JUBITOM - salony jubilerskie

What JUBITOM - salony jubilerskie does

JUBITOM - salony jubilerskie is a Polish jewelry and watch retailer founded in 1980, operating 31 physical salon locations concentrated in premium shopping centers across major Polish cities (Kraków, Łódź, Poznań, Warszawa, Wrocław) and a direct-to-consumer e-commerce platform at jubitom.com built on WooCommerce with Smartsupp live chat integration. The product portfolio spans gold and silver jewelry across proprietary branded collections (Victoria Diamonds, Excellence, Peroni, Shilla, Colori, Miracle, Retro Diamonds, Guliani) featuring diamonds, natural gemstones, and mother-of-pearl, alongside a curated watch assortment including luxury and premium brands such as Omega, Longines, Tag Heuer, Carl F. Bucherer, Ulysse Nardin, and Ball. Pricing ranges from approximately 100 PLN for entry-level silver jewelry to over 68,900 PLN for premium diamond pieces, with most high-end items quoted on request.

The business operates on a one-time retail sales model targeting individual consumers across women, men, children, and unisex segments. The customer offering is reinforced by a loyalty program (Klub Stałego Klienta) delivering 5% standard discounts scaling to 10% above 5,000 PLN annual spend, plus value-added services such as free ring resizing, engraving on wedding rings and watches over 2,000 PLN, jewelry certification for diamond and pearl pieces, 14-day returns, free delivery above 300 PLN, and installment payment options. Marketing relies primarily on physical retail presence, the e-commerce site, and the loyalty program.

In September 2025, Jubitom was acquired by the Apart capital group (grupa kapitałowa Apart), one of the largest transactions in the Polish jewelry sector in recent years. The acquisition added Jubitom's 31 salons to Apart's network, creating a combined footprint of nearly 300 stores and positioning Apart as the undisputed market leader in Polish jewelry retail. Following the deal, Jubitom stores are being gradually rebranded to the Apart identity and its loyalty members migrated to the Apart Diamond Club, while cross-promotion links expand the effective luxury watch catalog accessible to Jubitom's customer base.

Name

JUBITOM - salony jubilerskie

Legal name

Jubitom

Website

https://jubitom.com

Company type

Private

Operating status

Acquired

Headcount range

51–100 employees

Short description

Jubitom is a Polish jewelry and watch retailer founded in 1980, operating 31 salon locations in major Polish shopping centers plus an e-commerce store selling gold, silver, diamond jewelry and premium watches. Acquired by Apart Group in September 2025.

Ownership category

akta.pro rank

Product category

Jewelry and Watch Retail

NAICS

Jewelry Retailers (458310), Jewelry Retailers (45831)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

akta.pro secondary industries

High Jewelry & Haute Joaillerie (CRAKAAAE), Luxury Mechanical Watches (CRAKADAA)

Keywords

• Jewelry retail
• Watch retail
• Gold jewelry
• Silver jewelry
• Luxury watches

Headquarters

HQ city

Kraków

HQ country

Poland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Jewelry and Watch Sales: One-time product sales of jewelry (gold, silver, diamonds, gemstones) and watches. Revenue generated through physical retail stores and online e-commerce platform. Prices range from entry-level silver jewelry (approximately 100 PLN) to luxury diamond jewelry (up to 68,900 PLN).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Jubitom is a Polish jewelry and watch retailer operating 31 physical salons and an e-commerce storefront. The company sells branded gold and silver jewelry collections (Victoria Diamonds, Excellence, Peroni, Shilla, Colori, Miracle, Retro Diamonds, Guliani) featuring diamonds, natural gemstones, and mother-of-pearl, alongside luxury and premium watches from brands such as Ball, Carl F. Bucherer, Longines, Omega, Tag Heuer, and Ulysse Nardin. The offering also includes a tiered loyalty program (Klub Stałego Klienta) with discounts and personalization services.

Product overview

Jubitom is a Polish jewelry and watches retailer operating 31 physical salon locations and an online store. The product portfolio centers on gold and silver jewelry across multiple branded collections (Victoria Diamonds, Excellence, Peroni, Shilla, Colori, Miracle, Retro Diamonds, Guliani) featuring diamonds, natural gemstones, and mother-of-pearl. The watch category includes luxury and premium brands. The company also operates a loyalty program offering tiered discounts. Following acquisition by the Apart Group, the brand continues to operate its stores while integrating into the broader Apart retail network.

