新光商事株式会社
新光商事株式会社 (Shinkoshouji, Inc.) is a private Japanese company founded in 1968 that operates two JASON-brand discount variety store franchises in Kanagawa Prefecture, serving local residents with affordable everyday household necessities and groceries, and also runs a care taxi service.
- Company typePrivate
- Founded1968
- HeadquartersKawasaki (川崎市), Japan
- Headcount11–50
- GTM typeB2C
- OfferingServices
What 新光商事株式会社 does
新光商事株式会社 (Shinkoshouji, Inc.) is a privately held Japanese retail company founded in January 1968 (Showa 43) that operates as a franchisee of the JASON brand discount variety store chain. The company's core business consists of operating two JASON-branded discount variety stores — the JASON Nakanoshima Store in Kawasaki City and the JASON Sagamihara ShimoKuzawa Store in Sagamihara City — both in Kanagawa Prefecture. Each store operates under a standardized JASON Variety Store (バラエティ・ストア) format targeting trading areas of 15,000-40,000 population with 150-300 tsubo sales floors, year-round daily operating hours of 9:30-22:00, and a merchandise mix focused exclusively on low-price items across processed foods, fresh produce, rice, alcohol, daily necessities, household goods, apparel, bicycles, pet supplies, cosmetics, umbrellas, footwear, electronics, and automotive supplies.
The company serves local community residents within a 0.5-2km radius of each store, offering quick, convenient access to affordable daily household necessities under a community-oriented positioning. Its business model is straightforward retail franchise operation: the company pays franchise/royalty fees to the JASON system in exchange for use of the brand, supply chain access, and operational support, while generating revenue through direct one-time retail sales to consumers at the store level. The company also operates a separate care taxi service (介護タクシー シンコー, shinkoco.net) as an adjacent service line.
The firm is a small private operator with registered capital of ¥30 million, approximately 13 full-time employees (9 male, 4 female per the 2016 FAQ) plus part-time staff (totaling around 40 with part-timers and contractors), led by Representative Director and President Tamura Jun (田村 潤). There is no external institutional ownership, no parent company, and no disclosed funding or capital market activity. The company maintains a basic corporate website (j-shinko.co.jp) that functions as a recruitment, trade partner solicitation, and property listing channel. Multi-store expansion into priority Tokyo and Kanagawa submarkets and broadened supplier onboarding constitute the stated forward strategic agenda.
新光商事株式会社 firmographics
Firmographics- Name
- 新光商事株式会社
- Legal name
- 新光商事株式会社
- Website
- https://j-shinko.co.jp
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 新光商事株式会社 (Shinkoshouji, Inc.) is a private Japanese company founded in 1968 that operates two JASON-brand discount variety store franchises in Kanagawa Prefecture, serving local residents with affordable everyday household necessities and groceries, and also runs a care taxi service.
- Ownership category
- akta.pro rank
新光商事株式会社 industry classification
Industry- Product category
- Discount Variety Store Retail
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Variety Stores (5331), Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- General Variety & Household Basics Stores (CRAGAJAH)
- akta.pro secondary industries
- Traditional Variety Stores (General Variety & Five-and-Dime) (CRAEAGAA), National/Regional Dollar Store Chains (Broadline) (CRAEAAAA)
Keywords
Where 新光商事株式会社 is headquartered
LocationHeadquarters
- HQ city
- Kawasaki (川崎市)
- HQ country
- Japan
- HQ region
- Asia
Offices3 records
Markets served
新光商事株式会社 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Sales of Variety Goods: Operates JASON brand discount variety stores (バラエティストア) selling a wide range of consumer goods including processed foods, fresh produce, rice, alcohol, daily necessities, household goods, apparel, bicycles, pet supplies, cosmetics, umbrellas, shoes, electronics, and automotive supplies. Revenue is generated through direct retail sales to consumers at store locations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
新光商事株式会社 product offering
Product offeringCore offering
新光商事株式会社 operates JASON brand discount variety stores (バラエティ・ストア / V.S.) as a franchisee, running two physical stores in Kanagawa Prefecture — JASON Nakanoshima Store (Kawasaki) and JASON Sagamihara ShimoKuzawa Store. The stores sell a wide assortment of low-price consumer goods including processed foods, fresh produce, rice, alcohol, daily necessities, household goods, apparel, bicycles, pet supplies, cosmetics, umbrellas, footwear, electronics, and automotive supplies to local residential communities. The company also operates a separate care taxi service business (介護タクシー シンコー).
Product overview
新光商事株式会社 operates a franchise network of JASON brand discount variety stores in the greater Tokyo/Kanagawa region. The company operates two store locations: ジェーソン中野島店 and ジェーソン相模原下九沢店. The business model follows the バラエティ・ストア (Variety Store / V.S.) format — a comprehensive retail concept combining high-frequency non-food and processed food merchandise with broad selection, targeting trading areas of 15,000 to 40,000 population. Store sizes range from 100 to 500 tsubo with standard format of 150-200 tsubo, focusing exclusively on low-price merchandise. The company also operates a care taxi business (介護タクシー シンコー) as an additional service.
