JUDAS

What JUDAS does

JUDAS is a creative advertising agency headquartered in Lisbon, Portugal, operating as a privately held professional services firm (legal entity SADUJ VJP). Founded in 2022 by three veterans who departed after collectively 40 years building Portugal's most awarded agency, JUDAS delivers advertising, branding, and content services to enterprise and mid-market clients. Its client roster of 20+ brands spans food and beverages (Super Bock, Carlsberg, Cristal, Telepizza), finance (Cofidis, Ok! Seguros), telecommunications (Vodafone's Amigo), retail (FNAC), beauty (O Boticário), sports (FPF), insurance (Ok! Seguros), and energy (Repsol), with campaigns such as the Drinkable Anthem, Discover Carlsberg, and De Pessoas Para Pessoas earning Cannes Lions Bronze (2025), two D&AD Wood Pencils (2025), and Brand New Top 12 packaging recognition (2022).

The agency's business model is sales-led professional services: revenue is generated through project-based creative fees for campaigns, brand-building, and content production, delivered through direct client engagement via a "Book a Judas" website contact channel. JUDAS employs 29 people, with general management under Francisca Oliveira and creative direction by founder Vasco Thomaz, alongside founder João Correia Pereira overseeing strategy, new business, and innovation. Distribution is concentrated in Portugal, though the agency serves international brands operating in the Portuguese market. The firm also operates two sub-brands: Judas FM, a live podcast/streaming channel for cultural content, and Crypto Judas, a 2025-launched department extending services into blockchain, metaverse, and cryptocurrency work — the latter representing a deliberate diversification of the service surface.

Name

JUDAS

Legal name

SADUJ VJP

Website

https://judas.rocks

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

JUDAS is a Lisbon-based creative advertising agency founded in 2022 by three industry veterans, offering advertising, branding, and content services to enterprise brands across food, finance, telecom, retail, and sports in Portugal.

Ownership category

akta.pro rank

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Services Fees: Professional services revenue generated through client engagements for advertising campaigns, branding projects, and content creation. Revenue is earned through project-based fees for creative services rendered to enterprise and mid-market clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

JUDAS is a creative advertising agency based in Lisbon that crafts advertising campaigns, branding (strategy, voice, identity), and content services for enterprise and mid-market brands. The agency's work spans campaign ideation through execution across channels, brand building and repositioning, and content creation and community management. It also operates sub-brands Judas FM (live streaming/podcast) and Crypto Judas (blockchain, metaverse, and cryptocurrency creative services).

Product overview

JUDAS is a creative advertising agency based in Lisbon, Portugal, offering three core service areas: Advertising (campaigns across channels), Branding (strategy and identity development), and Content (creation and management). The agency also operates two specialized sub-brands: Judas FM (live streaming/podcast content) and Crypto Judas (blockchain and metaverso services). The portfolio showcases approximately 28 client projects spanning sectors including beauty, finance, food and drinks, hospitality, real estate, retail, sports, and telecommunications. Notable campaigns include 'Drinkable Anthem' for Super Bock, 'Control Space' branding, 'Let's say I love you' for O Boticário's 40th anniversary, and 'De Pessoas Para Pessoas' for Cofidis.

Differentiator

Problem solved

Functional benefit

Brands

• Judas FM: Media/podcast initiative associated with the agency, featuring live content and creative discussions.

Products and services

• Advertising Services Creative advertising services crafting ideas that live across channels, including campaigns that spark attention and conversations. Delivered to enterprise and mid-market brands.
• Branding Services Brand building and rebuilding from the ground up, shaping strategy, voice, and identity with attitude and design that stand out. Delivered to enterprise and mid-market clients.
• Content Services Content creation and management that gives brands a pulse, keeping communities alive, engaged, and entertained.
• Judas FM Live streaming and podcast platform featuring original content, including interviews and cultural programming, associated with the agency.
• Crypto Judas Department focused on blockchain, metaverso, and cryptocurrency creative services, representing a new business area for the agency.

Quantifiable outcome

• Race Against the Clock campaign generated 8.8M impressions
• +3 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• GUT (Agency): Independently owned creative network that has rapidly scaled on provocative, award-winning work — comparable to JUDAS in its independent status, founder-led identity, and aggressive pursuit of creative recognition.
• Mother London: Independently owned creative agency built on bold, culturally relevant work — philosophically aligned with JUDAS's disruptive creative ethos, though larger and with broader international reach.

Broad incumbents

• Droga5: Independently operated creative agency within Accenture Song, known for provocative, award-winning campaigns. Similar to JUDAS in its emphasis on disruptive creative that wins top-tier industry awards.
• Wieden+Kennedy: Independent global creative agency renowned for bold, culturally disruptive work (Nike, Heineken). Comparable to JUDAS in creative philosophy and award-driven reputation, but operating at significantly larger scale internationally.
• Publicis Portugal: Lisbon office of Publicis Groupe, providing advertising, media, digital, and consulting services to enterprise clients in Portugal — overlaps with JUDAS's enterprise brand client base but at much larger scale.
• VMLY&R Portugal: Global creative agency with a Portuguese presence, combining brand experience and commerce capabilities. Comparable to JUDAS on creative-led client engagements but with multinational infrastructure.
• Havas Portugal: Portuguese operations of Havas, a global advertising network offering a wider portfolio of services including media, healthcare, and creative — overlapping with JUDAS on creative campaigns but with significantly broader capabilities.

Direct peers

• BBDO Portugal: Portuguese arm of the BBDO global network, offering advertising, branding, and content services from Lisbon. Comparable in client profile (large enterprise brands) and creative-led positioning to JUDAS.
• DDB Portugal: Lisbon-based creative advertising agency and part of the DDB Worldwide network, serving major Portuguese and international brands with integrated creative campaigns — directly comparable to JUDAS in market, geography, and service mix.
• FCB Lisbon (Foote, Cone & Belding): Creative agency in Lisbon affiliated with the FCB global network, competing for the same enterprise clients and award recognition that JUDAS targets in the Portuguese market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JudasRocksOfficial
• LinkedInlinkedin.com/company/judasrocks
• Instagraminstagram.com/judas.rocks/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JUDAS