Instituto Juan de Mariana

Name

Instituto Juan de Mariana

Legal name

Instituto Juan de Mariana Asociación Instituto Juan de Mariana

Website

https://juandemariana.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Liberal Education and Think Tank Services

NAICS

Educational Services (611), Business and Secretarial Schools (611410), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Online Nonprofit Universities (EDAHALAK)

Keywords

• Liberal think tank
• Liberal education
• Austrian economics
• Personal finance courses
• Political philosophy

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Course and Program Sales: IJM sells online courses and educational programs through its e-commerce platform, ranging from free introductory courses (e.g., Introducción a Elinor Ostrom, Crítica a la Teoría Marxista de la Historia) to premium programs priced from €97 to €900. Premium offerings include El Arte de Invertir en Oro (€97), Rutas hacia la Libertad (€177), El Liberalismo como Herramienta de Cambio (€297), Sistema de Finanzas Personales Evolution (€377), and Programa Libertad Económica y Función Empresarial (€900). Programs are available in self-paced, live, and in-person formats.
2. Membership (Hazte Socio): Annual membership program (€150) that provides access to member-exclusive content, live classes, recordings, and discounts on programs. Membership is bundled with certain courses as a promotional offer.
3. Event Tickets and Sponsorships: Revenue from ticketed events including the Cena de la Libertad 2026 (€150 per ticket, €900 for a table of 10) and the I Foro Internacional Economía, Clima y Energía (€15 per ticket, limited to 150 attendees).
4. Educational Experiences and Digital Products: Specialized experiences such as 'VENECIA, la ciudad que nunca debió existir' (€107), live event programs, and bundle offers combining membership with courses at discounted prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Instituto Juan de Mariana is a non-profit liberal think tank that develops and sells online courses, in-person executive programs, annual events, and an annual membership program covering Austrian School economics, classical liberalism, political philosophy, personal finance, and investment education. Products are priced from free introductory courses up to €900 for the executive program, with an annual membership at €150/year.

Product overview

Instituto Juan de Mariana operates a multi-format educational platform centered on liberal political, economic, and social thought, delivered primarily through online courses and in-person programs. The core product portfolio includes free and premium courses covering Austrian School economics, Elinor Ostrom's institutional analysis, Marxist theory critique, and anarcho-capitalist philosophy taught by Miguel Anxo Bastos. Financial education products like the Sistema de Finanzas Personales Intelligence Evolution and the gold investment course represent major revenue offerings. The platform also offers cultural experiences (Venice history), annual events (Cena de la Libertad, International Forums), and membership programs. E-commerce functionality is powered by WooCommerce with Stripe/PayPal payment processing, while course delivery utilizes WordPress LMS infrastructure with video hosting through YouTube and Wistia. Social login via Google is available for user authentication.