Differentiator
Problem solved
Functional benefit
Products and services
- JASON Nakanoshima Store (ジェーソン中野島店) Discount variety store located in Kawasaki City, Kanagawa Prefecture, operating from 9:30 to 22:00 daily year-round. Sells processed foods, fresh produce, rice, alcohol, daily necessities, detergents, clothing, bicycles, pet supplies, baby products, cosmetics, umbrellas, footwear, electronics, and automotive supplies to local community residents.
- JASON Sagamihara ShimoKuzawa Store (ジェーソン相模原下九沢店) Discount variety store location operated by the company in Sagamihara, Kanagawa Prefecture, as part of the JASON franchise chain. Offers the same low-price, broad assortment of consumer goods including food and non-food daily necessities targeting local residential communities.
- Care Taxi シンコー (介護タクシー シンコー) Care taxi service business (介護タクシー / kaigo takushī) operated by the company, providing welfare/care transportation services separate from the retail operations.
Companies that use 新光商事株式会社
Customer profileSegments2 records
Ideal customer profiles2 records
新光商事株式会社 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
新光商事株式会社 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- JASON (ジェーソン)coreOperates as a franchisee of JASON brand discount variety stores, leveraging the JASON brand name, supply chain, store format, and operational support system. The company manages multiple JASON stores including JASON Nakanoshima Store and JASON Sagami-hara Shimo-kuzawa Store under this franchise arrangement.
Scale indicators6 records
Recent moves4 records
Expansion highlights4 records
新光商事株式会社 competitors and assessment
Company assessmentDirect peers
- MrMax Holdings: Discount retailer operating MrMax stores that combine household goods, food, and general merchandise at low prices. Highly comparable to the JASON format because both sell a wide assortment of everyday necessities at value price points, with suburban/community trade area focus.
- Kobe Bussan (Gyomu Super): Operator of the Gyomu Super discount food/necessities chain in Japan. Comparable because it pursues the same low-price, broad-line variety/food retail concept, often located in suburban catchments, competing for the same value-oriented household shopper as a JASON franchisee.
- Trial Holdings (Trial Company): Japanese discount supermarket/variety store chain combining low-price groceries with general merchandise in suburban trade areas. Comparable to JASON stores because of the same broad assortment, low-price positioning, and large-format (typically 1,500+ sqm) suburban footprint anchored on daily household needs.
- Watt's Co., Ltd. (ワッツ): Discount variety store chain selling everyday low-price items (¥100-300 ranges) across household goods, snacks, and daily necessities. Comparable to JASON franchise stores because of similar broad assortment, low-price-point model, and suburban Japanese convenience-retail positioning.
Broad incumbents
- AEON Co., Ltd. Japan's largest retail group operating supermarkets, discount stores (including the 'MaxValu' and 'Ministop' networks), and general merchandise formats. Comparable as a broad incumbent that competes for the same household-needs spend, even though its portfolio is far wider than a single JASON franchise operator.
- Pan Pacific International Holdings: Parent of Don Quijote, Japan's dominant discount variety store chain. Comparable because it operates the same broad-assortment, low-price 'variety store' retail format that JASON franchise stores run, but at a national scale spanning hundreds of locations and a much wider category mix.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
新光商事株式会社 social profiles
Digital presence新光商事株式会社 financial estimates
Financial estimateRevenue estimate
Valuation estimate
新光商事株式会社 leadership team
Management profileNumber of profiles
Profiles1 record
新光商事株式会社 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
新光商事株式会社 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 新光商事株式会社
What does 新光商事株式会社 do?
新光商事株式会社 operates JASON brand discount variety stores (バラエティ・ストア / V.S.) as a franchisee, running two physical stores in Kanagawa Prefecture — JASON Nakanoshima Store (Kawasaki) and JASON Sagamihara ShimoKuzawa Store. The stores sell a wide assortment of low-price consumer goods including processed foods, fresh produce, rice, alcohol, daily necessities, household goods, apparel, bicycles, pet supplies, cosmetics, umbrellas, footwear, electronics, and automotive supplies to local residential communities. The company also operates a separate care taxi service business (介護タクシー シンコー).
Is 新光商事株式会社 a public or private company?
新光商事株式会社 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 新光商事株式会社 founded?
新光商事株式会社 was founded in 1968. It employs 11 to 50 people.
Where is 新光商事株式会社 based?
新光商事株式会社 is headquartered in Kawasaki (川崎市), Japan, in the Asia region.
How does 新光商事株式会社 make money?
One revenue line is on record: retail Sales of Variety Goods.
Who are 新光商事株式会社's main competitors?
Direct peers on record are MrMax Holdings, Kobe Bussan (Gyomu Super), Trial Holdings (Trial Company) and Watt's Co., Ltd. (ワッツ). Broad incumbents are AEON Co., Ltd. and Pan Pacific International Holdings.
Does 新光商事株式会社 have an API?
No public API is recorded for 新光商事株式会社.
What industry is 新光商事株式会社 in?
新光商事株式会社's product category is Discount Variety Store Retail. Its primary akta.pro industry code is CRAGAJAH, General Variety & Household Basics Stores, with a secondary code of CRAEAGAA, Traditional Variety Stores (General Variety & Five-and-Dime). Its NAICS code is 455 and its SIC code is 5331.