Differentiator

Problem solved

Functional benefit

Products and services

• Victoria Diamonds A line of gold and diamond jewelry featuring Victorian-style designs with natural gemstones including diamonds, sapphires, and topaz. Includes pendants, rings, and earrings with intricate romantic detailing.
• Excellence A premium jewelry collection available by individual order, featuring brilliant-cut diamonds and precision craftsmanship. Includes gold bracelets, earrings, and necklaces with exceptional diamond quality.
• Peroni A gold jewelry collection featuring colorful natural gemstones such as peridot, London blue topaz, amethyst, and citrine, set in delicate gold frames with harmonious, eye-catching designs.
• Shilla Silver jewelry featuring sea mother-of-pearl in blue pearlescent tones, combined with silver for delicate, refined designs reminiscent of gentle sea breezes.
• Colori Colorful silver jewelry with delicate beads including necklaces and bracelets. Designed as perfect complements to any style with vibrant color accents.
• Miracle Ethereal collection featuring black beads combined with 585-grade gold, creating elegant, exclusive, and surprising designs for extraordinary women.
• Retro Diamonds Exclusive diamond jewelry for women who value timeless beauty, featuring delicate crown-style diamond settings that evoke precious gems from past eras.
• Guliani Highly refined jewelry collection crafted in three colors of 585-grade gold, demonstrating the highest quality goldsmithing with characteristic dense chain patterns that fit perfectly on the body.
• Watches Luxury and premium watches from brands including Ball, Carl F. Bucherer, Longines, Omega, Tag Heuer, Ulysse Nardin, as well as smartwatches from Tag Heuer Connected.
• Klub Stałego Klienta (Loyalty Program) A loyalty program offering 5% discount on silver, gold jewelry, and watches, increasing to 10% for annual purchases of 5,000 PLN or more. Includes free ring resizing, engraving services, and promotional offers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ApartcoreStrategic or Co-development Partner · 1 September 2025Jubitom was acquired by the Apart capital group in September 2025. This represents one of the largest and most significant transactions in the jewelry industry in recent years. Apart gained 31 stores which will gradually transition to the Apart brand. The acquisition provides customers access to Apart's expanded jewelry offerings and watch brands, including benefits like 0% installment payments and 100-day free returns. Jubitom loyalty program members are being migrated to the Apart Diamond Club program.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• TOUS: Spanish jewelry and accessories brand with a growing branded retail footprint in Poland and other European cities. Comparable to Jubitom in mid-premium price positioning and jewelry-led assortment, though with a smaller Polish store count.

Broad incumbents

• Apart: Parent company and the largest jewelry and watch retailer in Poland with nearly 300 salons post-Jubitom acquisition. Apart is the most directly comparable Polish jewelry retailer, offering overlapping branded jewelry collections, premium Swiss watches, and a Diamond Club loyalty program.
• Swarovski: Global crystal and jewelry brand with its own dedicated retail stores in Polish cities. Competes with Jubitom for fashion-jewelry gifting occasions and mall foot traffic, but with a narrower, crystal-led assortment.
• Pandora: Global jewelry brand operating its own branded retail network across Poland. Comparable to Jubitom as a jewelry retailer competing for similar gift and self-purchase occasions, though Pandora is brand-monogamous and silver-focused rather than multi-brand.

Direct peers

• Briju: Polish jewelry retail chain operating a network of salons and e-commerce platform selling gold and silver jewelry under its own brand. Comparable to Jubitom as a domestic multi-store jewelry retailer competing for similar gifting and milestone occasions.
• YES Biżuteria: Polish specialty jewelry chain with own salons and gold/silver jewelry assortment targeting fashion and gifting occasions. Closely comparable to Jubitom in channel (mall-based salons plus online) and product mix (precious-metal jewelry at accessible price points).
• W. Krúk (W.Kruk): Long-established Polish luxury jewelry and watch retailer with a strong mall presence and premium watch assortment. Most directly comparable to Jubitom in terms of assortment (gold jewelry, diamonds, Swiss watches), Polish footprint, and target customer.

Regional players

• Złote Wyprzedaże (Golden Sales): Polish online jewelry outlet and aggregator selling discounted branded jewelry and watches to Polish consumers. Comparable to Jubitom's e-commerce channel in product mix and target customer, but operating purely online and competing on price rather than full-price retail.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jubitom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JUBITOM - salony jubilerskie