Jsw Steel Italy Piombino S.p.a.

What Jsw Steel Italy Piombino S.p.a. does

Jsw Steel Italy Piombino S.p.a. is the Italian sales and marketing subsidiary of JSW Steel Ltd, an Indian steel producer and part of the JSW Group (a US $23 billion conglomerate as of 31 March 2025, part of the O.P. Jindal Group). The Italian entity is registered as a Società per Azioni (S.p.a.) with offices at Largo Caduti Sul Lavoro 21, 57025 Piombino, Italy, and is operated by approximately 29 employees. It functions as a regional sales presence serving European customers; manufacturing is concentrated in India across three facilities operated by the 100% subsidiary JSW Steel Coated Products Limited (Vasind, Tarapur, Kalmeshwar in Maharashtra) with 1.8 MTPA total coated steel capacity and 0.69 MTPA of colour coated steel capability, including India's first appliance-grade colour coating line.

The company's commercial proposition centers on the JSW Radiance colour coated steel product line, offered in 6 specialized variants (Anti Microbial certified to JIS Z 2801, Anti Graffiti with super-hydrophobic surface, Anti Dust, Anti Statics, High Gloss, and Cool Roof with SRI >=80) and 4 paint systems (Regular Modified Polyester, Silicon Modified Polyester, Super Durable Polyester, and Polyvinylidene Fluoride). Technical specifications include thickness of 0.3 to 1.5 mm, width up to 1550 mm (the widest in India), Al-Zn coating of 150 to 200 g/m2, salt spray resistance of >=1,000 hours with SDP/PVDF paints, 35 micrometer paint thickness for customized colours, and warranties of 10 to 25 years subject to conditions. In-house research and testing infrastructure includes Cyclic Corrosion Tester-Q FOG, UV Resistance Tester-QUV, Humidity Resistance Tester, Taber Abrasion Tester, Scratch Resistance Tester, and T-Bend Tester.

Revenue is generated through direct B2B hardware sales of colour coated steel coils and sheets priced on a per-unit quote basis (no public pricing), supplied via a sales-led go-to-market model. End customers span appliance/white goods manufacturers, the pre-engineered building (PEB) and construction sector, warehousing operators, cold storage and refrigeration facilities, and steel furniture manufacturers. Distribution is handled through 20+ sales offices across India, a Dubai DMCC branch for the Middle East, two US offices in Baytown (Texas) and Mingo Junction (Ohio), and the Piombino Italy office, supported by a toll-free customer care line and email enquiry channel. JSW Group operates a wider footprint with presence across India, USA, South America, and Africa.

Name

Jsw Steel Italy Piombino S.p.a.

Legal name

JSW Steel Italy Piombino S.p.a.

Website

https://jswradiance.in

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Jsw Steel Italy Piombino S.p.a. is the Italian sales subsidiary of Indian steel major JSW Steel Ltd, marketing the JSW Radiance colour coated steel line (six variants, four paint systems) to European appliance, construction, cold storage, and furniture customers.

Ownership category

akta.pro rank

Product category

Colour Coated Steel Products

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro industry

PRIMARYIMAKABAG

Coated & Plated Steel (Galvanized, Galvalume, Tinplate, Electrogalvanized, Color-Coated)

Industrials, Manufacturing & Construction/Metals & Mining/Steel Production & Processing

Keywords

• Colour coated steel
• Steel coils and sheets
• Pre-painted steel
• Coated steel products
• Galvalume steel manufacturer

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Colour Coated Steel Products: JSW Steel Coated Products Limited manufactures and sells colour coated steel coils and sheets through its subsidiary JSW Steel Italy. Revenue generated from sale of steel products including various paint variants and specialized coatings. Products are sold directly through sales offices and to industrial customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

JSW Steel Italy Piombino S.p.a. is the Italian subsidiary of JSW Steel Ltd, distributing the JSW Radiance line of superior colour coated steel coils and sheets. The product line features proprietary paint technology with multiple paint systems (RMP, SMP, SDP, PVDF) and specialized variants including Anti Microbial, Anti Graffiti, Anti Dust, Anti Statics, High Gloss, and Cool Roof, primarily serving European industrial customers in white goods, construction, and steel furniture segments.

Product overview

JSW Steel Italy Piombino S.p.a. is part of JSW Group, a major Indian steel conglomerate. The company offers JSW Radiance, a superior Colour Coated Steel product line featuring newly evolved paint technology with agents to restore radiance and luminosity. JSW Radiance comes in 6 specialized variants: Anti Microbial, Anti Graffiti, Anti Dust, Anti Statics, High Gloss, and Cool Roof. The product line supports 4 paint types: Regular Modified Polyester (RMP), Silicon Modified Polyester (SMP), Super Durable Polyester (SDP), and Polyvinylidene Fluoride (PVDF). Technical specifications include thickness of 0.3-1.5mm, widths up to 1550mm, and salt spray resistance up to 1000 hours.

Differentiator

Problem solved

Functional benefit

Products and services

• JSW Radiance Colour Coated Steel
• JSW Radiance Anti Microbial
• JSW Radiance Anti Graffiti
• JSW Radiance Cool Roof
• JSW Radiance High Gloss

Quantifiable outcome

• Temperature reduction of 5-6 degrees inside buildings with Cool Roof variant
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators12 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• SSAB: Swedish specialty steel producer with strong presence in high-strength coated steel products for construction and industrial applications. Competes in the European coated steel market with focus on premium and value-added steel grades.
• ArcelorMittal: World's largest steel producer with a broad portfolio including galvanized and colour coated steel for construction, appliances, and automotive. Competes with JSW in European and global coated steel markets through extensive local manufacturing and deep customer relationships.
• Salzgitter AG: German steel and technology group producing coated flat steel products through its Ilsenburger and Salzgitter Flachstahl operations. A relevant European competitor serving construction and appliance markets with established distribution.
• JFE Steel: Japanese steel manufacturer with global coated steel operations serving automotive, construction, and appliance customers. Comparable to JSW in producing high-quality galvanized and colour coated steel with advanced paint technology.
• Nippon Steel: Japanese global steel major producing high-grade coated and galvanized steel sheets. While primarily serving Asian markets, competes with JSW in global export markets and shares interest in specialty paint systems and high-durability coated products.
• ThyssenKrupp Steel Europe: European steel major producing premium coated and galvanized flat steel for automotive, construction, and industrial applications. Competes with JSW Italy across European coated steel customers with strong local manufacturing and technology capabilities.

Direct peers

• Voestalpine: Austrian steel major producing value-added coated steel products for European automotive, construction, and appliance markets. Competes directly with JSW Italy's offering on European soil with localized manufacturing, established customer relationships, and premium positioning in specialty coatings.
• Tata Steel: India's largest private-sector steel producer and JSW Steel's primary domestic competitor. Tata Steel operates comparable colour coated and galvanized steel product lines serving appliance, construction, and infrastructure end markets with similar sales channels and customer base.
• Tata BlueScope Steel: Joint venture between Tata Steel and BlueScope focused specifically on colour coated steel in India. Direct competitor to JSW Radiance in the Indian pre-engineered buildings, roofing, and appliance segments with overlapping product positioning.
• BlueScope Steel: Australian-headquartered global leader in coated and painted steel products including the COLORBOND brand. Closely comparable to JSW Radiance in paint technology, product variants, and applications across construction and appliance end markets.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jsw-steel-italy-piombino-s.p.a.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jsw Steel Italy Piombino S.p.a.