Jufa Foods
Jufa Foods is an Oman-based bottled water company founded in 2021, selling a single Jufa Water product line in 250ml, 500ml, and 1.5L sizes to individual consumers through its own e-commerce storefront in Muscat.
- Company typePrivate
- Founded2021
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Jufa Foods does
Jufa Foods is a privately held bottled water producer and direct-to-consumer retailer headquartered in Muscat, Oman. Founded in 2021 and operating with approximately 39 employees, the company markets a single product line, "Jufa Water," offered in three SKUs — 250ml (also sold in packs of 24), 500ml, and 1.5L — at unit prices ranging from ر.ع.0.750 to ر.ع.1.000. Distribution is conducted primarily through the company's own e-commerce storefront at jufafoods.com, with the company operating in both Arabic and English and maintaining social media presence on Twitter, Instagram, YouTube, LinkedIn, and WhatsApp. The target customer is the individual consumer seeking daily hydration, and the brand positions itself around the Arabic taglines "hydration and growth" (ارتواء ونماء) and "taste of excellence" (تذوق طعم التميّز).
The underlying product is a commoditized physical good (purified bottled water) with no disclosed proprietary technology, bottling infrastructure, or differentiation beyond branding and SKU sizing. The business model is straightforward unit-pricing DTC commerce: low-velocity, low-ticket consumer transactions with pay-as-you-go billing and delivery. Pricing is publicly disclosed and consistent with mass-market bottled water norms in the region, and no enterprise, B2B, or institutional customers are referenced in the input data.
The company shows no disclosed revenue, no funding history, no M&A activity, no partnerships, no certifications, and no patents or trademarks in the available source material. Operational status is active based on a functioning storefront and listed products, although multiple secondary site paths (store, checkout, privacy, FAQ, delivery) return 404 errors, suggesting partial digital buildout. Ownership, founder information, and corporate structure are not evidenced. Geographic scope is single-country domestic (Oman), and there is no signal of international expansion, product diversification beyond bottled water, or institutional customer acquisition in the input.
Jufa Foods firmographics
Firmographics- Name
- Jufa Foods
- Legal name
- Jufa Foods
- Website
- https://jufafoods.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jufa Foods is an Oman-based bottled water company founded in 2021, selling a single Jufa Water product line in 250ml, 500ml, and 1.5L sizes to individual consumers through its own e-commerce storefront in Muscat.
- Ownership category
- akta.pro rank
Jufa Foods industry classification
Industry- Product category
- Bottled Water
- NAICS
- Bottled Water Manufacturing (312112), Beverage Manufacturing (3121)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)
- akta.pro secondary industry
- Purified/RO Bottled Water Production (AFAFACAC)
Keywords
Jufa Foods business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Jufa Water 250ml - Unit price |
| Unit Pricing | Pay-as-you-go | Jufa Water 500ml - Unit price |
| Unit Pricing | Pay-as-you-go | Jufa Water 1.5 L - Unit price |
Distribution channels1 record
Marketing channels5 records
Jufa Foods product offering
Product offeringCore offering
Jufa Foods produces and sells purified bottled drinking water under the "Jufa Water" brand in Oman. The portfolio consists of three SKUs — 250ml (sold in packs of 24), 500ml, and 1.5L bottles — distributed primarily through a direct-to-consumer e-commerce website (jufafoods.com) with delivery within the domestic Omani market.
Product overview
Jufa Foods is a bottled water company offering a single product line called Jufa Water. The portfolio consists of three sizes: 1.5 L, 500ml, and 250ml bottles. The products are sold through an e-commerce platform with pricing ranging from ر.ع.0.750 to ر.ع.1.000 per unit depending on size. The company operates primarily in Arabic and English language markets.
Differentiator
Problem solved
Functional benefit
Brands
- Jufa Water: Bottled water product line available in 250ml, 500ml, and 1.5L sizes
Products and services
- Jufa Water 1.5 L Bottled water product available in 1.5 liter size, priced at ر.ع.0.750 per unit. Sold for personal/household hydration through the Jufa Foods e-commerce site.
- Jufa Water 500ml Bottled water product available in 500ml size, priced at ر.ع.1.000 per unit. Sold for personal on-the-go or single-use hydration through the Jufa Foods e-commerce site.
- Jufa Water 250ml Bottled water product available in 250ml size, priced at ر.ع.1.000 per unit. Sold individually and in bulk packs of 24 pieces. Targeted at personal/on-the-go hydration buyers.
Companies that use Jufa Foods
Customer profileSegments1 record
Ideal customer profiles1 record
Jufa Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Jufa Foods partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
Jufa Foods competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Jufa Foods social profiles
Digital presenceJufa Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jufa Foods leadership team
Management profileNumber of profiles
Jufa Foods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jufa Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jufa Foods
What does Jufa Foods do?
Jufa Foods produces and sells purified bottled drinking water under the "Jufa Water" brand in Oman. The portfolio consists of three SKUs — 250ml (sold in packs of 24), 500ml, and 1.5L bottles — distributed primarily through a direct-to-consumer e-commerce website (jufafoods.com) with delivery within the domestic Omani market.
Is Jufa Foods a public or private company?
Jufa Foods is a private company. It is classified as unknown and is currently operating.
When was Jufa Foods founded?
Jufa Foods was founded in 2021. It employs 11 to 50 people.
Does Jufa Foods have an API?
No public API is recorded for Jufa Foods.
What industry is Jufa Foods in?
Jufa Foods's product category is Bottled Water. Its primary akta.pro industry code is CRADAHAC, Bottled Water (Still, Sparkling, Enhanced), with a secondary code of AFAFACAC, Purified/RO Bottled Water Production. Its NAICS code is 312112 and its SIC code is 2080.