JR Sports Group

Name

JR Sports Group

Legal name

The JR Sports Group

Website

https://jrsportsgroup.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Youth Sports Coaching and Childcare Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• School sports coaching
• Wraparound childcare services
• Holiday camps
• Children's birthday parties
• Behaviour mentoring

Headquarters

HQ city

Princes Risborough, Buckinghamshire

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. School Sports Clubs: Per-session fees for before/after school clubs, lunch clubs, and sports-specific clubs (football, gymnastics, dodgeball, netball, badminton). Session-based pricing ranging from £3.50-£8.50 per session.
2. Wraparound Care: Breakfast and after-school childcare provision with per-session pricing (£11-£15). Supports working parents with extended hours from 8am to 6pm.
3. PPA Cover and PE Lessons: Curriculum-based physical education delivered by qualified coaches to schools, providing reliable cover for teachers' planning time.
4. Holiday Camps: Multi-sport activity camps during school holidays. Per-child per-day pricing at £27 per session. Includes full-day and half-day options.
5. Birthday Parties: Sports-themed party packages with fixed pricing. Football parties from £140-£199, Nerf parties from £185-£250, Zorb parties at £325, Sumo hire available. One-time event-based revenue.
6. Behaviour Mentoring: Tailored one-to-one interventions for children with behavioral challenges, working with EHCP targets. Provides additional revenue stream from schools.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

JR Sports Group delivers youth sports coaching, wraparound childcare, and behaviour mentoring services to primary schools and families across Buckinghamshire and Oxfordshire. Their core offerings include before/after school clubs, holiday multi-sport camps, sports-themed birthday parties, curriculum-aligned PE lessons with PPA cover, and a Behaviour Mentor Programme for children with additional needs. Services are delivered on-site at 19 partner school venues by DBS-checked, qualified coaches, with online booking facilitated through enrolmy.com.

Product overview

JR Sports Group offers a diversified portfolio of youth sports and childcare services across Buckinghamshire and Oxfordshire. The core offering comprises Before/After School Clubs providing wraparound childcare, Holiday Camps offering multi-sport activities during school breaks, and Birthday Parties featuring six distinct party types (Football, Nerf Gun, Zorb, Sumo, Dodgeball, and Multi-Sport). School Sport Provision services include PE Lessons with PPA Cover, Lunchtime Games, After/Before School Clubs, Breakfast Clubs, and Sports Days organization. Additionally, the Behaviour Mentor Programme provides one-to-one interventions for children needing behavioural support. These services operate through a network of 19 partner school venues, with all staff DBS-checked and Ofsted registered.

Differentiator

Problem solved

Functional benefit

Products and services

• Before/After School Clubs Wraparound childcare provision offering breakfast and after-school clubs at primary schools, providing physical activities, creative play, and homework support for working parents of children aged 4-11.
• Holiday Camps Multi-sport and activity camps running during school holidays, featuring football, action games, and various sports suitable for children from Reception to Year 8, with full-day (£27) and half-day options.
• PE Lessons & PPA Cover Curriculum-based physical education delivered by qualified coaches, providing reliable cover for teachers' planning and preparation time (PPA) with lessons aligned to the national curriculum.
• Lunchtime Games Controlled lunchtime physical activity sessions that help children achieve recommended daily exercise, run as drop-in sessions or sports-specific clubs at partner schools.
• Sports Days Complete sports day organization and delivery services for schools, handling event coordination and activity management.
• Behaviour Mentor Programme Tailored one-to-one behaviour intervention service helping children break negative behaviour patterns, build self-confidence, and develop emotional regulation skills through personalised mentoring plans aligned with EHCP targets.
• Football Parties Action-packed football birthday parties with 60 or 90-minute options, including a dedicated coach, equipment, fun games, mini matches, and certificates for up to 16 children. Priced £140-£199.
• Nerf Gun Parties Nerf Battle themed birthday parties suitable for children aged 6+, featuring full Nerf equipment including guns and safety glasses, with epic missions and a qualified instructor. Priced £185-£250.
• Zorb Parties Zorb ball party experiences for children aged 6-14, featuring 10 inflated zorbs and a qualified instructor for up to 16 children with action-packed games and challenges. Priced at £325.
• Sumo Parties/Hire Sumo-style birthday parties with child suits (ages 6-12) and adult suits (13+), featuring an authentic sumo mat, professional event host/referee, and full match organization.
• Dodgeball Parties Fast-paced dodgeball birthday parties suitable for ages 6+, including a fun coach, all equipment, and high-energy games like Cannon Ball Alley and Doctor Dodgeball.
• Multi-Sport Parties Customizable sports parties offering up to 2 or 3 sports including Football, Mini Olympics, Tag Rugby, and Dodgeball with a dedicated coach for up to 16 children. Priced £140-£199.

Quantifiable outcome

• 5k+ kids coached weekly
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Kings Camps: UK-wide operator of multi-sport holiday activity camps for children, plus school holiday provision — overlaps directly with JR Sports Group's holiday camps business line.
• XUK Activity Camps: UK multi-activity and sports holiday camp operator for children, with themed weeks (football, dodgeball, Nerf-style) — overlaps with JR Sports Group's holiday camps and birthday parties on activities and audience.
• FUNdamentally Active: UK provider of PE lessons, PPA cover, and school sports coaching to primary schools, often working in partnership with sports NGBs — directly comparable to JR Sports Group's coaching arm.
• Premier Education Group: UK's largest primary school sport coaching and wraparound care provider, delivering before/after school clubs, PPA cover, and holiday activity programmes to schools nationwide — the closest scaled analog to JR Sports Group's school-based multi-service model.
• Fit For Sport: UK provider of school sports coaching, active holiday camps, and wraparound care, directly comparable on service mix, target customer (primary schools and parents), and delivery model.
• Sports Cool: UK children's sports coaching company offering school clubs, PPA cover, and multi-sport holiday camps to primary schools — a direct competitor in the same niche JR Sports Group occupies.
• Kidz Adventure: UK provider of holiday activity clubs and wraparound care for primary-aged children — competes directly with JR Sports Group's holiday camp and breakfast/after-school club lines.
• Complete Sport / Premier Sport Group: UK primary school sport coaching and PE delivery provider, offering PPA cover, school clubs, and competitive leagues — a near-identical service overlap with JR Sports Group's school sports provision.
• Schools Plus Activity Scheme: UK school activity provider running before/after school clubs and holiday programmes through primary schools — a like-for-like competitor for wraparound care and clubs.

Broad incumbents

• Junior Adventures Group (JAG) UK: Large UK/Australia operator of before and after school care, holiday clubs, and PE/sports coaching — overlaps with JR Sports Group's wraparound and holiday camps offerings but at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jr-football-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JR Sports Group