Differentiator

Problem solved

Functional benefit

Products and services

• Introducción a Elinor Ostrom Free introductory course on Elinor Ostrom's Nobel Prize-winning research on self-governance, commons management, and institutional polycentricity, delivered across three lessons covering theoretical foundations, institutional analysis framework (IAD), and practical case studies. Targeted at members and the general public.
• El Arte de Invertir en Oro Comprehensive paid course by Gustavo Martínez covering gold as an investment asset, including fundamentals of money, economic cycles, gold valuation, portfolio relationships with other assets (silver, bitcoin, stocks, bonds), ETFs, physical gold, and mining stocks, with over 70 videos. Priced at €97 (original €127). Targeted at individual investors.
• Crítica a la Teoría Marxista de la Historia Free critical analysis of Marxist historical theory from a liberal and Austrian School perspective, directed at members and sympathizers, addressing historiographical critique rather than economic refutation. Targeted at university students and intellectually curious learners.
• Venecia, la ciudad que nunca debió existir Online cultural and historical experience exploring Venice through 8 recorded lessons and 2 live 90-minute sessions with Alberto Garín and Marta Caniego, examining Venice's economic history, commerce, monetary system, and institutional innovations. Priced at €107. 100% online.
• Rutas hacia la Libertad: Historia y Desafíos del Liberalismo Comprehensive course inspired by the IJM Summer University featuring over 25 hours of video content, 28-30 themed sessions, and live Q&A sessions with international experts including Bryan Caplan, Juan Ramón Rallo, and Miguel Anxo Bastos, covering liberal principles, economic theory, politics, and international relations. Priced at €177 (original €297).
• Programa Libertad Económica y Función Empresarial 20-hour in-person executive program held October 16 – November 20, 2025 at Muelle 5 in Puerto de Alicante, covering economic freedom principles, market ethics, fiscal policy impact, and public decision-making. Priced at €900. Taught by Francisco Capella, Daniel Fernández, José Carlos Rodríguez, Diego Sánchez de la Cruz, and Eduardo Fernández Luiña. Organized with Foro Liberal.
• El Anarcocapitalismo según Miguel Anxo Bastos (II Edición) Exclusive 12-session live course taught by Miguel Anxo Bastos covering anarcho-capitalism foundations, key authors (Hayek, Mises, Rothbard, Hoppe), and philosophical applications, with recordings, notes, and certificate included. Includes IJM annual membership. Priced at €177 bundled (original €297).
• El Liberalismo como Herramienta de Cambio: Fundamentos para el Siglo XXI Comprehensive liberal foundations program developed in collaboration with ICP Colombia, featuring international experts including Alberto Benegas Lynch, Adrián Ravier, Constanza Mazzina, and Miguel Anxo Bastos, covering Austrian School economics, praxeology, and contemporary liberal applications. Includes annual IJM membership. Priced at €177 bundled (original €297).
• Sistema de Finanzas Personales Inteligentes Evolution Complete personal finance education system with over 80 hours of training, including an AI and personal finance module, AI-powered Financial Order GPT assistant, and expert masterclasses with Esmeralda Gómez, Daniel Lacalle, Miguel Anxo Bastos, and Mago More, covering budgeting, investing, tax optimization, and retirement planning. Priced at €377.
• Finanzas Personales Inteligentes para una Vida de Libertad 3.0 Complete 0-to-100 personal finance course with over 50 hours of video, live sessions, and expert masterclasses covering income management, budgeting, savings, investment strategies, taxes, and retirement planning. Includes IJM annual membership. Priced at €197 bundled (original €397).
• Cena de la Libertad 2026 Annual gala dinner event for IJM supporters and members, with individual tickets priced at €150 (limited to 2 per person) and full table options at €900 for a table of 10. Held annually.
• I Foro Internacional Economía, Clima y Energía International forum scheduled for December 13, 2025 at Universidad CEU San Pablo in Madrid, featuring speakers Bjorn Lomborg, Michael Shellenberger, and John Constable discussing climate alarmism, degrowth policies, and energy economics, with simultaneous translation provided. Priced at €15 per ticket, limited to 150 attendees.
• Bitcoin y Libertad: Introducción a una Moneda Descentralizada Course introducing Bitcoin as a decentralized cryptocurrency from a liberal perspective, covering blockchain technology, monetary theory, and financial freedom implications. Targeted at individual investors and ideological learners.
• IJM Membership (Hazte Socio) Annual membership program priced at €150/year providing access to member-exclusive content, live classes, recordings, and discounts on programs. Membership is bundled with select courses (e.g., El Anarcocapitalismo, El Liberalismo como Herramienta de Cambio, Finanzas Personales Inteligentes 3.0) at exclusive member pricing.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Foro LiberalcoreStrategic or Co-development Partner · 3 September 2025Foro Liberal co-organizes the Programa Libertad Económica y Función Empresarial with IJM, an in-person executive program held at Muelle 5, Puerto de Alicante. This is a formal co-development partnership for a premium educational program targeting business leaders.
• ICP Colombia (Instituto de Ciencias para la Libertad)minorStrategic or Co-development PartnerIJM collaborates with ICP Colombia on the program 'El Liberalismo como Herramienta de Cambio: Fundamentos para el Siglo XXI', which is designed by experts from both institutions including Alberto Benegas Lynch and Carlos Augusto Chacón.
• Universidad de las HespéridesminorStrategic or Co-development PartnerThe course 'Rutas hacia la Libertad: Historia y Desafíos del Liberalismo' is inspired by the Summer University of IJM and Universidad de las Hespérides. Content from both institutions is combined into a single comprehensive program.
• Universidad Francisco Marroquín (UFM Madrid)minorStrategic or Co-development PartnerUFM Madrid co-organizes the I Foro Internacional Economía, Clima y Energía alongside IJM and Universidad de las Hespérides. The forum features international speakers Bjorn Lomborg, Michael Shellenberger, and John Constable.
• CEU-CEFASminorGTM or Marketing PartnerCEU-CEFAS is listed as a supporter/sponsor of the I Foro Internacional Economía, Clima y Energía, contributing to the international forum organized by IJM.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Instituto de Estudios de la Sociedad (IES): Chilean liberal think tank focused on public-policy debate and classical-liberal ideas in Latin America. Comparable in mission and ideological positioning but operates in a different Spanish-speaking geography (Chile).
• Instituto + Libertad (Portugal): Portuguese classical-liberal association promoting free-market ideas through events and publications. Comparable Iberian peer serving Portuguese-speaking audiences rather than Spanish-speaking ones.
• Fundación Bases (Argentina): Argentine classical-liberal think tank that produces policy analysis, publications, and educational events from a free-market perspective. Regional peer with similar think-tank-plus-education model but focused on Argentine policy debate.
• ESEADE (Argentina): Argentine private university focused on economics, business, and liberal arts from a free-market perspective. Comparable Spanish-language institution serving a different geography (Argentina/LatAm) than IJM (Spain-centric).

Broad incumbents

• Mises Institute: Leading Austrian-economics and libertarian educational institute offering online courses, daily articles, and academic publications. Operates in the same ideological niche as IJM but in English, with comparable course-and-membership monetization.
• Adam Smith Institute: UK-based free-market think tank producing policy research, podcasts, and educational content on classical liberalism and market economics. Larger, English-language peer with overlapping publications-plus-events business model.
• Foundation for Economic Education (FEE): US-based libertarian educational organization offering online courses, articles, and seminars on Austrian economics and free-market principles. Larger English-language counterpart with a similar online-course-plus-publication model.
• Cato Institute: Prominent US libertarian think tank producing research, courses, and multimedia on classical liberalism. Significantly larger and broader in scope than IJM, but operates in the same ideological and educational space with substantial digital publishing.

Direct peers

• Universidad de las Hespérides: Spanish online university focused on liberal arts and Austrian economics, whose content is combined into IJM's 'Rutas hacia la Libertad' course. Directly comparable online-first liberal education provider in the Spanish-speaking market.
• Universidad Francisco Marroquín (UFM): Guatemalan classical-liberal university with a Madrid campus (UFM Madrid) that co-organizes IJM events and shares the Austrian-economics orientation. Direct peer in Spanish-language liberal higher education, with formal degree-granting versus IJM's non-degree executive/course model.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/juandemariana
• YouTubeyoutube.com/juandemarianavideos
• Facebookfacebook.com/juan.de.mariana
• LinkedInlinkedin.com/company/instituto-juan-de-mariana
• Instagraminstagram.com/juandemariana/?hl=es

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instituto Juan de Mariana