Rural Livelihoods Foundation (BRLF): Indian government-supported foundation that funds and federates civil society organizations working on rural livelihoods — comparable in coordinating and funding rural tribal community organizations.
• BAIF Development Research Foundation: Indian development organization focused on livestock, agriculture and natural resource management for rural poor across states — comparable in community-based livelihood and agriculture programming.

Broad incumbents

• Tata Trusts: India's largest private philanthropy funding rural development, health, education and livelihoods across India — a major funding ecosystem actor and broader incumbent in community development.
• World Vision India: Large Indian NGO of a global federation focused on child welfare, education, health and livelihood in poor communities — a broader incumbent with multi-sector programs similar to JRP's portfolio.
• ActionAid India: National arm of a global federation working on human rights, women's empowerment, education and disaster response with marginalized communities — a larger incumbent in overlapping thematic areas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@JRPIndia/videos
• Instagraminstagram.com/jrp_india
• LinkedInlinkedin.com/company/jrpindia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Jeevan Rekha Parishad (JRP)